The global frozen potato market is mainly driven by the expanding business of quick service restaurants (QSRs) in the developing and the developed nations. Some of the highest QSRs contributing to the growth of the frozen potato market include McDonald's, Burger King, Dunkin' Donuts, Subway, and others. Other factors driving the market are rise in disposable income of people in the emerging countries and increase in urbanization. French fries are the most widely consumed frozen potato product globally followed by hash brown. McCain Foods, one of the top key players of the market makes almost one third of all the frozen French fries produced globally. However, high price of frozen potato products and need for constant low temperature is estimated to limit the market growth. Growth in demand for frozen potato and associated food products in the developing nations are expected to provide numerous opportunities for development of the global frozen potato market.
The global frozen potato market is segmented based on product, end user, and region. Based on product, it is divided into French fries, hash brown, shapes, mashed, sweet potatoes/yam, battered/cooked, twice baked, topped/stuffed, and others. The end-user segment is bifurcated into residential and commercial segments. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The leading players in the frozen potato market focus on providing customized solution to consumers as their key strategies to gain a significant market share. The main strategies employed by key players to expand their business in the global frozen potato market are expansion in new regions and product launch to introduce variety of new forms of frozen potato. The key players profiled in the report include Agrarfrost GmbH & Co. KG, Agristo NV, Bart’s Potatoo Industry, Coöperatie Koninklijke Cosun U.A. (Aviko NV), Greenyard NV (Pinguin NV), Farm Frites, Himalya International Ltd., J.R. Simplot Company, Lamb-Weston (TaiMei Potato Industry Limited), McCain Foods, and The Kraft Heinz Company.
The other players in the value chain include 11er Nahrungsmittel GmbH, Al-Salam Cooling Co., Albert Bartlett and Sons, Alexia Foods, American Lorain, ASTRA Food Processing Plant Company, Procesadora Andina de Papa S.R.L. (Pa&Pa), Pohjolan Peruna Oy, Ningxia Yujing Food Co. Ltd., Meade Potato Company, Manohar International Private Limited, Marvel Packers, and Bem Brasil Alimentos LTDA.
KEY BENEFITS FOR STAKEHOLDERS
- The report provides a quantitative analysis of the current frozen potato market trends, estimations, and dynamics of the market size from 2018 to 2025 to identify the prevailing market opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the frozen potato market size and segmentation assists in determining the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry. Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of market players.
- The report includes revenue generated from the sales of frozen potato and the market forecast across North America, Europe, Asia-Pacific, and LAMEA.
- The report includes the frozen potato market analysis at regional as well as the global level, key players, market segments, application areas, and growth strategies.
- By Product
o Hash Brown
o Sweet Potatoes/Yam
o Twice Baked
- By End User
- By Region
Rest of Europe
Rest of Asia-Pacific
United Arab Emirates(UAE)
Rest of LAMEA
1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS FOR STAKEHOLDERS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
Chapter: 2 EXECUTIVE SUMMARY
2.1. KEY FINDINGS OF THE STUDY
2.2. CXO PERSPECTIVE
Chapter: 3 MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top investment pockets
3.2.2. Top winning strategies
3.3. PORTER'S FIVE FORCES ANALYSIS
3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Threat of new entrants
3.3.4. Threat of substitutes
3.3.5. Competitive rivalry
3.4. MARKET DYNAMICS
188.8.131.52. Increase in number of quick service restaurants
184.108.40.206. High disposable income of people
220.127.116.11. High cost associated with frozen potato products
18.104.22.168. Growth in demand in emerging economies
3.5. MARKET SHARE ANALYSIS
Chapter: 4 FROZEN POTATO MARKET, BY PRODUCT
4.1.1. Market size and forecast
4.2. FRENCH FRIES
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast
4.3. HASH BROWN
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast
4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast
4.6. SWEET POTATOES/YAM
4.6.1. Key market trends, growth factors, and opportunities
4.6.2. Market size and forecast
4.7.1. Key market trends, growth factors, and opportunities
4.7.2. Market size and forecast
4.8.1. Key market trends, growth factors, and opportunities
4.8.2. Market size and forecast
4.9.1. Key market trends, growth factors, and opportunities
4.9.2. Market size and forecast
Chapter: 5 FROZEN POTATO MARKET, BY END USER
5.1.1. Market size and forecast
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
Chapter: 6 FROZEN POTATO MARKET, BY GEOGRAPHY
6.1.1. Market size and forecast
6.2. NORTH AMERICA
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast
22.214.171.124. Market size and forecast, by end user
126.96.36.199. Market size and forecast, by end user
188.8.131.52. Market size and forecast, by end user
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast
184.108.40.206. Market size and forecast, by end user
220.127.116.11. Market size and forecast, by end user
18.104.22.168. Market size and forecast, by end user
22.214.171.124. Market size and forecast, by end user
126.96.36.199. Market size and forecast, by end user
6.3.8. Rest of Europe
188.8.131.52. Market size and forecast, by end user
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast
184.108.40.206. Market size and forecast, by end user
220.127.116.11. Market size and forecast, by end user
18.104.22.168. Market size and forecast, by end user
22.214.171.124. Market size and forecast, by end user
6.4.7. South Korea
126.96.36.199. Market size and forecast, by end user
188.8.131.52. Market size and forecast, by end user
6.4.9. Rest of Asia-Pacific
184.108.40.206. Market size and forecast, by end user
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast
220.127.116.11. Market size and forecast, by end user
6.5.4. South Africa
18.104.22.168. Market size and forecast, by end user
22.214.171.124. Market size and forecast, by end user
126.96.36.199. Market size and forecast, by end user
6.5.7. Rest of LAMEA
188.8.131.52. Market size and forecast, by end user
Chapter: 7 COMPANY PROFILES
7.1. AGRARFROST GMBH & CO. KG
7.1.1. Company overview
7.1.2. Company snapshot
7.1.3. Product portfolio
7.2. AGRISTO NV
7.2.1. Company overview
7.2.2. Company snapshot
7.2.3. Product portfolio
7.3. BART'S POTATO COMPANY
7.3.1. Company overview
7.3.2. Company snapshot
7.3.3. Product portfolio
7.4. CO-OPERATIVE ROYAL COSUN U.A. (AVIKO B.V.)
7.4.1. Company overview
7.4.2. Company snapshot
7.4.3. Operating business segments
7.4.4. Product portfolio
7.4.5. Business performance
7.4.6. Key strategic moves and developments
7.5. FARM FRITES INTERNATIONAL B.V.
7.5.1. Company overview
7.5.2. Company snapshot
7.5.3. Product portfolio
7.6. GREENYARD N.V. (PENGUIN N.V.)
7.6.1. Company overview
7.6.2. Company snapshot
7.6.3. Operating business segments
7.6.4. Product portfolio
7.6.5. Business performance
7.7. HIMALYA INTERNATIONAL LIMITED
7.7.1. Company overview
7.7.2. Company snapshot
7.7.3. Product portfolio
7.7.4. Business performance
7.8. J.R. SIMPLOT COMPANY
7.8.1. Company overview
7.8.2. Company snapshot
7.8.3. Operating business segments
7.8.4. Product portfolio
7.8.5. Key strategic moves and developments
7.9. MCCAIN FOODS LIMITED
7.9.1. Company overview
7.9.2. Company snapshot
7.9.3. Product portfolio
7.9.4. Key strategic moves and developments
7.10. LAMB-WESTON HOLDINGS, INC.
7.10.1. Company overview
7.10.2. Company snapshot
7.10.3. Operating business segments
7.10.4. Product portfolio
7.10.5. Business performance
7.10.6. Key strategic moves and developments
7.11. THE KRAFT HEINZ COMPANY(H.J. HEINZ COMPANY)
7.11.1. Company overview
7.11.2. Company snapshot
7.11.3. Operating business segments
7.11.4. Product portfolio
7.11.5. Business performance
Potato is a major staple, ranked fourth in terms of global production after wheat, rice, and maize. It is consumed either as fresh potatoes or processed potatoes on a commercial and residential scale. Frozen potatoes are among the main types of processed potatoes and are highly convenient and flexible in terms of preparation time, containing different nutrients & vitamins in naturally preserved form with long shelf life. These are available in various forms in the market, such as French fries, hash brown, shapes, mashed, sweet potatoes/yam, battered/cooked, twice baked, topped/stuffed, and other frozen potatoes. French fries and hash brown are considered as the principle frozen potato products. These products are either consumed via quick service restaurants (QSRs) or through retail stores at home by customers. Increased demand of these products from commercial sector will impact the frozen potato market size positively during forecast period.
U.S., Canada, and European Union (EU) are some of the main regions responsible for production and export of frozen potato and related products. Conversely, the evolving countries in terms of production and export of frozen potatoes include China, India, Argentina, and others, owing to rapid growth in business of quick service restaurants. However, the requirement of constant low temperatures to maintain frozen potato products and high cost associated with these are expected to limit the frozen potato market growth. In addition, acceptance of western culture and rise in demand for freshly prepared food in the developing economies of Asia-Pacific and LAMEA are believed to be the common reasons for the growth of convenience food, which present various opportunities for the expansion of the global frozen potato market.
However, high cost associated with the products and constant need for very-low temperature are expected to impede the market growth. The developing economies of Asia-Pacific and LAMEA are expected to present growth opportunities for various players in the global frozen potato market.
Key Findings of the Frozen Potato Market:
Based on product type, French fries was the highest contributor to the global frozen potato market accounted for about 40% of the total market share and is projected to witness the highest CAGR in terms of revenue during the forecast period.
Asia-Pacific is expected to be the dominant shareholder of the global market in 2025, due to high growth rate of population and frozen potato products demand over there.
Frozen French fries occupied the highest market with almost half of the frozen potato market share in 2017, and is expected to grow at a decent CAGR of 4.2% during the forecast period.
Based on end user, the commercial segment is expected to lead in terms of demand for frozen potato products with a lucrative CAGR of 3.9% in the forecast period.
Hash brown is anticipated to be the second highest growing product segment of global frozen potato market at a lucrative CAGR from 2017 to 2025, in terms of value.
In 2017, Asia-Pacific and LAMEA collectively accounted for almost half of the frozen potato market share, registering a lucrative CAGR and is anticipated to retain their position in the global frozen potato industry in 2023. This is attributed to the significant growth of the food & beverage industries in different countries, such as China, India, Brazil, and the other developing economies. Increase in number of commercial restaurants and improving lifestyle of the population drive the market frozen potato market growth in Asia-Pacific and LAMEA.
Major companies profiled in the report include McCain Foods, Lamb-Weston, J.R. Simplot Company, Aviko, Bart's Potato Company, Agrarfrost GmbH & Co. KG, Agristo NV, H.J. Heinz Company, Himalya International Ltd., and TaiMei Potato Industry Limited.
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