The Italian market for alcoholic spirits has been anticipated to surge with 4.18% of CAGR (by revenue) and 1.81% of CAGR (by volume) in the forecasting years 2021-2026.
Premiumisation was a very important factor for the increasing consumption in 2019, as consumers were willing to spend more on higher-quality spirits. This was especially evident in the on-trade channels, where spirits witnessed a solid value growth, driven by the cocktail trend.
Over the forecast period, the category is set to see a strong average annual growth return. Both gin and bitters are witnessing recovery due to the popularity of cocktails. Japanese whisky and English gin are the categories that are set to see the most positive performances in the forthcoming period. Both demonstrated strong growth prior to the COVID-19 pandemic, and are set to bounce back relatively quickly.
The growth of Japanese whisky from a relatively low base helped insulate it from the after-effects of the lockdown restrictions, with only marginal negative growth in 2020. Craft spirits could be the new big trend in spirits, following the success of similar products in beer. Meanwhile, in grappa, innovation is set to continue over the coming years, which is expected to bear good results.
The companies competing in the alcoholic spirits market are Diageo Plc, Molinari Italia SpA, Campari Milano SpA Davide, Pernod Ricard Groupe, Stock Spirits Group, and Distilleria Flli Caffo Srl.
Premiumisation was a very important factor for the increasing consumption in 2019, as consumers were willing to spend more on higher-quality spirits. This was especially evident in the on-trade channels, where spirits witnessed a solid value growth, driven by the cocktail trend.
Over the forecast period, the category is set to see a strong average annual growth return. Both gin and bitters are witnessing recovery due to the popularity of cocktails. Japanese whisky and English gin are the categories that are set to see the most positive performances in the forthcoming period. Both demonstrated strong growth prior to the COVID-19 pandemic, and are set to bounce back relatively quickly.
The growth of Japanese whisky from a relatively low base helped insulate it from the after-effects of the lockdown restrictions, with only marginal negative growth in 2020. Craft spirits could be the new big trend in spirits, following the success of similar products in beer. Meanwhile, in grappa, innovation is set to continue over the coming years, which is expected to bear good results.
COMPETITIVE OUTLOOK
The companies competing in the alcoholic spirits market are Diageo Plc, Molinari Italia SpA, Campari Milano SpA Davide, Pernod Ricard Groupe, Stock Spirits Group, and Distilleria Flli Caffo Srl.
Table of Contents
1. Italy Alcoholic Spirits Market - Summary
2. Italy Alcoholic Spirits Industry Outlook
3. Italy Alcoholic Spirits Market - Segmentation by Product Type (In Terms of Value: $ Million & in Terms of Volume: Million Litres)
4. Competitive Landscape
5. Research Methodology & Scope
Table List
Figure List
Companies Mentioned
A selection of companies mentioned in this report includes:
- Distilleria Flli Caffo Srl
- Stock Spirits Group
- Pernod Ricard Groupe
- Campari Milano Spa Davide
- Molinari Italia Spa
- Diageo plc
Methodology
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