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Top Growth Opportunities: Bakery & Cereals in India

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    Report

  • 119 Pages
  • July 2019
  • Region: India
  • GlobalData
  • ID: 4807520
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Top Growth Opportunities: Bakery & Cereals in India

Summary
Top Growth Opportunities for Bakery & Cereals in India provides an overview of the Bakery and Cereals market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. the author’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Bakery & Cereals producers, suppliers and retailers by combining robust, granular data and expert insight.

Top Growth Opportunities for Bakery & Cereals in India provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereals producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereals markets in India through the author’s detailed and robust data, expert insight, and case studies.

The author’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Bakery & Cereals producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -
  • Key consumer demographic groups driving consumption within the India market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
  • A study of market value and volumes over 2011-2016 for India, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and regional product innovation targeting key consumer needs

Scope
  • Among the highest potential countries, the Indian bakery & cereals sector ranked just outside of the top ten, coming in 12th on the author Opportunity Score, and was valued at US$7,191 million in 2018.
  • Supported by rising urbanization and related changes in lifestyle and increased disposable incomes, the Indian bakery & cereals sector is poised to record value growth at a CAGR of 8.0% over the 2018-2023 period.
  • While consumer concern around healthy diet may limit certain segments in bakery & cereals, the wellness trend is also offering manufacturers opportunities to innovate introducing new better-for-you products, leading to growth

Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of India's Bakery & Cereals consumers.
  • This is based on the author's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery & Cereals sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

1. Introducing a top growth market for Bakery & Cereals
  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • the author’s strategic issues map
  • Predicted future issues for the global sector
  • Reward and risk assessment
  • Opportunity score - overview
  • Consumer spending trends - peer group comparisons
  • Political, Economic, Social, and Technological: Analysis
  • Enablers and inhibitors of growth
  • Rewards and opportunities for growth
  • Summary of the market

2. Market insight - identifying the opportunities to move into
  • Market growth by category
  • Value growth of the market
  • Volume growth of the market
  • Level of premiumization by category
  • Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
  • Bakery & Cereals retail channel share
  • Key Retail Channel trends
  • Routes to market
  • Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
  • Category fragmentation
  • Private label penetration
  • Leading Trademark Owners
  • International and domestic brand analysis
  • Company and brand strength
  • Company and brand strength summary

5. Consumer insight - who, what, when, where and why
  • Strategic issues map
  • Key consumer driver implications
  • Key consumers trends
  • Consumer groups
  • Key Health & Wellness trends
  • Value Contribution of Health and Wellness claims
  • Penetration of Health and Wellness claims by category
  • Consumer trends summary

6. Product and packaging insights
  • Key Product Insights
  • Trends and strategic issues - other notable product trends
  • Key product innovation case studies
  • Key Packaging Insights
  • Trends and strategic issues
  • Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
  • Growth segments to target
  • Segment opportunities
  • Consumer spaces to target
  • Price dynamics

8. Appendix and Definitions
List of Tables
  • Visualization of 10 countries growth opportunities
  • Visualization of 10 countries growth opportunities (continued)
  • Reward and risk assessment
  • Market value and split, 2013-2023
  • Winners and losers by category, value, 2018-2023
  • Volume growth by category, 2013-2023
  • Winners and losers by category, volume, 2018-2023
  • Bakery & Cereals category fragmentation, 2018
  • Key consumption volume shares by consumer group, 2016
  • Key consumption motivators by category, 2016
  • Key consumption motivators by category, 2016 (continued)
  • Key consumption motivators by category, 2016 (continued)
  • Average price change by brand, 2018

List of Figures
  • Map of top opportunity markets
  • Map of top global issues
  • Global issue web
  • the author’s strategic issues map
  • Average consumer spend, peer group comparisons, 2013-2023
  • Market value and split, 2013-2023
  • Value growth by category, 2013-2018 and 2018-2023
  • Value market growth by category, 2013-2023
  • Winners and losers by category, volume, 2018-2023
  • Value and volume growth by category, 2013-2023
  • Private label penetration and CAGR, 2013-2018
  • Cumulative value share by brand, 2018
  • Penetration of Health and Wellness claims by category, 2018
  • Packaging materials volume share, 2018 & 2023
  • Packaging closure materials volume share, 2018 & 2023
  • Projected CAGR for top five categories by value, 2018-2023
  • Price change by category, 2018

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Britannia
  • Parle Products Pvt. Ltd.
  • ITC Limited
  • Easyday
  • More Supermarket