The global liquid packaging carton market was valued at $19.8 billion in 2022, and is projected to reach $32.7 billion by 2032, growing at a CAGR of 5.2% from 2023 to 2032.
A liquid packaging carton is a type of container used to transport and store drinks like milk, fruit juices, and other beverages. It is made from layers of paperboard, polyethylene, and aluminum foil, all of which contribute to its strength, barrier qualities, and resistance to moisture, light, and air. Liquid packaging cartons are made to be aseptic, which means they can preserve the sterility of the liquid contents without refrigeration for a long time. These cartons are available in various volumes and designs, including slim, base, and gable top. They frequently have a plastic cap or spout that can be easily opened and closed and can be resealed.
The wide utilization of liquid packaging cartons for packaging of packed food and beverages drives the growth of the market. The quality, freshness, and flavor of the contents are preserved due to the superior protection that liquid packaging cartons offer against moisture, light, and air. Liquid packaging cartons are often designed for aseptic packaging, meaning the contents are sterilized and the cartons are filled and sealed in a sterile environment. This procedure eliminates the need for refrigeration and lowers the risk of deterioration by ensuring that the packaged foods and beverages remain free of bacteria and other microbes.
Liquid packaging cartons are less harmful to the environment compared to various other packaging materials. Efforts are being made to use more recycled materials in their production, however they are typically made from renewable resources, like paperboard made from trees. In addition, compared to other packaging solutions, they have a lower carbon impact and use less energy and water during manufacturing. Moreover, the cartons used for liquid packaging offer enough space to accommodate branding, product details, and attractive designs. The packaged food and beverages have more visual appeal and greater marketing potential due to the enormous printing surface area that producers can use to display their brand, product attributes, nutritional data, and promotional messaging. Owing to these factors, liquid packaging cartons provide convenience, product protection, sustainability, and marketing potential, making them a popular option for packed foods and beverages, thereby leading to the expansion of the market.
The market's expansion has been significantly fueled by technological developments in liquid packaging cartons. By introducing new features, enhancing functionality, and addressing requests from customers, these developments have expanded the uses for liquid packing cartons and raised their appeal. Better coatings and barrier materials were developed for liquid packaging cartons due to technological advances. These developments have improved the cartons' capacity to protect their contents from light, air, moisture, and outside odors, improving the shelf life of the packed foods and drinks. Liquid packing cartons are now suited for a larger range of products, including those that need higher degrees of protection, due to improved barrier qualities. Technological advancements have introduced various convenience features to liquid packaging cartons, making them more user-friendly and appealing to consumers. These characteristics include resealable spouts, simple-to-open caps, portion control choices, and ergonomic designs for ease handling and pouring. As a result of these developments, liquid packing cartons are now more convenient and useful, better suiting the changing lifestyles and preferences of consumers.
Liquid packing cartons have seen technological developments to raise their sustainability rating due to environmental concerns. The development of more environmentally friendly carton solutions, such as the use of renewable materials, enhanced recyclability, and decreased carbon footprint, is a result of developments in material science and production techniques. Consumers and businesses who care about the environment have responded favorably to these sustainability advances, which have sparked the acceptance of liquid packaging cartons as a more environmentally friendly packaging alternative. Owing to these factors, the market for liquid packaging cartons is expanding because of technological advancements in these products that have improved barrier properties, aseptic packaging innovations, convenience features, sustainability enhancements, and customization options.
Low-cost alternatives like polyethylene and polyethylene terephthalate (PET) are the key restriction preventing the liquid packaging carton market from expanding. For liquid packing, PET and PE materials are typically less expensive than cartons. Production expenses are decreased because they are made in massive quantities and are easily accessible. In addition, manufacturers find PET and PE to be appealing options due to their lower costs, particularly in price-sensitive markets or for products with narrower profit margins.
They can be utilized for many different forms of packaging, such as bottles, containers, and pouches to accommodate various liquid product shapes and sizes. Recycling these materials can reduce trash and their harmful impact on the environment by transforming them into new packaging or other products. Recyclability ideally matches the growing consumer desire for packaging options that are environmentally beneficial. All these factors cause the availability of alternatives to limit market expansion.
The use of eco-friendly and sustainable packaging cartons seems an excellent growth opportunity for the liquid packaging carton market. Paperboard, which is mostly made from trees, is used to make paper-based cartons. Compared to other forms of packaging like glass or plastic, they have a lesser carbon footprint. Cartons made of paper are lightweight, which lowers the cost of shipping and transportation. Their minimal form makes optimum use of available space during storage and transit, reducing waste and enhancing logistical effectiveness. Typically, layers of polyethylene and aluminum foil are applied to paper-based cartons to provide them with outstanding barrier qualities. This prolongs the shelf life of the packaged liquids by protecting the contents from atmospheric odors, moisture, light, and oxygen. These considerations created a fantastic opportunity for expansion as the demand for environmentally friendly and sustainable liquid packaging cartons increased.
The liquid packaging carton market is segmented based on carton type, shelf life, end use, and region. Depending on carton type, the market is categorized into brick liquid cartons, gable top cartons, and shaped liquid cartons. On the basis of shelf life, it is classified into long shelf-life cartons and short shelf-life cartons. By end use, it is classified into liquid dairy products, non-carbonated soft drinks, liquid foods, alcoholic drinks, and others. Region-wise, the liquid packaging carton market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Some of the major players analyzed in this report are Adam Pack S.A., Atlas Packaging, Elopak, Greatview Aseptic Packaging, ITC Limited, Nippon Paper Industries Co., Ltd., Refresco Group, Stora Enso, Tetra Laval Group, and WestRock Company. These players have adopted various key strategies including expansion, acquisition, product launch, joint venture, and partnership to increase their market share.
A liquid packaging carton is a type of container used to transport and store drinks like milk, fruit juices, and other beverages. It is made from layers of paperboard, polyethylene, and aluminum foil, all of which contribute to its strength, barrier qualities, and resistance to moisture, light, and air. Liquid packaging cartons are made to be aseptic, which means they can preserve the sterility of the liquid contents without refrigeration for a long time. These cartons are available in various volumes and designs, including slim, base, and gable top. They frequently have a plastic cap or spout that can be easily opened and closed and can be resealed.
The wide utilization of liquid packaging cartons for packaging of packed food and beverages drives the growth of the market. The quality, freshness, and flavor of the contents are preserved due to the superior protection that liquid packaging cartons offer against moisture, light, and air. Liquid packaging cartons are often designed for aseptic packaging, meaning the contents are sterilized and the cartons are filled and sealed in a sterile environment. This procedure eliminates the need for refrigeration and lowers the risk of deterioration by ensuring that the packaged foods and beverages remain free of bacteria and other microbes.
Liquid packaging cartons are less harmful to the environment compared to various other packaging materials. Efforts are being made to use more recycled materials in their production, however they are typically made from renewable resources, like paperboard made from trees. In addition, compared to other packaging solutions, they have a lower carbon impact and use less energy and water during manufacturing. Moreover, the cartons used for liquid packaging offer enough space to accommodate branding, product details, and attractive designs. The packaged food and beverages have more visual appeal and greater marketing potential due to the enormous printing surface area that producers can use to display their brand, product attributes, nutritional data, and promotional messaging. Owing to these factors, liquid packaging cartons provide convenience, product protection, sustainability, and marketing potential, making them a popular option for packed foods and beverages, thereby leading to the expansion of the market.
The market's expansion has been significantly fueled by technological developments in liquid packaging cartons. By introducing new features, enhancing functionality, and addressing requests from customers, these developments have expanded the uses for liquid packing cartons and raised their appeal. Better coatings and barrier materials were developed for liquid packaging cartons due to technological advances. These developments have improved the cartons' capacity to protect their contents from light, air, moisture, and outside odors, improving the shelf life of the packed foods and drinks. Liquid packing cartons are now suited for a larger range of products, including those that need higher degrees of protection, due to improved barrier qualities. Technological advancements have introduced various convenience features to liquid packaging cartons, making them more user-friendly and appealing to consumers. These characteristics include resealable spouts, simple-to-open caps, portion control choices, and ergonomic designs for ease handling and pouring. As a result of these developments, liquid packing cartons are now more convenient and useful, better suiting the changing lifestyles and preferences of consumers.
Liquid packing cartons have seen technological developments to raise their sustainability rating due to environmental concerns. The development of more environmentally friendly carton solutions, such as the use of renewable materials, enhanced recyclability, and decreased carbon footprint, is a result of developments in material science and production techniques. Consumers and businesses who care about the environment have responded favorably to these sustainability advances, which have sparked the acceptance of liquid packaging cartons as a more environmentally friendly packaging alternative. Owing to these factors, the market for liquid packaging cartons is expanding because of technological advancements in these products that have improved barrier properties, aseptic packaging innovations, convenience features, sustainability enhancements, and customization options.
Low-cost alternatives like polyethylene and polyethylene terephthalate (PET) are the key restriction preventing the liquid packaging carton market from expanding. For liquid packing, PET and PE materials are typically less expensive than cartons. Production expenses are decreased because they are made in massive quantities and are easily accessible. In addition, manufacturers find PET and PE to be appealing options due to their lower costs, particularly in price-sensitive markets or for products with narrower profit margins.
They can be utilized for many different forms of packaging, such as bottles, containers, and pouches to accommodate various liquid product shapes and sizes. Recycling these materials can reduce trash and their harmful impact on the environment by transforming them into new packaging or other products. Recyclability ideally matches the growing consumer desire for packaging options that are environmentally beneficial. All these factors cause the availability of alternatives to limit market expansion.
The use of eco-friendly and sustainable packaging cartons seems an excellent growth opportunity for the liquid packaging carton market. Paperboard, which is mostly made from trees, is used to make paper-based cartons. Compared to other forms of packaging like glass or plastic, they have a lesser carbon footprint. Cartons made of paper are lightweight, which lowers the cost of shipping and transportation. Their minimal form makes optimum use of available space during storage and transit, reducing waste and enhancing logistical effectiveness. Typically, layers of polyethylene and aluminum foil are applied to paper-based cartons to provide them with outstanding barrier qualities. This prolongs the shelf life of the packaged liquids by protecting the contents from atmospheric odors, moisture, light, and oxygen. These considerations created a fantastic opportunity for expansion as the demand for environmentally friendly and sustainable liquid packaging cartons increased.
The liquid packaging carton market is segmented based on carton type, shelf life, end use, and region. Depending on carton type, the market is categorized into brick liquid cartons, gable top cartons, and shaped liquid cartons. On the basis of shelf life, it is classified into long shelf-life cartons and short shelf-life cartons. By end use, it is classified into liquid dairy products, non-carbonated soft drinks, liquid foods, alcoholic drinks, and others. Region-wise, the liquid packaging carton market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Some of the major players analyzed in this report are Adam Pack S.A., Atlas Packaging, Elopak, Greatview Aseptic Packaging, ITC Limited, Nippon Paper Industries Co., Ltd., Refresco Group, Stora Enso, Tetra Laval Group, and WestRock Company. These players have adopted various key strategies including expansion, acquisition, product launch, joint venture, and partnership to increase their market share.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the liquid packaging carton market analysis from 2022 to 2032 to identify the prevailing liquid packaging carton market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the liquid packaging carton market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global liquid packaging carton market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Carton Type
- Brick Liquid Cartons
- Shaped Liquid Cartons
- Gable Top Cartons
By Shelf Life
- Long Shelf Life Cartons
- Short Shelf Life Cartons
By End Use
- Liquid Dairy Products
- Non-Carbonated Soft Drinks
- Liquid Foods
- Alcoholic Drinks
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
- NIPPON PAPER INDUSTRIES CO., LTD.
- Adam Pack S.A.
- Greatview Aseptic Packaging
- Tetra Laval Group
- ITC Limited
- Refresco Group
- Stora Enso
- Elopak
- Atlas Packaging
- WestRock Company
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: LIQUID PACKAGING CARTON MARKET, BY CARTON TYPE
CHAPTER 5: LIQUID PACKAGING CARTON MARKET, BY SHELF LIFE
CHAPTER 6: LIQUID PACKAGING CARTON MARKET, BY END USE
CHAPTER 7: LIQUID PACKAGING CARTON MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to this report, the liquid packaging carton market was valued at $19.8 billion in 2022, and is estimated to reach $32.7 billion by 2032, growing at a CAGR of 5.2% from 2023 to 2032.Liquid packaging cartons, also known as beverage cartons or Tetra Paks, are widely used for the packaging of various liquid products, including dairy, fruit juices, plant-based milk alternatives, soups, and more. These cartons are developed specifically for the packaging industry to offer protection, ease of use, and sustainability. Liquid packaging cartons are composed of several layers to ensure optimal performance. The primary component is paperboard, which provides structural strength and rigidity to the carton. Carton for liquid packaging is made to be useful and convenient for customers. They frequently have resealable spouts or lids that make pouring and resealing simple. This prevents spills and keeps the product fresh.
The tremendous rise in global population is driving up demand for packed food and beverages. The fast-expanding consumer products industry is primarily driven by population growth. Increased shelf life, product integrity, practicality, sustainability, and strong branding are just a few advantages of using liquid packing cartons in food and beverage packaging. As consumer demand for affordable and ecologically friendly packaging options keeps rising, liquid packaging cartons are expected to play a significant role in the packed food and beverage industry.
Liquid packing cartons help extend the shelf life of packed products and beverages. The cartons provide protection from moisture, air, and light, preventing deterioration and maintaining product freshness for a longer time. This is crucial for perishable commodities like dairy, juice, soup, and sauce. Liquid packaging cartons are the best type of container for drinking when travelling because they are lightweight and portable. Because packaged food and beverages are available in liquid cartons, which are convenient to carry in bags or lunchboxes, consumers can enjoy meals and refreshments wherever they are. The market will grow during the forecast period due to these excellent benefits of liquid packaging cartons in the food and beverage industry.
Technological advancements in liquid packing cartons have accelerated the market's growth. Due to modern characteristics like better barrier properties, tamper-evident closures, and prolonged shelf life, their appeal has grown across many liquid product sectors. Liquid packaging cartons have been enhanced with the advent of aseptic packaging. The process includes sterilizing the product and packaging components separately, as well as filling and sealing them in a sterile setting. While removing the need for refrigeration and preservatives, the technique ensures the microbiological safety of packed products and beverages and increases their shelf life.
The branding and aesthetics of cartons for liquid packing have been completely transformed by digital printing technologies. High-resolution images, vibrant colors, and adjustable options help manufacturers create attractive packaging designs that improve brand awareness and consumer contact. Due to sophisticated printing techniques, it is also possible to apply variable information to provide clients with interesting, customized experiences, such as QR codes and marketing offers. The liquid packaging carton market will grow significantly during the forecast period due to these technological advances.
The market for liquid packing cartons is limited by glass as a container for liquid beverages. It does not interact with the beverage, preserving its flavor, aroma, and nutritional content because of its impermeability and non-reactivity. Glass is the finest material to utilize because product integrity and flavor retention are essential for items like wine, spirits, and premium beverages. Moreover, it is a sustainable packaging material because it is made from abundant natural resources like sand, limestone, and soda ash.
The material is 100 percent recyclable; thus, it may be recycled numerous times without losing quality. Recycling glass reduces carbon emissions and energy use. Glass packaging appeals to consumers that value sustainability because it is typically viewed as environmentally friendly. Glass packaging is typically associated with exceptional quality and a premium look. Because of the impression of work and elegance that its weight, sound, and tactile attributes give, luxury and high-end beverage companies can profit from it. Glass packaging can also raise the perceived worth of the product and increase brand recognition. Because of these considerations, the market expansion is constrained by the rising demand for glass packaging.
Regulations around the world have restricted the use of packaging made of plastic because of escalating environmental concerns. Thus, the demand for sustainable and environmentally friendly packaging increased leading to the growth of the market. Paper-based cartons are an eco-friendly solution because present manufacturing techniques put an intense focus on reducing environmental impact. Paper-based cartons are lighter than more common packaging materials like metal cans or glass bottles. There is less money spent on transport and less energy used during transport as a result, both of which reduce the carbon footprint. The manufacturing of paper-based cartons requires less energy and produces fewer greenhouse gases. In addition, recycling paper-based packaging often has a lower carbon footprint than recycling plastic. These reasons made the growing market for environmentally safe and sustainable liquid packaging cartons an attractive potential for expansion.
The liquid packaging carton market is classified based on carton type, shelf life, end use, and region. On the basis of carton type, the market is segmented into brick liquid cartons, gable top cartons, and shaped liquid cartons. Depending on shelf life, it is bifurcated into long shelf-life cartons and short shelf-life cartons. By end use, it is segregated into liquid dairy products, non-carbonated soft drinks, liquid foods, alcoholic drinks, and others. Region-wise, the liquid packaging carton market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players operating in the liquid packaging carton market are Adam Pack S. A., Atlas Packaging, Elopak, Greatview Aseptic Packaging, ITC Limited, Nippon Paper Industries Co., Ltd., Refresco Group, Stora Enso, Tetra Laval Group, and WestRock Company. These players have adopted various key strategies including expansion, acquisition, product launch, joint venture, and partnership to increase their market share.
Key Developments
In June 2022, Nippon Paper Industries Co., Ltd. established a new local subsidiary in Australia to strengthen the liquid packaging carton business. This expansion will boost the growth of the liquid packaging carton market.In April 2022, Tetra Pak, an industry group of Tetra Laval Group launched tethered caps on carton packages by partnering with leading beverage producers. Five new tethered cap solutions are presently being introduced in Ireland, the Baltics, Spain, and Germany in various product categories. This product launch will boost the growth of the liquid packaging carton market.
In August 2022, Greatview Aseptic Packaging (Greatview) acquired the assets of Alternapak Production srl at San Pietro in Gu, Italy. For many years, Alternapak Production srl has provided aseptic cartons to top companies in the liquid food sector in Europe, the Middle East, and the Americas. The recently acquired production facility will be Greatview's fifth unit worldwide and represents a significant step in the Group's international expansion strategy. This acquisition will boost the demand for liquid packaging cartons market.
In December 2022, Refresco Group acquired Tru Blu Beverages Pty Ltd, a manufacturer of non-alcoholic beverages, by expanding its presence into Australia. This acquisition further strengthens its position as a beverage solutions provider to branded customers and leading retailers globally and provides new opportunities for future growth.
Companies Mentioned
- NIPPON PAPER INDUSTRIES CO., LTD.
- Adam Pack S.A.
- Greatview Aseptic Packaging
- Tetra Laval Group
- ITC Limited
- Refresco Group
- Stora Enso
- Elopak
- Atlas Packaging
- WestRock Company
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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