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Sub-Saharan Africa Market Prioritization

  • ID: 4802045
  • Country Profile
  • Region: Africa, Sub-Saharan Africa
  • 28 Pages
  • Frontier Strategy Group
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Africa's New Normal Demands a Fresh Approach to Market Prioritization

Sub-Saharan African markets, like other global emerging markets, are under economic pressure as a result of low oil prices, a strong US dollar, and the slowdown in China. This has created a “new normal” for growth in Sub-Saharan Africa, in which some markets will fall behind, while others will remain attractive.

Companies should reassess their market portfolios to ensure that they are focusing on the countries that not only provide the largest opportunity and best fit for their businesses, but that are also resilient against external shocks. This report arms business leaders with an actionable process, framework, and template to prioritize markets in Sub-Saharan Africa.

What you will learn

  • What is the true potential of Sub-Saharan Africa for your business
  • Which markets represent the greatest opportunity for your business
  • Understand how companies can incorporate important internal and external considerations into their planning process

What you will receive

  • Immediate access to the 28-page PDF report
  • Exclusive email updates covering emerging markets business topics
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1. Executive Summary

  • Adapt to Sub-Saharan Africa’s New Normal
  • A Fresh Approach to Market Prioritization
  • Measure Risk-Adjusted Opportunity
  • Conversations to Have With Your Team
  • Select the Most Resilient Markets
  • Sample Results
  • Measure Business Fit of Selected Markets
  • Assess the Operating Environment
  • Assess the Industry Landscape
  • Assess Internal Capabilities
  • Diagnostic Survey
  • Divide Sub-Saharan Africa into Sub-Regions
  • Process Summary

2. About DuckerFrontier

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