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Future of Chinese Urbanization

  • ID: 4802037
  • Country Profile
  • Region: Asia Pacific, China
  • 42 Pages
  • Frontier Strategy Group
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Develop an Effective Strategy by Taking a Cluster Approach

China is currently undergoing a once-in-a-lifetime transition to a consumption- and services-based growth model. To facilitate this transition, the government has embarked on an ambitious urbanization drive to turn tens of millions of rural farmers into urban consumers.

The government has a detailed blueprint outlining how it intends to implement this project. A key component is targeting city clusters as the country’s core economic structure over the coming years.

Companies who familiarize themselves with this program and adopt a clustering strategy of their own will benefit from an additional scale and more efficient use of resources.

To that end, DuckerFrontier has developed a tool that will enable multinationals to identify the cities and clusters of most value to their business. Executives should consider using this tool to align their organization’s approach to China with the government’s city-cluster development model.

What you will learn

  • Why city-level is the ONLY way to approach China moving forward
  • How to determine which city clusters represent the greatest opportunity
  • Understand key areas of adjustment across sales, distribution, and talent

What you will receive

  • Immediate access to the 42-page PDF report
  • Exclusive email updates covering emerging markets business topics
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1. Executive Summary

2. China’s Urbanization Blueprint
City Clustering Example
China Must Urbanize to Sustain Growth
The Government Has a Plan
Reform Will Be Required
More Infrastructure Will Be Required
Chian is Taking a City Clustering Approach
Industry Clusters Will Bolster City Clusters
Pilot Programs Will Facilitate the Plan
Why Multinationals Should Take a Cluster Approach

3. Prioritization Framework and Methodology
China’s 19 City Clusters
The Clusters by 2020
How to Assess City-Level Attractiveness

4. Key Considerations for Multinationals
Channel
Sales Force Effectiveness
Talent Management
Product Segmentation

5. Appendix
Spreadsheet Model for Market Prioritization
DuckerFrontier Cluster Map Template
DuckerFrontier List of Hub Cities
Indicators Used & Ranking Methodology
China City Data

6. About DuckerFrontier

Note: Product cover images may vary from those shown
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