US Food Market Outlook 2019

Table of Contents

1 Executive Summary
1.1 Introduction
1.1.1 Scope
1.1.2 Methodology
1.2 Cereal
1.2.1 Key Opportunities for Future Growth
1.3 Chocolate Candy
1.3.1 Key Opportunities for Future Growth
1.4 Cookies
1.4.1 Key Opportunities for Future Growth
1.5 Fresh Bread
1.5.1 Key Opportunities for Future Growth
1.6 Fresh Packaged Salads
1.6.1 Key Opportunities for Future Growth
1.7 Frozen Dinners/Entrees
1.7.1 Key Opportunities for Future Growth
1.8 Frozen Pizza
1.8.1 Key Opportunities for Future Growth
1.9 Ice Cream and Frozen Novelties
1.9.1 Key Opportunities for Future Growth
1.10 Meal and Snack Bars
1.10.1 Key Opportunities for Future Growth
1.11 Meat and Poultry
1.11.1 Key Opportunities for Future Growth
1.12 Natural and Specialty Cheese
1.12.1 Key Opportunities for Future Growth
1.13 Salty Snacks
1.13.1 Key Opportunities for Future Growth
1.14 Soup
1.14.1 Key Opportunities for Future Growth
1.15 Yogurt
1.15.1 Key Opportunities for Future Growth

2 Cereal
2.1 Scope
2.2 Methodology
2.3 The Market
2.3.1 Retail Sales of Cereal Nearly $11 Billion in 2018
2.3.2 Market at $10. 2 Billion by 2023
2.3.3 Key Opportunities for Future Growth
2.3.4 Volume Sales
2.4 Market Segmentation
2.4.1 Category Sales
2.5 Factors to Market Growth
2.5.1 Innovation: Cereal not Just for Breakfast Anymore
2.5.2 Innovation: Gut Health Getting Attention in Cereal
2.6 Macroeconomic Context for Sales Growth
2.6.1 Robust (if Disjointed) Economic Growth
2.6.2 Unemployment Rate Declines to 50-Year Lows
2.6.3 Median Household Incomes at All-Time High in 2017
2.6.4 Sluggish Growth of Household Formations
2.7 Marketer Competition
2.7.1 General Mills and Kellogg Control Over 50% of Total Market
2.7.2 M&A Activity
2.8 New Product Trends
2.8.1 Opportunities for Next-Generation Product Innovation
2.8.2 Organic Trends
2.8.3 Sweetening the Cereal Bowl to Drive Kid Appeal
2.8.4 Healthier Kids Cereal
2.8.5 Incentive to Reduce Sugar
2.8.6 Clean Label Equals Healthy and Nutritious
2.9 Marketing Trends
2.9.1 Opportunities for Marketing Innovation
2.10 Retail Competition
2.10.1 Channel Shares
2.10.2 Opportunities for In-Store and Online Innovation
2.10.3 Role of Online and e-Grocers
2.10.4 Opportunities in Private Label
2.11 Consumer Trends
2.11.1 Cold Cereal Consumption Declining but Eaten by 84% of Households
2.11.2 More Consumers Prefer Pre-Sweetened Cold Cereal
2.11.3 Cold Cereal Eaters Eat a Lot of Cereal
2.11.4 Highest Percentage of Hot Cereal Eaters Consumes Lowest Volume
2.11.5 Biggest Cold Cereal Gainers are Sweetened
2.11.6 Quaker Dominates Hot Cereal

3 Chocolate Candy
3.1 Scope
3.2 Methodology
3.3 The Market
3.3.1 Retail Sales of Chocolate Candy Nearly $23 Billion in 2018
3.3.2 Market to Exceed $25 Billion by 2023
3.3.3 Key Opportunities for Future Growth
3.3.4 Volume Sales
3.4 Market Segmentation
3.4.1 Category Sales
3.5 Factors to Market Growth
3.5.1 Innovation: Clean Label Differentiates Premium Chocolates
3.5.2 Innovation: Uniqueness Sells at Mass and Premium
3.6 Macroeconomic Context for Sales Growth
3.6.1 Robust (if Disjointed) Economic Growth
3.6.2 Unemployment Rate Declines to 50-Year Lows
3.6.3 Median Household Incomes at All-Time High in 2017
3.6.4 Sluggish Growth of Household Formations
3.7 Marketer Competition
3.7.1 Hershey and Mars Wrigley Control Nearly 70% of the Mass Market
3.7.2 M&A Activity
3.8 New Product Trends
3.8.1 Opportunities for Next-Generation Product Innovation
3.8.2 Organic Trends
3.8.3 Innovating to Reduce Sugar
3.9 Marketing Trends
3.9.1 Opportunities for Marketing Innovation
3.10 Retail Competition
3.10.1 Channel Shares
3.10.2 Opportunities for In-Store and Online Innovation
3.10.3 Role of Online and e-Grocers
3.10.4 Opportunities in Private Label
3.11 Consumer Trends
3.11.1 Chocolate & Other Candy Consumption Increased Over Last Decade
3.11.2 Fun-Size Packages Increasing in Popularity
3.11.3 Most Adults Eat 10 or More Servings of Chocolate & Other Candy per Month
3.11.4 Kit Kat Biggest Gainer in Last 10 Years

4 Cookies
4.1 Scope
4.2 Methodology
4.3 The Market
4.3.1 Retail Sales of Cookies Nearly $11 Billion in 2018
4.3.2 Market to Reach $12 Billion by 2023
4.3.3 Key Opportunities for Future Growth
4.3.4 Volume Sales
4.4 Factors to Market Growth
4.4.1 Innovation: Indulgence Still Rules
4.4.2 Innovation: New Functional Benefits Drive Innovation
4.5 Macroeconomic Context for Sales Growth
4.5.1 Robust (if Disjointed) Economic Growth
4.5.2 Unemployment Rate Declines to 50-Year Lows
4.5.3 Median Household Incomes at All-Time High in 2017
4.5.4 Sluggish Growth of Household Formations
4.6 Marketer Competition
4.6.1 Mondelez Controls About 40% of the Market
4.6.2 M&A Activity
4.7 New Product Trends
4.7.1 Opportunities for Next-Generation Product Innovation
4.7.2 Organic Trends
4.7.3 Healthier Kids Cookies
4.7.4 High Protein Cookies Mainly Plant-Based
4.7.5 Clean Label and Free From Equals Healthy and Nutritious
4.8 Marketing Trends
4.8.1 Opportunities for Marketing Innovation
4.9 Retail Competition
4.9.1 Channel Shares
4.9.2 Opportunities for In-Store and Online Innovation
4.9.3 Role of Online and e-Grocers
4.9.4 Opportunities in Private Label
4.10 Consumer Trends
4.10.1 Ready-to-Eat Cookies Eaten by Over 70% of Households
4.10.2 Consumers Like Sandwich Cookies and Chocolate Chip Most
4.10.3 Consumers Overwhelmingly Prefer Regular Cookies
4.10.4 Most Households Eat 4-7 Packages a Month
4.10.5 Oreos, Chips Ahoy, Store Brands Biggest Gains in Last 10 Years

5 Fresh Bread
5.1 Scope$93.00
5.2 Methodology
5.3 The Market
5.3.1 Retail Sales of Fresh Bread Exceed $16 Billion in 2018
5.3.2 Market to Reach Nearly $17 Billion by 2023
5.3.3 Key Opportunities for Future Growth
5.3.4 Volume Sales
5.4 Market Segmentation
5.4.1 Category Sales
5.5 Factors to Market Growth
5.5.1 Innovation: Big Players Investing in Disruptive Innovation
5.5.2 Innovation: Opportunities in Bread Come in New Ways and from New Players
5.6 Macroeconomic Context for Sales Growth
5.6.1 Robust (if Disjointed) Economic Growth
5.6.2 Unemployment Rate Declines to 50-Year Lows
5.6.3 Median Household Incomes at All-Time High in 2017
5.6.4 Sluggish Growth of Household Formations
5.7 Marketer Competition
5.7.1 Bimbo, Flowers and Private Label Control 70% of the Market
5.7.2 M&A Activity
5.8 New Product Trends
5.8.1 Opportunities for Next-Generation Product Innovation
5.8.2 Organic Trends
5.8.3 Clean Label Driven by Organic, Artisan Bakers
5.8.4 Free-From Movement Targets Allergens and Grains
5.8.5 Designed for Kids
5.9 Marketing Trends
5.9.1 Opportunities for Marketing Innovation
5.10 Retail Competition
5.10.1 Channel Shares
5.10.2 Opportunities for In-Store and Online Innovation:
5.10.3 Role of Online and e-Grocers
5.10.4 Opportunities in Private Label
5.11 Consumer Trends
5.11.1 Bread Eaten by Virtually All Households
5.11.2 Consumer Bread Preferences
5.11.3 Most People Eat Bread, but Don't Eat a Lot
5.11.4 Nature's Own Stands Out Over Last 10 Years

6 Fresh Packaged Salads
6.1 Scope
6.2 Methodology
6.3 The Market
6.3.1 Retail Sales of Fresh Packaged Salads Over $6 Billion in 2018
6.3.2 Market to Reach Nearly $8 Billion by 2023
6.3.3 Key Opportunities for Future Growth
6.3.4 Volume Sales
6.4 Market Segmentation
6.4.1 Category Sales
6.5 Factors to Market Growth
6.5.1 Innovation: Convenience Drives Innovation
6.5.2 Innovation: Local—The Next-Gen Organic
6.6 Macroeconomic Context for Sales Growth
6.6.1 Robust (if Disjointed) Economic Growth
6.6.2 Unemployment Rate Declines to 50-Year Lows
6.6.3 Median Household Incomes at All-Time High in 2017
6.6.4 Sluggish Growth of Household Formations
6.7 Marketer Competition
6.7.1 Fresh Express, Dole, and Private Label Control About 70% of the Market
6.7.2 M&A Activity
6.8 New Product Trends
6.8.1 Opportunities for Next-Generation Product Innovation
6.8.2 Organic Trends
6.8.3 Ensuring Clean Label for All Packaged Salad Products
6.9 Marketing Trends
6.9.1 Opportunities for Marketing Innovation
6.10 Retail Competition
6.10.1 Channel Shares
6.10.2 Opportunities for In-Store Innovation
6.10.3 Opportunities for Online Innovation
6.10.4 Role of Online and e-Grocers
6.10.5 Opportunities in Private Label
6.11 Consumer Trends
6.11.1 Packaged Salads Eaten by 70% of Households
6.11.2 Consumers of Packaged Salad and Fresh Produce Share Many Characteristics with Some Distinctions
6.11.3 Organic Consumption
6.11.4 Organic Vegetables Eaten Most by Younger, Higher Income Households
6.11.5 Brand Usage

7 Frozen Dinners/Entrees
7.1 Scope
7.2 Methodology
7.3 The Market
7.3.1 Retail Sales of Frozen Dinners/Entrees Over $11 Billion in 2018
7.3.2 Market to Exceed $12 Billion by 2023
7.3.3 Key Opportunities for Future Growth
7.3.4 Volume Sales
7.4 Market Segmentation
7.4.1 Segment Sales
7.5 Factors to Market Growth
7.5.1 Innovation: Big Players Investing in Disruptive Innovation
7.5.2 Innovation: Greater Authenticity Drives Innovation
7.5.3 Innovation: Customized Nutrition with Functional Benefits
7.6 Macroeconomic Context for Sales Growth
7.6.1 Robust (if Disjointed) Economic Growth
7.6.2 Unemployment Rate Declines to 50-Year Lows
7.6.3 Median Household Incomes at All-Time High in 2017
7.6.4 Sluggish Growth of Household Formations
7.7 Marketer Competition
7.7.1 Nestlé and ConAgra Control About 60% of Market
7.7.2 M&A Activity
7.8 New Product Trends
7.8.1 Opportunities for Next-Generation Product Innovation
7.8.2 Organic Trends
7.8.3 Natural Key Driver of Cleaner Labels
7.8.4 Plant-Based Defining Healthier Frozen Meals
7.9 Marketing Trends
7.9.1 Opportunities for Marketing Innovation
7.10 Retail Competition
7.10.1 Channel Shares
7.10.2 Opportunities for In-Store and Online Innovation
7.10.3 Role of Online and e-Grocers
7.10.4 Opportunities in Private Label
7.11 The Consumer
7.11.1 Frozen Dinners/Entrees Eaten by Over 40% of Households
7.11.2 Consumption Rates Decline for Heaviest Eaters, Increase for Lightest Eaters
7.11.3 Stouffer's and Marie Callender's Big Gainers

8 Frozen Pizza
8.1 Scope
8.2 Methodology
8.3 The Market
8.3.1 Retail Sales of Frozen Pizza Exceed $5 Billion in 2018
8.3.2 Market to Exceed $6 Billion in 2023
8.3.3 Key Opportunities for Future Growth
8.3.4 Volume Sales
8.4 Factors to Market Growth
8.4.1 Innovation: Big Players Investing in Disruptive Innovation
8.4.2 Innovation: Premiumization Helps Drive Innovation and Growth
8.5 Macroeconomic Context for Sales Growth
8.5.1 Robust (if Disjointed) Economic Growth
8.5.2 Unemployment Rate Declines to 50-Year Lows
8.5.3 Median Household Incomes at All-Time High in 2017
8.5.4 Sluggish Growth of Household Formations
8.6 Marketer Competition
8.6.1 Nestlé and Schwan's Control 60% of Market
8.6.2 M&A Activity
8.7 New Product Trends
8.7.1 Opportunities for Next-Generation Product Innovation
8.7.2 Organic Trends
8.7.3 "Free-From" Efforts Resulting in Cleaner Labels
8.7.4 Plant-Based Defining Healthier Frozen Pizzas
8.8 Marketing Trends
8.8.1 Opportunities for Marketing Innovation
8.9 Retail Competition
8.9.1 Channel Shares
8.9.2 Opportunities for In-Store and Online Innovation
8.9.3 Role of Online and e-Grocers
8.9.4 Opportunities in Private Label
8.10 The Consumer
8.10.1 Frozen Pizza Eaten by 2/3 of Households
8.10.2 Frozen Pizza Eaters Don't Eat Them That Often
8.10.3 DiGiorno Biggest Gainer

9 Ice Cream and Frozen Novelties
9.1 Scope
9.2 Methodology
9.3 The Market
9.3.1 Retail Sales of Ice Cream and Frozen Novelties at Nearly $13 Billion in 2018
9.3.2 Market to Exceed $14 Billion by 2023
9.3.3 Key Opportunities for Future Growth
9.3.4 Volume Sales
9.4 Market Segmentation
9.4.1 Category and Segment Sales
9.5 Factors to Market Growth
9.5.1 Innovation: Big Players Investing in Disruptive Innovation
9.5.2 Innovation: Opportunities in Ice Cream in New Ways and from New Players
9.5.3 Innovation: From Global Treats
9.5.4 Innovation: Indulgence Sells at Every Level
9.6 Macroeconomic Context for Sales Growth
9.6.1 Robust (if Disjointed) Economic Growth
9.6.2 Unemployment Rate Declines to 50-Year Lows
9.6.3 Median Household Incomes at All-Time High in 2017
9.6.4 Sluggish Growth of Household Formations
9.7 Marketer Competition
9.7.1 Unilever, Nestlé, and Private Label Control Nearly 60% of Market
9.7.2 M&A Activity
9.8 New Product Trends
9.8.1 Opportunities for Next-Generation Product Innovation
9.8.2 Organic Trends
9.8.3 Remaking Light Ice Cream as Low-Calorie
9.8.4 Clean Label Differentiates Premium Ice Creams
9.8.5 Ice Cream Alternatives Drive Plant-Based Trend
9.8.6 Innovating to Reduce Sugar
9.8.7 Targeting Kids Directly
9.9 Marketing Trends
9.9.1 Opportunities for Marketing Innovation
9.10 Retail Competition
9.10.1 Channel Shares
9.10.2 Opportunities for In-Store Innovation
9.10.3 Opportunities for Online Innovation
9.10.4 Role of Online and e-Grocers
9.10.5 Opportunities in Private Label
9.11 The Consumer
9.11.1 Ice Cream Has Highest Household Penetration
9.11.2 Regular Dominates Ice Cream Segment
9.11.3 Most Ice Cream/Sherbet Eaters Consume 2-4 Quarts a Month
9.11.4 Store Brands Big Gainers, Breyers & Edy's Big Decliners

10 Meal & Snack Bars
10.1 Scope
10.2 Methodology
10.3 The Market
10.3.1 Retail Sales of Meal & Snack Bars $7 Billion in 2018
10.3.2 Market to Exceed $8 Billion by 2022
10.3.3 Key Opportunities for Future Growth
10.3.4 Volume Sales
10.4 Market Segmentation
10.4.1 Category Sales
10.5 Factors to Market Growth
10.5.1 Innovation: Big Players Investing in Disruptive Innovation
10.5.2 Innovation: Clean Label Equals Healthy & Nutritious
10.5.3 Innovation: New Functional Benefits Drive Innovation
10.6 Macroeconomic Context for Sales Growth
10.6.1 Robust (if Disjointed) Economic Growth
10.6.2 Unemployment Rate Declines to 50-Year Lows
10.6.3 Median Household Incomes at All-Time High in 2017
10.6.4 Sluggish Growth of Household Formations
10.7 Marketer Competition
10.7.1 General Mills, Kellogg & CLIF Bar Control About 50% of the Market
10.7.2 M&A Activity
10.8 New Product Trends
10.8.1 Opportunities for Next-Generation Product Innovation
10.8.2 Organic Trends
10.8.3 Making Kid-Friendly Bars More Nutritious
10.8.4 Free-From Movement Targets Allergens
10.8.5 Natural & Plant-Based Defining Healthier Bars
10.8.6 Innovating to Reduce Sugar
10.9 Marketing Trends
10.9.1 Opportunities for Marketing Innovation
10.10 Retail Competition
10.10.1 Channel Shares
10.10.2 Opportunities for In-Store Innovation
10.10.3 Opportunities for Online Innovation
10.10.4 Role of Online and e-Grocers
10.10.5 Opportunities in Private Label
10.11 Consumer Trends
10.11.1 Breakfast/Cereal/Granola Snacks & Bars Eaten by Over 50% of Adults
10.11.2 Consumers Prefer Granola, but Fruit & Nut Bars Gaining
10.11.3 Snack Bar Eaters Don't Eat Them That Often
10.11.4 Nature Valley, CLIF & Pure Protein Biggest Gainers

11 Meat and Poultry
11.1 Scope
11.2 Methodology
11.3 The Market
11.3.1 Retail Sales of Meat and Poultry $98 Billion in 2018
11.3.2 Market to Reach $108 Billion by 2023
11.3.3 Key Opportunities for Future Growth
11.3.4 Volume Sales
11.4 Market Segmentation
11.4.1 Category and Segment Sales
11.5 Factors to Market Growth
11.5.1 Innovation: Big Players Investing in Disruptive Innovation
11.5.2 Innovation: Opportunities in Meat and Poultry in New Ways and from New Players
11.6 Macroeconomic Context for Sales Growth
11.6.1 Robust (if Disjointed) Economic Growth
11.6.2 Unemployment Rate Declines to 50-Year Low
11.6.3 Median Household Incomes at All-Time High in 2017
11.6.4 Sluggish Growth of Household Formations
11.7 Marketer Competition
11.7.1 Five Companies Control Majority of the Market
11.7.2 Other Players
11.7.3 M&A Activity
11.8 New Product Trends
11.8.1 Opportunities for Next-Generation Product Innovation
11.8.2 Organic Trends
11.8.3 Free-From Targets Hormones and Antibiotics
11.8.4 Meat Alternatives Drive Plant-Based Trend
11.9 Marketing Trends
11.9.1 Opportunities for Marketing Innovation
11.10 Retail Competition
11.10.1 Channel Shares
11.10.2 Opportunities for In-Store Innovation
11.10.3 Opportunities for Online Innovation
11.10.4 Role of Online and e-Grocers
11.10.5 Opportunities in Private Label
11.11 Consumer Trends
11.11.1 Consumers Continue to Love Beef and Chicken
11.11.2 More Households Eating Bacon
11.11.3 Most Preferred Cold Cuts
11.11.4 Most Preferred Sausages: Breakfast; Pork; Jimmy Dean, Hillshire Farm

12 Natural and Specialty Cheese
12.1 Scope
12.1.1 Difference Between Natural and Specialty Cheese
12.1.2 Products Outside Scope
12.2 Methodology
12.3 The Market
12.3.1 Retail Sales of Natural and Specialty Cheese $16 Billion in 2018
12.3.2 Market to Exceed $18 Billion by 2023
12.3.3 Key Opportunities for Future Growth
12.3.4 Volume Sales
12.4 Market Segmentation
12.4.1 Category Sales
12.5 Factors to Market Growth
12.5.1 Innovation: Big Players Investing in Disruptive Innovation
12.5.2 Innovation: New Forms Creating New Opportunities
12.5.3 Innovation: Making Cooking with Cheese More Convenient
12.5.4 Innovation: Crafting Cheese Part of Premiumization Trend
12.6 Macroeconomic Context for Sales Growth
12.6.1 Robust (if Disjointed) Economic Growth
12.6.2 Unemployment Rate Declines to 50-Year Lows
12.6.3 Median Household Incomes at All-Time High in 2017
12.6.4 Sluggish Growth of Household Formations
12.7 Marketer Competition
12.7.1 Private Label, Kraft, and Sargento Control 70% of the Market
12.7.2 M&A Activity
12.8 New Product Trends
12.8.1 Opportunities for Next-Generation Product Innovation
12.8.2 Organic Trends
12.8.3 Natural Cheese Nutritious Snack for Kids
12.8.4 Sustainable Milk Sourcing to Ensure Quality
12.8.5 Natural Cheese Naturally Free-From Artificial Ingredients
12.9 Marketing Trends
12.9.1 Opportunities for Marketing Innovation
12.10 Retail Competition
12.10.1 Channel Shares
12.10.2 Opportunities for In-Store Innovation
12.10.3 Opportunities for Online Innovation
12.10.4 Role of Online and e-Grocers
12.10.5 Opportunities in Private Label
12.11 Consumer Trends
12.11.1 Consumption of Natural/ Specialty Cheese Increasing; American/Processed Cheese Declining
12.11.2 Vast Majority of Natural Cheese Consumers Eat Full Fat Products
12.11.3 Consumption Increases Most for Shredded, Sliced, and String Cheese
12.11.4 Cheddar and Mozzarella Still Rule but Specialty Varieties Keep Gaining
12.11.5 High Consumption Households Increase
12.11.6 Sargento Top Gainer Over Last Ten Years
12.11.7 Consumers Eat Store Brands, Kraft, and Sargento Most Often

13 Salty Snacks
13.1 Scope
13.2 Methodology
13.3 The Market
13.3.1 Retail Sales of Salty Snacks at $26 Billion in 2018
13.3.2 Market Nearly $32 Billion by 2023
13.3.3 Key Opportunities for Future Growth
13.3.4 Volume Sales
13.4 Market Segmentation
13.4.1 Category Sales
13.5 Factors to Market Growth
13.5.1 Innovation: Big Players Investing in Disruptive Innovation
13.5.2 Innovation: Opportunities in Salty Snacks Come in New Ways and from New Players
13.5.3 Innovation: Indulgence Still Rules
13.6 Macroeconomic Context for Sales Growth
13.6.1 Robust (if Disjointed) Economic Growth
13.6.2 Unemployment Rate Declines to 50-Year Lows
13.6.3 Median Household Incomes at All-Time High in 2017
13.6.4 Sluggish Growth of Household Formations
13.7 Marketer Competition
13.7.1 PepsiCo Controls 60% of Market
13.7.2 M&A Activity
13.8 New Product Trends
13.8.1 Opportunities for Next-Generation Product Innovation
13.8.2 Organic Trends
13.8.3 Making Salty Snacks Kid-Friendlier
13.8.4 Free-From Movement Targets Allergens
13.8.5 Sustainably Reducing Food Waste
13.9 Marketing Trends
13.9.1 Opportunities for Marketing Innovation
13.10 Retail Competition
13.10.1 Channel Shares
13.10.2 Opportunities for In-Store Innovation
13.10.3 Opportunities for Online Innovation
13.10.4 Role of Online and e-Grocers
13.10.5 Opportunities in Private Label
13.11 The Consumer
13.11.1 Product Usage Rates
13.11.2 Potato Chips
13.11.3 Corn/Tortilla/Pita Chip & Cheese Snacks

14 Soup
14.1 Scope
14.2 Methodology
14.3 The Market
14.3.1 Retail Sales of Soup $7 Billion in 2018
14.3.2 Market to Reach Over $7 Billion by 2023
14.3.3 Key Opportunities for Future Growth
14.3.4 Volume Sales
14.4 Market Segmentation
14.4.1 Category Sales
14.5 Factors to Market Growth
14.5.1 Innovation: Big Players Investing in Disruptive Innovation
14.5.2 Innovation: Opportunities Remain in Soup, but in New Ways & from New Players
14.5.3 Innovation: Turning Old Form Into New Trend
14.5.4 Innovation: Drink Your Soup
14.6 Macroeconomic Context for Sales Growth
14.6.1 Robust (if Disjointed) Economic Growth
14.6.2 Unemployment Rate Declines to 50-Year Lows
14.6.3 Median Household Incomes at All-Time High in 2017
14.6.4 Sluggish Growth of Household Formations
14.7 Marketer Competition
14.7.1 Campbell Soup Controls 60% of Wet Soups
14.7.2 M&A Activity
14.8 New Product Trends
14.8.1 Opportunities for Next-Generation Product Innovation
14.8.2 Organic Trends
14.8.3 Free-From & Less Salt Key Innovation Drivers
14.8.4 Fresh, Natural, &Plant-Based Defining Healthier Soups
14.8.5 Making Soup Appealing to Kids
14.8.6 Opportunities for Marketing Innovation
14.9 Retail Competition
14.9.1 Channel Shares
14.9.2 Opportunities for In-Store Innovation
14.9.3 Opportunities for Online Innovation
14.9.4 Role of Online and e-Grocers
14.9.5 Opportunities in Private Label
14.10 Consumer Trends
14.10.1 Wet Soup Consumption Declines
14.10.2 More Consumers Prefer Ready-To-Serve Soup
14.10.3 Most Households Eat 4 to 5 Cans of Soup per Week
14.10.4 Swanson Broth & Store Brand Biggest Gainers

15 Yogurt
15.1 Scope
15.2 Methodology
15.3 The Market
15.3.1 Retail Sales of Yogurt Nearly $9 Billion in 2018
15.3.2 Market to Reach $9.5 Billion by 2023
15.3.3 Key Opportunities for Future Growth
15.3.4 Volume Sales
15.4 Market Segmentation
15.4.1 Category Sales
15.5 Factors to Market Growth
15.5.1 Innovation: Big Players Investing in Disruptive Innovation
15.5.2 Innovation: Opportunities Remain in Yogurt, but in New Ways & from New Players
15.5.3 Innovation: Dairy Alt as the New Greek
15.5.4 Innovation: New International Styles
15.5.5 Innovation: Indulgence & Convenience Never Go Out of Style
15.6 Macroeconomic Context for Sales Growth
15.6.1 Robust (if Disjointed) Economic Growth
15.6.2 Unemployment Rate Declines to 50-Year Lows
15.6.3 Median Household Incomes at All-Time High in 2017
15.6.4 Sluggish Growth of Household Formations
15.7 Marketer Competition
15.7.1 Danone, Chobani, &General Mills Control Nearly 70% of Market
15.7.2 M&A Activity
15.8 New Product Trends
15.8.1 Opportunities for Next-Generation Product Innovation
15.8.2 Organic Trends
15.8.3 Kid-Friendly, Portable Probiotics
15.8.4 Yogurt Alternatives Drive Plant-Based Trend
15.8.5 Innovating to Reduce Sugar
15.9 Marketing Trends
15.9.1 Opportunities for Marketing Innovation
15.10 Retail Competition
15.10.1 Channel Shares
15.10.2 Opportunities for In-Store & Online Innovation
15.10.3 Role of Online and e-Grocers
15.10.4 Opportunities in Private Label
15.11 Consumer Trends
15.11.1 Yogurt Eaten by More than Half of Adults
15.11.2 Consumers Prefer Spoonable Yogurt by a Wide Margin
15.11.3 Consumers Increasingly Prefer Regular (Full-Fat) Yogurt
15.11.4 Consumers Prefer Yogurt with Fruit & Greek Style
15.11.5 Most Yogurt Eaters/Drinkers Don't Consume It That Frequently
15.11.6 Chobani Gains; Dannon, Yoplait Decline

Samples

Companies Mentioned

• Bimbo
• Breyers
• Edy's
• Campbell Soup
• Chips Ahoy
• Chobani
• CLIF
• ConAgra
• Dannon
• DiGiorno
• Flowers
• Hershey
• Hillshire Farm
• Jimmy Dean
• Kellogg
• Kit Kat
• Kraft
• Marie Callender's
• Mars
• Mondelez
• Nature Valley
• Nature's Own
• Nestlé,
• Oreos
• Pure Protein
• Quaker
• Sargento
• Stouffer's
• Swanson Broth
• Unilever
• Wrigley
• Yoplait Decline