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Customer Journey Analytics - Market Analysis, Trends, and Forecasts

  • ID: 4804602
  • Report
  • 114 pages
  • Global Industry Analysts, Inc
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FEATURED COMPANIES

  • Adobe Systems
  • Clickfox
  • Kitewheel
  • Pointillist
  • Salesforce.Com
  • Servion Global Solutions
  • MORE
The Customer Journey Analytics market worldwide is projected to grow by US$16.2 Billion, driven by a compounded growth of 21.5%. Customer Segmentation and Targeting, one of the segments analyzed and sized in this study, displays the potential to grow at over 20.5%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$4.7 Billion by the year 2025, Customer Segmentation and Targeting will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 23.2% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$606.6 Million to the region's size and clout in the next 5 to 6 years. Over US$770.9 Million worth of projected demand in the region will come from the rest of the European markets. In Japan, Customer Segmentation and Targeting will reach a market size of US$461.5 Million by the close of the analysis period. As the world’s second largest economy and the new game changer in global markets, China exhibits the potential to grow at 21% over the next couple of years and add approximately US$2.8 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders.

Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include:
  • Adobe Systems, Inc.
  • CallMiner, Inc.
  • ClickFox, Inc.
  • IBM Corporation
  • Kitewheel
  • NICE Systems Ltd.
  • Pointillist
  • Quadient
  • Salesforce.com, Inc.
  • SAP SE
  • Servion Global Solutions
  • Verint Systems, Inc.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adobe Systems
  • Clickfox
  • Kitewheel
  • Pointillist
  • Salesforce.Com
  • Servion Global Solutions
  • MORE

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Customer Journey Analytics Set for an Explosive Growth

Global Competitor Market Shares

A Prelude into Leading Players

Worldwide Customer Journey Analytics Market: Market Share of Volume Sales by Leading Market Players

Customer Journey Analytics Competitor Market Share Scenario Worldwide (in %): 2019 & 2025

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

With Consistent Customer Experience taking a Prominent Role throughout Customer Journey, Customer Journey Analytics Market is on a Growth Trajectory

Percentage Breakdown of Total Number of Customers Lost Due to Single and Several Bad Experiences by Region

Need for Minimizing Customer Churn Rate Drives Market Growth

The Top Revenue Drivers of Retail

Increasing Need to Differentiate Competitiveness – Bodes Well for Market Growth

Advantages of Sustainable Competitive Advantage

With Various Benefits, Customer Journey Analytics Software to Witness Growth

Increasing Demand for Customer Satisfaction to Propel Market Growth

Percentage Breakdown of Business Performance by NPS Usage

Customer Engagement Analytics Driving Market Demand

Increasing Deployment of Social Media Analytics to Meet Business Goals, Bolsters Market Demand

Data Security and Privacy Concerns Constrain Market Growth

Increasing Significance of Big Data Adoption into Customer Journey Analytics

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: Customer Journey Analytics Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025

TABLE 2: Customer Journey Analytics Market Share Shift across Key Geographies Worldwide: 2019 VS 2025

TABLE 3: Customer Segmentation and Targeting (Application) Global Opportunity Assessment in US$ Million by Region/Country: 2018-2025

TABLE 4: Customer Segmentation and Targeting (Application) Percentage Share Breakdown of Global Sales by Region/Country: 2019 VS 2025

TABLE 5: Customer Behavioral Analysis (Application) Worldwide Sales in US$ Million by Region/Country: 2018-2025

TABLE 6: Customer Behavioral Analysis (Application) Market Share Shift across Key Geographies: 2019 VS 2025

TABLE 7: Campaign Management (Application) Global Market Estimates & Forecasts in US$ Million by Region/Country: 2018-2025

TABLE 8: Campaign Management (Application) Market Share Breakdown by Region/Country: 2019 VS 2025

TABLE 9: Customer Churn Analysis (Application) Demand Potential Worldwide in US$ Million by Region/Country: 2018-2025

TABLE 10: Customer Churn Analysis (Application) Share Breakdown Review by Region/Country: 2019 VS 2025

TABLE 11: Other Applications (Application) Worldwide Latent Demand Forecasts in US$ Million by Region/Country: 2018-2025

TABLE 12: Other Applications (Application) Distribution of Global Sales by Region/Country: 2019 VS 2025

TABLE 13: Web (Touchpoint) World Market Estimates and Forecasts in US$ Million by Region/Country: 2018 to 2025

TABLE 14: Web (Touchpoint) Market Percentage Share Distribution by Region/Country: 2019 VS 2025

TABLE 15: Social Media (Touchpoint) Market Opportunity Analysis Worldwide in US$ Million by Region/Country: 2018 to 2025

TABLE 16: Social Media (Touchpoint) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025

TABLE 17: Mobile (Touchpoint) World Market by Region/Country in US$ Million: 2018 to 2025

TABLE 18: Mobile (Touchpoint) Market Share Breakdown of Worldwide Sales by Region/Country: 2019 VS 2025

TABLE 19: Email (Touchpoint) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025

TABLE 20: Email (Touchpoint) Market Sales Breakdown by Region/Country in Percentage: 2019 VS 2025

TABLE 21: Other Touchpoints (Touchpoint) Geographic Market Spread Worldwide in US$ Million: 2018 to 2025

TABLE 22: Other Touchpoints (Touchpoint) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

Market Facts & Figures

US Customer Journey Analytics Market Share (in %) by Company: 2019 & 2025

TABLE 23: United States Customer Journey Analytics Latent Demand Forecasts in US$ Million by Application: 2018 to 2025

TABLE 24: Customer Journey Analytics Market Share Breakdown in the United States by Application: 2019 VS 2025

TABLE 25: United States Customer Journey Analytics Market Estimates and Projections in US$ Million by Touchpoint: 2018 to 2025

TABLE 26: United States Customer Journey Analytics Market Share Breakdown by Touchpoint: 2019 VS 2025

CANADA

TABLE 27: Canadian Customer Journey Analytics Market Quantitative Demand Analysis in US$ Million by Application: 2018 to 2025

TABLE 28: Canadian Customer Journey Analytics Market Share Analysis by Application: 2019 VS 2025

TABLE 29: Canadian Customer Journey Analytics Market Estimates and Forecasts in US$ Million by Touchpoint: 2018 to 2025

TABLE 30: Customer Journey Analytics Market in Canada: Percentage Share Breakdown of Sales by Touchpoint for 2019 and 2025

JAPAN

TABLE 31: Japanese Demand Estimates and Forecasts for Customer Journey Analytics in US$ Million by Application: 2018 to 2025

TABLE 32: Customer Journey Analytics Market Share Shift in Japan by Application: 2019 VS 2025

TABLE 33: Japanese Market for Customer Journey Analytics: Annual Sales Estimates and Projections in US$ Million by Touchpoint for the Period 2018-2025

TABLE 34: Japanese Customer Journey Analytics Market Share Analysis by Touchpoint: 2019 VS 2025

CHINA

TABLE 35: Chinese Demand for Customer Journey Analytics in US$ Million by Application: 2018 to 2025

TABLE 36: Chinese Customer Journey Analytics Market Share Breakdown by Application: 2019 VS 2025

TABLE 37: Chinese Customer Journey Analytics Market Growth Prospects in US$ Million by Touchpoint for the Period 2018-2025

TABLE 38: Chinese Customer Journey Analytics Market by Touchpoint: Percentage Breakdown of Sales for 2019 and 2025

EUROPE

Market Facts & Figures

European Customer Journey Analytics Market: Competitor Market Share Scenario (in %) for 2019 & 2025

TABLE 39: European Customer Journey Analytics Market Demand Scenario in US$ Million by Region/Country: 2018-2025

TABLE 40: European Customer Journey Analytics Market Share Shift by Region/Country: 2019 VS 2025

TABLE 41: European Customer Journey Analytics Addressable Market Opportunity in US$ Million by Application: 2018-2025

TABLE 42: European Customer Journey Analytics Market Share Analysis by Application: 2019 VS 2025

TABLE 43: European Customer Journey Analytics Market Estimates and Forecasts in US$ Million by Touchpoint: 2018-2025

TABLE 44: European Customer Journey Analytics Market Share Breakdown by Touchpoint: 2019 VS 2025

FRANCE

TABLE 45: Customer Journey Analytics Quantitative Demand Analysis in France in US$ Million by Application: 2018-2025

TABLE 46: French Customer Journey Analytics Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025

TABLE 47: Customer Journey Analytics Market in France by Touchpoint: Estimates and Projections in US$ Million for the Period 2018-2025

TABLE 48: French Customer Journey Analytics Market Share Analysis by Touchpoint: 2019 VS 2025

GERMANY

TABLE 49: Customer Journey Analytics Market in Germany: Annual Sales Estimates and Forecasts in US$ Million by Application for the Period 2018-2025

TABLE 50: Customer Journey Analytics Market Share Distribution in Germany by Application: 2019 VS 2025

TABLE 51: Customer Journey Analytics Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Touchpoint for the Period 2018-2025

TABLE 52: German Customer Journey Analytics Market Share Breakdown by Touchpoint: 2019 VS 2025

ITALY

TABLE 53: Italian Demand for Customer Journey Analytics in US$ Million by Application: 2018 to 2025

TABLE 54: Italian Customer Journey Analytics Market Share Breakdown by Application: 2019 VS 2025

TABLE 55: Italian Customer Journey Analytics Market Growth Prospects in US$ Million by Touchpoint for the Period 2018-2025

TABLE 56: Italian Customer Journey Analytics Market by Touchpoint: Percentage Breakdown of Sales for 2019 and 2025

UNITED KINGDOM

TABLE 57: United Kingdom Demand Estimates and Forecasts for Customer Journey Analytics in US$ Million by Application: 2018 to 2025

TABLE 58: Customer Journey Analytics Market Share Shift in the United Kingdom by Application: 2019 VS 2025

TABLE 59: United Kingdom Market for Customer Journey Analytics: Annual Sales Estimates and Projections in US$ Million by Touchpoint for the Period 2018-2025

TABLE 60: United Kingdom Customer Journey Analytics Market Share Analysis by Touchpoint: 2019 VS 2025

REST OF EUROPE

TABLE 61: Rest of Europe Customer Journey Analytics Addressable Market Opportunity in US$ Million by Application: 2018-2025

TABLE 62: Rest of Europe Customer Journey Analytics Market Share Analysis by Application: 2019 VS 2025

TABLE 63: Rest of Europe Customer Journey Analytics Market Estimates and Forecasts in US$ Million by Touchpoint: 2018-2025

TABLE 64: Rest of Europe Customer Journey Analytics Market Share Breakdown by Touchpoint: 2019 VS 2025

ASIA-PACIFIC

TABLE 65: Customer Journey Analytics Quantitative Demand Analysis in Asia-Pacific in US$ Million by Application: 2018-2025

TABLE 66: Asia-Pacific Customer Journey Analytics Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025

TABLE 67: Customer Journey Analytics Market in Asia-Pacific by Touchpoint: Estimates and Projections in US$ Million for the Period 2018-2025

TABLE 68: Asia-Pacific Customer Journey Analytics Market Share Analysis by Touchpoint: 2019 VS 2025

REST OF WORLD

TABLE 69: Rest of World Customer Journey Analytics Market Quantitative Demand Analysis in US$ Million by Application: 2018 to 2025

TABLE 70: Rest of World Customer Journey Analytics Market Share Analysis by Application: 2019 VS 2025

TABLE 71: Rest of World Customer Journey Analytics Market Estimates and Forecasts in US$ Million by Touchpoint: 2018 to 2025

TABLE 72: Customer Journey Analytics Market in Rest of World: Percentage Share Breakdown of Sales by Touchpoint for 2019 and 2025

IV. COMPETITION

ADOBE SYSTEMS

CALLMINER

CLICKFOX

IBM CORPORATION

KITEWHEEL

NICE SYSTEMS

POINTILLIST

QUADIENT

SAP SE

SALESFORCE.COM

SERVION GLOBAL SOLUTIONS

VERINT SYSTEMS

V. CURATED RESEARCH

Note: Product cover images may vary from those shown
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  • Adobe Systems
  • Callminer
  • Clickfox
  • Ibm Corporation
  • Kitewheel
  • Nice Systems
  • Pointillist
  • Quadient
  • Sap Se
  • Salesforce.Com
  • Servion Global Solutions
  • Verint Systems
Note: Product cover images may vary from those shown
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