Large screen displays are a class of large display screen formats, which improve the visual experience with its professional-grade image quality and are mostly used for endorsing and advertising. These displays have replaced the traditional small and micro-display screens with large wall-sized LED and LCD displays, used across various industries. They are designed for applications that require the vendors to engage their customers/audiences with its wider viewing angle and to extract maximum effectiveness from the marketing messages. In addition, these displays ensure higher durability and enhanced performance as against traditional display screens. Large screen displays are mostly suited for retail store, lobby, control room, or other professional application.
The display industry is witnessing considerable growth with the commercialization of newer display technologies such as MicroLED and quantum dots. Increase in demand for display panels with high resolution, enhanced picture quality, and better response time is expected to direct the large display market toward major innovations. There is an increase in the demand for large screen displays owing to growth in trends in outdoor events such as music concerts, sports events, political assemblies, brand endorsements, and product launches.
Rise in demand for bright and power-efficient display panels, rapid digitalization, and decline in demand for traditional billboards are the factors that drive the growth of the large screen display market in the U.S. However, deployment of widescreen alternatives such as projectors and screenless displays hamper the market growth to a certain extent. Furthermore, emerging display technology such as MicroLED and quantum dots and increase in preference of electronic giants toward large-screen displays offer lucrative opportunities for the market in the country. Quantum dots displays and MicroLED displays are the emerging technologies with enhanced features as against traditional LCD and OLED displays. These large screen displays are built upon traditional LCD display systems, optimizing performance, picture quality, and energy efficiency by incorporating a layer of quantum dots and MicroLEDs into the LCD or OLED matrix. In quantum dots large screen displays, a layer of quantum dots is overlaid on a blue LED backlight, which emits all the blue light visible onscreen while supplying the energy required for red and green quantum dots to fluoresce their respective colors.
The U.S. large screen display market analysis includes screen size and is studied across 100 inch to 149 inch, 150 inch to 199 inch, 200 inch to 300 inch, and above 300 inch.
The 100 inch to 149 inch segment was the highest revenue contributor in 2017. The above 300 inch segment serves as the top investment pocket of the U.S. large screen display market, due to increase in the usage of large screen displays in areas such as entertainment centers, airports, and public spaces, which provide lucrative opportunities for market expansion.
The key players operating in the U.S. large screen display market are NEC, Sony, LG, Samsung, Panasonic Corporation of North America, ViewSonic Corporation, Volanti Displays, iSEMC (HHSD), Koninklijke Philips N.V., and Tabler System Inc. These key players have adopted strategies, such as product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations to enhance their market penetration.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
BY DISPLAY TYPE
KEY MARKET PLAYERS PROFILED
The display industry is witnessing considerable growth with the commercialization of newer display technologies such as MicroLED and quantum dots. Increase in demand for display panels with high resolution, enhanced picture quality, and better response time is expected to direct the large display market toward major innovations. There is an increase in the demand for large screen displays owing to growth in trends in outdoor events such as music concerts, sports events, political assemblies, brand endorsements, and product launches.
Rise in demand for bright and power-efficient display panels, rapid digitalization, and decline in demand for traditional billboards are the factors that drive the growth of the large screen display market in the U.S. However, deployment of widescreen alternatives such as projectors and screenless displays hamper the market growth to a certain extent. Furthermore, emerging display technology such as MicroLED and quantum dots and increase in preference of electronic giants toward large-screen displays offer lucrative opportunities for the market in the country. Quantum dots displays and MicroLED displays are the emerging technologies with enhanced features as against traditional LCD and OLED displays. These large screen displays are built upon traditional LCD display systems, optimizing performance, picture quality, and energy efficiency by incorporating a layer of quantum dots and MicroLEDs into the LCD or OLED matrix. In quantum dots large screen displays, a layer of quantum dots is overlaid on a blue LED backlight, which emits all the blue light visible onscreen while supplying the energy required for red and green quantum dots to fluoresce their respective colors.
The U.S. large screen display market analysis includes screen size and is studied across 100 inch to 149 inch, 150 inch to 199 inch, 200 inch to 300 inch, and above 300 inch.
The 100 inch to 149 inch segment was the highest revenue contributor in 2017. The above 300 inch segment serves as the top investment pocket of the U.S. large screen display market, due to increase in the usage of large screen displays in areas such as entertainment centers, airports, and public spaces, which provide lucrative opportunities for market expansion.
The key players operating in the U.S. large screen display market are NEC, Sony, LG, Samsung, Panasonic Corporation of North America, ViewSonic Corporation, Volanti Displays, iSEMC (HHSD), Koninklijke Philips N.V., and Tabler System Inc. These key players have adopted strategies, such as product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations to enhance their market penetration.
KEY BENEFITS FOR STAKEHOLDERS
- This study comprises an analytical depiction of the U.S. large screen display market with current trends and future estimations to depict the imminent investment pockets.
- The overall market potential is determined to understand the profitable trends to gain a stronger coverage in the market.
- The report presents information related to key drivers, restraints, and opportunities with a detailed impact analysis.
- The current market is quantitatively analyzed from 2017 to 2025 to highlight the financial competency of the market.
- Porter’s five forces analysis illustrates the potency of the buyers and suppliers.
KEY MARKET SEGMENTS
BY DISPLAY TYPE
- 100 to 149 inch
- 150 to 199 inch
- 200 to 300 inch
- Above 300 inch
KEY MARKET PLAYERS PROFILED
- iSEMC (HHSD Technology)
- Koninklijke Philips N.V.
- LG Electronics
- NEC Corporation
- Panasonic Corporation
- Planar Systems
- Sony Corporation
- Samsung Electronics Co. Ltd.
- ViewSonic Corporation
- Volanti Displays
Table of Contents
CHAPTER 1: INTRODUCTION1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS FOR STAKEHOLDERS
1.3. KEY MARKET SEGMENTS
1.4. AMR RESEARCH METHODOLOGY
1.5. DATA COLLECTION PROCESS
1.5.1. Secondary Sources
1.5.2. Primary Research
1.5.3. Data Triangulation and computation tools & models
1.5.4. Data Modelling
1.5.4.1. US Large Screen Display Market – Data Modelling Approach
1.5.5. Scope
1.5.6. Assumptions
1.5.7. Limitation
1.5.8. Sources referred but not limited to –
Chapter 2: EXECUTIVE SUMMARY
2.1. CXO PERSPECTIVEChapter 3: MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies
3.3. PORTER’S FIVE FORCES ANALYSIS
3.4. US LARGE SCREEN DISPLAY MARKET SHARE ANALYSIS (2018)
3.5. MARKET DYNAMICS
3.5.1. Drivers
3.5.1.1. Rise in demand for bright and power-efficient display panels
3.5.1.2. Rapid digitalization and decline in demand for traditional billboards
3.5.2. Restraint
3.5.2.1. Deployment of widescreen alternatives such as projectors and screenless displays
3.5.3. Opportunities
3.5.3.1. Emerging display technology such as MicroLED and quantum dots
3.5.3.2. Increase in preference of electronic giants towards large-screen displays
3.6. U.S. LARGE SCREEN DISPLAY USES AND TARGET CUSTOMERS BY SCREEN SIZEChapter 4: U.S. LARGE SCREEN DISPLAY MARKET, BY SCREEN SIZE
4.1. OVERVIEW
4.2. 100 INCH TO 149 INCH
4.2.1. Key market trends, growth factors and opportunities
4.3. 150 INCH TO 199 INCH
4.3.1. Key market trends, growth factors, and opportunities
4.4. 200 INCH TO 300 INCH
4.4.1. Key market trends, growth factors, and opportunities
4.5. ABOVE 300 INCH
4.5.1. Key market trends, growth factors, and opportunitiesChapter 5: COMPANY PROFILES
5.1. ISEMC (HHSD TECHNOLOGY)
5.1.1. Company overview
5.1.2. Company snapshot
5.1.3. Product portfolio
5.2. KONINKLIJKE PHILIPS N.V.
5.2.1. Company overview
5.2.2. Company snapshot
5.2.3. Operating business segments
5.2.4. Product portfolio
5.2.5. Business performance
5.3. LG ELECTRONICS
5.3.1. Company overview
5.3.2. Company snapshot
5.3.3. Operating business segments
5.3.4. Product portfolio
5.3.5. Business performance
5.3.6. Key strategic moves and developments
5.4. NEC CORPORATION
5.4.1. Company overview
5.4.2. Company snapshot
5.4.3. Operating business segments
5.4.4. Product portfolio
5.4.5. Business performance
5.4.6. Key strategic moves and developments
5.5. PANASONIC CORPORATION
5.5.1. Company overview
5.5.2. Company snapshot
5.5.3. Operating business segments
5.5.4. Product portfolio
5.5.5. Business performance
5.5.6. Key strategic moves and developments
5.6. PLANAR SYSTEMS
5.6.1. Company overview
5.6.2. Company snapshot
5.6.3. Product portfolio
5.6.4. Key strategic moves and developments
5.7. SONY CORPORATION
5.7.1. Company overview
5.7.2. Company snapshot
5.7.3. Operating business segments
5.7.4. Product portfolio
5.7.5. Business performance
5.7.6. Key strategic moves and developments
5.8. SAMSUNG ELECTRONICS CO. LTD.
5.8.1. Company overview
5.8.2. Company snapshot
5.8.3. Operating business segments
5.8.4. Product portfolio
5.8.5. Business performance
5.8.6. Key strategic moves and developments
5.9. VIEWSONIC CORPORATION
5.9.1. Company overview
5.9.2. Company snapshot
5.9.3. Product portfolio
5.9.4. Key strategic moves and developments
5.10. VOLANTI DISPLAYS
5.10.1. Company overview
5.10.2. Company snapshot
5.10.3. Product portfolio
5.10.4. Key strategic moves and developments
Executive Summary
According to this report titled,'U.S. Large Screen Display Market by Screen size: Opportunity Analysis and Industry Forecast, 2018 - 2025', the U.S. large screen display market size was valued at $738.6 million in 2017, and is projected to reach $1,471.6 million by 2025, growing at a CAGR of 8.5% from 2018 to 2025.At present, screen size 100 inch to 149 inch dominates the market, followed by 200 inch to 300 inch. Large screen displays of 100 inch to 149 inch size provides significant picture quality due to its large screen, which features HD resolution videos or images. The 100 inch to 149 inch screen size is easy to install, is power-efficient, and is easy to use and is mostly used in classrooms, offices, airports, and shopping malls. In January 2018, Samsung unveiled a huge MicroLED display called, ‘The Wall’, with screen size of 146 inches. It was reported that the technology is not restricted in size, resolution, or form. It is expected Samsung will unveil ‘The Wall’ into its premium home market in the coming years. The above 300-inch segment is expected witness significant U.S. large screen display market growth during the forecast period. This display segment consists of multiple displays, video projectors, or televisions tilted together to form one large screen, which is known as a video wall. These displays are found in control rooms, stadiums, and other large public venues.
Rise in demand for bright and power-efficient display panels, rapid digitalization, and decline in demand for traditional billboards are the factors that drive the growth of the U.S. large screen display industry. However, deployment of widescreen alternatives such as projectors and screenless displays is expected to hinder the market growth. Moreover, emerging display technologies such as MicroLED & quantum dots and increase in preference of electronic giants toward large screen displays are expected to offer huge market opportunities in the coming years. U.S. large screen display market has high potential for the residential, commercial, and advertising industry. The market growth is also attributed to increase in R&D investments by the large players to deploy enhanced specifications in the product portfolio. Moreover, companies are projected to indulge in mergers, collaborations, and partnerships to make the most use of technology, which is further projected to propel the U.S. large screen display market growth. Major vendors such as Samsung, Apple, and Sony, and others adopt large screen display technology on a large scale, owing to less power consumption, enhanced response time, and superior contrast over traditional display systems such as OLED, LED, and others. For instance, Samsung Electronics is expected to launch a modular technology, The Wall, a self-emitting 146-inch MicroLED TV, which does not require color filters to produce perfect black and accurate colors unlike other display technologies. Thus, increase in preference of electronic giants toward large screen display format boosts the growth of the market. The key players profiled in the U.S. large screen display market report include NEC, Sony, LG, Samsung, Panasonic Corporation of North America, ViewSonic Corporation, Volanti Displays, iSEMC (HHSD), Koninklijke Philips N.V., and Tabler System Inc.
Key Finding of the U.S. Large Screen Display Market:
Based on screen size, the 100-149 inches screen size segment led the U.S. large screen display market Share in 2017. However, the 300 inches and above screen sizes segment is anticipated to grow at the highest CAGR during the forecast period (2018-2025).
The overall potential is determined to understand the profitable U.S. large screen display market trends to gain a stronger foothold.
The report presents information related to key drivers, restraints, and opportunities with a detailed impact analysis.
The current market is quantitatively analyzed from 2018 to 2025 to benchmark the financial competency
According to this report titled,'U.S. Large Screen Display Market by Screen size: Opportunity Analysis and Industry Forecast, 2018 - 2025', the U.S. large screen display market size was valued at738.6 million in 2017, and is projected to reach1,471.6 million by 2025, growing at a CAGR of 8.5% from 2018 to 2025.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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