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2021 BioPharma eMarketing Summit (San Diego, United States - November 30, 2021 December 2, 2021)

  • ID: 4806903
  • Conference
  • Location: San Diego, United States
  • 3 Days
  • Curtis & Coulter
  • Conference Dates: November 30, 2021 and December 2, 2021
The Industry's only “Ted-Style” Event, Specifically Designed to help Pharma/Biotech Marketing Professionals Overcome Their Digital Marketing Challenges in an Ever-Evolving Industry.

It’s no lie, the impact of COVID-19 is forcing marketers to pivot strategies and navigate through the new normal. Whether working remotely and virtually engaging customers or having to rethink your entire healthcare digital strategy, the 2020 BioPharma eMarketing Summit has the answers you need.

Now in its 6th year, Pharma’s one-of-a-kind digital marketing leadership Summit is the BIGGEST program to-date and will share multiple leading industry takeaways on digital strategy leadership, pandemic strategy pivoting, digital health disruption, B2B, B2C, content supply, big data/segmentation, AI/AR/VR, customer experience, patient activation, Omni/multi-channel, social strategy, mobile engagement and much, much more. If you are involved in biopharma product or brand strategy, you won’t want to miss this game-changing industry Summit!

As well as the biopharma digital marketing strategies post COVID-19, we will be discussing:

  • Marketing leadership: Creating a culture that resonates with your customer
  • Disruptive marketing strategies driving healthcare
  • Evolving your go-to-market strategy in the changing healthcare landscape
  • Advancing your healthcare social media #Revolution
  • Building a content supply chain that actually works
  • The Digital Health revolution & how this will change you in 2021
  • Perfecting the art & science of customer experience digital marketing
  • AI/AR/VR & machine learning to automate digital journeys
  • Bridging marketing & IT in a digital healthcare revolution
  • Turning loyalty into advocacy: The future of loyalty marketing
  • Enhance your B2B & B2C multichannel digital campaigns
  • Utilizing big data to tell stories & streamline your engagement & pipelines

What to Expect

Inspiring Keynotes & ‘TED-Style’ Sessions

2019’s awesome keynotes included leading marketing disruptors and innovators including Rand Fishkin and Ted Rubin. Our carefully curated 2020 speakers will inspire you and your team with their personal stories and visions for the future of marketing, sales, and business. In addition, BioPharma 2020 will feature multiple fun and interactive breakout sessions from some of the biggest names and brightest minds in sales and marketing.

Join the Digital Health Revolution

Join over 300+ senior marketing leadership pioneers looking to advance their marketing and engagement campaigns, and share their own personal stories on finding a successful long-term digital strategy in this unique, engaging “TED-style” Summit! BioPharma 2021 is designed BY industry, FOR industry, providing a fun, highly interactive forum for 100’s of creative minds, thinkers and digital marketers to share invaluable best practices, insights, tools and techniques for making the most of your marketing and sales campaigns

Access to the 2021 MedDev eMarketing Summit

BioPharma 2020 is co-located the 2020 MedDev eMarketing Summit. Attendees have access to both Summits and accompanying program sessions simultaneously allowing the opportunity to schedule their own program agenda based on healthcare digital marketing topics which are most pertinent and of interest to them and their teams. Send your relevant team for both Summits so you don’t miss a thing in 2021!

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Sample agenda from last years conference:

Pre-Conference Workshop Day
9:45am – 10:00am
Workshop A Registration

10:00am – 1:00pm
Pre-Conference Workshop A: 'Paradigms at War: A Crash Course In Strategy'

2:45pm – 3:00pm
Workshop B Registration

3:00pm – 6:00pm
Pre-Conference Workshop B: 'Creating an Innovation Ecosystem to Disrupt Healthcare via Developing a Data-Based AI Solution for your Customers'

Main Conference Day One
7:30am – 8:40am
Registration and Refreshments for Attendees in Exhibit / Tech Showcase Hall

8:40am – 8:55am
Collaboration is King! Ice Breaker

8:55am – 9:00am
Welcome and Chairpersons Introduction & Opening Remarks

9:00am – 9:30am
KEYNOTE PRESENTATION: Building Greater Intimacy with Clients and Profit from ROR (Return on Relationship)

9:30am – 10:00am
KEYNOTE PRESENTATION: The Healthcare Search & SEO World in 2019

10:00am – 10:30am
Developing a Benchmarking Framework to Effectively Execute your Healthcare Strategy

10:30am – 11:00am
Morning Networking & Refreshment Break in Exhibit Hall

11:00am – 11:30am
Go To Market IDN Strategies in A Changing Healthcare Landscape

11:30am – 12:00pm
Be the Brand Patients want you to be: The Power of Intelligent Mobile Adherence Solutions

12:00pm – 12:45pm
PANEL DISCUSSION: Leading Change: Transforming your Organization in a Rapidly Advancing Digital Health Landscape

12:45pm – 2:00pm
Networking Lunch in the Exhibit Hall
2019 BioPharma eMarketing Summit Stream
2019 MedDev eMarketing Summit Stream

2:00pm – 2:30pm
Social & Digital Empowerment of Patients: GSK's Living with Lupus Story

2:30pm – 3:00pm
Physicians’ Perspectives: Leveraging HCPs’ Use of Digital Technology to Your Brands Advantage
Content is king. Creating a Digital Storybook to Nurture your Customers

3:00pm – 3:30pm
Age of Age
Utilizing Digital Strategy to Create a Content Engagement & Conversion Funnel for Patients

3:30pm – 4:00pm
Afternoon Networking & Refreshment Break in Exhibit Hall

4:00pm – 4:30pm
Artificial Intelligence — Super Hearing for Healthcare Marketers: Detecting Weak-but-Important Signals of Customer Behavior
Digital Health Analytics: Cracking the Data Conundrum to Identify New Patient Sets

4:30pm – 5:00pm
Beyond the Pill: Sanofi’s Approach to Digital Therapeutics & Driving Improved Outcomes for Patients
Stop Selling Products. Start Solving Problems: Elevating your B2B Business via Segmentation and Digital Utilization

5:00pm – 5:30pm
Customer Experience Marketing for New Products in Emerging Markets
PANEL DISCUSSION: Developing Successful Digital Campaigns for New Product Launches

5:30pm Onwards
Chairs Closing Remarks, Drinks Reception and End of Day One

Main Conference Day Two
7:40am – 8:55am
Continental Breakfast for Conference Participants
2019 BioPharma eMarketing Summit Stream
2019 MedDev eMarketing Summit Stream

8:55am – 9:00am
Chairpersons Introduction & Opening Remarks

9:00am – 9:30am
PANEL: Capitalizing on Social Data and Predictive Analytics to Significantly Improve Online Customer Engagement
CentrePoint Marketing: A Customer-centric, Value Exchanging (CCVE) Approach to Successful Product Launches Digitally

9:30am – 10:00am
Designing your Social Program Content Distribution Plan for Success
Digital U-Turn: Transitioning from B2B to B2C Model Utilizing Digital

10:00am – 10:30am
Re-Aligning your B2B Marketing & Sales Teams via New Digital Strategies
Achieve Commercial Excellence: Align Sales and Marketing Strategies that Drive Success in the Field

10:30am – 11:00am
Morning Networking & Refreshment Break in Exhibit Hall

11:00am – 11:30am
A Novartis Case Study: The Story of Biome: What are the challenges for Pharma to Accomplish this?
Lifecycle of Engagement: Leveraging Digital & Big Data Profiling

11:30am – 12:00pm
Utilizing Social Platforms to Maximize your Brand via Storytelling
A Startup Guide to Profitably Connecting Patients with your Physicians

12:00pm – 1:15pm
Networking Lunch in the Exhibit Hall

1:15pm – 1:45pm
Digital Health in the Emerging Markets: How eMarketing is advancing in Asia, Latin America and Central Asia
True Marketing Leadership: Creating a Digital Culture that Resonates with your Customers

1:45pm – 2:15pm
Maximizing Digital and Social for Patient activation and Commercial Success
FUTURE PROOF: Bots, Bytes and Briefings. How the Future of Marketing is Already Here

2:15pm – 2:45pm
Managing Prescription Drug Advertising Risks While Innovating in Social Media Marketing
Brand Storytelling: Listening to the Consumer Data to Enhance your Approach

2:45pm – 3:10pm
Afternoon Networking & Refreshment Break in Exhibit Hall

3:10pm – 3:40pm
Bridging the Gap Between Marketing and IT in a Digital Revolution
Streamlining Sales with Content Marketing to Deliver the Right Message at the Right Time

3:40pm – 4:10pm
Maximizing Brand Potential: Enhancing Physician Engagement Using a Multi- Channel Approach
Consumer Data Insights: Partnering with Influencers to Extend Consumer Audience Reach

4:10pm – 4:40pm
Measuring Digital Analytics to Enhance the Corporate Reputation
Targeted Digital Strategy for Healthcare Customer Experience (Cx)

4:40pm –5:10pm
Capitalizing on Successful Data-Driven Decision-Making via Harmonizing your Marketing and IT Divisions
Perfecting the Art and Science of Customer Experience Marketing

Chairs Wrap-up & Conclusion of 2019 West Summit

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Neil Patel
New York Times Bestselling Author & Co-Founder
Neil Patel Digital

Bryan Kramer
Best-Selling Author, TED Speaker, Forbes Contributor & CEO

Lori Fraijo Raygoza
Vice President of eCommerce and Digital Marketing
Apria Healthcare

Craig Delarge
Former Head, Digital Acceleration, Takeda & Founder
Digital Mental Health Project

Bharat Tewarie
Executive Vice President and Chief Marketing Officer

Bryan Cohen
Director, Corporate Affairs, Internal Channels Lead
Pfizer Digital

Stefan Jensen
Chief Executive Officer, Partner

Zach Duenow
Director Marketing Excellence, Brand Building & Creative Excellence

Craig McGettigan
Head, Multichannel Engagement, US Business Operations & Support

Damon Harrell
Vice President Depression Marketing and New Products

Tarak Shah
Associate Director, Global Product Marketing Inflammation & Immunology

Hans Kaspersetz
President, Chief Strategist, 2019 MM&M Top 100 Agency

John Graham Jr.
Senior Manager, Global Employer Brand & Recruitment Marketing

John Vieira
US, Head of Commercialization
Sol-Gel Technologies

Gaetan Akinrolabu
Associate Director, Paid Media and Social Media Strategy
Bristol-Myers Squibb

Terry Coutsolioutsos
Senior Vice President, Marketing, Sales Operations & Communications (MSC)

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Pharma & Biotech Professionals with the following titles:

  • Chief Marketing Officers
  • Chief Commercial Officers
  • Chief Revenue Officers

VPs/Directors/Managers of:

  • Marketing
  • Digital Marketing
  • eMarketing
  • Multi-Channel/Omni-Channel Marketing
  • Brand Management
  • Product Management
  • eBusiness/eCommerce
  • Social Media
  • Market Research
  • Advertising & Promotions
  • Public Relations
  • Sales
  • Communications
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