Whey Protein Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Europe whey protein market is projected to grow at a CAGR of 8.7% during the forecast period (2022 - 2027).

The COVID-19 pandemic has adversely impacted the overall sports nutrition industry and the whey protein market. One of the key factors was the closure of gyms which have seen widespread closures with the coronavirus outbreak. Many companies have even postponed their product development plans due to the uncertainties of how long the lockdown would last. However, with consumers becoming more conscious of their health and well-being than ever, the market can grow differently.

The European whey protein market is mainly driven by highly matured sports nutrition and functional beverage ingredients. The senior population in Europe, health-conscious consumers, and an increasing number of health & fitness clubs/centers facilitate the growth of the whey protein market in Europe. Flavors, nutritional values, ease of carrying, and perishable nature make whey snacks a popular choice amongst not only health-conscious people but millennials looking for quick snack options for full meals and older people looking for a protein reach diet.

The whey protein industry strongly needs to overcome a lack of awareness among EU consumers regarding its perceived benefits, especially among aged consumers.

Key Market Trends

Rise in Whey Powder Production in European Union

The production of whey protein powder has surged in the region. It is expected to continue in the same way in the forecast period. The demand for dairy alternatives has increased among lactose-intolerant adults in the European region. Also, the expanding food industry in the country experienced a demand for high-quality protein ingredients from consumers, driving the application of whey protein in the region. Following the driving trends, the production of whey powder is expected to cross 2 million tons in the European Union in the forecast period.

Germany is the Fastest Growing Country

Europe has shown great potential as a market for whey protein as countries like Germany, France, and Spain have been key drivers of the market in terms of share and growth as well. In the United Kingdom, the growing importance of fitness and clinical nutrition is expected to boost the whey protein market. The senior population in Europe, health-conscious consumers, and an increasing number of health & fitness clubs/centers facilitate the growth of the whey protein market in Europe.

Competitive Landscape

The Europe whey protein market is highly competitive and comprises many international and regional players. The key players in the Europe whey protein market indulge in research & development to bring in new products and strategic initiatives. They are committed to meeting consumer demands which play a major role in maintaining market stability. Moreover, the whey protein makers are effectively communicating the nutritional profile of whey protein to boost their sales sustainably. The major players include Saputo, Arla Foods, Champignon-Hofmeister Group, DMK Group, Fonterra, Glanbia Plc, Land O'Lakes Inc., Saputo Ingredients, Leprino Foods Co., and Milk Specialties Global.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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