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Pilates & Yoga Studios Market by Activity: Global Opportunity Analysis and Industry Forecast, 2018 - 2025

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    Report

  • 305 Pages
  • April 2019
  • Region: Global
  • Allied Market Research
  • ID: 4828512
The Pilates & yoga studios market size was valued at $87,926 million in 2017, and is projected to reach $215,811 million by 2025, growing at a CAGR of 11.7% from 2018 to 2025.

Pilates & yoga studios are rooms, buildings, or other places where Pilates & yoga classes are conducted. It may be a single room or a structure with multiple classrooms with props or heated humidified rooms. Pilates & yoga studios offer workout sessions with instructors, coaching and motivating the participants to achieve fitness. Pilates is a form of exercise that aims to strengthen muscles while improving body flexibility and postural alignment, while yoga is an entire compendium of exercises designed to stimulate and rejuvenate the mind and body.

Growth in health awareness along with increase in fitness consciousness among young generation and upsurge in disposable income are some of the notable factors that support the market growth. Market players are adopting promotional & marketing activities as their key strategy to increase their market reach.

Increase in prevalence of obesity and rise in health consciousness majorly boost the growth of the global Pilates & yoga studios market. Furthermore, government initiatives to promote healthy life fuel the rise in number of participants for Pilates & yoga.
However, presence of other alternatives such as multi-specialty gym, fitness centers, and therapy classes hampers the market growth. On the contrary, improvement in lifestyle, increase in youth population, and rise in per-capita income in developing countries are anticipated to provide lucrative opportunities for the Pilates & yoga studios market.

The global Pilates & yoga studios market is segmented based on activity and region. Based on activity, the market is categorized into yoga classes, Pilates classes, Pilates & yoga accreditation training, and merchandise sales. Based on region, the market is studied across North America (U.S., Canada, and Mexico), Europe (UK, France, Germany, Italy, Spain, and rest of Europe), Asia-Pacific (Japan, South Korea, China, India, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa and rest of Latin America).

Key leading players operating in the Pilates and Yoga Studios industry are Alona Pilates, Authentic Pilates Ltd, Body & Soul Yoga Club (China), Core Pilates, Fitness Firm Yoga and Pilates Studio, Fitness Unlimited, Flex Studio, M Pilates+Yoga, Pilates Plus LLC and Studio Pilates & Yoga, LLC.

Other players in the value chain include Endurance Pilates & Yoga, Core Pilates & Yoga Studio, Breathe Pilates & Yoga, Pure International, The flow yoga and Pilates, Azulfit, The Movement Studio, Power Pilates Studio, Absolute Pilates SA and Pilates Unlimited.

KEY BENEFITS FOR STAKEHOLDERS
  • This study presents the analytical depiction of the global Pilates & yoga studios market trends and future estimations to determine the imminent investment pockets.
  • A detailed analysis of market segments measures the potential of the market. These segments outline the favorable conditions for the market forecast.
  • The Pilates & yoga studios market forecast is offered along with information related to key drivers, restraints, and opportunities.
  • The current market is quantitatively analyzed from 2018 to 2025 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the industry.

KEY MARKET SEGMENTS

By Activity
  • Yoga Classes
  • Pilates Classes
  • Pilates & Yoga Accreditation Training
  • Merchandise Sales

By Region
  • North America
o U.S.
o Canada
o Mexico
  • Europe
o Germany
o France
o UK
o Italy
o Spain
o Rest of Europe
  • Asia-Pacific
o Japan
o China
o Australia
o India
o South Korea
o Rest of Asia-Pacific
  • LAMEA
o Brazil
o Saudi Arabia
o South Africa
o Rest of LAMEA

Table of Contents

Chapter: 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for the stakeholder
1.3. Key market segments
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
Chapter: 2: EXECUTIVE SUMMARY
2.1. Key findings
2.2. CXO perspective
Chapter: 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five force analysis
3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Threat of new entrants
3.3.4. Threat of substitutes
3.3.5. Intensity of competitive rivalry
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Rise in health awareness
3.4.1.2. Increase in obese population
3.4.1.3. Increase in government initiatives to promote healthy lifestyle
3.4.1.4. Upsurge in number of fitness enthusiasts
3.4.1.5. Health benefits associated with yoga and Pilates
3.4.1.6. Celebrity endorsement & promotion
3.4.1.7. Initiation of International Yoga Day and other government initiatives
3.4.2. Restraint
3.4.2.1. Presence of other alternatives such as multi-specialty gym, fitness centers, therapy classes, and others
3.4.3. Opportunities
3.4.3.1. Increase in disposable income across emerging economies
3.4.3.2. Promotion of yoga for male participants
Chapter: 4: PILATES AND YOGA STUDIOS MARKET, BY ACTIVITY TYPES
4.1. Overview
4.1.1. Market size and forecast
4.2. Yoga Classes
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast
4.2.3. Market analysis by country
4.3. Pilates Classes
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast
4.3.3. Market analysis by country
4.4. Pilates & Yoga Accreditation Training
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast
4.4.3. Market analysis by country
4.5. Merchandise Sales
4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast
4.5.3. Market analysis by country
Chapter: 5: PILATES AND YOGA STUDIOS MARKET, BY REGION
5.1. Overview
5.1.1. Market size and forecast
5.2. North America
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast by activity type
5.2.3. Market size and forecast by country
5.2.4. U.S.
5.2.4.1. Market size and forecast, by activity type
5.2.5. Canada
5.2.5.1. Market size and forecast, by activity type
5.2.6. Mexico
5.2.6.1. Market size and forecast, by activity type
5.3. Europe
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast by activity type
5.3.3. Market size and forecast by country
5.3.4. Germany
5.3.4.1. Market size and forecast, by activity type
5.3.5. France
5.3.5.1. Market size and forecast, by activity type
5.3.6. UK
5.3.6.1. Market size and forecast, by activity type
5.3.7. Italy
5.3.7.1. Market size and forecast, by activity type
5.3.8. Spain
5.3.8.1. Market size and forecast, by activity type
5.3.9. Rest of Europe
5.3.9.1. Market size and forecast, by activity type
5.4. Asia-Pacific
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast by activity type
5.4.3. Market size and forecast by country
5.4.4. Japan
5.4.4.1. Market size and forecast, by activity type
5.4.5. China
5.4.5.1. Market size and forecast, by activity type
5.4.6. Australia
5.4.6.1. Market size and forecast, by activity type
5.4.7. India
5.4.7.1. Market size and forecast, by activity type
5.4.8. South Korea
5.4.8.1. Market size and forecast, by activity type
5.4.9. Rest of Asia Pacific
5.4.9.1. Market size and forecast, by activity type
5.5. LAMEA
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast by activity type
5.5.3. Market size and forecast by country
5.5.4. Brazil
5.5.4.1. Market size and forecast, by activity type
5.5.5. Saudi Arabia
5.5.5.1. Market size and forecast, by activity type
5.5.6. South Africa
5.5.6.1. Market size and forecast, by activity type
5.5.7. Rest of LAMEA
5.5.7.1. Market size and forecast, by activity type
Chapter: 6: COMPANY PROFILES
6.1. Alona Pilates
6.1.1. Company overview
6.1.2. Company snapshot
6.1.3. Service portfolio
6.2. Authentic Pilates Ltd
6.2.1. Company overview
6.2.2. Company snapshot
6.2.3. Service portfolio
6.3. Body & Soul Yoga Club
6.3.1. Company overview
6.3.2. Company snapshot
6.3.3. Service portfolio
6.4. CORE PILATES
6.4.1. Company overview
6.4.2. Company snapshot
6.4.3. Service portfolio
6.5. Fitness Firm Yoga and Pilates Studio
6.5.1. Company overview
6.5.2. Company snapshot
6.5.3. Service portfolio
6.6. Fitness Unlimited
6.6.1. Company overview
6.6.2. Company snapshot
6.6.3. Service portfolio
6.7. Flex Studios, Inc.
6.7.1. Company overview
6.7.2. Company snapshot
6.7.3. Service portfolio
6.8. M Pilates+Yoga
6.8.1. Company overview
6.8.2. Company snapshot
6.8.3. Service portfolio
6.9. Pilates Plus
6.9.1. Company overview
6.9.2. Company snapshot
6.9.3. Service portfolio
6.10. Core Studio Pilates & Yoga, LLC
6.10.1. Company overview
6.10.2. Company snapshot
6.10.3. Service portfolio

Executive Summary

According to this report titled,'Pilates & Yoga Studios Market by Activity: Global Opportunity Analysis and Industry Forecast, 2018 - 2025', the Pilates & yoga studios market size was valued at $87,926 million in 2017, and is projected to reach $215,811 million by 2025, growing at a CAGR of 11.7% from 2018 to 2025. U.S. held nearly two-fifths share of the global market in 2017.

Pilates & yoga studios can be defined as be a single room or a structure with multiple classrooms equipped with props and equipment used for Pilates and yoga. It can also be defined as the buildings or other places where Pilates & yoga classes can be conducted. Pilates is a form of exercise that aims to strengthen muscles while improving body flexibility and postural alignment, while yoga is an entire compendium of exercises designed to stimulate and rejuvenate the body and mind.

The top factors influencing the growth of pilates & yoga studios market include increase in health consciousness, rise in obese population across world, initiatives by government to promote healthy lifestyle, health benefits associated with yoga & Pilates and celebrity endorsement & promotion. The major factor that limits the growth of the Pilates & yoga studios market is the presence of numerous substitutes.

Increased awareness regarding health & fitness is expected to significantly drive the growth of the pilates & yoga studios market. Although fitness consciousness is higher in urban areas, the market is expected to witness steady growth in semi-urban areas of the developing economies.

A significant rise in the global obese population supplements the growth of the Pilates & yoga studios market. Inactive lifestyle and dysfunctional diets cause obesity, which results in increased prevalence of cardiovascular and lifestyle diseases. Thus, rise in obese population is expected to fuel the growth of the Pilates & yoga studios market.

The governments of developed countries are constantly in the process of conceptualizing and establishing effective and timely healthcare programs. Developing countries indicate a significantly growing trend of healthcare offerings across all sectors. The allowances related to employee fitness is expected to experience an increase in future. This is anticipated to boost the business of Pilates & yoga studios, as a significant portion of the employee income would be invested in studio membership. This in turn is expected to drive the growth of the Pilates & yoga studios industry.

Yoga and Pilates provide both physical and mental benefits to participants. These help improve flexibility, balance & posture, and range of motion. Furthermore, it reduces stress through controlled breathing and mental focus. This results in improved sleep cycle and helps avoid mood swings, depression, and other disorders.

Celebs such as Robert Downy Jr., Keanu Reeves, Julia Roberts, Demi Moore, Charlize Theron, Kim Kardashian, Madonna, and others have spoken about Yoga and how it has been transforming their health and lifestyle. This is influencing both young and middle-aged people to practice yoga and Pilates owing to the associated benefits.

However, presence of other alternatives such as multi-specialty gym, fitness centers, and therapy classes significantly hampers the pilates & yoga studios market size. Although yoga has become popular among people across the world, the presence of fitness centers, gyms, and other fitness facilities (dance, martial arts) are competing aggressively with the yoga studios.

Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Asia-Pacific region is witnessing the highest market growth. Asia-Pacific is studied across China, India, Japan, and rest of Asia-Pacific. In India, Yoga offers a spiritual and therapeutic experience besides its physical benefits. Cities like Rishikesh also known as the birthplace of Yoga, Goa, and Kerala offer a multitude of Yoga schools and retreats that cater to various styles of Yoga and across various budgets. According to Chinese Academy of Social Sciences (CASS), there are 10,800 yoga schools across China with some educating thousands of yoga practitioners. The number of yoga schools in China is expected to increase with a city's economic development, as people are concerned about their health.

Key Findings of the Pilates & Yoga Studios Market:

In 2017, Asia-Pacific was the highest contributor toward the market, growing at a CAGR of 12.9% from 2018 to 2025.
In 2017, the yoga classes segment accounted for nearly half of the global Pilates & yoga studios market share, and is estimated to grow at a CAGR of 13.0% from 2018 to 2025.
The merchandise sales segment is expected to grow at a CAGR of 8.8% during the Pilates & yoga studios market forecast period.
In 2017, the U.S. accounted for nearly 50% of the market, and is estimated to grow at CAGR of 11.0%.
In 2017, India accounted for a prominent market share, and is anticipated to grow at the highest CAGRs of 14.8%.

Key leading players operating in the Pilates and Yoga Studios industry are Alona Pilates, Authentic Pilates Ltd., Body & Soul yoga club(China), Core Pilates, Fitness Firm Yoga and Pilates Studio, Fitness Unlimited, Flex Studio, M Pilates+Yoga, Pilates Plus LLC., and Studio Pilates & Yoga, LLC.

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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