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Household Appliances Market by Product and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2018 - 2025

  • ID: 4828444
  • Report
  • Region: Global
  • 262 pages
  • Allied Analytics LLP
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Household Appliances Market Overview:

The global household appliances market was valued at $501,532 million in 2017 and is projected to reach $763,451 million by 2025, growing at a CAGR of 5.4% from 2018 to 2025.

Household appliances can be classified into three categories‐major appliances or white goods, small appliances, and consumer electronics. Major appliances are large home appliances used for regular housekeeping tasks such as cooking, washing laundry, food preservation, and others. They are generally equipped with special connections such as electrical, gas, plumbing, and ventilation arrangements, which limits the mobility of these appliances around the house. Small appliances are semi-portable or portable machines that are generally used on platforms such as counter-tops and table tops. Some of the small appliance are air purifiers, humidifiers & de-humidifiers, blenders, clothes steamers & iron, electric kettle & coffee machines, and others. Consumer electronics include devices used for entertainment, communications, and home-office activities such as TVs music system and others.

The key factors driving the global household appliances market are increase in technological advancements, rapid urbanization, growth in the housing sector, rise in per capita income, improved living standards, surge in need for comfort in household chores, change in consumer lifestyle as well as escalating number of smaller households. In addition, inclination of consumers toward eco-friendly & energy-efficient appliances further boost the market growth. Moreover, factors, such as government initiatives for energy-efficient appliances across the U.S. and several EU countries, are expected to facilitate the adoption of energy efficient appliances in the recent years.

The report segments the market based on product, distribution channel, and region. The product segment includes refrigerator; air conditioner & heater; entertainment & information appliances; washing machine; cleaning appliance; cooktop, cooking range, microwave & oven; and others.

The distribution channel segment includes supermarket & hypermarket, specialty stores, e-commerce, and others. The e-commerce distribution channel is expected to witness an exponential growth due to increase in penetration of internet & smart phones and rise of the e-commerce industry. Based on region, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, the UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).

Key players profiled in the report include AB Electrolux, Qingdao Haier Co., Ltd. (Haier), Hitachi, Ltd., LG Electronics Inc. (LG), Midea Group Co., Ltd. (Midea), Panasonic Corporation (Panasonic), Robert Bosch GmbH, Samsung Electronics Co., Ltd., Sharp Corporation (Sharp), and Whirlpool Corporation.

Key Benefits for Household Appliances Market:

The report provides an extensive analysis of the current and emerging market trends and opportunities in the global household appliances market.
The report provides detailed qualitative and quantitative analysis of current trends and future estimations that help evaluate the prevailing market opportunities.
A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.

Household Appliances Key Market Segments:

By Product

Refrigerator
Air Conditioner & Heater
Entertainment & Information Appliances
Washing Machine
Cleaning Appliance
Cooktop, Cooking Range, Microwave & Oven
Others

By Distribution Channel

Supermarket & Hypermarket
Specialty Stores
e-Commerce
Others

By Region

North America
U.S.
Canada
Mexico
Europe
Germany
Spain
UK
Italy
France
Rest of Europe
Asia-Pacific
China
India
Japan
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Saudi Arabia
UAE
Rest of LAMEA
Note: Product cover images may vary from those shown
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CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY
2.1. Snapshot
2.2. CXO perspective

CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.2.2. Top winning strategies
3.3. Porter's five force analysis
3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Threat of substitution
3.3.4. Threat of new entrants
3.3.5. Intensity of competitive rivalry
3.4. Market player positioning, 2017
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Rise in disposable income
3.5.1.2. Increase in access to electricity
3.5.1.3. Participation of females in paid work force
3.5.1.4. Increase in urbanization
3.5.1.5. Upsurge in affordability of household appliances
3.5.1.6. Decreased time for household activity
3.5.2. Restraints
3.5.2.1. Availability of counterfeit brands
3.5.3. Opportunities
3.5.3.1. Investing in developing economies
3.5.3.2. Technological advancements
3.5.3.3. Growth in e-commerce sales

CHAPTER 4: HOUSEHOLD APPLIANCES MARKET, BY PRODUCT
4.1. Overview
4.1.1. Market size and forecast
4.2. Refrigerator
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country
4.3. Air conditioner & heater
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country
4.4. Entertainment & information appliances
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market analysis, by country
4.5. Washing machine
4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast, by region
4.5.3. Market analysis, by country
4.6. Cleaning appliance
4.6.1. Key market trends, growth factors, and opportunities
4.6.2. Market size and forecast, by region
4.6.3. Market analysis, by country
4.7. Cooktop, cooking range, microwave & oven
4.7.1. Key market trends, growth factors, and opportunities
4.7.2. Market size and forecast, by region
4.7.3. Market analysis, by country
4.8. Others
4.8.1. Key market trends, growth factors, and opportunities
4.8.2. Market size and forecast, by region
4.8.3. Market analysis, by country

CHAPTER 5: HOUSEHOLD APPLIANCES MARKET, BY DISTRIBUTION CHANNEL
5.1. Overview
5.1.1. Market size and forecast
5.2. Supermarket & hypermarket
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country
5.3. Specialty store
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country
5.4. E-Commerce
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market analysis, by country
5.5. Others
5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market analysis, by country

CHAPTER 6: HOUSEHOLD APPLIANCES MARKET, BY REGION
6.1. Overview
6.1.1. Market size and forecast
6.2. North America
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by product
6.2.3. Market size and forecast, by distribution channel
6.2.4. Market size and forecast, by country
6.2.5. U.S.
6.2.5.1. Market size and forecast, by product
6.2.5.2. Market size and forecast, by distribution channel
6.2.6. Canada
6.2.6.1. Market size and forecast, by product
6.2.6.2. Market size and forecast, by distribution channel
6.2.7. Mexico
6.2.7.1. Market size and forecast, by product
6.2.7.2. Market size and forecast, by distribution channel
6.3. Europe
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by product
6.3.3. Market size and forecast, by distribution channel
6.3.4. Market size and forecast, by country
6.3.5. Germany
6.3.5.1. Market size and forecast, by product
6.3.5.2. Market size and forecast, by distribution channel
6.3.6. Spain
6.3.6.1. Market size and forecast, by product
6.3.6.2. Market size and forecast, by distribution channel
6.3.7. UK
6.3.7.1. Market size and forecast, by product
6.3.7.2. Market size and forecast, by distribution channel
6.3.8. Italy
6.3.8.1. Market size and forecast, by product
6.3.8.2. Market size and forecast, by distribution channel
6.3.9. France
6.3.9.1. Market size and forecast, by product
6.3.9.2. Market size and forecast, by distribution channel
6.3.10. Rest of Europe
6.3.10.1. Market size and forecast, by product
6.3.10.2. Market size and forecast, by distribution channel
6.4. Asia-Pacific
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by product
6.4.3. Market size and forecast, by distribution channel
6.4.4. Market size and forecast, by country
6.4.5. China
6.4.5.1. Market size and forecast, by product
6.4.5.2. Market size and forecast, by distribution channel
6.4.6. India
6.4.6.1. Market size and forecast, by product
6.4.6.2. Market size and forecast, by distribution channel
6.4.7. Japan
6.4.7.1. Market size and forecast, by product
6.4.7.2. Market size and forecast, by distribution channel
6.4.8. Australia
6.4.8.1. Market size and forecast, by product
6.4.8.2. Market size and forecast, by distribution channel
6.4.9. South Korea
6.4.9.1. Market size and forecast, by product
6.4.9.2. Market size and forecast, by distribution channel
6.4.10. Rest of Asia-Pacific
6.4.10.1. Market size and forecast, by product
6.4.10.2. Market size and forecast, by distribution channel
6.5. LAMEA
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by product
6.5.3. Market size and forecast, by distribution channel
6.5.4. Market size and forecast, by country
6.5.5. Brazil
6.5.5.1. Market size and forecast, by product
6.5.5.2. Market size and forecast, by distribution channel
6.5.6. South Africa
6.5.6.1. Market size and forecast, by product
6.5.6.2. Market size and forecast, by distribution channel
6.5.7. Saudi Arabia
6.5.7.1. Market size and forecast, by product
6.5.7.2. Market size and forecast, by distribution channel
6.5.8. UAE
6.5.8.1. Market size and forecast, by product
6.5.8.2. Market size and forecast, by distribution channel
6.5.9. Rest of LAMEA
6.5.9.1. Market size and forecast, by product
6.5.9.2. Market size and forecast, by distribution channel

CHAPTER 7: COMPANY PROFILE
7.1. AB ELECTROLUX
7.1.1. Company overview
7.1.2. Company snapshot
7.1.3. Operating business segments
7.1.4. Product portfolio
7.1.5. Business performance
7.1.6. Key strategic moves and developments
7.2. QINGDAO HAIER CO., LTD.
7.2.1. Company overview
7.2.2. Company snapshot
7.2.3. Operating business segments
7.2.4. Product portfolio
7.2.5. Business performance
7.2.6. Key strategic moves and developments
7.3. HITACHI, LTD.
7.3.1. Company overview
7.3.2. Company snapshot
7.3.3. Operating business segments
7.3.4. Product portfolio
7.3.5. Business performance
7.3.6. Key strategic moves and developments
7.4. LG ELECTRONICS INC.
7.4.1. Company overview
7.4.2. Company snapshot
7.4.3. Operating business segments
7.4.4. Product portfolio
7.4.5. Business performance
7.4.6. Key strategic moves and developments
7.5. MIDEA GROUP CO., LTD.
7.5.1. Company overview
7.5.2. Company snapshot
7.5.3. Operating business segments
7.5.4. Business performance
7.5.5. Product portfolio
7.5.6. Key strategic moves and developments
7.6. PANASONIC CORPORATION
7.6.1. Company overview
7.6.2. Company snapshot
7.6.3. Operating business segments
7.6.4. Business performance
7.6.5. Product portfolio
7.6.6. Key strategic moves and developments
7.7. ROBERT BOSCH GmbH
7.7.1. Company overview
7.7.2. Company snapshot
7.7.3. Operating business segments
7.7.4. Product portfolio
7.7.5. Business performance
7.7.6. Key strategic moves and developments
7.8. SAMSUNG ELECTRONICS CO., LTD.
7.8.1. Company overview
7.8.2. Company snapshot
7.8.3. Operating business segments
7.8.4. Business performance
7.8.5. Product portfolio
7.8.6. Key strategic moves and developments
7.9. SHARP CORPORATION
7.9.1. Company overview
7.9.2. Company snapshot
7.9.3. Operating business segments
7.9.4. Business performance
7.9.5. Product portfolio
7.9.6. Key strategic moves and developments
7.10. WHIRLPOOL CORPORATION
7.10.1. Company overview
7.10.2. Company snapshot
7.10.3. Operating business segments
7.10.4. Product portfolio
7.10.5. Business performance
7.10.6. Key strategic moves and developments

*Full List of Tables and Figures Available on Enquiry.

Note: Product cover images may vary from those shown
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According to this report titled, 'Household Appliances Market by Product and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2018 - 2025' the global household appliances market size was valued at $501,532 million in 2017, and is projected to reach $763,451 million by 2025, growing at a CAGR of 5.4% from 2018 to 2025. In 2017, the U.S. household appliances market accounted for nearly 17% of the global household appliances market.

Household appliances can be categorized into major appliances or white goods, small appliances, and consumer electronics. The household appliances market growth is attributed to increase in technological advancement, rapid urbanization, growth of the housing sector, rise in per capita income, improvement in living standard, surge in need for comfort in household chores, changes in consumer lifestyle, and escalation in number of smaller households. In addition, inclination of consumers toward eco-friendly & energy-efficient appliances further boost the market growth.

Growth in government subsidiaries in the form of rebates and tax credits to the manufacturers producing energy efficient device is anticipated to drive the development of the energy efficient as well as smart household appliances. Along with easing the customer-user interface by integrating the devices with the IoT platform, the manufacturers focus on developing energy efficient technologies, which comply with the energy star specifications and efficiency levels.

Manufacturers in the household appliances market are continuously developing products with enhanced functionality and features to remain competitive. Despite developing products with higher added value, the prices for the products have collapsed and thus, remained stagnant at a low level for several years. The decrease in price was due to the pressure of competition from countries with low manufacturing costs. Manufacturers are also facing pressure related to margins owing to fierce competition in the market. This price fall is forcing companies to develop innovative products. This decrease in price trend of household appliances is encouraging customers to purchase the products, which in turn can drive the market. Reducing prices of household appliances has a positive impact on the growth of the household appliances market.

The market is highly competitive, as repeat purchase is low and consumers are well versed with the product, therefore losing a customer is a sensitive affair. To build relation with every single customer, manufacturers invest heavily on R&D to launch quality products at a competitive price and offer after sale services as well. Moreover, after launching new products, players must invest heavily on various types of marketing communications to increase their reach.

In November 2018, Samsung announced to expand its washing machine product line to cater to the demand across broad range of income groups in the rural, tier-II, tier-III, and tier-IV markets.

In September 2018, OnePlus, the Chinese smartphones manufacturing company announced to expand its product line into the SmartTV industry and is expected to compete with other brands and its rival smartphone companies such as Xiaomi and Samsung.

In August 2018, Flipkart launched a new, innovative range of washing machines through its private label brand, MarQ. The new line of washing machines is featured as top-of-the-line quality, superior tech-specifications, and energy efficient within economic pricing.

In July 2018, Xiaomi launched a new product to its Mijia product line. Mijia Smart Air Conditioner features an anti-UV ABS polymer resin body, which won the 2017 Good Design gold award. The product further comes with additional features such as a LED display on the front of the unit, and users can control the temperature and cooling times via the Mi Home app from their smart devices.

The global household appliances industry is segmented into product, distribution channel, and region. By product, in the cooking appliances segment, induction cooking technology is gaining popularity, owing to rise in fuel prices. Moreover, changes in lifestyle of consumers with increase in number of nuclear families has increased the dependence of users on the household devices and hence is expected to drive the growth of the household appliances market.

By distribution channel, the specialty store segment generated the highest revenue in 2017, as the majority of the consumers rely on specialty stores owing to specialization in the product category and presence of high expertise.

Conversely, e-commerce sales have witnessed the highest growth rate, as it offers a wide variety of products and is one of the convenient shopping methods.

Asia-Pacific household appliances market share is expected to account for the highest market share in 2017 and is expected to maintain its dominant position throughout the forecast period. Improvement in living standard and development of the housing sector foster the growth of the Asia-Pacific market.

Key Findings of the Household Appliances Market:

In terms of value, the refrigerator segment is expected to grow at a CAGR of 6.4% during the forecast period.
North America is expected to dominate the market, registering a significant CAGR of 4.6% in terms of value.
Asia-Pacific is projected to show exponential growth throughout the forecast years, growing at a CAGR 6.3%, in terms of value.
The specialty store distribution channel is anticipated to dominate global household appliances market, registering a CAGR of 5.0%.
China accounted for more than one-third of the total Asia-Pacific household appliances market in 2017.
In the global household appliances market, India is expected to grow at a CAGR of 8.3% in terms of value.

The key players profiled in this report include AB Electrolux; Qingdao Haier Co., Ltd. (Haier); Hitachi, Ltd.; LG Electronics Inc. (LG); Midea Group Co., Ltd. (Midea); Panasonic Corporation (Panasonic); Robert Bosch GmbH; Samsung Electronics Co., Ltd.; Sharp Corporation (Sharp); and Whirlpool Corporation.
Note: Product cover images may vary from those shown
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The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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