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North America Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy

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    Report

  • 139 Pages
  • January 2022
  • Region: North America
  • GMD Research
  • ID: 4807970
North America digital advertising market is projected to grow by 8.05% annually in the forecast period and reach $333.5 billion by 2031, driven by the technological advancement, rising digital ad spending, growing Internet users, and the prevalence of mobile phones and digital media across the region.





Highlighted with 81 tables and 41 figures, this 139-page report “North America Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire North America digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

  • Market Structure
  • Growth Drivers
  • Restraints and Challenges
  • Emerging Product Trends & Market Opportunities
  • Porter’s Fiver Forces

The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country.

Based on platform, the North America market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.

  • Mobile Ad
  • In-APP
  • Mobile Web
  • Desktop Ad
  • Digital TV and Others

Based on ad format, the North America market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.

  • Digital Display Ad
  • Programmatic Transactions
  • Non-programmatic Transactions
  • Internet Paid Search
  • Social Media
  • Online Video
  • Others

Based on industrial vertical, the North America market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.

  • Media and Entertainment
  • Consumer Goods & Retail Industry
  • Banking, Financial Service & Insurance
  • Telecommunication IT Sector
  • Travel Industry
  • Healthcare Sector
  • Manufacturing & Supply Chain
  • Transportation and Logistics
  • Energy, Power, and Utilities
  • Other Industries

Geographically, the following national/local markets are fully investigated:

  • U.S.
  • Canada

For each key country, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of the regional market by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in North America digital advertising market are assayed quantitatively and qualitatively through the publisher’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Selected Key Players:

  • Alibaba
  • Amazon
  • Apple Inc.
  • Applovin Corporation
  • Baidu
  • Facebook Inc.
  • Google, Inc.
  • Microsoft Corporation
  • Nokia
  • Sina
  • Tencent
  • Twitter
  • Verizon
  • Yahoo! Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
Frequently Asked Questions about the North American Digital Advertising Market

What is the estimated value of the North American Digital Advertising Market?

The North American Digital Advertising Market was estimated to be valued at $135360 Million in 2021.

What is the growth rate of the North American Digital Advertising Market?

The growth rate of the North American Digital Advertising Market is 13.2%, with an estimated value of $469580 Million by 2031.

What is the forecasted size of the North American Digital Advertising Market?

The North American Digital Advertising Market is estimated to be worth $469580 Million by 2031.

Who are the key companies in the North American Digital Advertising Market?

Key companies in the North American Digital Advertising Market include Alibaba, Amazon, Apple Inc., Applovin Corporation, Baidu, Facebook Inc., Google, Inc., Microsoft Corporation and Sina.

Table of Contents

1 Introduction
1.1 Industry Definition and Research Scope
1.1.1 Industry Definition
1.1.2 Research Scope
1.2 Research Methodology
1.2.1 Overview of Market Research Methodology
1.2.2 Market Assumption
1.2.3 Secondary Data
1.2.4 Primary Data
1.2.5 Data Filtration and Model Design
1.2.6 Market Size/Share Estimation
1.2.7 Research Limitations
1.3 Executive Summary
2 Market Overview and Qualitative Analysis
2.1 Market Size and Forecast
2.1.1 Impact of COVID-19 on World Economy
2.1.2 Impact of COVID-19 on the Market
2.2 Major Growth Drivers
2.3 Market Restraints and Challenges
2.4 Emerging Opportunities and Market Trends
2.5 Porter’s Fiver Forces Analysis
3 Segmentation of North America Market by Platform
3.1 Market Overview by Platform
3.2 North America Mobile Advertising Market 2018-2031
3.3 North America Desktop Advertising Market 2018-2031
3.4 North America Market of Digital Advertising via Other Digital Platforms 2018-2031
4 Segmentation of North America Market by Ad Format
4.1 Market Overview by Ad Format
4.2 North America Digital Display Ad Market 2018-2031
4.3 North America Internet Paid Search Ad Market 2018-2031
4.4 North America Social Media Ad Market 2018-2031
4.5 North America Online Video Ad Market 2018-2031
4.6 North America Market of Other Digital Ad Formats 2018-2031
5 Segmentation of North America Market by Industry Vertical
5.1 Market Overview by Industry Vertical
5.2 North America Digital Advertising Market for Media and Entertainment 2018-2031
5.3 North America Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031
5.4 North America Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031
5.5 North America Digital Advertising Market for Telecommunication IT Sector 2018-2031
5.6 North America Digital Advertising Market for Travel Industry 2018-2031
5.7 North America Digital Advertising Market for Healthcare Sector 2018-2031
5.8 North America Digital Advertising Market for Manufacturing & Supply Chain 2018-2031
5.9 North America Digital Advertising Market for Transportation and Logistics 2018-2031
5.10 North America Digital Advertising Market for Energy, Power, and Utilities 2018-2031
5.11 North America Digital Advertising Market for Other Industries 2018-2031
6 North America Market 2018-2031 by Country
6.1 Overview of North America Market
6.2 U.S. Market
6.3 Canadian Market
7 Competitive Landscape
7.1 Overview of Key Vendors
7.2 Company Profiles
  • Alibaba
  • Amazon
  • Apple Inc.
  • Applovin Corporation
  • Baidu
  • Facebook Inc.
  • Google LLC
  • Microsoft Corporation
  • Nokia Corporation
  • Sina Corporation
  • Tencent
  • Twitter
  • Verizon
  • Yahoo! Inc.

8 Investing in North America Market: Risk Assessment and Management
8.1 Risk Evaluation of North America Market
8.2 Critical Success Factors (CSFs)
List of Tables
Table 1. Snapshot of North America Digital Advertising Market in Balanced Perspective, 2021-2031
Table 2. World Economic Outlook, 2021-2031
Table 3. Main Product Trends and Market Opportunities in North America Digital Advertising Market
Table 4. North America Digital Advertising Market by Platform, 2018-2031, $ bn
Table 5. North America Mobile Advertising Market by Channel, 2018-2031, $ bn
Table 6. Net Revenue and Market Share of World Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue
Table 7. North America Digital Advertising Market by Ad Format, 2018-2031, $ bn
Table 8. North America Display Digital Ad Market by Purchase Method, 2018-2031, $ bn
Table 9. North America Digital Advertising Market by Industry Vertical, 2018-2031, $ bn
Table 10. North America Digital Advertising Market by Country, 2018-2031, $ bn
Table 11. U.S. Digital Advertising Market by Platform, 2018-2031, $ bn
Table 12. U.S. Digital Advertising Market by Ad Format, 2018-2031, $ bn
Table 13. U.S. Digital Advertising Market by Industry Vertical, 2018-2031, $ bn
Table 14. Digital Ad Revenue of Top Three Vendors in U.S. Market, 2019-2020, $ bn
Table 15. Canada Digital Advertising Market by Platform, 2018-2031, $ bn
Table 16. Canada Digital Advertising Market by Ad Format, 2018-2031, $ bn
Table 17. Canada Digital Advertising Market by Industry Vertical, 2018-2031, $ bn
Table 18. Net Digital Ad Revenues and Market Shares of World Top Digital Ad Vendors in 2019, $ bn and % of Revenue
Table 19. Alibaba: Company Snapshot
Table 20. Alibaba: Business Segmentation
Table 21. Alibaba: Product Portfolio
Table 22. Alibaba: Revenue, 2018-2020, $ mn
Table 23. Amazon: Company Snapshot
Table 24. Amazon: Business Segmentation
Table 25. Amazon: Product Portfolio
Table 26. Amazon: Revenue, 2018-2020, $ mn
Table 27. Amazon: Recent Developments
Table 28. Apple Inc.: Company Snapshot
Table 29. Apple Inc.: Business Segmentation
Table 30. Apple Inc.: Product Portfolio
Table 31. Apple Inc.: Revenue, 2018-2020, $ mn
Table 32. Apple Inc.: Recent Developments
Table 33. Applovin Corporation: Company Snapshot
Table 34. Baidu: Company Snapshot
Table 35. Baidu: Business Segmentation
Table 36. Baidu: Product Portfolio
Table 37. Baidu: Revenue, 2018-2020, $ bn
Table 38. Baidu: Recent Developments
Table 39. Facebook Inc.: Company Snapshot
Table 40. Facebook Inc.: Business Segmentation
Table 41. Facebook Inc.: Product Portfolio
Table 42. Facebook Inc.: Revenue, 2018-2020, $ bn
Table 43. Facebook Inc.: Recent Developments
Table 44. Google LLC: Company Snapshot
Table 45. Google LLC: Product Portfolio
Table 46. Google LLC: Revenue, 2018-2020, $ bn
Table 47. Google LLC: Recent Developments
Table 48. Microsoft Corporation: Company Snapshot
Table 49. Microsoft Corporation: Business Segmentation
Table 50. Microsoft Corporation: Product Portfolio
Table 51. Microsoft Corporation: Revenue, 2018-2020, $ bn
Table 52. Microsoft Corporation: Recent Developments
Table 53. Nokia Corporation: Company Snapshot
Table 54. Nokia Corporation: Business Segmentation
Table 55. Nokia Corporation: Product Portfolio
Table 56. Nokia Corporation: Revenue, 2018-2020, $ bn
Table 57. Nokia Corporation: Recent Developments
Table 58. Sina Corporation: Company Snapshot
Table 59. Sina Corporation: Business Segmentation
Table 60. Sina Corporation: Product Portfolio
Table 61. Sina Corporation: Revenue, 2016-2018, $ bn
Table 62. Tencent Holdings Limited: Company Snapshot
Table 63. Tencent Holdings Limited: Business Segmentation
Table 64. Tencent Holdings Limited: Product Portfolio
Table 65. Tencent Holdings Limited: Revenue, 2017-2019, $ bn
Table 66. Tencent Holdings Limited: Recent Developments
Table 67. Twitter, Inc.: Company Snapshot
Table 68. Twitter, Inc.: Business Segmentation
Table 69. Twitter, Inc.: Product Portfolio
Table 70. Twitter, Inc.: Revenue, 2018-2020, $ bn
Table 71. Twitter, Inc.: Recent Developments
Table 72. Verizon: Company Snapshot
Table 73. Verizon: Business Segmentation
Table 74. Verizon: Product Portfolio
Table 75. Verizon: Revenue, 2018-2020, $ bn
Table 76. Verizon: Recent Developments
Table 77. Yahoo! Inc.: Company Snapshot
Table 78. Yahoo! Inc.: Product Portfolio
Table 79. Yahoo! Inc.: Revenue, 2014-2016, $ bn
Table 80. Risk Evaluation for Investing in North America Market, 2021-2031
Table 81. Critical Success Factors and Key Takeaways
List of Figures
Figure 1. Research Method Flow Chart
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2031
Figure 4. North America Digital Advertising Market by Revenue, 2018-2031, $ bn
Figure 5. Share of Digital Ad in Overall Media Ad in North America Market, 2018-2031, % Revenue
Figure 6. Impact of COVID-19 on Business
Figure 7. Primary Drivers and Impact Factors of North America Digital Advertising Market
Figure 8. Primary Restraints and Impact Factors of North America Digital Advertising Market
Figure 9. Porter’s Fiver Forces Analysis of North America Digital Advertising Market
Figure 10. Breakdown of North America Digital Advertising Market by Platform, 2021-2031, % of Revenue
Figure 11. Contribution to North America 2022-2031 Cumulative Revenue by Platform, Value ($ bn) and Share (%)
Figure 12. North America Mobile Advertising Market, 2018-2031, $ bn
Figure 13. North America Mobile Internet Users, 2018-2022, billion
Figure 14. Comparison of Mobile Web and Mobile In-App
Figure 15. North America Desktop Advertising Market, 2018-2031, $ bn
Figure 16. North America Market of Digital Advertising via Other Platforms, 2018-2031, $ bn
Figure 17. Breakdown of North America Digital Advertising Market by Ad Format, 2021-2031, % of Revenue
Figure 18. Contribution to North America 2022-2031 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%)
Figure 19. North America Digital Display Ad Market, 2018-2031, $ bn
Figure 20. North America Internet Paid Search Advertising Market, 2018-2031, $ bn
Figure 21. World Social Media Users, Oct 2021
Figure 22. North America Social Media Advertising Market, 2018-2031, $ bn
Figure 23. North America Online Video Advertising Market, 2018-2031, $ bn
Figure 24. North America Market of Other Digital Ad Formats, 2018-2031, $ bn
Figure 25. Breakdown of North America Digital Advertising Market by Industry Vertical, 2021-2031, % of Revenue
Figure 26. Contribution to North America 2022-2031 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%)
Figure 27. North America Digital Advertising Market for Media and Entertainment, 2018-2031, $ bn
Figure 28. North America Digital Advertising Market for Consumer Goods & Retail Industry, 2018-2031, $ bn
Figure 29. North America Digital Advertising Market for Banking, Financial Service & Insurance, 2018-2031, $ bn
Figure 30. North America Digital Advertising Market for Telecommunication IT Sector, 2018-2031, $ bn
Figure 31. North America Digital Advertising Market for Travel Industry, 2018-2031, $ bn
Figure 32. North America Digital Advertising Market for Healthcare Sector, 2018-2031, $ bn
Figure 33. North America Digital Advertising Market for Manufacturing & Supply Chain, 2018-2031, $ bn
Figure 34. North America Digital Advertising Market for Transportation and Logistics, 2018-2031, $ bn
Figure 35. North America Digital Advertising Market for Energy, Power, and Utilities, 2018-2031, $ bn
Figure 36. North America Digital Advertising Market for Other Industries, 2018-2031, $ bn
Figure 37. Breakdown of North America Digital Advertising Market by Country, 2021 and 2031, % of Revenue
Figure 38. Contribution to North America 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%)
Figure 39. U.S. Digital Advertising Market by Revenue, 2018-2031, $ bn
Figure 40. Canada Digital Advertising Market by Revenue, 2018-2031, $ bn
Figure 41. Growth Stage of North America Digital Advertising Industry over the Forecast Period

Companies Mentioned

  • Alibaba
  • Amazon
  • Apple Inc.
  • Applovin Corporation
  • Baidu
  • Facebook Inc.
  • Google, Inc.
  • Microsoft Corporation
  • Nokia
  • Sina
  • Tencent
  • Twitter
  • Verizon
  • Yahoo! Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

Methodology

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