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Vitafol 2018 U.S. Promotional Audit Report

  • ID: 4825739
  • Report
  • Region: United States
  • 17 pages
  • MD Details
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The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Vitafol through reportable promotional activity in 2018 and how does this compare to its peer set in the Prenatal Vitamin market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Exeltis's depth of coverage vary within key specialties (e.g., Obstetrics/Gynecology) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Vitafol throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Vitafol in 2018?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 3,500 paid interactions across 2,200 physicians made on behalf of Vitafol were carefully examined to support our analysis. In addition, interaction data from 2 peer products (i.e. CitraNatal and Prenate) was leveraged to provide benchmarking and market insights.
Note: Product cover images may vary from those shown
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  • Introduction
  • Sunshine Act and Open Payments Data
  • Transfer of Value
  • Author's Platform
Vitafol - Peer Set:
  • Vitafol Peer Set Selection
Vitafol - Promotional Benchmarking:
  • Chart 1 Total Number of Physicians Reached by Specialty Type
  • Chart 2 Distribution of Physicians Reached by Specialty Type
  • Chart 3 Total Number of Payments by Type
  • Chart 4 Distribution of Payments by Type
  • Chart 5 Total Number of Payments / Week
  • Chart 6 Payment Value by Type
Vitafol - Physician Coverage by Geography:
  • Chart 7 Obstetrics/Gynecology
Vitafol - Meal Frequency:
  • Chart 8 Obstetrics/Gynecology
Vitafol - Most Engaged Physicians:
  • Table 1: Top Physicians (By Total Number of Meals) in 2018
  • Table 2: Top Speakers (By Total Number of Speaking Events) in 2018
  • Background
  • Service Lines
  • Contact
Note: Product cover images may vary from those shown
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  • Exeltis
Note: Product cover images may vary from those shown