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Online Video Platform Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

  • ID: 4828709
  • Report
  • August 2019
  • Region: Global
  • 109 pages
  • IMARC Group
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FEATURED COMPANIES

  • Akamai Technologies
  • Brightcove Inc.
  • Frame.io Inc.
  • Kaltura Inc.
  • Limelight Networks Inc.
  • MediaMelon Inc.
  • MORE
The global online video platform market was worth US$ 624.5 Million in 2018. Online video platform (OVP) is a fee-based software-as-a-service (SaaS) that enables a user to stream video content and upload self-produced material over the cloud or the internet. Content producers can transcode, store, publish and monetize their videos by integrating them with paid advertisements. An OVP is primarily used to achieve and manage the uninterrupted delivery of content to the audience around the world. At present, a significant amount of OVP viewership is generated through devices such as smartphones and tablets that use a dynamic HTML player allowing the viewers to access live or pre-uploaded material at any point of time. OVPs are also extensively being used by brands and enterprises to create a market presence worldwide and provide information to their customers in an interactive manner.

The increase in internet penetration rate as well as the usage of smartphones, smart televisions (TVs), tablets and personal computers (PCs) along with the rising expenditure on online advertisements are the key factors driving the market growth. Furthermore, the inclination of the market leaders to utilize online videos as a medium for content marketing and stakeholder communication is also driving the demand for OVPs. The shift of consumer viewership from conventional video platforms such as cable television (TV) to OVPs has positively influenced the market growth. Additionally, the ever-growing popularity and continuously increasing global viewership of market players such as YouTube, Ooyala, MediaMelon and Limelight Networks is also contributing to the market growth. Looking forward, The publisher expects the market to reach a value of US$ 1,335.1 Million by 2024, registering a CAGR of around 13.5% during 2019-2024.

Report Coverage:

Historical, Current and Future Market Trends

Market Breakup by Model Type:
UGC Model
DIY Model
SaaS Model

Market Breakup by Application:
Media & Entertainment Industry
Enterprises
Others

Market Breakup by Product Type:
Software
Services

Market Breakup by Region:
North America
Europe
North America
Middle East and Africa
Latin America

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Ooyala, Inc., MediaMelon, INC., Akamai Technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube, Comcast Technology Solutions, etc.

Key Questions Answered in This Report:

How has the global online video platform market performed so far and how will it perform in the coming years?
What are the key regional markets in the global online video platform industry?
What is the breakup of the market based on the model type?
What is the breakup of the market based on the application?
What is the breakup of the market based on the product type?
What are the various stages in the value chain of the global online video platform industry?
What are the key driving factors and challenges in the global online video platform industry?
What is the structure of the global online video platform industry and who are the key players?
What is the degree of competition in the global online video platform industry?
What are the profit margins in the online video platform industry?
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Akamai Technologies
  • Brightcove Inc.
  • Frame.io Inc.
  • Kaltura Inc.
  • Limelight Networks Inc.
  • MediaMelon Inc.
  • MORE
1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Online Video Platform Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Model Type
5.4 Market Breakup by Application
5.5 Market Breakup by Product Type
5.6 Market Breakup by Region
5.7 Market Forecast

6 Market Breakup by Model Type
6.1 UGC Model
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 DIY Model
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 SaaS Model
6.3.1 Market Trends
6.3.2 Market Forecast

7 Market Breakup by Application
7.1 Media & Entertainment Industry
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Enterprises
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Others
7.3.1 Market Trends
7.3.2 Market Forecast

8 Market Breakup by Product Type
8.1 Software
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Services
8.2.1 Market Trends
8.2.2 Market Forecast

9 Market Breakup by Region
9.1 North America
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Europe
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast

10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Ooyala, Inc.
14.3.2 MediaMelon, INC.
14.3.3 Akamai Technologies
14.3.4 Kaltura Inc.
14.3.5 Panopto
14.3.6 Brightcove Inc.
14.3.7 Frame.io, Inc.
14.3.8 Limelight Networks Inc.
14.3.9 YouTube
14.3.10 Comcast Technology Solutions
Note: Product cover images may vary from those shown
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  • Ooyala Inc.
  • MediaMelon Inc.
  • Akamai Technologies
  • Kaltura Inc.
  • Panopto
  • Brightcove Inc.
  • Frame.io Inc.
  • Limelight Networks Inc.
  • YouTube
  • Comcast Technology Solutions
Note: Product cover images may vary from those shown
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