Market Outlook
The author speculates the France hair care market to witness -0.10% of CAGR during the forecast years of 2019-2025. The mature hair care category continued to be affected by pressure on prices, particularly in the mass distribution channel. To stimulate sales, the leading manufacturers brought more added value to their brands and targeted the older population, notably through the launch of dry shampoos and colorants for mature hair, as well as products for white hair, a trend which seems to be slowly emerging in France. Hair care saw a worse performance than ever in the review period, due to its maturity and the low purchasing power of French consumers. It was also affected by decreases in average unit prices, due to constant promotional activities carried out to stimulate sales.
Medicated shampoos, conditioners and hair loss treatments were the only categories able to post low, but still positive current value growth in 2015. Medicated shampoos and hair loss treatments are the two types of products that target consumers who suffer from specific hair care problems, such as seborrhea, psoriasis or hair loss. They are less price-sensitive, and also less inclined to stop purchases for financial reasons. The maturity of conditioners is lower than that of standard shampoos, and growth was driven by rinse-out formats, pre-treatment masks and in particular oil treatments.
Competitive Outlook
The prominent companies in the France hair care market are Pierre Fabre S.A., Laboratoires, Procter & Gamble France SNC, Henkel France S.A., Laboratoires LaScad, L’Oréal S.A. and Gemey Maybelline Garnier SNC.
The author speculates the France hair care market to witness -0.10% of CAGR during the forecast years of 2019-2025. The mature hair care category continued to be affected by pressure on prices, particularly in the mass distribution channel. To stimulate sales, the leading manufacturers brought more added value to their brands and targeted the older population, notably through the launch of dry shampoos and colorants for mature hair, as well as products for white hair, a trend which seems to be slowly emerging in France. Hair care saw a worse performance than ever in the review period, due to its maturity and the low purchasing power of French consumers. It was also affected by decreases in average unit prices, due to constant promotional activities carried out to stimulate sales.
Medicated shampoos, conditioners and hair loss treatments were the only categories able to post low, but still positive current value growth in 2015. Medicated shampoos and hair loss treatments are the two types of products that target consumers who suffer from specific hair care problems, such as seborrhea, psoriasis or hair loss. They are less price-sensitive, and also less inclined to stop purchases for financial reasons. The maturity of conditioners is lower than that of standard shampoos, and growth was driven by rinse-out formats, pre-treatment masks and in particular oil treatments.
Competitive Outlook
The prominent companies in the France hair care market are Pierre Fabre S.A., Laboratoires, Procter & Gamble France SNC, Henkel France S.A., Laboratoires LaScad, L’Oréal S.A. and Gemey Maybelline Garnier SNC.
Table of Contents
1. France Hair Care Market - Summary
2. France Hair Care Industry Outlook
3. France Hair Care Market - Segmentation
4. Competitive Landscape
5. Research Methodology & Scope
List of Tables
List of Figures
Companies Mentioned
A selection of companies mentioned in this report includes:
- Gemey Maybelline Garnier Snc
- L’Oréal S.A.
- Laboratoires Lascad
- Henkel France S.A.
- Procter & Gamble France Snc
- Pierre Fabre S.A., Laboratoires
