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Energy Drinks Market By Type (Alcoholic, Nonalcoholic), By End User (Kids, Adults, Teenagers): Global Opportunity Analysis and Industry Forecast, 2022-2031

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    Report

  • 187 Pages
  • July 2023
  • Region: Global
  • Allied Market Research
  • ID: 5640406

The global energy drinks market was valued at $45,800.0 million in 2020, and is projected to reach $115,552.0 million by 2032, registering a CAGR of 7.2%.

Over the past 20 years, use of energy drinks has drastically increased, especially among adolescents and young people. Energy drinks are aggressively advertised with the promise that they would offer you more energy and raise your mental and physical performance. There aren't many research, though, that back up these assertions. In reality, there have been a number of negative health impacts linked to energy drinks, raising concerns about their safety.

Manufacturers have turned their attention away from athletes and onto young people as consumers. Advertising for energy drinks is strong in locations where teens and young adults congregate. Between the ages of 13 and 35, boys make up around two thirds of the market for energy drinks. Energy drinks are the second most popular dietary supplement taken by young people in the U.S.; roughly 30% of them regularly use them. Energy drinks appear to be equally popular over the world, including in the Kingdom of Saudi Arabia. The majority of Saudi University students who took part in the study acknowledged that they regularly consume energy.

The safety of these items has recently been the subject of serious questions. Numerous studies have revealed harmful health impacts linked to energy drinks. Despite this, producers of energy drinks assert that their drinks are suitable for customers and secure. In reality, scientists continue to debate the negative health impacts of energy drinks. There are few thorough literature evaluations that explain in full the suitability and safety connected to the usage of energy drinks, especially among young individuals.

Numerous studies have demonstrated an increase in heart rate and arterial blood pressure following the ingestion of energy drinks. These results were linked to the ergogenic properties of the energy drink's caffeine concentration. In addition, excessive energy drink use has been linked to serious cardiac symptoms like ventricular arrhythmias, ST segment elevation, and QT prolongation. Atrial fibrillation has also been linked to the consumption of high-energy beverages in two young, healthy boys (ages 14 and 16). In healthy 17- and 19-year-old boys, energy drink intake has been linked to myocardial infarction. Hence, such factors likely to restraint the market across the globe.

On the other hand, the high caffeine content in energy drinks gives users the desired effects of better memory, enhanced alertness, and improved mood. On bike ergometers, energy drinks considerably improved aerobic endurance (maintaining a maximum heart rate of 65-75%) and aerobic performance (maintaining a maximum speed). Significant improvements in memory, choice reaction, focus, and other mental skills suggested elevated subjective alertness. Another study found that when young, physically active volunteers do the "Wingate cycle" repeatedly, the same energy drink dramatically boosts their upper body muscle endurance.

Energy drinks may have good effects on how well athletes perform during physical activity. While energy drinks may improve performance, there have been reports of potential negative health effects, especially in children and adolescents. Energy drink use has a harmful impact on several bodily parts. It is advised to use caution when using energy drinks in light of this fact and their rising popularity. Governments should impose restrictions on too optimistic marketing and unfounded claims until impartial research deem these items safe.

The energy drinks market is segmented on the basis of type, end user, distribution channel and region. By type, the energy drinks market is classified into alcoholic and non-alcoholic. Depending on end user, the market is categorized into kids, teenagers, and adults. By distribution channel, it is categorized into online retail stores and offline channel. By region, the market is analyzed across North America, Europe, Asia-Pacific and LAMEA.

Some of the major players analyzed in this report are Rockstar, Inc., National Beverage Corp., Suntory Holdings Limited, Living Essentials, LLC., PepsiCo, Inc., Red Bull GmbH, The Coca-Cola Company, AriZona Beverages USA, LLC, Monster Beverage Corporation and Keurig Dr Pepper Inc.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the energy drinks market analysis from 2020 to 2032 to identify the prevailing energy drinks market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the energy drinks market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global energy drinks market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

  • Quarterly Update and (only available with a corporate license, on listed price)
  • 5 additional Company Profiles of client Choice pre- or Post-purchase, as a free update.
  • Free Upcoming Version on the Purchase of Five and Enterprise User License.
  • 16 analyst hours of support (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
  • 15% Free Customization (in case the scope or segment of the report does not match your requirements, 20% is equivalent to 3 working days of free work, applicable once)
  • Free data Pack on the Five and Enterprise User License. (Excel version of the report)
  • Free Updated report if the report is 6-12 months old or older.
  • 24-hour priority response
  • Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline talk to the sales executive to know more)

  • Additional company profiles with specific to client's interest
  • Additional country or region analysis- market size and forecast
  • Market share analysis of players at global/region/country level
  • SWOT Analysis

Key Market Segments

By Type

  • Alcoholic
  • Nonalcoholic

By End User

  • Kids
  • Adults
  • Teenagers

By Region

  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • Australia
  • India
  • South Korea
  • Rest of Asia-Pacific
  • LAMEA
  • Brazil
  • Argentina
  • Saudi Arabia
  • Rest of LAMEA

Key Market Players

  • Arizona Beverage Company
  • Keurig Dr Pepper Inc.
  • Living Essentials
  • Monster Beverage Corporation
  • National Beverage Corp
  • PepsiCo
  • red bull
  • Rockstar Inc
  • SUNTORY HOLDINGS LIMITED
  • The Coca-Cola Company.

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. High bargaining power of suppliers
3.3.2. High threat of new entrants
3.3.3. High threat of substitutes
3.3.4. Moderate intensity of rivalry
3.3.5. Moderate bargaining power of buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Increase in demand for products that provide instant energy
3.4.1.2. Rise in athletes and sports persons
3.4.1.3. Increase in disposable income and changing consumer preferences
3.4.2. Restraints
3.4.2.1. Risks associated with energy drink consumption
3.4.2.2. Availability of substitutes
3.4.3. Opportunities
3.4.3.1. Rise in social media marketing
3.4.3.2. Increase in penetration of the industry
3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: ENERGY DRINKS MARKET, BY TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Alcoholic
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Non-alcoholic
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
CHAPTER 5: ENERGY DRINKS MARKET, BY END-USER
5.1. Overview
5.1.1. Market size and forecast
5.2. Kids
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Adults
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. Teenagers
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
CHAPTER 6: ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL
6.1. Overview
6.1.1. Market size and forecast
6.2. Online Channel
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Offline Channel
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
CHAPTER 7: ENERGY DRINKS MARKET, BY REGION
7.1. Overview
7.1.1. Market size and forecast By Region
7.2. North America
7.2.1. Key trends and opportunities
7.2.2. Market size and forecast, by Type
7.2.3. Market size and forecast, by End-User
7.2.4. Market size and forecast, by Distribution Channel
7.2.5. Market size and forecast, by country
7.2.5.1. U.S.
7.2.5.1.1. Key market trends, growth factors and opportunities
7.2.5.1.2. Market size and forecast, by Type
7.2.5.1.3. Market size and forecast, by End-User
7.2.5.1.4. Market size and forecast, by Distribution Channel
7.2.5.2. Canada
7.2.5.2.1. Key market trends, growth factors and opportunities
7.2.5.2.2. Market size and forecast, by Type
7.2.5.2.3. Market size and forecast, by End-User
7.2.5.2.4. Market size and forecast, by Distribution Channel
7.2.5.3. Mexico
7.2.5.3.1. Key market trends, growth factors and opportunities
7.2.5.3.2. Market size and forecast, by Type
7.2.5.3.3. Market size and forecast, by End-User
7.2.5.3.4. Market size and forecast, by Distribution Channel
7.3. Europe
7.3.1. Key trends and opportunities
7.3.2. Market size and forecast, by Type
7.3.3. Market size and forecast, by End-User
7.3.4. Market size and forecast, by Distribution Channel
7.3.5. Market size and forecast, by country
7.3.5.1. Germany
7.3.5.1.1. Key market trends, growth factors and opportunities
7.3.5.1.2. Market size and forecast, by Type
7.3.5.1.3. Market size and forecast, by End-User
7.3.5.1.4. Market size and forecast, by Distribution Channel
7.3.5.2. UK
7.3.5.2.1. Key market trends, growth factors and opportunities
7.3.5.2.2. Market size and forecast, by Type
7.3.5.2.3. Market size and forecast, by End-User
7.3.5.2.4. Market size and forecast, by Distribution Channel
7.3.5.3. France
7.3.5.3.1. Key market trends, growth factors and opportunities
7.3.5.3.2. Market size and forecast, by Type
7.3.5.3.3. Market size and forecast, by End-User
7.3.5.3.4. Market size and forecast, by Distribution Channel
7.3.5.4. Italy
7.3.5.4.1. Key market trends, growth factors and opportunities
7.3.5.4.2. Market size and forecast, by Type
7.3.5.4.3. Market size and forecast, by End-User
7.3.5.4.4. Market size and forecast, by Distribution Channel
7.3.5.5. Spain
7.3.5.5.1. Key market trends, growth factors and opportunities
7.3.5.5.2. Market size and forecast, by Type
7.3.5.5.3. Market size and forecast, by End-User
7.3.5.5.4. Market size and forecast, by Distribution Channel
7.3.5.6. Rest of Europe
7.3.5.6.1. Key market trends, growth factors and opportunities
7.3.5.6.2. Market size and forecast, by Type
7.3.5.6.3. Market size and forecast, by End-User
7.3.5.6.4. Market size and forecast, by Distribution Channel
7.4. Asia-Pacific
7.4.1. Key trends and opportunities
7.4.2. Market size and forecast, by Type
7.4.3. Market size and forecast, by End-User
7.4.4. Market size and forecast, by Distribution Channel
7.4.5. Market size and forecast, by country
7.4.5.1. China
7.4.5.1.1. Key market trends, growth factors and opportunities
7.4.5.1.2. Market size and forecast, by Type
7.4.5.1.3. Market size and forecast, by End-User
7.4.5.1.4. Market size and forecast, by Distribution Channel
7.4.5.2. India
7.4.5.2.1. Key market trends, growth factors and opportunities
7.4.5.2.2. Market size and forecast, by Type
7.4.5.2.3. Market size and forecast, by End-User
7.4.5.2.4. Market size and forecast, by Distribution Channel
7.4.5.3. Japan
7.4.5.3.1. Key market trends, growth factors and opportunities
7.4.5.3.2. Market size and forecast, by Type
7.4.5.3.3. Market size and forecast, by End-User
7.4.5.3.4. Market size and forecast, by Distribution Channel
7.4.5.4. South Korea
7.4.5.4.1. Key market trends, growth factors and opportunities
7.4.5.4.2. Market size and forecast, by Type
7.4.5.4.3. Market size and forecast, by End-User
7.4.5.4.4. Market size and forecast, by Distribution Channel
7.4.5.5. Australia
7.4.5.5.1. Key market trends, growth factors and opportunities
7.4.5.5.2. Market size and forecast, by Type
7.4.5.5.3. Market size and forecast, by End-User
7.4.5.5.4. Market size and forecast, by Distribution Channel
7.4.5.6. Rest of Asia-Pacific
7.4.5.6.1. Key market trends, growth factors and opportunities
7.4.5.6.2. Market size and forecast, by Type
7.4.5.6.3. Market size and forecast, by End-User
7.4.5.6.4. Market size and forecast, by Distribution Channel
7.5. LAMEA
7.5.1. Key trends and opportunities
7.5.2. Market size and forecast, by Type
7.5.3. Market size and forecast, by End-User
7.5.4. Market size and forecast, by Distribution Channel
7.5.5. Market size and forecast, by country
7.5.5.1. Brazil
7.5.5.1.1. Key market trends, growth factors and opportunities
7.5.5.1.2. Market size and forecast, by Type
7.5.5.1.3. Market size and forecast, by End-User
7.5.5.1.4. Market size and forecast, by Distribution Channel
7.5.5.2. Argentina
7.5.5.2.1. Key market trends, growth factors and opportunities
7.5.5.2.2. Market size and forecast, by Type
7.5.5.2.3. Market size and forecast, by End-User
7.5.5.2.4. Market size and forecast, by Distribution Channel
7.5.5.3. Saudi Arabia
7.5.5.3.1. Key market trends, growth factors and opportunities
7.5.5.3.2. Market size and forecast, by Type
7.5.5.3.3. Market size and forecast, by End-User
7.5.5.3.4. Market size and forecast, by Distribution Channel
7.5.5.4. Rest of LAMEA
7.5.5.4.1. Key market trends, growth factors and opportunities
7.5.5.4.2. Market size and forecast, by Type
7.5.5.4.3. Market size and forecast, by End-User
7.5.5.4.4. Market size and forecast, by Distribution Channel
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product Mapping of Top 10 Players
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Top player positioning, 2020
CHAPTER 9: COMPANY PROFILES
9.1. Rockstar, Inc.
9.1.1. Company overview
9.1.2. Key Executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.2. National Beverage Corp.,
9.2.1. Company overview
9.2.2. Key Executives
9.2.3. Company snapshot
9.2.4. Operating business segments
9.2.5. Product portfolio
9.2.6. Business performance
9.3. Living Essentials, LLC.
9.3.1. Company overview
9.3.2. Key Executives
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.4. SUNTORY HOLDINGS LIMITED
9.4.1. Company overview
9.4.2. Key Executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.4.6. Business performance
9.5. PepsiCo, Inc.
9.5.1. Company overview
9.5.2. Key Executives
9.5.3. Company snapshot
9.5.4. Operating business segments
9.5.5. Product portfolio
9.5.6. Business performance
9.5.7. Key strategic moves and developments
9.6. Red Bull GmbH
9.6.1. Company overview
9.6.2. Key Executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.7. The Coca-Cola Company.
9.7.1. Company overview
9.7.2. Key Executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. Business performance
9.7.7. Key strategic moves and developments
9.8. AriZona Beverages USA, LLC
9.8.1. Company overview
9.8.2. Key Executives
9.8.3. Company snapshot
9.8.4. Operating business segments
9.8.5. Product portfolio
9.9. Monster Beverage Corporation
9.9.1. Company overview
9.9.2. Key Executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. Business performance
9.10. Keurig Dr Pepper Inc.
9.10.1. Company overview
9.10.2. Key Executives
9.10.3. Company snapshot
9.10.4. Operating business segments
9.10.5. Product portfolio
9.10.6. Business performance
9.10.7. Key strategic moves and developments
List of Tables
Table 01. Global Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 02. Energy Drinks Market for Alcoholic, by Region, 2020-2032 ($Million)
Table 03. Energy Drinks Market for Non-Alcoholic, by Region, 2020-2032 ($Million)
Table 04. Global Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 05. Energy Drinks Market for Kids, by Region, 2020-2032 ($Million)
Table 06. Energy Drinks Market for Adults, by Region, 2020-2032 ($Million)
Table 07. Energy Drinks Market for Teenagers, by Region, 2020-2032 ($Million)
Table 08. Global Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 09. Energy Drinks Market for Online Channel, by Region, 2020-2032 ($Million)
Table 10. Energy Drinks Market for Offline Channel, by Region, 2020-2032 ($Million)
Table 11. Energy Drinks Market, by Region, 2020-2032 ($Million)
Table 12. North America Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 13. North America Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 14. North America Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 15. North America Energy Drinks Market, by Country, 2020-2032 ($Million)
Table 16. U.S. Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 17. U.S. Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 18. U.S. Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 19. Canada Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 20. Canada Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 21. Canada Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 22. Mexico Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 23. Mexico Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 24. Mexico Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 25. Europe Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 26. Europe Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 27. Europe Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 28. Europe Energy Drinks Market, by Country, 2020-2032 ($Million)
Table 29. Germany Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 30. Germany Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 31. Germany Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 32. UK Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 33. UK Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 34. UK Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 35. France Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 36. France Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 37. France Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 38. Italy Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 39. Italy Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 40. Italy Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 41. Spain Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 42. Spain Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 43. Spain Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 44. Rest of Europe Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 45. Rest of Europe Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 46. Rest of Europe Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 47. Asia-Pacific Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 48. Asia-Pacific Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 49. Asia-Pacific Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 50. Asia-Pacific Energy Drinks Market, by Country, 2020-2032 ($Million)
Table 51. China Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 52. China Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 53. China Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 54. India Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 55. India Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 56. India Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 57. Japan Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 58. Japan Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 59. Japan Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 60. South Korea Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 61. South Korea Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 62. South Korea Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 63. Australia Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 64. Australia Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 65. Australia Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 66. Rest of Asia-Pacific Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 67. Rest of Asia-Pacific Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 68. Rest of Asia-Pacific Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 69. LAMEA Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 70. LAMEA Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 71. LAMEA Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 72. LAMEA Energy Drinks Market, by Country, 2020-2032 ($Million)
Table 73. Brazil Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 74. Brazil Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 75. Brazil Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 76. Argentina Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 77. Argentina Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 78. Argentina Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 79. Saudi Arabia Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 80. Saudi Arabia Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 81. Saudi Arabia Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 82. Rest of LAMEA Energy Drinks Market, by Type, 2020-2032 ($Million)
Table 83. Rest of LAMEA Energy Drinks Market, by End-user, 2020-2032 ($Million)
Table 84. Rest of LAMEA Energy Drinks Market, by Distribution Channel, 2020-2032 ($Million)
Table 85. Rockstar, Inc.: Key Executives
Table 86. Rockstar, Inc.: Company Snapshot
Table 87. Rockstar, Inc.: Product Segments
Table 88. Rockstar, Inc.: Product Portfolio
Table 89. National Beverage Corp.,: Key Executives
Table 90. National Beverage Corp.,: Company Snapshot
Table 91. National Beverage Corp.,: Product Segments
Table 92. National Beverage Corp.,: Product Portfolio
Table 93. Living Essentials, LLC.: Key Executives
Table 94. Living Essentials, LLC.: Company Snapshot
Table 95. Living Essentials, LLC.: Product Segments
Table 96. Living Essentials, LLC.: Product Portfolio
Table 97. Suntory Holdings Limited: Key Executives
Table 98. Suntory Holdings Limited: Company Snapshot
Table 99. Suntory Holdings Limited: Product Segments
Table 100. Suntory Holdings Limited: Product Portfolio
Table 101. Pepsico, Inc.: Key Executives
Table 102. Pepsico, Inc.: Company Snapshot
Table 103. Pepsico, Inc.: Product Segments
Table 104. Pepsico, Inc.: Product Portfolio
Table 105. Pepsico, Inc.: Key Stratergies
Table 106. Red Bull GmbH: Key Executives
Table 107. Red Bull GmbH: Company Snapshot
Table 108. Red Bull GmbH: Product Segments
Table 109. Red Bull GmbH: Product Portfolio
Table 110. The Coca-Cola Company.: Key Executives
Table 111. The Coca-Cola Company.: Company Snapshot
Table 112. The Coca-Cola Company.: Product Segments
Table 113. The Coca-Cola Company.: Product Portfolio
Table 114. The Coca-Cola Company.: Key Stratergies
Table 115. Arizona Beverages Usa, LLC: Key Executives
Table 116. Arizona Beverages Usa, LLC: Company Snapshot
Table 117. Arizona Beverages Usa, LLC: Product Segments
Table 118. Arizona Beverages Usa, LLC: Product Portfolio
Table 119. Monster Beverage Corporation: Key Executives
Table 120. Monster Beverage Corporation: Company Snapshot
Table 121. Monster Beverage Corporation: Product Segments
Table 122. Monster Beverage Corporation: Product Portfolio
Table 123. Keurig Dr Pepper Inc.: Key Executives
Table 124. Keurig Dr Pepper Inc.: Company Snapshot
Table 125. Keurig Dr Pepper Inc.: Product Segments
Table 126. Keurig Dr Pepper Inc.: Product Portfolio
Table 127. Keurig Dr Pepper Inc.: Key Stratergies
List of Figures
Figure 01. Energy Drinks Market, 2020-2032
Figure 02. Segmentation of Energy Drinks Market, 2020-2032
Figure 03. Top Investment Pockets in Energy Drinks Market (2023-2032)
Figure 04. High Bargaining Power of Suppliers
Figure 05. High Threat of New Entrants
Figure 06. High Threat of Substitutes
Figure 07. Moderate Intensity of Rivalry
Figure 08. Moderate Bargaining Power of Buyers
Figure 09. Drivers, Restraints and Opportunities: Globalenergy Drinks Market
Figure 09. Energy Drinks Market, by Type, 2020 (%)
Figure 10. Comparative Share Analysis of Energy Drinks Market for Alcoholic, by Country 2020 and 2032 (%)
Figure 11. Comparative Share Analysis of Energy Drinks Market for Non-Alcoholic, by Country 2020 and 2032 (%)
Figure 12. Energy Drinks Market, by End-user, 2020 (%)
Figure 13. Comparative Share Analysis of Energy Drinks Market for Kids, by Country 2020 and 2032 (%)
Figure 14. Comparative Share Analysis of Energy Drinks Market for Adults, by Country 2020 and 2032 (%)
Figure 15. Comparative Share Analysis of Energy Drinks Market for Teenagers, by Country 2020 and 2032 (%)
Figure 16. Energy Drinks Market, by Distribution Channel, 2020 (%)
Figure 17. Comparative Share Analysis of Energy Drinks Market for Online Channel, by Country 2020 and 2032 (%)
Figure 18. Comparative Share Analysis of Energy Drinks Market for Offline Channel, by Country 2020 and 2032 (%)
Figure 19. Energy Drinks Market by Region, 2020
Figure 20. U.S. Energy Drinks Market, 2020-2032 ($Million)
Figure 21. Canada Energy Drinks Market, 2020-2032 ($Million)
Figure 22. Mexico Energy Drinks Market, 2020-2032 ($Million)
Figure 23. Germany Energy Drinks Market, 2020-2032 ($Million)
Figure 24. UK Energy Drinks Market, 2020-2032 ($Million)
Figure 25. France Energy Drinks Market, 2020-2032 ($Million)
Figure 26. Italy Energy Drinks Market, 2020-2032 ($Million)
Figure 27. Spain Energy Drinks Market, 2020-2032 ($Million)
Figure 28. Rest of Europe Energy Drinks Market, 2020-2032 ($Million)
Figure 29. China Energy Drinks Market, 2020-2032 ($Million)
Figure 30. India Energy Drinks Market, 2020-2032 ($Million)
Figure 31. Japan Energy Drinks Market, 2020-2032 ($Million)
Figure 32. South Korea Energy Drinks Market, 2020-2032 ($Million)
Figure 33. Australia Energy Drinks Market, 2020-2032 ($Million)
Figure 34. Rest of Asia-Pacific Energy Drinks Market, 2020-2032 ($Million)
Figure 35. Brazil Energy Drinks Market, 2020-2032 ($Million)
Figure 36. Argentina Energy Drinks Market, 2020-2032 ($Million)
Figure 37. Saudi Arabia Energy Drinks Market, 2020-2032 ($Million)
Figure 38. Rest of LAMEA Energy Drinks Market, 2020-2032 ($Million)
Figure 39. Top Winning Strategies, by Year
Figure 40. Top Winning Strategies, by Development
Figure 41. Top Winning Strategies, by Company
Figure 42. Product Mapping of Top 10 Players
Figure 43. Competitive Dashboard
Figure 44. Competitive Heatmap: Energy Drinks Market
Figure 45. Top Player Positioning, 2020
Figure 46. National Beverage Corp.,: Net Sales, 2020-2022 ($Million)
Figure 47. Suntory Holdings Limited: Net Revenue, 2020-2022 ($Million)
Figure 48. Suntory Holdings Limited: Research & Development Expenditure, 2020-2022 ($Million)
Figure 49. Suntory Holdings Limited: Revenue Share by Segment, 2022 (%)
Figure 50. Suntory Holdings Limited: Revenue Share by Region, 2022 (%)
Figure 51. Pepsico, Inc.: Net Revenue, 2020-2022 ($Million)
Figure 52. Pepsico, Inc.: Research & Development Expenditure, 2020-2022 ($Million)
Figure 53. Pepsico, Inc.: Revenue Share by Segment, 2022 (%)
Figure 54. Pepsico, Inc.: Revenue Share by Region, 2022 (%)
Figure 55. The Coca-Cola Company.: Net Revenue, 2020-2022 ($Million)
Figure 56. The Coca-Cola Company.: Revenue Share by Region, 2022 (%)
Figure 57. The Coca-Cola Company.: Revenue Share by Segment, 2022 (%)
Figure 58. Monster Beverage Corporation: Net Sales, 2020-2022 ($Million)
Figure 59. Monster Beverage Corporation: Revenue Share by Segment, 2022 (%)
Figure 60. Monster Beverage Corporation: Revenue Share by Region, 2022 (%)
Figure 61. Keurig Dr Pepper Inc.: Net Sales, 2020-2022 ($Million)
Figure 62. Keurig Dr Pepper Inc.: Research & Development Expenditure, 2020-2022 ($Million)
Figure 63. Keurig Dr Pepper Inc.: Revenue Share by Segment, 2022 (%)
Figure 64. Keurig Dr Pepper Inc.: Revenue Share by Region, 2022 (%)

Executive Summary

According to this report, the energy drinks market was valued at $45.8 billion in 2020, and is estimated to reach $115.6 billion by 2032, growing at a CAGR of 7.2% from 2023 to 2032.

Energy drinks are marketed as items that increase mental clarity and physical endurance. They are alcoholic beverages that contain caffeine, taurine, vitamins, and other stimulants. These beverages could or might not have carbonation. They differ from sports drinks, which are used during or after physical activity to replenish electrolytes and water. Additionally, they differ from tea and coffee, which are brewed, have less ingredients, and sometimes contain decaffeinated versions. Energy drink producers assert that their goods increase energy levels.

The global market for energy drinks is anticipated to be driven by an increase in product consumption by working people to maintain a healthy lifestyle, an increase in awareness of a healthy diet, an increase in consumption among sports athletes and working people to maintain nutritional balance in their bodies, and an increase in disposable income. Additionally, it is anticipated that during the projection period, changes in consumer preferences regarding beverage consumption and lifestyle would lead to several opportunities in the market for energy drinks. However, a caffeine overdose can result in hypertension, nauseousness, restlessness, and other health hazards that could slow the expansion of the energy drink market over the course of the projection period. Furthermore, the market's expansion is hampered by the installation of strict government laws regarding the rising usage of energy drinks that include caffeine.

It has been noted that during the past few years, demand for energy drinks and related products has increased rapidly. This is accounted for by the benefits that these drinks provide, like enhanced performance, clarity of thought, weight loss, stamina, and other things. Energy drink intake is also positively correlated with risk-taking behaviour and masculinity, especially among male customers. Energy drinks include more caffeine than a cup of coffee, which can aid with attention and alertness. Manufacturers develop a number of products with a variety of flavours and tastes in response to the rise in demand for items that deliver quick energy. It is then anticipated that the market for energy drinks will grow as a result.

Energy drinks are a popular choice among sportspeople and athletes since they provide them an energy boost, help with sleep deprivation, keep them alert, stimulate wakefulness, and improve their mood and cognition. Energy drinks are frequently used by athletes to enhance the effects of alcohol by stimulating the central nervous system and balancing out the depressive effects of alcohol. Athletes use these drinks to replace energy lost during practise or competition. These drinks also provide the body with energy and hydration to reduce fatigue and improve performance. Major market players like Red Bull and Monster Beverages Corporation typically target sportspeople and athletes because they consume energy drinks on a regular basis. Due to aggressive energy drink marketing and brand affiliations with athletes and sporting events, many athletes are also taking more energy drinks before to competition in an effort to boost their performance.

Due to the globalization of economies, every region is seeing rapid urbanization and an improvement in their financial condition. People's overall discretionary income increases as a result. In industrialized economies like Europe and North America, this also opens the way for a shift in consumer tastes away from conventional alcoholic beverages like beer and rum. This is especially true among young and aspiring consumers. Drinks like sparkling wine, English gin, Irish, Japanese whisky, and other upscale libations are steadily gaining popularity among the general public. Because consumers have more money to spend, they can now purchase more expensive, high-quality alcoholic beverages in addition to the usual beer and rum. As a result, the demand for energy drinks in wealthy countries is expected to increase in the upcoming year.

However, during working hours, energy drinks give customers and the workforce a much-needed boost, but they also contain caffeine and other hazardous substances. As a result, the availability of substitute beverages such green tea, ginger root tea, coffee, fresh juice, and others restricts the market for energy drinks. Coffee also mitigates the effects of the caffeine included in energy drinks. Espresso coffee typically contains less caffeine than drip coffee despite having a stronger flavor. Additionally, stevia or honey can be used in place of sugar in coffee to avoid consuming too much sugar. These substitutes therefore restrict the growth of the energy drink market on a global scale.

The energy drinks market is segmented on the basis of type, end user, distribution channel and region. By type, the energy drinks market is classified into alcoholic and non-alcoholic. Depending on end user, the market is categorized into kids, teenagers, and adults. By distribution channel, it is categorized into online retail stores and offline channel. By region, the market is analyzed across North America, Europe, Asia-Pacific and LAMEA.

Some of the major players analyzed in this report are Rockstar, Inc., National Beverage Corp., Suntory Holdings Limited, Living Essentials, LLC., PepsiCo, Inc., Red Bull GmbH, The Coca-Cola Company, AriZona Beverages USA, LLC, Monster Beverage Corporation and Keurig Dr Pepper Inc.

Key Findings of the Study

By type, the non-alcoholic segment is estimated to witness significant growth, registering a CAGR of 7.7% during the forecast period.

By end user, the adults segment is anticipated to grow at a CAGR of 7.8% during the forecast period.

By distribution channel, the offline segment is estimated to witness significant growth, registering a CAGR of 7.1% during the forecast period.

By region, North America was the dominant region in 2020, occupying a major share of the market.

Companies Mentioned

  • Arizona Beverage Company
  • Keurig Dr Pepper Inc.
  • Living Essentials
  • Monster Beverage Corporation
  • National Beverage Corp
  • PepsiCo
  • red bull
  • Rockstar Inc
  • SUNTORY HOLDINGS LIMITED
  • The Coca-Cola Company.

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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