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Air Freshener Market by Product Type, Application, and Type of Customers: Global Opportunity Analysis and Industry Forecast, 2018 - 2025

  • ID: 4828556
  • Report
  • Region: Global
  • 210 pages
  • Allied Analytics LLP
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The global air freshener market was valued at $10,124.4 million in 2017, and is expected to garner $13,279.1 million by 2025, registering a CAGR of 3.5% from 2018 to 2025. An air freshener is a product that typically emits fragrance to eliminate unpleasant odor in a room. It contains different ingredients such as aerosol propellants, fragrances, and solvents such as 2-butoxyethanol, mineral oil, and glycol ethers, which neutralize unpleasant odor. These air fresheners adsorb the bad odor, thereby masking the bad smell in the air. Air fresheners are being used throughout society. Typically, indoor environments with air fresheners may include buildings and facilities such as offices, schools, hospitals, theaters, stores, hotels, health clubs, restaurants, restrooms, and more. Apart from these indoor environments, they are also being used in transportation such as airplanes, cars, taxis, buses, trains, terminals, boats, and many more.

Rise in demand for air care and increase in concerns over indoor air quality have led to a high demand for air fresheners worldwide. Furthermore, rise in disposable income and change in lifestyle & spending habits further boost the market growth. Moreover, rapid growth in car sales along with a surge in number of pets’ ownerships and increase in consumers’ willingness to use premium air fresheners drives the growth of the global air freshener market. However, high cost of production hampers the widespread adoption and act as the major restraint for the global air freshener market. On the contrary, increase in demand for high-end lifestyles and luxury in everyday lives provide lucrative opportunity for the use of air fresheners in an extensive manner. The need for luxury has increased at a rapid pace owing to rise in disposable income of individuals. Moreover, bad odor in hospitals or healthcare centers due to chemicals and bacterial infections has fueled the demand for air fresheners. In near future, these areas would be prime opportunity areas for the growth of the air freshener industry.

The report segments the global air freshener market based on product type, application, type of customer, and region. Based on product type, the market has been bifurcated into sprays/aerosols, electric air fresheners, gels, candles, and others. Based on application, the market has been segmented into residential, corporate offices, cars, and others. Based on type of customer, the market has been classified into individual customers and enterprise customers. By region, the global air freshener market has been studied and analyzed across North America, Europe, Asia-Pacific, and LAMEA.

In 2017, the sprays/aerosols segment accounted for the highest share in the product type segment. The market for sprays/aerosols is driven by ease of use and availability all over the world. The gel air freshener segment is expected to witness the substantial growth with CAGR of 4.2% throughout the forecast period. This was attributed to increase in adoption of this product for use in cars. Increase in demand for cars drives the growth of gel air fresheners worldwide.

In 2017, the household segment dominated the application segment in the air freshener market. This was attributed to favorable demography and rise in inclination toward sanitation throughout the globe. However, the car segment is projected to grow at the highest CAGR of 4.0% throughout the forecast period. This was attributed to increased disposable income and rise in affinity of consumers to spend on premium products. Moreover, surge in the growth of the automobile industry has also helped achieve this high growth rate.

In 2017, the individual customers had the highest contribution in the global air freshener market share. This was due to rise in affinity of consumers toward sanitation and premium products. Moreover, attractive advertising and ease of availability also drive the global air freshener market growth. The enterprise customer segment is expected to witness the highest CAGR of 4.3% in 2017 owing to increase in adoption of air care products in offices and other landmarks to maintain good environmental hygiene.

In 2017, Europe is expected to dominate the market for air freshener due to mature and developed retail infrastructure. Effective retail infrastructure allows companies to easily make its product available to the customers, which in turn helps by increase in overall sales. Furthermore, European population have high disposable income that allows them to consume premium quality products, which further adds to the growth of this region in the global air freshener industry.

Players have adopted product launch as their key strategy to increase their market share and to remain competitive in the market. The leading players in the air freshener industry have also focused on acquisition and business expansion as their key strategies to gain a significant market share globally. The key players profiled in the report include Procter & Gamble Co., Reckitt Benckiser Inc., Henkel KGaA, Church & Dwight Co. Inc., Car-Freshener Corporation, SC Johnson & Son Inc., Kobayashi Pharmaceutical Co. Ltd., Godrej Household Products Ltd., Farcent Enterprise Co. Ltd., and Newell Brands.

The other market players (not profiled in this report) include Air Delights Inc., Dabur India Ltd., Hamilton Beach Brands Holding Company, Rexair LLC, Beaumont Products, Inc., Scott's Liquid Gold, Dr.Marcus International, Jelly Belly UK, Pinnacle Horizons Pty Ltd and Balev Corporation Eood.

Key Benefits For Air Freshener Market:

The report provides a quantitative analysis of the current air freshener market trends, estimations, and dynamics of the market size from 2017 to 2025 to identify the prevailing market opportunities.
The key countries in all the major regions are mapped based on their market share.
Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
In-depth analysis and the air freshener market size and segmentation assists in determining the prevailing air freshener market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global air freshener industry.
Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes revenue generated from the sales and air freshener market forecast across North America, Europe, Asia-Pacific, and LAMEA.
The air freshener market report includes the air freshener market analysis at regional as well as the global level, key players, market segments, application areas, and growth strategies.
Competitive intelligence of the industry highlights the business practices followed by key players across geographies and the prevailing market opportunities.

Air Freshener Market Segments:

Product Type

Sprays/Aerosols
Electric Air Fresheners
Gels Air Fresheners
Candles Air Fresheners
Other Air Fresheners

Application

Households
Corporate
Car
Others

Type of Customers

Individual Customers
Enterprise Customers

By Region

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Spain
Italy
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
UAE
Saudi Arabia
Rest of LAMEA
Note: Product cover images may vary from those shown
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CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits
1.4. Research methodology
1.4.1. Primary Research
1.4.2. Secondary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO perspective

CHAPTER 3: MARKET LANDSCAPE
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.2.2. Top winning strategies
3.3. Value Chain Analysis
3.3.1. Raw material providers
3.3.2. Manufacturers
3.3.3. Distribution Channels
3.3.4. Consumers
3.4. Porter’s five force
3.4.1. Bargaining power of suppliers
3.4.2. Bargaining power of buyers
3.4.3. Threat of new entrants
3.4.4. Threat of substitutes
3.4.5. Intensity of competitive rivalry
3.5. Top player positioning
3.6. Market dynamics
3.6.1. Drivers
3.6.1.1. Need for aromatherapy
3.6.1.2. High focus on indoor air quality and healthcare improvement
3.6.1.3. Rise in car and pet ownership
3.6.2. Restraints
3.6.2.1. High cost
3.6.3. Opportunity
3.6.3.1. Definitive luxury commodity

CHAPTER 4: AIR FRESHNER MARKET, BY PRODUCT TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Sprays/Aerosols
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market Size and forecast
4.3. Electric air fresheners
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market Size and forecast
4.4. Gels air fresheners
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market Size and forecast
4.5. Candles air fresheners
4.5.1. Key market trends, growth factors and opportunities
4.5.2. Market Size and forecast
4.5.3. Market Size and forecast
4.6. Other air fresheners
4.6.1. Key market trends, growth factors and opportunities
4.6.2. Market size and forecast

CHAPTER 5: AIR FRESHNER MARKET, BY APPLICATION
5.1. Overview
5.1.1. Market size and forecast
5.2. Households
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast
5.3. Corporate
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast
5.4. Car
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast
5.5. Others
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast

CHAPTER 6: AIR FRESHNER MARKET, BY TYPE OF CUSTOMERS
6.1. Overview
6.1.1. Market size and forecast
6.2. Individual customers
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast
6.3. Enterprise customers
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast

CHAPTER 7: AIR FRESHNER, BY REGION
7.1. Overview
7.1.1. Market size and forecast
7.2. North America
7.2.1. Key market trends, growth factors and opportunity
7.2.2. Market size and forecast by product type
7.2.3. Market size and forecast by distribution channel
7.2.4. Market size and forecast by Type of Customer
7.2.5. Market size and forecast by country
7.2.6. U.S.
7.2.6.1. Market size and forecast by product type
7.2.6.2. Market size and forecast by Application
7.2.6.3. Market size and forecast by Type of Customer
7.2.7. Canada
7.2.7.1. Market size and forecast by product type
7.2.7.2. Market size and forecast by Application
7.2.7.3. Market size and forecast by Type of Customer
7.2.8. Mexico
7.2.8.1. Market size and forecast by product type
7.2.8.2. Market size and forecast by Application
7.2.8.3. Market size and forecast by Type of Customer
7.3. Europe
7.3.1. Key market trends, growth factors and opportunity
7.3.2. Market size and forecast by product type
7.3.3. Market size and forecast by Application
7.3.4. Market size and forecast by Type of Customer
7.3.5. Market size and forecast by country
7.3.6. UK
7.3.6.1. Market size and forecast by product type
7.3.6.2. Market size and forecast by Application
7.3.6.3. Market size and forecast by Type of Customer
7.3.7. Germany
7.3.7.1. Market size and forecast by product type
7.3.7.2. Market size and forecast by Application
7.3.7.3. Market size and forecast by Type of Customer
7.3.8. France
7.3.8.1. Market size and forecast by product type
7.3.8.2. Market size and forecast by Application
7.3.8.3. Market size and forecast by Type of Customer
7.3.9. Spain
7.3.9.1. Market size and forecast by product type
7.3.9.2. Market size and forecast by Application
7.3.9.3. Market size and forecast by Type of Customer
7.3.10. Italy
7.3.10.1. Market size and forecast by product type
7.3.10.2. Market size and forecast by Application
7.3.10.3. Market size and forecast by Type of Customer
7.3.11. Rest of Europe
7.3.11.1. Market size and forecast by product type
7.3.11.2. Market size and forecast by Application
7.3.11.3. Market size and forecast by Type of Customer
7.4. Asia-Pacific
7.4.1. Key market trends, growth factors and opportunity
7.4.2. Market size and forecast by product type
7.4.3. Market size and forecast by Application
7.4.4. Market size and forecast by Type of Customer
7.4.5. Market size and forecast by country
7.4.6. China
7.4.6.1. Market size and forecast by product type
7.4.6.2. Market size and forecast by Application
7.4.6.3. Market size and forecast by Type of Customer
7.4.7. India
7.4.7.1. Market size and forecast by product type
7.4.7.2. Market size and forecast by Application
7.4.7.3. Market size and forecast by Type of Customer
7.4.8. Japan
7.4.8.1. Market size and forecast by product type
7.4.8.2. Market size and forecast by Application
7.4.8.3. Market size and forecast by Type of Customer
7.4.9. South Korea
7.4.9.1. Market size and forecast by product type
7.4.9.2. Market size and forecast by Application
7.4.9.3. Market size and forecast by Type of Customer
7.4.10. Australia
7.4.10.1. Market size and forecast by product type
7.4.10.2. Market size and forecast by Application
7.4.10.3. Market size and forecast by Type of Customer
7.4.11. Rest of Asia-Pacific
7.4.11.1. Market size and forecast by product type
7.4.11.2. Market size and forecast by Application
7.4.11.3. Market size and forecast by Type of Customer
7.5. LAMEA
7.5.1. Key market trends, growth factors and opportunity
7.5.2. Market size and forecast by product type
7.5.3. Market size and forecast by Application
7.5.4. Market size and forecast by Type of Customer
7.5.5. Market size and forecast by country
7.5.6. Brazil
7.5.6.1. Market size and forecast by product type
7.5.6.2. Market size and forecast by Application
7.5.6.3. Market size and forecast by Type of Customer
7.5.7. UAE
7.5.7.1. Market size and forecast by product type
7.5.7.2. Market size and forecast by Application
7.5.7.3. Market size and forecast by Type of Customer
7.5.8. Saudi Arabia
7.5.8.1. Market size and forecast by product type
7.5.8.2. Market size and forecast by Application
7.5.8.3. Market size and forecast by Type of Customer
7.5.9. Rest of LAMEA
7.5.9.1. Market size and forecast by product type
7.5.9.2. Market size and forecast by Application
7.5.9.3. Market size and forecast by Type of Customer

CHAPTER 8: COMPANY PROFILES
8.1. Car-Freshener Corporation
8.1.1. Company overview
8.1.2. Company snapshot
8.1.3. Operating business segments
8.1.4. Product portfolio
8.2. Church & Dwight, Inc.
8.2.1. Company overview
8.2.2. Company snapshot
8.2.3. Operating business segments
8.2.4. Product portfolio
8.2.5. Business performance
8.2.6. Key strategic moves and developments
8.3. Farcent Enterprise Co. Ltd.
8.3.1. Company overview
8.3.2. Company snapshot
8.3.3. Operating business segments
8.3.4. Product portfolio
8.4. Godrej Consumer Products Limited
8.4.1. Company overview
8.4.2. Company snapshot
8.4.3. Operating business segments
8.4.4. Product portfolio
8.4.5. Business performance
8.4.6. Key strategic moves and developments
8.5. Henkel AG & Co. KGaA
8.5.1. Company overview
8.5.2. Company snapshot
8.5.3. Operating business segments
8.5.4. Product portfolio
8.5.5. Business performance
8.5.6. Key strategic moves and developments
8.6. Kobayashi Pharmaceutical Co. Ltd.
8.6.1. Company overview
8.6.2. Company snapshot
8.6.3. Operating business segments
8.6.4. Product portfolio
8.6.5. Business performance
8.7. Newell Brands
8.7.1. Company overview
8.7.2. Company snapshot
8.7.3. Operating business segments
8.7.4. Product portfolio
8.7.5. Business performance
8.7.6. Key strategic moves and developments
8.8. Procter & Gamble
8.8.1. Company overview
8.8.2. Company snapshot
8.8.3. Operating business segments
8.8.4. Product portfolio
8.8.5. Business performance
8.8.6. Key strategic moves and developments
8.9. Reckitt Benckiser Group plc.
8.9.1. Company overview
8.9.2. Company snapshot
8.9.3. Operating business segments
8.9.4. Product portfolio
8.9.5. Business performance
8.10. S. C. Johnson & Son, Inc.
8.10.1. Company overview
8.10.2. Company snapshot
8.10.3. Product portfolio

*Full List of Tables and Figures Available on Enquiry.

Note: Product cover images may vary from those shown
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According to this report titled, 'Air Freshener Market by Product Type, Application, and Type of Customers: Global Opportunity Analysis and Industry Forecast, 2018 - 2025,' the global air freshener market size was valued at $10,124.4 million in 2017, and is expected to garner $13,279.1 million by 2025, registering a CAGR of 3.5% from 2018 to 2025. An air freshener is a product that typically emits fragrance to eliminate unpleasant odor in a room. It contains different ingredients such as aerosol propellants, fragrances, and solvents such as 2-butoxyethanol, mineral oil, and glycol ethers, which neutralize unpleasant odor. These air fresheners adsorb the bad odor, thereby masking the bad smell in the air. Air fresheners are being used throughout society. Typically, indoor environments with air fresheners may include buildings and facilities such as offices, schools, hospitals, theaters, stores, hotels, health clubs, restaurants, restrooms, and more. Apart from these indoor environments they are also being used in transportation such as airplanes, cars, taxis, buses, trains, terminals, boats, and many more.

The growth of the air freshener industry is driven by increase in disposable income of people along with rise in the living standards of consumers around the globe. Moreover, increase in concerns over indoor air quality have led to a high demand for air fresheners worldwide. Furthermore, rapid growth in car sales along with a surge in number of pets ownerships and increase in consumers’ willingness to use premium air fresheners are expected to boost the growth of the global air freshener market. However, high cost of production hampers the widespread adoption and act as the major restraint for the global air freshener market. On the contrary, increase in demand for high-end lifestyles and luxury in everyday lives provides lucrative opportunity for the use of air fresheners in an extensive manner. The need for luxury has increased at a rapid pace due to rise in disposable income of individuals. Moreover, bad odor in hospitals or healthcare centers due to chemicals and bacterial infections fuels the demand for air fresheners. In near future, these areas would be prime opportunity areas for the growth of the air freshener industry.

The sprays/aerosols segment accounted for the highest share in the product type segment. The market for sprays/aerosols is driven by ease of use and availability all over the world. The gel air freshener segment is expected to witness substantial growth with CAGR of 4.2% throughout the forecast period. This was attributed to increase in adoption of this product for use in cars. There has been a surge in the growth of cars, which has positively impacted the growth of gel air fresheners worldwide.

The household segment dominated the application segment in the air freshener market. This was attributed to favorable demography and rise in inclination toward sanitation throughout the globe. However, the car segment is projected to grow at the highest CAGR of 4.0% throughout the forecast period. This was attributed to increased disposable income and rise in affinity of consumers to spend on premium products. Moreover, surge in the growth of the automobile industry has also helped achieve this high growth rate.

The individual customers had the highest share in the “type of customer” segment. This was due to rise in affinity of consumers toward sanitation and premium products. Moreover, attractive advertising and ease of availability also drive the global air freshener market growth. The enterprise customer segment is expected to witness the highest CAGR of 4.3% throughout the air freshener market forecast owing to increase in adoption of air care products in offices and other landmarks to maintain good environmental hygiene.

Key Findings Of The Study

Based on product type, the sprays/aerosols segment was the highest contributor to the air freshener market and is expected to grow at a CAGR of 4.3% from 2018 to 2025.
Based on application, the households segment was the highest contributor to the market in terms of value in 2017 and is estimated to grow at a CAGR of 3.0% from 2018 to 2025.
Based on the type of customer, the individual customer segment is expected to grow at a steady CAGR of 3.2% from 2018 to 2025.
Electric air freshener segment accounted for 30.5% of the total air freshener market share in 2017 and is estimated to grow at a CAGR of 2.9%.

In terms of value, Europe contributed around one-third of the global air freshener market share in 2017. The key players profiled in the report include Procter & Gamble Co., Reckitt Benckiser Inc., Henkel KGaA, Church & Dwight Co. Inc., Car-Freshener Corporation, SC Johnson & Son Inc., Kobayashi Pharmaceutical Co. Ltd., Godrej Household Products Ltd., Farcent Enterprise Co. Ltd., and Newell Brands.
The other market players (not profiled in this report) include Air Delights Inc., Dabur India Ltd., Hamilton Beach Brands Holding Company, Rexair LLC, Beaumont Products, Inc., Scott's Liquid Gold, Dr. Marcus International, Jelly Belly UK, Pinnacle Horizons Pty Ltd, and Balev Corporation Eood.
Note: Product cover images may vary from those shown
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The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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