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Online Dating Services Market by Services, Subscription and Demographics: Global Opportunity Analysis and Industry Forecast, 2018 - 2025

  • ID: 4828935
  • Report
  • March 2019
  • Region: Global
  • 222 pages
  • Allied Analytics LLP
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The online dating services market was valued at $6,400.0 million in 2017, and is projected to reach $9,202.7 million by 2025, growing at a CAGR of 4.7% from 2018 to 2025. The service sector has been booming at a tremendous rate over the past couple of years. With increase in rate of internet penetration across the globe, the service sector has evolved by availing its service online for the sake of convenience and easy accessibility. The online dating service industry has been enduring with the same kind of trend.

Over the past couple of years, rise in number of singles has been witnessed across the globe. For instance, according to the recent survey carried out by the Bureau of Labor Statistics, about 124.6 million Americans are single. Similarly, in 2014, out of the 23.6 million people living in Australia, about 3.5 million are said to be single. Here single status is being defined to be unmarried. Customers especially in the age group of 20s and 30s invest most of their time building up their career and looking out for other ways to achieve their goals for better future rather than getting married. Considering relationships and commitments, majority of the demographic segments prefer subscribing or logging into social media or online dating sites, which require minimal efforts on finding their significant others.
Various online dating service providers are now using artificial intelligence to provide guidance or suggestion to their customers on whether to go on a first date with person that they have met online. For instance, recently, eHarmony, one of the key players in online dating services, announced on developing an AI-enabled feature that nudges users to suggest meeting in person after chatting.
Behavior-based matching is another innovative featured service that is being projected to gain higher demand in the future. This involves the growing prominence of wearable technology, i.e., Internet of Things (IoT). The biggest challenge faced by users of online dating services is knowing what they want from a relationship. This can cause issues when being asked to input information about yourself and the kind of person the user would like to meet, which can then lead to poor matches. Thus, solution to this problem is to track the users’ everyday activities, hobbies, their daily expenditures from their wearable devices, and provide them the exact preferable match.
Some of the key companies profiled in the report include Badoo, eharmony, Inc., Grindr LLC, Love Group Global Ltd, Match Group, Inc., Spark Networks SE, The Meet Group Inc., Spice of Life, Zoosk Inc., and rsvp.com.au Pty Ltd.

KEY BENEFITS FOR STAKEHOLDERS
  • The report provides detailed qualitative and quantitative analysis of current trends and future estimations that help evaluate the prevailing market opportunities.
  • A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
  • An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.
KEY MARKET SEGMENTS

By Service
  • Matchmaking
  • Social Dating
  • Adult Dating
  • Niche Dating
By Subscription
  • Annually
  • Quarterly
  • Monthly
  • Weekly
By Demography
  • Adult
  • Baby Boomer
By Region
  • North America
o U.S.
o Canada
o Mexico
  • Europe
o UK
o Germany
o France
o Italy
o Spain
o Russia
o Rest of Europe
  • Asia-Pacific
o China
o India
o Japan
o Australia and New Zealand
o Rest of Asia-Pacific
  • LAMEA
o Latin America
o Middle East
o Africa
Note: Product cover images may vary from those shown
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Chapter 1: INTRODUCTION
1.1. Report Description
1.2. Key Benefits for Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models

Chapter 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO perspective

Chapter 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pocket
3.2.2. Top winning strategies
3.3. Top player positioning
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Major portion of adult population accounts to single or unmarried demographic segments
3.4.1.2. Lucrative options facilitated by online dating services leading to higher rate of subscription
3.4.1.3. Majority of the customers looking out for non-monogamous relationship
3.4.2. Restraint
3.4.2.1. Fraudulent accounts resulting in apprehension amongst its customers
3.4.2.2. Unpaid customers are being offered with limited access & features
3.4.3. Opportunities
3.4.3.1. Social media marketing: One of the effective ways on promoting services and gaining fast traction amongst its target customers
3.4.3.2. Rise in number of millennial populations provides immense opportunity for global online dating service market

Chapter 4: ONLINE DATING SERVICES MARKET, BY SERVICE
4.1. Overview
4.1.1. Market size and forecast
4.2. Matchmaking
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast
4.2.3. Market analysis by country
4.3. Social Dating
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast
4.3.3. Market analysis by country
4.4. Adult Dating
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast
4.4.3. Market analysis by country
4.5. Niche Dating
4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast
4.5.3. Market analysis by country

Chapter 5: GLOBAL ONLINE DATING SERVICES MARKET, BY SUBSCRIPTION
5.1. Overview
5.1.1. Market size and forecast
5.2. Annually
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.2.3. Market analysis by country
5.3. Quarterly
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
5.3.3. Market analysis by country
5.4. Monthly
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast
5.4.3. Market analysis by country
5.5. Weekly
5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast
5.5.3. Market analysis by country

Chapter 6: GLOBAL ONLINE DATING SERVICES MARKET, BY DEMOGRAPHICS
6.1. Overview
6.1.1. Market size and forecast
6.2. Adult
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast
6.2.3. Market analysis by country
6.3. Baby Boomer
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast
6.3.3. Market analysis by country

Chapter 7: GLOBAL ONLINE DATING SERVICES MARKET, BY REGION
7.1. Overview
7.1.1. Market size and forecast
7.2. North America
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast by services
7.2.3. Market size and forecast by subscription
7.2.4. Market size and forecast by demographics
7.2.5. Market size and forecast by country
7.2.6. U.S.
7.2.6.1. Market size and forecast, by services
7.2.6.2. Market size and forecast, by subscription
7.2.6.3. Market size and forecast, by demographics
7.2.7. Canada
7.2.7.1. Market size and forecast, by services
7.2.7.2. Market size and forecast, by subscription
7.2.7.3. Market size and forecast, by demographics
7.2.8. Mexico
7.2.8.1. Market size and forecast, by services
7.2.8.2. Market size and forecast, by SUBSCRIPTION
7.2.8.3. Market size and forecast, by demographics
7.3. Europe
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast by services
7.3.3. Market size and forecast by subscription
7.3.4. Market size and forecast by demographics
7.3.5. Market size and forecast by country
7.3.6. UK
7.3.6.1. Market size and forecast, by services
7.3.6.2. Market size and forecast, by subscription
7.3.6.3. Market size and forecast, by demographics
7.3.7. Germany
7.3.7.1. Market size and forecast, by services
7.3.7.2. Market size and forecast, by subscription
7.3.7.3. Market size and forecast, by demographics
7.3.8. France
7.3.8.1. Market size and forecast, by services
7.3.8.2. Market size and forecast, by subscription
7.3.8.3. Market size and forecast, by demographics
7.3.9. Italy
7.3.9.1. Market size and forecast, by services
7.3.9.2. Market size and forecast, by SUBSCRIPTION
7.3.9.3. Market size and forecast, by demographics
7.3.10. Spain
7.3.10.1. Market size and forecast, by services
7.3.10.2. Market size and forecast, by subscription
7.3.10.3. Market size and forecast, by demographics
7.3.11. Russia
7.3.11.1. Market size and forecast, by services
7.3.11.2. Market size and forecast, by subscription
7.3.11.3. Market size and forecast, by demographics
7.3.12. Rest of Europe
7.3.12.1. Market size and forecast, by services
7.3.12.2. Market size and forecast, by subscription
7.3.12.3. Market size and forecast, by demographics
7.4. Asia-Pacific
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast by services
7.4.3. Market size and forecast by subscription
7.4.4. Market size and forecast by demographics
7.4.5. Market size and forecast by country
7.4.6. China
7.4.6.1. Market size and forecast, by services
7.4.6.2. Market size and forecast, by subscription
7.4.6.3. Market size and forecast, by demographics
7.4.7. India
7.4.7.1. Market size and forecast, by services
7.4.7.2. Market size and forecast, by Subscription
7.4.7.3. Market size and forecast, by demographics
7.4.8. Japan
7.4.8.1. Market size and forecast, by services
7.4.8.2. Market size and forecast, by SUBSCRIPTION
7.4.8.3. Market size and forecast, by demographics
7.4.9. Australia and New Zealand
7.4.9.1. Market size and forecast, by services
7.4.9.2. Market size and forecast, by SUBSCRIPTION
7.4.9.3. Market size and forecast, by demographics
7.4.10. Rest of Asia-Pacific
7.4.10.1. Market size and forecast, by services
7.4.10.2. Market size and forecast, by subscription
7.4.10.3. Market size and forecast, by demographics
7.5. LAMEA
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast by services
7.5.3. Market size and forecast by SUBSCRIPTION
7.5.4. Market size and forecast by demographics
7.5.5. Market size and forecast by country
7.5.6. Latin America
7.5.6.1. Market size and forecast, by services
7.5.6.2. Market size and forecast, by subscription
7.5.6.3. Market size and forecast, by demographics
7.5.7. Middle East
7.5.7.1. Market size and forecast, by services
7.5.7.2. Market size and forecast, by SUBSCRIPTION
7.5.7.3. Market size and forecast, by demographics
7.5.8. Africa
7.5.8.1. Market size and forecast, by services
7.5.8.2. Market size and forecast, by subscription
7.5.8.3. Market size and forecast, by demographics

Chapter 8: COMPANY PROFILES
8.1. Badoo
8.1.1. Company overview
8.1.2. Company snapshot
8.1.3. Product portfolio
8.1.4. Key strategic moves and developments
8.2. eharmony, Inc.
8.2.1. Company overview
8.2.2. Company snapshot
8.2.3. Product portfolio
8.3. Grindr LLC
8.3.1. Company overview
8.3.2. Company snapshot
8.3.3. Product portfolio
8.3.4. Key strategic moves and developments
8.4. Love Group Global Ltd
8.4.1. Company overview
8.4.2. Company snapshot
8.4.3. Operating business segments
8.4.4. Product portfolio
8.4.5. Business performance
8.5. Match Group, Inc.
8.5.1. Company overview
8.5.2. Company snapshot
8.5.3. Operating business segments
8.5.4. Product portfolio
8.5.5. Business performance
8.5.6. Key strategic moves and developments
8.6. rsvp.com.au Pty Ltd.
8.6.1. Company overview
8.6.2. Company snapshot
8.6.3. Operating business segments
8.6.4. Product portfolio
8.6.5. Business performance
8.7. Spark Networks SE
8.7.1. Company overview
8.7.2. Company snapshot
8.7.3. Operating business segments
8.7.4. Product portfolio
8.7.5. Business performance
8.7.6. Key strategic moves and developments
8.8. Spice of Life
8.8.1. Company overview
8.8.2. Company snapshot
8.8.3. Product portfolio
8.9. The Meet Group, Inc.
8.9.1. Company overview
8.9.2. Company snapshot
8.9.3. Product portfolio
8.9.4. Business performance
8.9.5. Key strategic moves and developments
8.10. Zoosk, Inc.
8.10.1. Company overview
8.10.2. Company snapshot
8.10.3. Product portfoli
Note: Product cover images may vary from those shown
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According to this report titled, 'Online Dating Services Market by Services, Subscription and Demography: Global Opportunity Analysis and Industry Forecast, 2018 - 2025,' the global online dating services market size was valued at $6,400 million in 2017, and is projected to reach $9,202.7 million by 2025, growing at a CAGR of 4.7% from 2018 to 2025. In 2017, North America accounted for nearly 38.6% revenue share of the online dating services market.

Online dating service facilitates and creates platforms for its customers to find their significant other based on various parameters that these service providers take into consideration. The global online dating service market is segmented into services, subscription, demography, and region.

On the basis of services, the online dating services market is categorized into matchmaking, social dating, adult dating, and niche. Matchmaking is a process where the services provider facilitates the perfect match between two individuals, based on various factors such as personality, behavior, and earning status. Social dating is predominantly a service targeting the youth, where one can opt to get into long term or any kind of nonmonogamous relationship. Niche dating consists of senior citizens or single parents as their target customers.

Based on subscription, the market is segregated into annually, quarterly, monthly, and weekly subscription. Among these subscription plans, quarterly subscription is most preferred and economical plan for its target customers. Customers subscribe these online dating sites in the view of getting access to various lucrative offers and services that are being provided by these sites. Owing to higher rate of quarterly subscription among target customers, some major service providers strategize by coming up with lucrative offers and discounts.

In terms of demographic, the market is bifurcated into millennial and baby boomers for online dating services industry.

Majority of the customers, especially in their 20s, are reluctant to get into monogamous relationship in this phase of life, since they consider various factors such their career or any other extracurricular activities more important than getting into a long-term relationship. These kind of customers find consensual, nonmonogamous relationship more satisfying, both physically and psychologically. Thus, online dating services serve as an ideal platform for these customers, facilitating casual dating to instant hookups. This has triggered the number of audiences for various online dating services. Hence, in 2017, the millennial segment accounted for 70% of the share in the global online dating services market.

Provision of services such as matchmaking, social dating, or casual dating drives customers to sign up to social dating sites. However, some of the lucrative or customized services are limited to customers who subscribe by paying certain amount. For unpaid customers, such services are restricted to certain extend.

With rise in internet penetration, increase in number of users has been witnessed on various social media sites. Some of the social media sites such as Facebook, Twitter, YouTube, Instagram, Tumblr, Snapchat, and others have witnessed significant surge in number of users from all around the globe. Owing to this critical factor, various product and service providers strategize on promoting their products and services on these social media platforms. Social media marketing is one of the major strategies being adopted by various companies on imparting awareness about their service offerings among target customers on social media channels.
Some of the key companies profiled in the report are Badoo, eharmony, Inc., Grindr LLC, Love Group Global Ltd, Match Group, Inc., Spark Networks SE, The Meet Group Inc., Zoosk Inc., and rsvp.com.au Pty Ltd.

Some of the developments of the key players in the market are as follows:

In June 2018, Match Group purchased a 51% controlling stake in the dating app Hinge. This acquisition was done to garner dominant position in the online dating market.
In May 2018, Badoo added a live video chat feature to its apps, giving users the chance to talk face-to-face with matches. This launch was done to improve its previous version.

According to Shankar Bhandalkar, Senior Analyst, Consumer Goods, Online dating service providers are investing heavily on innovation in the view of facilitating easy use and accessibility of various features introduced in the market. This is factors has a positive impact on the global online dating services market growth. Asia-Pacific countries such as China, India, Japan, and others serve as the potential markets for the online dating services, owing to rise in number of singles for online dating services market forecast.

Key Findings of the Online Dating Services Market:

In 2017, based on services, the social dating segment accounted for around 35% share, growing at a CAGR of 4.7% from 2018 to 2025.
The matchmaking segment accounted for around 34% share, growing at a CAGR of 4.9% from 2018 to 2025.
In 2017, based on subscription, the quarterly segment accounted for 34% of the market share, and is expected to growth at the highest CAGR of 4.9%.
Monthly segment has occupied around 31% share of the share, and is expected to growth at the highest CAGR of 4.9%.
In 2017, based on demographics, the adult segment accounted for 70% share and is expected to growth at the highest CAGR of 4.9%.
In 2017, based on region, North America accounted for a prominent market share, and is anticipated to grow at a CAGRs of 4.5% throughout the forecast period.
North America and Europe together accounted for about 71% of the total global online dating services market in 2018, with the former constituting around 32%.

The key players profiled in this report include Badoo, eharmony, Inc., Grindr LLC, Love Group Global Ltd., Match Group, Inc., Spark Networks SE, The Meet Group Inc., Spice of Life, Zoosk Inc., and rsvp.com.au Pty Ltd.
Note: Product cover images may vary from those shown
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The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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