The Europe sports equipment and apparel market size was valued at $115,709 million in 2017, and is projected to reach $172,315 million by 2025, growing at a CAGR of 5.5% from 2018 to 2025.
Sports equipment are the utility equipment essential for engaging in sports activity, and aid to meet the rules and regulations of particular sport. In addition, these equipment and apparel are essential to enhance the performance of athletes.
The sports equipment industry is rapidly evolving due to increase in adoption of emerging sports technologies and latest trends among youth population. Introduction of innovative products is the medium for manufacturers to sustain in the competitive market, attract new consumer, and cater to the requirements of the existing consumers. Furthermore, increase in fan base of popular sport events such as Olympic, Indian Premier League, FIFA, and others fuels the demand for sports equipment and apparels, which in turn drives the growth of the market. Moreover, rise in popularity of sport and fitness activities among the youth propels the overall market growth. However, increase in preference for indoor activities such as playing video games and rise in use of smartphones among youth due to increase in internet penetration adversely affect the market growth. In addition, proclivity of consumers toward other leisure activities such as virtual reality gaming, watching movies, live music shows, and others restrains the growth of the sports equipment and apparel industry. Moreover, the seasonality of sports increases the preference for other leisure activities, owing to end of the sports season, which impedes the market growth.
Growth in health awareness along with increase in fitness consciousness among young generation and upsurge in disposable income are some of the notable factors that support the market growth. Market players are adopting promotional & marketing activities as their key strategy to increase their market reach.
Increase in prevalence of obesity and rise in health consciousness majorly boost the growth of the Europe sports equipment & apparel market. Furthermore, government initiatives to promote healthy life increase the number of participants for sports.
However, sports events are one of the major targets of public opposition, protest, criticism, and complaint, owing to the fact that various sports event have extensive fan base who watch sports telecasting or listen to the sports commentary on radio or other mediums. Many of the athletes are attacked due to national rivalry or for getting the attention of media. Social unrest in sports events cause disturbance among fan base and athletes, leading to failure/closure of sports events and decline in participation of emerging or existing players in sports events. On the contrary, improvement in lifestyle, increase in youth population, and rise in per-capita income in the region are anticipated to provide lucrative opportunities for the Europe sports equipment & apparel market.
The Europe sports equipment & apparel market is segmented based on product type, retailers, and country. Based on product type, the market is categorized sports equipment and sports apparel & footwear. Based on retailers the market is categorized into brand outlets and independent stores. Based on country, the Europe sports equipment & apparel market is studied across UK, France, Germany, Italy, Spain, and rest of Europe.
Key leading players operating in the Europe sports equipment & apparel market include Adidas AG (ADIDAS), Amer Sports Corporation, Asics Corporation, Fila Korea Ltd, New Balance, Nike, Inc, Puma Se (Kering), Sports Direct International Plc, Under Armour, Inc, and VF Corporation (VFC).
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
By Product Type
By Retailers
By Country
o France
o UK
o Italy
o Spain
o Rest of Europe
The sports equipment industry is rapidly evolving due to increase in adoption of emerging sports technologies and latest trends among youth population. Introduction of innovative products is the medium for manufacturers to sustain in the competitive market, attract new consumer, and cater to the requirements of the existing consumers. Furthermore, increase in fan base of popular sport events such as Olympic, Indian Premier League, FIFA, and others fuels the demand for sports equipment and apparels, which in turn drives the growth of the market. Moreover, rise in popularity of sport and fitness activities among the youth propels the overall market growth. However, increase in preference for indoor activities such as playing video games and rise in use of smartphones among youth due to increase in internet penetration adversely affect the market growth. In addition, proclivity of consumers toward other leisure activities such as virtual reality gaming, watching movies, live music shows, and others restrains the growth of the sports equipment and apparel industry. Moreover, the seasonality of sports increases the preference for other leisure activities, owing to end of the sports season, which impedes the market growth.
Growth in health awareness along with increase in fitness consciousness among young generation and upsurge in disposable income are some of the notable factors that support the market growth. Market players are adopting promotional & marketing activities as their key strategy to increase their market reach.
Increase in prevalence of obesity and rise in health consciousness majorly boost the growth of the Europe sports equipment & apparel market. Furthermore, government initiatives to promote healthy life increase the number of participants for sports.
However, sports events are one of the major targets of public opposition, protest, criticism, and complaint, owing to the fact that various sports event have extensive fan base who watch sports telecasting or listen to the sports commentary on radio or other mediums. Many of the athletes are attacked due to national rivalry or for getting the attention of media. Social unrest in sports events cause disturbance among fan base and athletes, leading to failure/closure of sports events and decline in participation of emerging or existing players in sports events. On the contrary, improvement in lifestyle, increase in youth population, and rise in per-capita income in the region are anticipated to provide lucrative opportunities for the Europe sports equipment & apparel market.
The Europe sports equipment & apparel market is segmented based on product type, retailers, and country. Based on product type, the market is categorized sports equipment and sports apparel & footwear. Based on retailers the market is categorized into brand outlets and independent stores. Based on country, the Europe sports equipment & apparel market is studied across UK, France, Germany, Italy, Spain, and rest of Europe.
Key leading players operating in the Europe sports equipment & apparel market include Adidas AG (ADIDAS), Amer Sports Corporation, Asics Corporation, Fila Korea Ltd, New Balance, Nike, Inc, Puma Se (Kering), Sports Direct International Plc, Under Armour, Inc, and VF Corporation (VFC).
KEY BENEFITS FOR STAKEHOLDERS
- This study presents the analytical depiction of the Europe sports equipment & apparel market trends and future estimations to determine the imminent investment pockets.
- A detailed analysis of market segments measures the potential of the market. These segments outline the favorable conditions for the market forecast.
- The Europe sports equipment & apparel market forecast is offered along with the information related to key drivers, restraints, and opportunities.
- The current market is quantitatively analyzed from 2018 to 2025 to highlight the financial competency of the industry.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the industry.
KEY MARKET SEGMENTS
By Product Type
- Sports Equipment
- Sports Apparel & Footwear
By Retailers
- Brand Outlets
- Independent Stores
By Country
- Europe
o France
o UK
o Italy
o Spain
o Rest of Europe
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE
CHAPTER 5: EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY RETAILERS
CHAPTER 6: EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY COUNTRY
CHAPTER 7: COMPANY PROFILES
Executive Summary
According to this report titled,'Europe Sports Equipment and Apparel Market by Activity: Opportunity Analysis and Industry Forecast, 2018 - 2025,'the Europe sports equipment & apparel market size was valued at $115,709 million in 2017, and is projected to reach $172,315 million by 2025, growing at a CAGR of 5.5% from 2018 to 2025. Germany dominated the Europe sports equipment and apparel market in 2017, accounting for 19.7% share of the total revenue.Sports equipment are utility devices or tools useful for engaging in sports activities. Similarly, sports apparel is useful for boosting the sports performance with required comfort. However, consumers are actively wearing sports apparel during non-sports hours. This report is an in-depth study of the sports equipment and apparel market consumed across different types of sports activities. On the basis of outdoor activities, the market is divided into hiking; winter & water sports; team games such as football, volleyball, & basketball; and racket sports such as tennis, squash, & others.
Increase in health awareness among consumers and rapid rise in per capita disposable income are expected to boost the demand for sports equipment and apparels market. In addition, increase in demand for sports apparel among young sports enthusiasts and advancements in formulation of sports equipment fuel the Europe sports equipment & apparel market growth. However, decline in participation of the young generation in sports activity hampers the market growth. Moreover, increase in interest of consumers in leisure activities other than sports such as movies, musical concerts, virtual gaming, and others restrains the growth of the Europe sports equipment & apparel market. Conversely, increase in participation of various organizations in donation of these equipment and apparel to emerging sports enthusiasts and athletes with poor financial background is anticipated to provide lucrative opportunities for the market growth. For instance, Sports Gift, Let’s Play It Forward, Europe Sports Foundation, and One World Play Project are some of the well-known organizations that support the sports equipment donation process. Thus, rise in distribution of sports equipment and apparel through online retail platform is anticipated to boost the market growth in the near future.
The governments of European countries are constantly in the process of conceptualizing and establishing effective and timely healthcare programs. Developing countries indicate a significantly growing trend of healthcare offerings across all sectors. The allowances related to employee fitness is expected to experience an increase in the future. This is anticipated to boost the business of sports equipment & apparel industry, as a significant portion of the employee income would be invested in fitness activities such as gym and yoga. This in turn is expected to drive the growth of the Europe sports equipment and apparel industry.
Based on region, the Europe sports equipment & apparel market is analyzed across Germany, France, UK, Italy, Spain, and rest of Europe. In Germany penetration of the sports equipment & apparel is high, owing to upsurge in state, national, and international level competitions conducted by various governments across the European region increase the participation and develop interest of the youth in sports activities. This in turn has resulted in increased demand for sports equipment and apparel, which significantly contributes to the overall growth of the Europe sports equipment & apparel market.
Key Findings of the Europe Sports Equipment and Apparel Market:
In 2017, Germany was the highest contributor toward the Europe sports equipment & apparel market, growing at a CAGR of 5.6% from 2018 to 2025.
In 2017, the sports equipment segment accounted for more than half of the Europe sports equipment & apparel market share, and is estimated to grow at a CAGR of 5.8% from 2018 to 2025.
The independent stores segment is expected to grow at a CAGR of 5.1% during the Europe sports equipment & apparel market forecast period.
In 2017, the France accounted for nearly 14% of the Europe sports equipment & apparel market size, and is estimated to grow at CAGR of 5.1%.
In 2017, sports apparel and footwear segment accounted for a prominent share of Europe sports equipment & apparel market, and is anticipated to grow at the highest CAGRs of 5.0%.
The key leading players operating in the Europe sports equipment & apparel industry include Adidas AG (ADIDAS), Amer Sports Corporation, Asics Corporation, Fila Korea Ltd, New Balance, Nike, Inc, Puma Se (Kering), Sports Direct International Plc, Under Armour, Inc, and VF Corporation (VFC).
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 133 |
| Published | May 2019 |
| Forecast Period | 2017 - 2025 |
| Estimated Market Value ( USD | $ 115709 million |
| Forecasted Market Value ( USD | $ 172315 million |
| Compound Annual Growth Rate | 5.1% |
| Regions Covered | Europe |
