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The Mobile-first Video Strategies for Telecoms Operators: Case Studies and Analysis

  • ID: 4828645
  • Report
  • August 2019
  • Region: Global
  • 21 Pages
  • Analysys Mason Group
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Price Sensitivity is Generally Very High in Emerging Markets, and Therefore the Affordability of Data and Content, Whether they are Bundled or Not, is Very Important

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  • Airtel and Jio
  • Celcom
  • Cell C
  • Globe
  • Maxis
  • MTN
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Traditional pay-TV household penetration is low in certain emerging markets. Operators in these markets are implementing ‘mobile-first’ strategies for TV and video content distribution because the majority of customers either do not have access to a fixed connection or cannot afford one. This report uses case studies to examine how operators have developed mobile-first video strategies to address consumers' appetite for content as well as to defend and grow their businesses.

Video already represents a large share of all mobile traffic and the video propositions of operators in emerging markets often follow a mobile-first approach. Various video strategies are available in terms of content, partnerships and business models, and each will affect operators' performance in a different way.

Note: Product cover images may vary from those shown
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  • Airtel and Jio
  • Celcom
  • Maxis
  • Cell C
  • MTN
  • Globe
  • Smart
  • Telkomsel
Note: Product cover images may vary from those shown
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