Opportunities in the Americas Bakery and Cereals Sector

The Americas was the largest market with a value share of 34.3% in the global bakery & cereals sector in 2020. It is forecast to record a value CAGR growth of 4.3% during 2020-2025. The region also posted the second-highest volume sales of 41,109.2 million units in 2020. Cereal bars category was the largest accounting for 34.4% of the Americas bakery & cereals sector. Bimbo (Grupo Bimbo, S.A.B. de C.V.), Pepperidge Farm (Campbells Soup Company), and Sara Lee (Grupo Bimbo, S.A.B. de C.V.) were the leading brands. The hypermarkets & supermarkets were the dominant distribution channel while flexible packaging was the most used pack material in the Americas bakery & cereals sector.

This report brings together multiple data sources to provide a comprehensive overview of the Americas bakery & cereals sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Chile, Canada, Brazil, and the US are the key markets for the bakery & cereals sector due to their high-value sales and high CAGR. Among the high-potential countries, health & wellness and novel & experimental were the prominent trends. The private label penetration stood at 8.9%. In the future it is forecast that the sectors marketing activities will be driven by e-commerce platforms and home cooking experience. Also, the demand for sustainable products along with key technological developments in packaging is forecast to increase.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Americas bakery & cereals sector, analyzing data from 21 countries in the region. It includes analysis on the following:

• Market Environment: Includes sector size, market size, and growth analysis by category.
• High-potential Countries’ Analysis: Indicates changing share of value consumption in the various bakery & cereals categories across high-potential countries in the Americas region. It also provides Risk-Reward analysis of four countries across the Americas region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
• Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
• Success Stories: Provides some of the most compelling bakery & cereals manufacturers, brands, products, and marketing campaigns in the Americas region. It also provides a better understanding of how a certain manufacturer achieved success in the sector and insights.
• Competitive Environment: Provides an overview of leading companies in the Americas region, besides analyzing the growth of private labels in the region.
• Distribution Analysis: Provides analysis on the leading distribution channels in the Americas bakery & cereals sector in 2020. It covers distribution channels: hypermarkets & supermarkets, convenience stores, food & drinks specialists, drug stores & pharmacies, e-retailers, cash & carries & warehouse clubs, vending machines, “dollar stores”, variety stores & general merchandise retailers, department stores and other retailers.

Reasons to Buy

• Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region.
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, then can help companies in revenue expansion
• To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates