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Why Population Insights Matter for Business Strategy

  • ID: 4802047
  • Report
  • June 2019
  • Region: Global
  • 29 pages
  • Euromonitor International
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Consumer and labour markets around the world are shaped by population change. Understanding the data and future demographic shifts will enable businesses to prepare, strategise and adapt their products and services to the most important consumer profiles, to understand where new opportunities lie and how demand is changing. No long-term strategy would be complete without population projections in order to maximise the prospects that changes such as ageing, diversity or wellbeing provide.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The author's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment
Note: Product cover images may vary from those shown
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Why Population Insights Matter for Business Strategy

Demographics Answer Critical Business Questions
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