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Global Mobile Marketing Market 2019-2025

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  • May 2019
  • Region: Global
  • Orion Market Research Private Limited
  • ID: 4803279
UP TO OFF until Dec 31st 2022
Global Mobile Marketing Market Size, Share & Trends Analysis Report by Channel (SMS & MMS, Mobile Web, Emails, Push Notifications, and Others), by Industry (Retail & E-commerce, Transportation and Logistics, BFSI, IT & Telecom, Media & Entertainment), and Forecast, 2019-2025.

Mobile marketing is transitioning from an interesting solution used by enterprises into a core channel for the mainstream marketing industry. Mobile marketing comprises an extensive series of formats in which the target audience interrelates with a campaign using their mobile phone. Mobile marketing introduces a profoundly different kind of medium for communicating with consumers. It is a powerful tool with considerable audience reach and awareness about product marketing. The mobile marketing can be categorized into massaging based, browser-based, voice-based, and others. The global mobile marketing market is driven by the increasing number of smartphone users across the globe. Moreover, increasing adoption of over the top (OTT) content and social media content is further propelling the mobile marketing market growth.

The global mobile marketing market is further segmented on the basis of geography that includes North America, Europe, Asia-Pacific and Rest of the World. Asia-Pacific mobile marketing market is estimated to have a significant market share. Moreover, North America and Europe have considerable market share in the global mobile marketing market due to the high usage of the internet coupled with the easy availability of high-speed internet. Moreover, the presence of large enterprises adopting mobile marketing contributing to the growth of the market in the region.

Further, the global mobile marketing market is influenced by product development and technological advancements conducted by the market players. Some of the players of the mobile marketing market include AT&T, Inc., Google LLC, IBM Corp., InMobi Pte Ltd., Marketo, Inc., SAS Institute Inc., Mobio Technologies Inc., Appency, LLC, Oracle Corp., GroundTruth, Inc., and others. These players are contributing a significant role in the growth of the mobile marketing market by providing various products and adopting several strategies such as a merger and acquisition, partnerships and collaborations, and others. For instance, in February 2018, GroundTruth Inc. launched a mobile location-based advertising platform called Ads manager in the mobile marketing market that would further contribute to the growth of the company's mobile marketing market.

Research Methodology

The market study of the global mobile marketing market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary Sources Include
  • Financial reports of companies involved in the market
  • Whitepapers, research-papers, and news blogs
  • Company websites and their product catalog
The report is intended for mobile marketing companies, e-commerce and retail companies and others, provide sector for overall market analysis and competitive analysis. The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation

1. Global Mobile marketing Market Research and Analysis, By Channel
2. Global Mobile marketing Market Research and Analysis, By Industry

The Report Covers
  • Comprehensive research methodology of the global mobile marketing market.
  • This report also includes a detailed and extensive market overview with key analyst insights.
  • An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
  • Analysis of regional regulations and other government policies impacting the global mobile marketing market.
  • Insights about market determinants which are stimulating the global mobile marketing market.
  • Detailed and extensive market segments with regional distribution of forecasted revenues.
  • Extensive profiles and recent developments of market players.

Table of Contents

1. Report Summary
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Geography
1.2.3. By Stakeholders
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
2.3. Rules & Regulations
3. Competitive Landscape
3.1. Competitive Dashboard
3.2. Key Strategy Analysis
3.3. Key Company Analysis
3.3.1. AT&T, Inc. Overview Financial Analysis Swot Analysis Recent Developments
3.3.2. Google LLC Overview Financial Analysis Swot Analysis Recent Developments
3.3.3. IBM Corp. Overview Financial Analysis Swot Analysis Recent Developments
3.3.4. Oracle Corp. Overview Financial Analysis Swot Analysis Recent Developments
3.3.5. Microsoft Corp. Overview Financial Analysis Swot Analysis Recent Developments
4. Market Determinants
4.1. Motivators
4.2. Restraints
4.3. Opportunities
5. Market Segmentation
5.1. Global Mobile marketing Market by Channel
5.1.1. SMS & MMS
5.1.2. Mobile Web
5.1.3. Emails
5.1.4. Push Notifications
5.1.5. Others (QR Codes)
5.2. Global Mobile marketing Market by Industry
5.2.1. Retail & E-commerce
5.2.2. BFSI
5.2.3. IT & Telecom
5.2.4. Media & Entertainment
5.2.5. Others (Healthcare)
6. Regional Analysis
6.1. North America
6.1.1. United States
6.1.2. Canada
6.2. Europe
6.2.1. UK
6.2.2. Germany
6.2.3. Italy
6.2.4. Spain
6.2.5. France
6.2.6. Rest of Europe
6.3. Asia-Pacific
6.3.1. China
6.3.2. India
6.3.3. Japan
6.3.4. Rest of Asia-Pacific
6.4. Rest of the World
7. Company Profiles
7.1. AdColony, Inc
7.2. Airpush, Inc.
7.3. Amobee, Inc.
7.4. Appency, LLC
7.5. AT&T, Inc.
7.6. Celtra Inc.
7.7. Google LLC
7.8. GroundTruth Inc.
7.9. IBM Corp.
7.10. InMobi Pte Ltd.
7.11. Microsoft Corp.
7.12. Oath Inc.
7.13. OpenMarket, Inc.
7.14. Oracle Corp.
7.15. PreApps, LLC
7.16. RhythmOne, LLC
7.17. Salesforce.com, Inc.
7.18. SAS Institute Inc.
7.19. Tapjoy Inc.
7.20. Twitter, Inc. (MoPub)
7.21. Yodel Mobile Ltd.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • AdColony, Inc
  • Airpush, Inc.
  • Amobee, Inc.
  • Appency, LLC
  • AT&T, Inc.
  • Celtra Inc.
  • Google LLC
  • GroundTruth Inc.
  • IBM Corp.
  • InMobi Pte Ltd.
  • Microsoft Corp.
  • Oath Inc.
  • OpenMarket, Inc.
  • Oracle Corp.
  • PreApps, LLC
  • RhythmOne, LLC
  • Salesforce.com, Inc.
  • SAS Institute Inc.
  • Tapjoy Inc.
  • Twitter, Inc. (MoPub)
  • Yodel Mobile Ltd.