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The Operator strategies for maximising partnerships with value-added service providers

  • ID: 4807725
  • Report
  • July 2019
  • Region: Global
  • 19 Pages
  • Analysys Mason
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Operators Should Go Beyond Basic Marketing Agreements, Look into New Areas and Take Advantage of 5G to Maximise their Partnerships with Value-Added Service Providers

The provision of third-party video and music services by operators has become commonplace, and as such, only offers limited differentiation. In this report, we examine how operators can build more-sophisticated agreements with third-party service providers, we look at new prospects in music, gaming, e-sports and in-car entertainment and we explore how operators can take advantage of the new possibilities enabled by 5G.

In this report, we answer the following questions:

  • Where and how can operators and third parties build partnerships?
  • What are the benefits for operators of partnering with third parties to provide value-added services (VAS)?
  • What are the different types of partnerships that operators can form?
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