Global In-store Promotions Category - Procurement Market Intelligence Report

In-store promotions are defined as marketing activities used by organizations to prompt product purchases in stores as well as attract more customers through POS displays and in-store events. In-store promotions are used to capitalize on impulse purchase reactions of customers. In-store promotion includes POS marketing and in-store events. POS marketing includes coupons, discounts, displays, and promotional merchandise placed at strategic locations across stores to prompt an immediate purchase. In-store events are used by brands to mainly promote brand awareness, conduct brand launches, and enhance customer loyalty through measures such as sampling, product demonstration, experiential marketing, celebrity appearances, theme-based events, and public relations. The category spend momentum is attributed to the increasing utilization of in-store advertisement by retail brick-and-mortar stores to boost the footfall in retail stores.

Covered in this report

The report provides actionable insights to improve source-to-contract cycle performance in the Global In-store Promotions Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

The report, Global In-store Promotions Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver

• Increasing affinity of buyers toward the use of advanced technology for in-store promotions

Category management strategy

• Effectiveness of the employee training methods of service providers

Procurement best practices

• Engage with service providers that offer support tools for promotional planning

Key questions answered in this report

• What are the market dynamics?
• What are the key market trends?
• What are the category growth drivers?
• What are the constraints on category growth?
• Who are the suppliers in this market?
• What are the demand-supply shifts?
• What are the major category requirements?
• What are the procurement best practices in this market?

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