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Asia Pacific Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy

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    Report

  • 148 Pages
  • January 2022
  • Region: Asia Pacific
  • GMD Research
  • ID: 4807973
Asia Pacific digital advertising market will grow by 13.25% annually with a total addressable market cap of $2,870.9 billion over 2022-2031 owing to the technological advancement, rising digital ad spending, growing Internet users, and the prevalence of mobile phones and digital media across the region.





Highlighted with 90 tables and 45 figures, this 148-page report “Asia Pacific Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire Asia Pacific digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

  • Market Structure
  • Growth Drivers
  • Restraints and Challenges
  • Emerging Product Trends & Market Opportunities
  • Porter’s Fiver Forces

The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Asia Pacific digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country.

Based on platform, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.

  • Mobile Ad
  • In-APP
  • Mobile Web
  • Desktop Ad
  • Digital TV and Others

Based on ad format, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.

  • Digital Display Ad
  • Programmatic Transactions
  • Non-programmatic Transactions
  • Internet Paid Search
  • Social Media
  • Online Video
  • Others

Based on industrial vertical, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.

  • Media and Entertainment
  • Consumer Goods & Retail Industry
  • Banking, Financial Service & Insurance
  • Telecommunication IT Sector
  • Travel Industry
  • Healthcare Sector
  • Manufacturing & Supply Chain
  • Transportation and Logistics
  • Energy, Power, and Utilities
  • Other Industries

Geographically, the following national/local markets are fully investigated:

  • Japan
  • China
  • South Korea
  • Australia
  • Indonesia
  • Rest of APAC (further segmented into Malaysia, Singapore, India, Thailand, Vietnam, Taiwan, and Philippines)

For each key country, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of the regional market by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in Asia Pacific digital advertising market are assayed quantitatively and qualitatively through the publisher’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Selected Key Players:

  • Alibaba
  • Amazon
  • Apple Inc.
  • Applovin Corporation
  • Baidu
  • Facebook Inc.
  • Google, Inc.
  • Microsoft Corporation
  • Nokia
  • Sina
  • Tencent
  • Twitter
  • Verizon
  • Yahoo! Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
Frequently Asked Questions about the Asian Pacific Digital Advertising Market

What is the estimated value of the Asian Pacific Digital Advertising Market?

The Asian Pacific Digital Advertising Market was estimated to be valued at $153810 Million in 2021.

What is the growth rate of the Asian Pacific Digital Advertising Market?

The growth rate of the Asian Pacific Digital Advertising Market is 8.0%, with an estimated value of $333480 Million by 2031.

What is the forecasted size of the Asian Pacific Digital Advertising Market?

The Asian Pacific Digital Advertising Market is estimated to be worth $333480 Million by 2031.

Who are the key companies in the Asian Pacific Digital Advertising Market?

Key companies in the Asian Pacific Digital Advertising Market include Alibaba, Amazon, Apple Inc., Applovin Corporation, Baidu, Facebook Inc., Google, Inc., Microsoft Corporation and Sina.

Table of Contents

1 Introduction
1.1 Industry Definition and Research Scope
1.1.1 Industry Definition
1.1.2 Research Scope
1.2 Research Methodology
1.2.1 Overview of Market Research Methodology
1.2.2 Market Assumption
1.2.3 Secondary Data
1.2.4 Primary Data
1.2.5 Data Filtration and Model Design
1.2.6 Market Size/Share Estimation
1.2.7 Research Limitations
1.3 Executive Summary
2 Market Overview and Qualitative Analysis
2.1 Market Size and Forecast
2.1.1 Impact of COVID-19 on World Economy
2.1.2 Impact of COVID-19 on the Market
2.2 Major Growth Drivers
2.3 Market Restraints and Challenges
2.4 Emerging Opportunities and Market Trends
2.5 Porter’s Fiver Forces Analysis
3 Segmentation of Asia Pacific Market by Platform
3.1 Market Overview by Platform
3.2 Asia Pacific Mobile Advertising Market 2018-2031
3.3 Asia Pacific Desktop Advertising Market 2018-2031
3.4 Asia Pacific Market of Digital Advertising via Other Digital Platforms 2018-2031
4 Segmentation of Asia Pacific Market by Ad Format
4.1 Market Overview by Ad Format
4.2 Asia Pacific Digital Display Ad Market 2018-2031
4.3 Asia Pacific Internet Paid Search Ad Market 2018-2031
4.4 Asia Pacific Social Media Ad Market 2018-2031
4.5 Asia Pacific Online Video Ad Market 2018-2031
4.6 Asia Pacific Market of Other Digital Ad Formats 2018-2031
5 Segmentation of Asia Pacific Market by Industry Vertical
5.1 Market Overview by Industry Vertical
5.2 Asia Pacific Digital Advertising Market for Media and Entertainment 2018-2031
5.3 Asia Pacific Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031
5.4 Asia Pacific Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031
5.5 Asia Pacific Digital Advertising Market for Telecommunication IT Sector 2018-2031
5.6 Asia Pacific Digital Advertising Market for Travel Industry 2018-2031
5.7 Asia Pacific Digital Advertising Market for Healthcare Sector 2018-2031
5.8 Asia Pacific Digital Advertising Market for Manufacturing & Supply Chain 2018-2031
5.9 Asia Pacific Digital Advertising Market for Transportation and Logistics 2018-2031
5.10 Asia Pacific Digital Advertising Market for Energy, Power, and Utilities 2018-2031
5.11 Asia Pacific Digital Advertising Market for Other Industries 2018-2031
6 Asia-Pacific Market 2018-2031 by Country
6.1 Overview of Asia-Pacific Market
6.2 Japan
6.3 China
6.4 Indonesia
6.5 Australia
6.6 South Korea
6.7 Rest of APAC Region
7 Competitive Landscape
7.1 Overview of Key Vendors
7.2 Company Profiles
  • Alibaba
  • Amazon
  • Apple Inc.
  • Applovin Corporation
  • Baidu
  • Facebook Inc.
  • Google LLC
  • Microsoft Corporation
  • Nokia Corporation
  • Sina Corporation
  • Tencent
  • Twitter
  • Verizon
  • Yahoo! Inc.

8 Investing in Asia Pacific Market: Risk Assessment and Management
8.1 Risk Evaluation of Asia Pacific Market
8.2 Critical Success Factors (CSFs)
List of Tables
Table 1. Snapshot of Asia Pacific Digital Advertising Market in Balanced Perspective, 2021-2031
Table 2. World Economic Outlook, 2021-2031
Table 3. Main Product Trends and Market Opportunities in Asia Pacific Digital Advertising Market
Table 4. Asia Pacific Digital Advertising Market by Platform, 2018-2031, $ bn
Table 5. Asia Pacific Mobile Advertising Market by Channel, 2018-2031, $ bn
Table 6. Net Revenue and Market Share of World Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue
Table 7. Asia Pacific Digital Advertising Market by Ad Format, 2018-2031, $ bn
Table 8. Asia Pacific Display Digital Ad Market by Purchase Method, 2018-2031, $ bn
Table 9. Asia Pacific Digital Advertising Market by Industry Vertical, 2018-2031, $ bn
Table 10. APAC Digital Advertising Market by Country, 2018-2031, $ bn
Table 11. Japan Digital Advertising Market by Platform, 2018-2031, $ bn
Table 12. Japan Digital Advertising Market by Ad Format, 2018-2031, $ bn
Table 13. Japan Digital Advertising Market by Industry Vertical, 2018-2031, $ bn
Table 14. China Digital Advertising Market by Platform, 2018-2031, $ bn
Table 15. China Digital Advertising Market by Ad Format, 2018-2031, $ bn
Table 16. China Digital Advertising Market by Industry Vertical, 2018-2031, $ bn
Table 17. Indonesia Digital Advertising Market by Platform, 2018-2031, $ bn
Table 18. Indonesia Digital Advertising Market by Ad Format, 2018-2031, $ bn
Table 19. Indonesia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn
Table 20. Australia Digital Advertising Market by Platform, 2018-2031, $ bn
Table 21. Australia Digital Advertising Market by Ad Format, 2018-2031, $ bn
Table 22. Australia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn
Table 23. South Korea Digital Advertising Market by Platform, 2018-2031, $ bn
Table 24. South Korea Digital Advertising Market by Ad Format, 2018-2031, $ bn
Table 25. South Korea Digital Advertising Market by Industry Vertical, 2018-2031, $ bn
Table 26. Digital Advertising Market in Rest of APAC by Country, 2018-2031, $ bn
Table 27. Net Digital Ad Revenues and Market Shares of World Top Digital Ad Vendors in 2019, $ bn and % of Revenue
Table 28. Alibaba: Company Snapshot
Table 29. Alibaba: Business Segmentation
Table 30. Alibaba: Product Portfolio
Table 31. Alibaba: Revenue, 2018-2020, $ mn
Table 32. Amazon: Company Snapshot
Table 33. Amazon: Business Segmentation
Table 34. Amazon: Product Portfolio
Table 35. Amazon: Revenue, 2018-2020, $ mn
Table 36. Amazon: Recent Developments
Table 37. Apple Inc.: Company Snapshot
Table 38. Apple Inc.: Business Segmentation
Table 39. Apple Inc.: Product Portfolio
Table 40. Apple Inc.: Revenue, 2018-2020, $ mn
Table 41. Apple Inc.: Recent Developments
Table 42. Applovin Corporation: Company Snapshot
Table 43. Baidu: Company Snapshot
Table 44. Baidu: Business Segmentation
Table 45. Baidu: Product Portfolio
Table 46. Baidu: Revenue, 2018-2020, $ bn
Table 47. Baidu: Recent Developments
Table 48. Facebook Inc.: Company Snapshot
Table 49. Facebook Inc.: Business Segmentation
Table 50. Facebook Inc.: Product Portfolio
Table 51. Facebook Inc.: Revenue, 2018-2020, $ bn
Table 52. Facebook Inc.: Recent Developments
Table 53. Google LLC: Company Snapshot
Table 54. Google LLC: Product Portfolio
Table 55. Google LLC: Revenue, 2018-2020, $ bn
Table 56. Google LLC: Recent Developments
Table 57. Microsoft Corporation: Company Snapshot
Table 58. Microsoft Corporation: Business Segmentation
Table 59. Microsoft Corporation: Product Portfolio
Table 60. Microsoft Corporation: Revenue, 2018-2020, $ bn
Table 61. Microsoft Corporation: Recent Developments
Table 62. Nokia Corporation: Company Snapshot
Table 63. Nokia Corporation: Business Segmentation
Table 64. Nokia Corporation: Product Portfolio
Table 65. Nokia Corporation: Revenue, 2018-2020, $ bn
Table 66. Nokia Corporation: Recent Developments
Table 67. Sina Corporation: Company Snapshot
Table 68. Sina Corporation: Business Segmentation
Table 69. Sina Corporation: Product Portfolio
Table 70. Sina Corporation: Revenue, 2016-2018, $ bn
Table 71. Tencent Holdings Limited: Company Snapshot
Table 72. Tencent Holdings Limited: Business Segmentation
Table 73. Tencent Holdings Limited: Product Portfolio
Table 74. Tencent Holdings Limited: Revenue, 2017-2019, $ bn
Table 75. Tencent Holdings Limited: Recent Developments
Table 76. Twitter, Inc.: Company Snapshot
Table 77. Twitter, Inc.: Business Segmentation
Table 78. Twitter, Inc.: Product Portfolio
Table 79. Twitter, Inc.: Revenue, 2018-2020, $ bn
Table 80. Twitter, Inc.: Recent Developments
Table 81. Verizon: Company Snapshot
Table 82. Verizon: Business Segmentation
Table 83. Verizon: Product Portfolio
Table 84. Verizon: Revenue, 2018-2020, $ bn
Table 85. Verizon: Recent Developments
Table 86. Yahoo! Inc.: Company Snapshot
Table 87. Yahoo! Inc.: Product Portfolio
Table 88. Yahoo! Inc.: Revenue, 2014-2016, $ bn
Table 89. Risk Evaluation for Investing in Asia Pacific Market, 2021-2031
Table 90. Critical Success Factors and Key Takeaways
List of Figures
Figure 1. Research Method Flow Chart
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation
Figure 3. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2031
Figure 4. Asia Pacific Digital Advertising Market by Revenue, 2018-2031, $ bn
Figure 5. Share of Digital Ad in Overall Media Ad in Asia Pacific Market, 2018-2031, % Revenue
Figure 6. Impact of COVID-19 on Business
Figure 7. Primary Drivers and Impact Factors of Asia Pacific Digital Advertising Market
Figure 8. Primary Restraints and Impact Factors of Asia Pacific Digital Advertising Market
Figure 9. Porter’s Fiver Forces Analysis of Asia Pacific Digital Advertising Market
Figure 10. Breakdown of Asia Pacific Digital Advertising Market by Platform, 2021-2031, % of Revenue
Figure 11. Contribution to Asia Pacific 2022-2031 Cumulative Revenue by Platform, Value ($ bn) and Share (%)
Figure 12. Asia Pacific Mobile Advertising Market, 2018-2031, $ bn
Figure 13. Asia Pacific Mobile Internet Users, 2018-2022, billion
Figure 14. Comparison of Mobile Web and Mobile In-App
Figure 15. Asia Pacific Desktop Advertising Market, 2018-2031, $ bn
Figure 16. Asia Pacific Market of Digital Advertising via Other Platforms, 2018-2031, $ bn
Figure 17. Breakdown of Asia Pacific Digital Advertising Market by Ad Format, 2021-2031, % of Revenue
Figure 18. Contribution to Asia Pacific 2022-2031 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%)
Figure 19. Asia Pacific Digital Display Ad Market, 2018-2031, $ bn
Figure 20. Asia Pacific Internet Paid Search Advertising Market, 2018-2031, $ bn
Figure 21. World Social Media Users, Oct 2021
Figure 22. Asia Pacific Social Media Advertising Market, 2018-2031, $ bn
Figure 23. Asia Pacific Online Video Advertising Market, 2018-2031, $ bn
Figure 24. Asia Pacific Market of Other Digital Ad Formats, 2018-2031, $ bn
Figure 25. Breakdown of Asia Pacific Digital Advertising Market by Industry Vertical, 2021-2031, % of Revenue
Figure 26. Contribution to Asia Pacific 2022-2031 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%)
Figure 27. Asia Pacific Digital Advertising Market for Media and Entertainment, 2018-2031, $ bn
Figure 28. Asia Pacific Digital Advertising Market for Consumer Goods & Retail Industry, 2018-2031, $ bn
Figure 29. Asia Pacific Digital Advertising Market for Banking, Financial Service & Insurance, 2018-2031, $ bn
Figure 30. Asia Pacific Digital Advertising Market for Telecommunication IT Sector, 2018-2031, $ bn
Figure 31. Asia Pacific Digital Advertising Market for Travel Industry, 2018-2031, $ bn
Figure 32. Asia Pacific Digital Advertising Market for Healthcare Sector, 2018-2031, $ bn
Figure 33. Asia Pacific Digital Advertising Market for Manufacturing & Supply Chain, 2018-2031, $ bn
Figure 34. Asia Pacific Digital Advertising Market for Transportation and Logistics, 2018-2031, $ bn
Figure 35. Asia Pacific Digital Advertising Market for Energy, Power, and Utilities, 2018-2031, $ bn
Figure 36. Asia Pacific Digital Advertising Market for Other Industries, 2018-2031, $ bn
Figure 37. Breakdown of APAC Digital Advertising Market by Country, 2021 and 2031, % of Revenue
Figure 38. Contribution to APAC 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%)
Figure 39. Digital Advertising Market in Japan by Revenue, 2018-2031, $ bn
Figure 40. Digital Advertising Market in China by Revenue, 2018-2031, $ bn
Figure 41. Digital Advertising Market in Indonesia by Revenue, 2018-2031, $ bn
Figure 42. Digital Advertising Market in Australia by Revenue, 2018-2031, $ bn
Figure 43. Digital Advertising Market in South Korea by Revenue, 2018-2031, $ bn
Figure 44. Digital Advertising Market in Rest of APAC by Revenue, 2018-2031, $ bn
Figure 45. Growth Stage of Asia Pacific Digital Advertising Industry over the Forecast Period

Companies Mentioned

  • Alibaba
  • Amazon
  • Apple Inc.
  • Applovin Corporation
  • Baidu
  • Facebook Inc.
  • Google, Inc.
  • Microsoft Corporation
  • Nokia
  • Sina
  • Tencent
  • Twitter
  • Verizon
  • Yahoo! Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

Methodology

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