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Symdeko 2018 U.S. Promotional Audit Report

  • ID: 4825667
  • Report
  • July 2019
  • Region: United States
  • 24 pages
  • MD Details
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The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Symdeko through reportable promotional activity in 2018 and how does this compare to its peer set in the Cystic Fibrosis market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Vertex's depth of coverage vary within key specialties (e.g., Pediatric Medicine, Pulmonology, Critical Care Medicine, and Internal Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Symdeko throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Symdeko in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 300 paid interactions across 100 physicians made on behalf of Symdeko were carefully examined to support our analysis. In addition, interaction data from 5 peer products (i.e. Bethkis, Cayston, Kalydeco, Orkambi, and Tobi) was leveraged to provide benchmarking and market insights.
Note: Product cover images may vary from those shown
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  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Symdeko - Peer Set:
  • Symdeko Peer Set Selection
Symdeko - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Symdeko - Physician Coverage by Geography:
  • Chart 7 Pediatric Medicine
  • Chart 8 Pulmonology
  • Chart 9 Critical Care Medicine
  • Chart 10 Internal Medicine
Symdeko - Meal Frequency:
  • Chart 11 Pediatric Medicine
  • Chart 12 Pulmonology
  • Chart 13 Critical Care Medicine
  • Chart 14 Internal Medicine
Symdeko - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
  • Background
  • Service Lines
  • Contact
Note: Product cover images may vary from those shown
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  • Vertex
Note: Product cover images may vary from those shown