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Potential Investment Opportunities in the Riyadh Luxurious Resorts Market

  • Report
  • 121 Pages
  • December 2018
  • Region: Global
  • Ken Research Private Limited
  • ID: 4825634

The report titled “Potential Investment Opportunities in the Riyadh Luxurious Resorts” provides information on the overview of the hospitality market within Riyadh, factors influencing the hospitality market in Riyadh region, current and future demand and supply, market insight and performance, key expected upcoming luxury resort projects, potential demand on long-term lease and annual subscription, key features and characteristics of luxurious resorts in Saudi Arabia, competitive analysis of major luxurious resorts within Riyadh, target customers and recommended branded operators. The report concludes with investment opportunities, success factors, gap analysis and future outlook. The report is useful for 5 star as well as 4 star hoteliers, investors in Riyadh hospitality Sector, hospitality industry associations, government / regulatory authorities and Ministry of Tourism.

Current and Future Demand and Supply:
The market showcased a strong potential owing to increasing personal disposable income among Saudi Nationals, improving tourism as well as leisure activities of people, developing infrastructure capabilities, increasing influx of foreign guests and others. Increasing the supply of luxury resorts in the KSA is potentially threatening the dominance of the UAE in the high-end hospitality market. As the Riyadh market remains dominated by the luxury hospitality sector, the entry of mid-market hotel brands can lead to a rise in competition within the overall hospitality market in the near future.

Riyadh Hospitality Market Overview:
Riyadh hospitality market has been undergoing a transition with austerity measures in KSA, plunge in crude oil prices and rise in Iqama fees and introduction of dependent fees due to Saudization. Some of the other factors include an increasing number of tourist arrivals, air transport infrastructure, reception and weddings, the influx of luxury hotels around Riyadh, rising exhibitions, events, trade fairs and entertainment centres and ultra-high net worth individuals.

The major target audience of luxurious resorts within Riyadh city includes the local Saudi audience who come along with their families for a vacation and book high-end villas for their premium services such as private pool, garden, LCD, kitchen equipment and others.

Market Insight and Performance:
After years of relative stability, the luxurious resort market in Riyadh city faced a difficult business environment in 2017 owing to price fluctuations in crude oil coupled with the decline in corporate visitation along with new hotels and resort project delays. The market recovered in 2018 majorly with government economic reforms and reduction in ongoing hotels and resorts project delays which led to a higher supply of resort villas in Riyadh. Introduction of internationally branded hotel rooms and expected associations / tie-ups between high-end brands and resorts can boost market growth in the near future. The average daily occupancy rate of luxurious resorts within Riyadh is estimated to increase in the near future. The challenges in maintaining a higher occupancy will have a direct impact on older resort properties such as Vivienda Granade Resort, Al-Faisaliah Resort and Spa, Braira Hitin and others.

Potential Demand on Long-term Leasing of Resorts in Riyadh
The trend of outsourcing luxurious resort is not that popular in Riyadh as the guest usually visit a resort for an exclusive experience and hence there are limited chances of a repeat visit. In accordance with the 21st International Hotel Investment Forum 2018, multiple branded operators have showcased interest towards agreeing on long term hotel leasing over the world, including the Kingdom of Saudi Arabia (KSA) in order to expand their business operations, for instance, Radisson Collection. In line with this, other branded operators are seeking to embark their emergence into luxury resort segment in Riyadh to broaden their portfolio.

Competitive Analysis:
Competition within the Riyadh luxurious resorts market was observed to highly fragmented along with the presence of limited high-end/premium resorts in the capital city. These resorts compete on the basis of various parameters such as target audience, resort facilities/amenities, land area, location of the resort, type of villas, room supply, average daily occupancy rate, average daily rent per night and others.

Riyadh Hospitality Market Future Outlook, Opportunities and Development Trends
Future outlook of the hospitality market is expected to be positive in Saudi Arabia due to various development initiatives in the capital city Riyadh. Apart from the 2 planned mega-malls, the recently announced Entertainment City project led by the public fund will help boost the tourist leisure demand, especially from Saudi Nationals. Continued new supply of hotel/resort rooms and the market’s heavy reliance on business travel associates will also contribute to the KSA hospitality industry market performance in the near future.

Key Segments Covered:
By Type of Rented Units


  • First Class
  • Second Class
  • Third Class
  • Four Class

By Type of Hotels


  • One Star
  • Two Star
  • Three Star
  • Four Star
  • Five Star

Key Target Audience


  • 5 star and 4 star hoteliers
  • Investors in the Hospitality Sector
  • Hospitality Industry Associations
  • Government/Regulatory Authorities
  • Ministry of Tourism

Time Period Captured in the Report:


  • Historical Period: 2012-2017
  • Muharram (22 Sep – 21 Oct 2017)
  • Safar (22 Oct – 21 Nov 2017)
  • Rabi' I (22 Nov – 21 Dec 2017)
  • Rabi' II (22 Dec 2017 – 21 Jan 2018)
  • Jumada' I (22 Jan – 21 Feb 2018)
  • Jumada' II (22 Feb – 21 Mar 2018)
  • Rajab (22 Mar – 21 Apr 2018)
  • Sha'ban (22 Apr – 21 May 2018)
  • Ramadan (22 May – 21 June 2018)
  • Shawwal (22 Jun – 21 July 2018)
  • Dhul-Qadah (22 Jul – 21 August 2018)
  • Dhul-Hijjah (22 Aug – 21 Sep 2018)
  • Future Forecast: 2023

Case Studies Covered:


  • Vivienda Resort (Granada Branch)
  • NOFA Resort (Radisson Collection)
  • Al Faisaliah Resort and Spa
  • Rest Resort
  • Davli Resort
  • Braira Resort (Hitin Branch)

Key Topics Covered in the Report


  • Executive Summary
  • Research Methodology
  • Riyadh Hospitality Market Overview
  • Factors Influencing the Hospitality Market in Riyadh Region
  • Current and Future Demand and Supply, 2018 and 2023
  • Market Insight and Performance
  • Average Daily/Monthly/Annual Rental Rates of Luxurious Resorts in Riyadh
  • Average Daily Occupancy Rates of Resorts in Riyadh
  • Riyadh Hospitality Market Future Outlook, Opportunities and Development Trends
  • Key Expected Upcoming Luxury Resort Projects in Riyadh
  • Does the Landscape of Hospitality in Saudi Arabia is forecasted to be positive and encouraging to invest in this Sector?
  • Recommendations Regarding Success Factors of Developing Luxurious Resorts
  • Key Features and Characteristics of Luxurious Resorts in Saudi Arabia
  • Recommended Branded Operators for Luxurious Resorts
  • Targeted Customers of Luxurious Resorts
  • Potential Demand on Long-term Lease and Annual Subscription Resorts in Riyadh
  • Recommendation for Type of Facilities to be Developed within Luxurious Resorts
  • Competitive Analysis of Major Luxurious Resorts in Riyadh

Table of Contents


1. Executive Summary
2. Research Methodology
2.1. Market Definitions
2.2. Research Approach
3. Riyadh Hospitality Market Overview
4. Factors Influencing the Hospitality Market in Riyadh Region
  • Increasing Number of Tourist Arrivals
  • Saudization
  • Air Transport Infrastructure
  • Reception and Weddings
  • The influx of Luxury Hotels around Riyadh
  • Rising Exhibitions, Events, Trade Fairs and Entertainment Centers
  • Ultra-High Net-Worth Individuals


5. Current and Future Demand and Supply, 2018 and 2023
  • Current Market Potential
  • Future Market Potential
  • Oversupply Situation in Luxurious Resorts of Riyadh


6. Market Insight and Performance7. Average Daily/Monthly/Annual Rental Rates of Luxurious Resorts in Riyadh8. Average Daily Occupancy Rates of Resorts in Riyadh9. Riyadh Hospitality Market Future Outlook, Opportunities and Development Trends
10. Key Expected Upcoming Luxury Resort Projects in Riyadh
  • Major Tourist Attractions


11. Does the Landscape of Hospitality in Saudi Arabia is forecasted to be positive and encouraging to invest in this Sector?
12. Recommendations Regarding Success Factors of Developing Luxurious Resorts
  • What Gaps Exist in Riyadh Luxurious Resorts Market?
  • Preferable Business Models of the OTAs (Online Travel Agents)


13. Key Features and Characteristics of Luxurious Resorts in Saudi Arabia14. Recommended Branded Operators for Luxurious Resorts
15. Targeted Customers of Luxurious Resorts
  • Families
  • Business Corporates/Travellers
  • Married Couples and Wedding Destinations


16. Potential Demand on Long-term Lease and Annual Subscription Resorts in Riyadh
  • The popularity of Hotel Outsourcing in Riyadh Region
  • Factors Affecting Property Premium
  • Why Long-Term Leasing is Low in Case of Resorts?
  • The Changing Trend towards Leasing
  • Resort Management Contract between Owner and Operator


16.1. Annual Subscription Cost Regarding Leased Luxurious Resorts in Riyadh
  • Gymnasium
  • Spa and Wellness
  • Café & Restaurants


17. Recommendation for Type of Facilities to be developed within Luxurious Resorts
18. Competitive Analysis of Major Luxurious Resorts in Riyadh
18.1. Competition Scenario in Riyadh Luxurious Resorts Market
18.2. Case Studies of Major Luxurious Resorts in Riyadh
18.2.1. Vivienda Resort (Granada Branch)
18.2.2. NOFA Resort (Radisson Collection)
18.2.3. Al Faisaliah Resort and Spa
18.2.4. Rest Resort
18.2.5. Davli Resort
18.2.6. Braira Resort (Hitin Branch)
List of Figures
  • Saudi and Non-Saudi Population Statistics in Riyadh City and Growth Rate of Non-Saudi Population in Percentage (%), 2015-2017
  • Total Demand and Supply in Riyadh Luxurious Resorts Market on the Basis of Total Number of Rooms, 2018 and 2023E
  • Supply-Demand Gap in Riyadh Luxurious Resort Market with Oversupply/Excess Demand Situation, 2018 and 2023
  • Seasonal Occupancy Rates in Riyadh Luxurious Resorts, 2017
  • Current and Estimated Average Daily Occupancy Rates of Resorts in Riyadh and Growth Rate in Percentage (%) as of October 31st 2018 and 2022E
  • Total Number of Business Establishments in Riyadh, 2012-2016
  • Factors affecting Property Premium Including Physical Attributes, Service & Amenities and Image & Association
  • Landscape View of Vivienda Granada Resort, Riyadh
  • Villa Bedroom of Vivienda Granada Resort, Riyadh
  • Dining Room and Living Room in Vivienda Granada Resort, Riyadh
  • Villa Private Pool in Vivienda Granada Resort, Riyadh
  • Landscape View of NOFA Resort (Radisson Collection), Riyadh
  • Collection Super Luxury Villa in NOFA Resort (Radisson Collection), Riyadh
  • Outdoor Pool in NOFA Resort (Radisson Collection), Riyadh
  • Outdoor Pool in NOFA Resort (Radisson Collection), Riyadh
  • The landscape of Al Faisaliah Resort and Spa, Riyadh
  • The layout of Al Faisaliah Resort and Spa, Riyadh
  • Bird’s-Eye View of Al-Faisaliah Resort and Spa, Riyadh
  • Game Room in Rest Resort, Riyadh
  • Dining Room in Rest Resort, Riyadh
  • Outer Villa View of Rest Resort, Riyadh
  • Bird’s-Eye View of Davli Resort, Riyadh
  • Ground Floor Layout of Davli Resort, Riyadh
  • The entrance of Davli Resort, Riyadh
  • Escape Plan of Braira Hitin Resort, Riyadh
  • Landscape View of Braira Resort (Hitin Branch), Riyadh
  • Villa Room of Braira Resort (Hitin Branch), Riyadh
  • Restaurant within Braira Resort (Hitin Branch), Riyadh


List of Tables
  • Type of Accommodation Facilities (Hotels, Furnished Units, Hotel Villas, Hotel Apartments, Tourist Inn, Road hotels and Resorts) in Riyadh Including Total Number of Rooms and Total Number of Units as of 31st December 2017
  • Total Number of Rented Hotel Units by Class (Four Class, Third Class, Second Class and First Class) and Total Number of Hotels by Star Quality (Two Star, Three Star, Four Star and Five Star) in Riyadh as of 31st December 2017
  • International Tourist Influx within Saudi Arabia as of 2018
  • Pilgrims Coming from Foreign Countries by Gender (Male and Female) and Means of Transportation (Land, Sea and Air), 2017
  • Saudi Arabia Population (Saudi and Non-Saudi) by Age Group in Thousands, 2017
  • Global MTI Rankings Including Country Name and their Score, 2016
  • Expatriates Population living in the KSA by Major Countries (Syrian, Indian, Pakistan, Egyptian, Yemeni, Bangladeshi, Filipino, Sri Lankan, Indonesian, Sudanese, Jordanian/Palestinian, Westerners and Turkish), 2017
  • IQAMA Renewal Fees on the Basis of Fee in SAR/Month, 2018-2020
  • International Passengers Arriving to the KSA via Saudia Airlines on the Basis of Major Cities (Jeddah, Riyadh, Madinah, Dammam and Others), 2012-2016
  • Registered Marriage Statistics of Saudi Arabia by Region Including The Parties or One Non-Saudi; The Parties are Saudis; Total Number of Marriage Contracts and Permitted Marriage Officials, 2017
  • Entertainment Statistics in Riyadh by Group Members (Public, Family only, Male only and Female only) Including Number of Attendees and Number of Events, 2017
  • List of Major Venues for Conducting Business Exhibitions in Riyadh City Including Venue Name and Venue Type, 2017
  • Segmentation of Corporate Events in Saudi Arabia by Type, 2016
  • Total Demand and Supply in Riyadh Luxurious Resorts Market Including Resort Name, Total Number of Rooms, and Gated Land Area is Square Meters, as of October 31st 2018
  • Luxurious Resorts Current and Expected Performance in Riyadh
  • Financial Performance of Major Luxurious Resorts in Riyadh on the Basis of Revenue per Available Room (RevPAR) in SAR as of October 31st 2018
  • Cross Comparison of Major Luxurious Resorts in Riyadh City Including Average Number of Rooms in the Villa and Villa Amenities as of October 31st 2018
  • Cross Comparison of Major Luxurious Resorts in Riyadh City Including Room Type and Average Daily Rent in SAR as of October 31st 2018
  • Average Daily/Monthly/Annual Rental Rates of Luxurious Resorts in Riyadh on the Basis of Revenue in SAR as of 31st October 2018
  • List of Parameters affecting the Price of Luxurious Resorts in Riyadh Including Premium Range of Amenities/Facilities, Brand, Location and Room Size
  • List of Top/Major Resorts in Riyadh Including Resort Name, Average Daily Occupancy Rate in Percentage (%) and Expected Occupancy Rates in Percentage (%) as of 2018 and 2023E
  • Riyadh Hospitality Market Future Outlook, Opportunities and Development Trends (Travel and Tourism, Destination Weddings, Saudization Impact, Outflow of Foreign Expats, Construction and Infrastructure Capabilities, Ultra-High Net Worth Population; and Exhibitions and Trade Fairs)
  • List of Major Infrastructure Projects in Riyadh Hospitality Industry Including Project Name, Industry, Client and Project Status
  • Key Expected Upcoming Luxury Resort Projects (Taj Hotel Palaces Resorts, Ascott Villas Riyadh, Rotana Hotels and Resorts, Warwick Hotels and Resorts and Qiddiya Entertainment Resort/City) in Riyadh city Including Resort/Project Name and Project Description
  • List of Upcoming Hotel Openings in Riyadh Including Project Name, Project Type; Stage and Estimated Completion Date
  • List of Upcoming Resort Projects in Saudi Arabia Including Project Name, City; Stage and Estimated Completion Date
  • List of Upcoming Hotel Openings in Saudi Arabia Including Project Name, Project Type, City (Jeddah, Makkah, Al Khobar, Dammam, Al Ahsa, Al Arar, Madinah, Yanbu, Jubail and Qassim); Stage and Estimated Completion Date
  • Factors Influencing the Investment Decision in the Saudi Arabia Hospitality Market and their Degree of Impact (Encouraging, Positive and Negative)
  • Cost of Hotel Construction Including Furniture, Fixtures & Equipment (FF+E), Operating Supplies & Equipment (OS+E) by Facilities by 3 Star Hotel, 4 Star Hotel, 5 Star Business Hotel and 5 Star Resort on the Basis of Cost Range (Low, Medium and High) in SAR per Square Meters, 2017
  • Revenue Generation Models of Online Travel Agencies (OTAs) in the KSA
  • Recommendations related to Success Factors of Developing Luxurious Resorts
  • Cross Comparison of Major Resorts in Saudi Arabia Including Region, Resort Name, Property Description and Property Listings in the KSA as of October 31st 2018
  • Cross Comparison of Major Resorts in Saudi Arabia on the Basis of Rental Rates per Night in SAR, 2018
  • List of Major Branded Operators for Luxurious Resorts Including Brand Name, Properties/Listings in Saudi Arabia and Major Properties
  • Strengths and Weaknesses of Major Luxurious Resorts (Radisson, Hilton, Intercontinental Hotels Group (IHG), Marriott, Taj and Cristal) in Saudi Arabia
  • Targeted Customers of Luxurious Resorts in Riyadh
  • List of Leading Wedding Halls in Riyadh Including Property Name and their Accommodation
  • Recommendations related to the Type of Facilities to be developed within Luxurious Resorts
  • Service Comparison Matrix of Major Luxurious Resorts in Riyadh
  • Cross Comparison of Major Luxury Resorts (Vivienda Granada Resort, NOFA Resort, and Al Faisaliah Resort) in Riyadh Including Target Audience, Popular Facilities/Amenities, Area (Square Meters), Location, Type of Villas, Room Supply, Average Daily Occupancy Rate (%) and Average Daily Rent in SAR as of 31st October, 2018
  • Cross Comparison of Major Luxury Resorts (Rest Resort, Davli Resort and Braira Resort Hitin Branch) in Riyadh Including Target Audience, Popular Facilities/Amenities, Area (Square Meters), Location, Type of Villas, Room Supply, Average Daily Occupancy Rate (%) and Average Daily Rent in SAR as of 31st October, 2018
  • Case Study of Vivienda Granada Including Overview of Vivienda, Overview of Vivienda Granada, Total Land Area (As of October 31st 2018), Total Number of Villas (As of October 31st 2018), Rental Rates of Villas (As of October 31st 2018), Product Mix (Accommodation Type), Villa Features, Characteristics and Facilities, Type of Facilities and Amenities Available in the Resort, Rental Rates of Leased Facilities Inside the Resort, Operation Fees, Average Occupancy Rates (as of 2018), Annual Estimated Revenues from Accommodation, Peak Season of the Resort, Most Demanded Villa Type, Target Audience, Popular Locations Nearby and Customer Ratings and Reviews
  • Case Study of NOFA Resort (Radisson Collection) Including Overview, Total Land Area, Total Number of Villas, Villa Features, Characteristics and Facilities, Rental Rates of Villas, Accommodation Type, Resort Amenities, Rental Rate of Leased Facilities, Operation Fees (SAR), Average Occupancy Rate (%), Annual Estimated Revenues from Accommodation, Peak Season, Most Demanded Type of Villa, Type of Customers, Area Location and Customer Ratings and Reviews as of 31st October 2018
  • Case Study of Al Faisaliah Resort and Spa Including Overview, Gated Land Area, Number of Rooms, Number of Villas, Rental Rates, Type of Villas, Villa Features/Facilities, Number of Floors in Villas, Resort Amenities, Rental Rate of Leased Facilities, Operation Fees, Average Occupancy Rate (%), Annual Estimated Revenues from Accommodation, Type of Customers, Peak Season, Most Demanded Type of Villa, Area Location and Reviews and Ratings (Booking.com)
  • Case Study of Rest Resort Including Overview, Total Land Area (As of October 31st 2018), Total Number of Villas (As of October 31st 2018), Rental Rates of Villas (As of October 31st 2018), Product Mix (Accommodation Type), Villa Features, Characteristics and Facilities, Type of Facilities and Amenities Available in the Resort, Rental Rates of Leased Facilities Inside the Resort, Operation Fees, Average Occupancy Rates, Annual Estimated Revenues from Accommodation, Peak Season of the Resort, Most Demanded Type of Villa, Area Information and Reviews and Ratings
  • Case Study of Davli Resort Including Overview, Total Land Area (As of October 31st 2018), Total Number of Villas (As of October 31st 2018), Rental Rates of Villas (As of October 31st 2018), Product Mix (Accommodation Type), Villa Features, Characteristics and Facilities, Type of Facilities and Amenities Available in the Resort, Rental Rates of Leased Facilities Inside the Resort, Operation Fees, Average Occupancy Rates, Average Annual Estimated Revenues from Accommodation, Peak Season of the Resort, Most Demanded Type of Villa, Area Information and Reviews and Ratings
  • Case Study of Braira Resort (Hitin Branch) Including Overview, Total Land Area in Square Meters, Total Number of Villas, Rental Rates of Villas in SAR, Product Mix (Accommodation Type), Villa Features, Characteristics and Facilities, Type of Facilities and Amenities Available in the Resort, Rental Rates of Leased Facilities Inside the Resort, Operation Fees in SAR, Average Occupancy Rates in SAR, Average Annual Estimated Revenues from Accommodation in SAR, Peak Season of the Resort, Most Demanded Type of Villa, Area Information and Reviews and Ratings

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Vivienda Resort (Granada Branch)
  • NOFA Resort (Radisson Collection)
  • Al Faisaliah Resort and Spa
  • Rest Resort
  • Davli Resort
  • Braira Resort (Hitin Branch)