U.S. Food & Beverage Market Outlook 2019

Featuring two best-selling reports in one affordable package, U.S. Food & Beverage Market Outlook 2019 offers 950+ pages of insights, market analysis, estimates, projections, charts, graphs, and much more.

This bundle consists of the following two reports:

U.S. Food Market Outlook 2019

Packaged food marketers and retailers are challenged in that most of the large categories are mature with limited overall organic growth, yet opportunities abound. The publisher's U.S. Food Market Outlook, 2019 provides a single, fully up-to-date resource on the top 14 food categories, presenting comprehensive insights on where the market growth will be and why. The following food market categories are covered:

Cereal
Chocolate Candy
Cookies
Fresh Bread
Fresh Packaged Salads
Frozen Dinners/Entrees
Frozen Pizza
Ice Cream/Frozen Novelties
Meal/Snack Bars
Meat/Poultry
Natural & Specialty Cheese
Salty Snacks
Soup
Yogurt

___________

U.S. Beverage Market Outlook 2019

Packaged beverage marketers and retailers are challenged in that most of the large categories are mature with limited overall organic growth, yet opportunities abound.

Among these opportunities are beverages that are evolving into product mashups that are hard to define and categorize, but nonetheless satisfy consumer desires. These new beverages take the most liked attributes of products in different categories to create new drinking experiences—fruit juice-infused sparkling waters, coffee sodas, nitro cold brew coffee, plant-based “clean” energy drinks, kombucha.

Convenience has also driven growth in the market, with product forms that cater to evolving consumer behavior and consumption patterns performing best. Single-serve coffee pods have been a godsend for people who don't want or don't have time to make a pot of coffee. And single-serve RTD beverages cater to the growing number of consumers who drink and snack on-the-go throughout a day. Many of these consumers aren't sitting down for a lot of meals at home, particularly breakfast, which has hurt sales of traditional jugs and cartons of orange juice and milk.

These are just a few of the trends and opportunities examined in the publisher's U.S. Beverage Market Outlook, 2019. The report provides a single, fully up-to-date resource on the top 7 beverage categories, presenting comprehensive insights on where the market growth will be and why. The following beverage market categories are covered:

Bottled & Enhanced Waters
Carbonated Beverages
Coffee & Ready-To-Drink Coffee
Dairy Beverages & Non-Dairy Milk Alternatives
Energy & Sports Drinks
Juices
Tea & Ready-To-Drink Tea

Scope of Report

This report focuses on the market for selected beverage products sold to consumers in the United States through retail channels. All retail channels of distribution are covered in market sizing and discussion, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct-sales channels including online. Market size data and projections are provided at the retail sales level for 2013-2018 and 2018-2023, with channel and marketer shares figures for 2018.

Methodology

The information in this report was obtained from both primary and secondary research. Primary research included proprietary consumer surveys, consultation with industry sources, and on-site examination of retail stores. Secondary research entailed gathering data from relevant trade, business, and government sources, as well as company promotional literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications, and other market research sources. The analysis in this report also draws, as a background source, on retail sales tracking data from mass market and specialty channels. In addition, our consumer analysis draws in part on national consumer survey data licensed by Simmons Market Research.

U.S. Food Market Outlook 2019

CHAPTER 1: EXECUTIVE SUMMARY

INTRODUCTION
Scope
Methodology
CEREAL
Retail Sales Declining to $10.2 Billion by 2023
Key Opportunities for Future Growth
CHOCOLATE CANDY
Retail Sales to Approach $26 Billion by 2023
Key Opportunities for Future Growth
COOKIES
Retail Sales to Exceed $12 Billion by 2023
Key Opportunities for Future Growth
FRESH BREAD
Retail Sales to Approach $17 Billion by 2023
Key Opportunities for Future Growth
FRESH PACKAGED SALADS
Retail Sales to Approach $8 Billion by 2023
Key Opportunities for Future Growth
FROZEN DINNERS/ENTREES
Retail Sales to Exceed $12 Billion by 2023
Key Opportunities for Future Growth
FROZEN PIZZA
Retail Sales at $6.5 Billion by 2023
Key Opportunities for Future Growth
ICE CREAM AND FROZEN NOVELTIES
Retail Sales to Exceed $14 Billion by 2023
Key Opportunities for Future Growth
MEAL AND SNACK BARS
Retail Sales to Exceed $8 Billion by 2023
Key Opportunities for Future Growth
MEAT AND POULTRY
Retail Sales to Exceed $108 Billion by 2023
Key Opportunities for Future Growth
NATURAL AND SPECIALTY CHEESE
Retail Sales to Exceed $18 Billion by 2023
Key Opportunities for Future Growth
SALTY SNACKS
Retail Sales to Reach Nearly $32 Billion by 2023
Key Opportunities for Future Growth
SOUP
Retail Sales to Exceed $7 Billion by 2023
Key Opportunities for Future Growth
YOGURT
Retail Sales to Approach $10 Billion by 2023
Key Opportunities for Future Growth

CHAPTER 2: CEREAL

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Cereal Nearly $11 Billion in 2018
Market at $10. 2 Billion by 2023
Table 2-1 U. S. Cereal Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 2-2 U. S. Cereal Market Retail Volume Sales, 2013–2018 (in pounds and percent change)
MARKET SEGMENTATION
Category Sales
Figure 2-1 U. S. Cereal Category Retail Dollar Shares 2018 (percent)
Table 2-3 U. S. Cereal Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Innovation: Cereal not Just for Breakfast Anymore
Innovation: Gut Health Getting Attention in Cereal
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 2-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 2-3 U. S. Unemployment Rate, 2004–2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 2-4 Median Household Income, 2004–2017 (dollars)
Sluggish Growth of Household Formations
Figure 2-5 Number of U. S. Households, 2007–2018 (millions)
MARKETER COMPETITION
General Mills and Kellogg Control Over 50% of Total Market
Figure 2-6 Dollar Shares of U. S. Cereal: By Top Marketers, 2018 (percent)
Table 2-4 Selected Marketers/Brands of Cereal, 2018
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 2-5 Selected New Products
Organic Trends
Table 2-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Figure 2-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Sweetening the Cereal Bowl to Drive Kid Appeal
Healthier Kids Cereal
Incentive to Reduce Sugar
Clean Label Equals Healthy and Nutritious
MARKETING TRENDS
Table 2-7 Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table 2-8 Selected Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 2-9 Cereal: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
Opportunities for In-Store and Online Innovation
Role of Online and e-Grocers
Opportunities in Private Label
Table 2-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
Figure 2-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
CONSUMER TRENDS
Cold Cereal Consumption Declining but Eaten by 84% of Households
Figure 2-9 Household Consumption Rates for Cereal and Other Breakfast Products, 2008–2018 (percent of households)
More Consumers Prefer Pre-Sweetened Cold Cereal
Table 2-11 Types of Cold Cereal Eaten Most Often, 2008–2018 (percent of U. S. households that eat cold cereal)
Cold Cereal Eaters Eat a Lot of Cereal
Table 2-12 Portions of Cold Cereal Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eat cold cereal)
Highest Percentage of Hot Cereal Eaters Consumes Lowest Volume
Table 2-13 Portions of Hot Cereal Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eat hot cereal)
Biggest Cold Cereal Gainers are Sweetened
Figure 2-10 Top Movers of Leading Cold Cereal Brands Eaten Most Often in Last 7 Days, 2008–2018 (percent of U. S. households that eat cold cereal)
Table 2-14 Brands of Cold Cereal Eaten Most Often by Households in the Last 7 Days, 2008–2018 (percent of households that eat cold cereal)
Quaker Dominates Hot Cereal
Table 2-15 Brands of Hot Cereal Eaten Most Often by Households in the Last 7 Days, 2008–2018 (percent of households that eats hot cereal)

CHAPTER 3: CHOCOLATE CANDY

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Chocolate Candy Nearly $23 Billion in 2018
Market to Exceed $25 Billion by 2023
Table 3-1 U. S. Chocolate Candy Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 3-2 U. S. Chocolate Candy Market Retail Volume Sales, 2013–2018 (in millions of pounds and percent change)
MARKET SEGMENTATION
Category Sales
Figure 3-1 U. S. Chocolate Candy Category Retail Dollar Shares 2018 (percent)
Table 3-3 U. S. Chocolate Candy Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Innovation: Clean Label Differentiates Premium Chocolates
Innovation: Uniqueness Sells at Mass and Premium
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 3-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 3-3 U. S. Unemployment Rate, 2004–2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 3-4 Median Household Income, 2004–2017 (dollars)
Sluggish Growth of Household Formations
Figure 3-5 Number of U. S. Households, 2007–2018 (millions)
MARKETER COMPETITION
Hershey and Mars Wrigley Control Nearly 70% of the Mass Market
Figure 3-6 Dollar Shares of U. S. Mass Retail Chocolate Candy: By Top Marketers, 2018 (percent)
Table 3-4 Selected Marketers/Brands of Chocolate Candy, 2018
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 3-5 Selected New Products
Organic Trends
Table 3-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Figure 3-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Innovating to Reduce Sugar
MARKETING TRENDS
Table 3-7 Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table 3-8 Selected Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 3-9 Chocolate candy: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
Opportunities for In-Store and Online Innovation
Role of Online and e-Grocers
Opportunities in Private Label
Table 3-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
Figure 3-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
CONSUMER TRENDS
Chocolate & Other Candy Consumption Increased Over Last Decade
Table 3-11 Consumption Rates for Chocolate & Other Candy, 2008–2018 (percent of adults)
Fun-Size Packages Increasing in Popularity
Table 3-12 Types of Chocolate & Other Candy Eaten Most Often, 2008–2018 (percent of adults who eat chocolate & other candy)
Most Adults Eat 10 or More Servings of Chocolate & Other Candy per Month
Table 3-13 Servings of Chocolate & Other Candy Eaten in Last 30 Days, 2008–2018 (percent of U. S. adults who eat chocolate & other candy)
Kit Kat Biggest Gainer in Last 10 Years
Figure 3-9 Top Movers of Leading Chocolate Candy Brands Eaten Most Often, 2008–2018 (percent of U. S. adults who eat chocolate candy)
Table 3-14 Brands of Chocolate Candy Eaten Most Often by Adults, 2008–2018 (percent of adults who eat chocolate candy)

CHAPTER 4: COOKIES

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Cookies Nearly $11 Billion in 2018
Market to Reach $12 Billion by 2023
Table 4-1 U. S. Cookies Market Retail Dollar Sales, 2013-2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 4-2 U. S. Cookies Market Retail Volume Sales, 2013–2018 (in pounds and percent change)
FACTORS TO MARKET GROWTH
Innovation: Indulgence Still Rules
Innovation: New Functional Benefits Drive Innovation
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 4-1 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 4-2 U. S. Unemployment Rate, 2004–2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 4-3 Median Household Income, 2004–2017 (dollars)
Sluggish Growth of Household Formations
Figure 4-4 Number of U. S. Households, 2007–2018 (millions)
MARKETER COMPETITION
Mondelēz Controls About 40% of the Market
Figure 4-5 Dollar Shares of U. S. Cookies: By Top Marketers, 2018 (percent)
Table 4-3 Selected Marketers/Brands of Cookies, 2017
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 4-4 Selected New Products
Organic Trends
Table 4-5 Organic Share of Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Figure 4-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Healthier Kids Cookies
High Protein Cookies Mainly Plant-Based
Clean Label and Free From Equals Healthy and Nutritious
MARKETING TRENDS
Table 4-6 Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table 4-7 Selected Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 4-8 Cookies: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
Opportunities for In-Store and Online Innovation
Role of Online and e-Grocers
Opportunities in Private Label
Table 4-9 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
Figure 4-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
CONSUMER TRENDS
Ready-to-Eat Cookies Eaten by Over 70% of Households
Table 4-10 Consumption Rates for Ready-to-Eat Cookies, 2008–2018 (percent of households)
Consumers Like Sandwich Cookies and Chocolate Chip Most
Table 4-11 Types of Cookies Eaten Most Often, 2008–2018 (percent of U. S. households that eat cookies)
Consumers Overwhelmingly Prefer Regular Cookies
Table 4-12 Kinds of Cookies Eaten Most Often, 2013–2018 (percent of U. S. households that eat cookies)
Most Households Eat 4-7 Packages a Month
Table 4-13 Packages of Cookies Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat cookies)
Oreos, Chips Ahoy, Store Brands Biggest Gains in Last 10 Years
Figure 4-8 Top Movers of Leading Cookie Brands Eaten Most Often, 2008–2018 (percent of U. S. households that eat cookies)
Table 4-14 Brands of Cookies Eaten Most Often by Households, 2008–2018 (percent of households that eats cookies)

CHAPTER 5: FRESH BREAD

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Fresh Bread Exceed $16 Billion in 2018
Market to Reach Nearly $17 Billion by 2023
Table 5-1 U. S. Fresh Bread Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 5-2 U. S. Fresh Bread Market Retail Volume Sales, 2013–2018 (in pounds and percent change)
MARKET SEGMENTATION
Category Sales
Figure 5-1 U. S. Fresh Bread Category Retail Dollar Shares, 2018 (percent)
Table 5-3 U. S. Fresh Bread Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Innovation: Big Players Investing in Disruptive Innovation
Innovation: Opportunities in Bread Come in New Ways and from New Players
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 15-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 5-3 U. S. Unemployment Rate, 2004–2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 5-4 Median Household Income, 2004–2017 (dollars)
Sluggish Growth of Household Formations
Figure 5-5 Number of U. S. Households, 2007–2018 (millions)
MARKETER COMPETITION
Bimbo, Flowers and Private Label Control 70% of the Market
Figure 5-6 Dollar Shares of U. S. Fresh Bread: By Top Marketers, 2018 (percent)
Table 5-4 Selected Marketers/Brands of Fresh Bread, 2018
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 5-5 Selected New Products
Organic Trends
Table 5-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Figure 5-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Clean Label Driven by Organic, Artisan Bakers
Free-From Movement Targets Allergens and Grains
Designed for Kids
MARKETING TRENDS
Table 5-7 Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table 5-8 Selected Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 5-9 Fresh Bread: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
Opportunities for In-Store and Online Innovation:
Role of Online and e-Grocers
Opportunities in Private Label
Table 5-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
Figure 5-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
CONSUMER TRENDS
Bread Eaten by Virtually All Households
Table 5-11 Consumption Rates for Bread, 2008–2018 (percent of households)
Consumer Bread Preferences
Table 5-12 Types of Bread Eaten Most Often, 2008–2018 (percent of U. S. households that eat bread) .. 185
Most People Eat Bread, but Don’t Eat a Lot
Table 5-13 Loaves of Bread Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eats bread)
Nature’s Own Stands Out Over Last 10 Years
Figure 5-9 Top Movers of Leading Bread Brands Eaten Most Often, 2008–2018 (percent of U. S. households that eats bread)
Table 5-14 Brands of Bread Eaten Most Often by Households, 2008–2018 (percent of U. S. households that eats bread)

CHAPTER 6: FRESH PACKAGED SALADS

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Fresh Packaged Salads Over $6 Billion in 2018
Market to Reach Nearly $8 Billion by 2023
Table 6-1 U. S. Fresh Packaged Salads Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 6-2 U. S. Fresh Packaged Salads Market Retail Volume Sales, 2013–2018 (in million pounds and percent change)
MARKET SEGMENTATION
Category Sales
FACTORS TO MARKET GROWTH
Innovation: Convenience Drives Innovation
Innovation: Local—The Next-Gen Organic
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 6-1 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 6-2 U. S. Unemployment Rate, 2004–2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 6-3 Median Household Income, 2004–2017 (dollars)
Sluggish Growth of Household Formations
Figure 6-4 Number of U. S. Households, 2007–2018 (millions)
MARKETER COMPETITION
Fresh Express, Dole, and Private Label Control About 70% of the Market
Figure 6-5 Dollar Shares of U. S. Fresh Packaged Salads: By Top Marketers, 2018 (percent)
Table 6-3 Selected Marketers/Brands of Fresh Packaged Salads, 2018
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 6-4 Selected New Products
Organic Trends
Table 6-5 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Figure 6-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Ensuring Clean Label for All Packaged Salad Products
MARKETING TRENDS
Opportunities for Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 6-6 Fresh Salads: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
Opportunities for In-Store Innovation
Opportunities for Online Innovation
Role of Online and e-Grocers
Opportunities in Private Label
Table 6-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
Figure 6-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
CONSUMER TRENDS
Packaged Salads Eaten by 70% of Households
Table 6-8 Consumption Rates for Bagged/Packaged Salads and Fresh Produce, 2009-2018 (percent of households)
Consumers of Packaged Salad and Fresh Produce Share Many Characteristics with Some Distinctions
Table 6-9 Demographic Characteristics of Bagged/Packaged Salad and Fresh Produce Eaters, 2018 (Index)
Organic Consumption
Table 6-10 Consumption Rates for Organic Vegetables, 2016–2018 (percent of households that eat fresh produce)
Organic Vegetables Eaten Most by Younger, Higher Income Households
Table 6-11 Demographic Characteristics of Organic Vegetable Eaters, 2018 (Index)
Brand Usage
Table 6-12 Brands of Bagged/Packaged Salads Eaten Most Often by Households, 2009-2018 (percent of households that eat bagged/packaged salads)

CHAPTER 7: FROZEN DINNERS/ENTREES

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Frozen Dinners/Entrees Over $11 Billion in 2018
Market to Exceed $12 Billion by 2023
Table 7-1 U. S. Frozen Dinners/Entrees Market Retail Dollar Sales, 2013-2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 7-2 U. S. Frozen Dinners/Entrees Market Retail Volume Sales, 2013–2018 (in millions of pounds)
MARKET SEGMENTATION
Segment Sales
Figure 7-1 U. S. Frozen Dinners/Entrees Segment Retail Dollar Shares 2018 (percent)
Table 7-3 U. S. Frozen Dinners/Entrees Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Innovation: Big Players Investing in Disruptive Innovation
Innovation: Greater Authenticity Drives Innovation
Innovation: Customized Nutrition with Functional Benefits
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 7-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 7-3 U. S. Unemployment Rate, 2004–2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 7-4 Median Household Income, 2004–2017 (dollars)
Sluggish Growth of Household Formations
Figure 7-5 Number of U. S. Households, 2007–2018 (millions)
MARKETER COMPETITION
Nestlé and ConAgra Control About 60% of Market
Table 7-4 Selected Marketers/Brands of Frozen Dinners/Entrees, 2018
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 7-5 Selected New Products
Organic Trends
Table 7-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Figure 7-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Natural Key Driver of Cleaner Labels
Plant-Based Defining Healthier Frozen Meals
MARKETING TRENDS
Table 7-7 Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table 7-8 Selected Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 7-9 Frozen Dinners/Entrees: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
Opportunities for In-Store and Online Innovation
Role of Online and e-Grocers
Opportunities in Private Label
Table 7-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
Figure 7-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
THE CONSUMER
Frozen Dinners/Entrees Eaten by Over 40% of Households
Table 7-11 Consumption Rates for Frozen Main Courses and Complete Dinners, 2008–2018 (percent of households)
Table 7-12 Consumption Rates for Frozen Pizza, 2008–2018 (percent of households)
Consumption Rates Decline for Heaviest Eaters, Increase for Lightest Eaters
Table 7-13 Number of Frozen Complete Dinners Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat frozen complete dinners)
Table 7-14 Number of Frozen Main Courses Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat frozen main courses)
Stouffer's and Marie Callender's Big Gainers
Figure 7-8 Top Movers of Leading Frozen Main Courses and Complete Dinner Brands Eaten Most Often in Last 30 Days, 2008–2018 (percent of U. S. households that eat frozen main courses and complete dinners)
Table 7-15 Brands of Frozen Main Courses and Complete Dinners Eaten Most Often by Households in the Last 30 Days, 2008–2018 (percent of households that eats frozen main courses and complete dinners)

CHAPTER 8: FROZEN PIZZA

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Frozen Pizza Exceed $5 Billion in 2018
Market to Exceed $6 Billion in 2023
Table 8-1 U. S. Frozen Pizza Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 8-2 U. S. Frozen Pizza Market Retail Volume Sales, 2013–2018 (in millions of pounds)
FACTORS TO MARKET GROWTH
Innovation: Big Players Investing in Disruptive Innovation
Innovation: Premiumization Helps Drive Innovation and Growth
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 8-1 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 8-2 U. S. Unemployment Rate, 2004–2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 8-3 Median Household Income, 2004–2017 (dollars)
Sluggish Growth of Household Formations
Figure 8-4 Number of U. S. Households, 2007–2018 (millions)
MARKETER COMPETITION
Nestlé and Schwan’s Control 60% of Market
Figure 8-5 Dollar Shares of U. S. Frozen Pizza: By Top Marketers, 2018 (percent)
Table 8-3 Selected Marketers/Brands of Frozen Pizza, 2018
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 8-4 Selected New Products
Organic Trends
Table 8-5 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Figure 8-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
“Free-From” Efforts Resulting in Cleaner Labels
Plant-Based Defining Healthier Frozen Pizzas
MARKETING TRENDS
Table 8-6 Selected Marketing Initiatives
Opportunities for Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 8-7 Frozen Pizza: U. S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Opportunities for In-Store and Online Innovation
Role of Online and e-Grocers
Opportunities in Private Label
Table 8-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
Figure 8-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
THE CONSUMER
Frozen Pizza Eaten by 2/3 of Households
Table 8-9 Consumption Rates for Frozen Pizza, 2008–2018 (percent of U. S. households)
Table 8-10 Consumption Rates for Frozen Main Courses and Complete Dinners, 2008–2018 (percent of U. S. households)
Frozen Pizza Eaters Don’t Eat Them That Often
Table 8-11 Number of Frozen Pizzas Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat frozen pizza)
DiGiorno Biggest Gainer
Figure 8-8 Top Movers of Leading Frozen Pizza Brands Eaten Most Often in Last 30 Days, 2008–2018 (percent of U. S. households that eat frozen pizza)
Table 8-12 Brands of Frozen Pizza Eaten Most Often by Households in the Last 30 Days, 2008–2018 (percent of U. S. households that eats frozen pizza)

CHAPTER 9: ICE CREAM AND FROZEN NOVELTIES

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Ice Cream and Frozen Novelties at Nearly $13 Billion in 2018
Market to Exceed $14 Billion by 2023
Table 9-1 U. S. Ice Cream and Frozen Novelties Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 9-2 U. S. Ice Cream and Frozen Novelties Market Retail Volume Sales, 2013–2018 (combination of pints for ice cream/sherbet and 16 oz equivalents for frozen novelties)
MARKET SEGMENTATION
Category and Segment Sales
Figure 9-1 U. S. Ice Cream and Frozen Novelties Category & Segment Retail Dollar Shares, 2018 (percent)
Table 9-3 U. S. Ice Cream and Frozen Novelties Market Retail Dollar Sales: By Category & Segment, 2016–2018 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Innovation: Big Players Investing in Disruptive Innovation
Innovation: Opportunities in Ice Cream in New Ways and from New Players
Innovation: From Global Treats
Innovation: Indulgence Sells at Every Level
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 9-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 9-3 U. S. Unemployment Rate, 2004–2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 9-4 Median Household Income, 2004–2017 (dollars)
Sluggish Growth of Household Formations
Figure 9-5 Number of U. S. Households, 2007–2018 (millions)
MARKETER COMPETITION
Unilever, Nestlé, and Private Label Control Nearly 60% of Market
Figure 9-6 Dollar Shares of U. S. Ice Cream and Frozen Novelties: By Top Marketers, 2018 (percent)
Table 9-4 Selected Marketers/Brands of Ice Cream and Frozen Novelties, 2018
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 9-5 Selected New Products
Organic Trends
Table 9-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Figure 9-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Remaking Light Ice Cream as Low-Calorie
Clean Label Differentiates Premium Ice Creams
Ice Cream Alternatives Drive Plant-Based Trend
Innovating to Reduce Sugar
Targeting Kids Directly
MARKETING TRENDS
Table 9-7 Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table 9-8 Selected Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 9-9 Ice Cream & Frozen Novelties: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
Opportunities for In-Store Innovation
Opportunities for Online Innovation
Role of Online and e-Grocers
Opportunities in Private Label
Table 9-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
Figure 9-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
THE CONSUMER
Ice Cream Has Highest Household Penetration
Table 9-11 Consumption Rates for Ice Cream, Frozen Novelties, and Packaged Frozen Yogurt, 2008–2018 (percent of U. S. households)
Regular Dominates Ice Cream Segment
Table 9-12 Types of Ice Cream/Sherbet Eaten Most Often, 2008–2018 (percent of U. S. households that eat ice cream/sherbet)
Most Ice Cream/Sherbet Eaters Consume 2-4 Quarts a Month
Table 9-13 Quarts of Ice Cream/Sherbet Eaten in Last 30 Days, 2009-2018 (percent of U. S. households that eat ice cream/sherbet)
Store Brands Big Gainers, Breyers & Edy’s Big Decliners
Figure 9-9 Top Movers of Leading Ice Cream/Sherbet Brands Eaten Most Often, 2008–2018 (percent of U. S. households that eat ice cream/sherbet)
Table 9-14 Brands of Ice Cream/Sherbet Eaten Most Often by Households, 2008–2018 (percent of U. S. households that eat ice cream/sherbet)

CHAPTER 10: MEAL & SNACK BARS

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Meal & Snack Bars $7 Billion in 2018
Market to Exceed $8 Billion by 2022
Table 10-1 U. S. Meal & Snack Bars Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 10-2 U. S. Meal & Snack Bars Market Retail Volume Sales, 2013–2018 (in millions of pounds and percent change)
MARKET SEGMENTATION
Category Sales
Figure 10-1 U. S. Meal & Snack Bars Category Retail Dollar Shares: 2012, 2018 (percent)
Table 10-3 U. S. Meal & Snack Bars Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Innovation: Big Players Investing in Disruptive Innovation
Innovation: Clean Label Equals Healthy & Nutritious
Innovation: New Functional Benefits Drive Innovation
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 10-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 10-3 U. S. Unemployment Rate, 2004–2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 10-4 Median Household Income, 2004–2017 (dollars)
Sluggish Growth of Household Formations
Figure 10-5 Number of U. S. Households, 2007–2018 (millions)
MARKETER COMPETITION
General Mills, Kellogg & CLIF Bar Control About 50% of the Market
Table 10-4 Selected Marketers/Brands of Meal & Snack Bars
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 10-5 Selected New Products
Organic Trends
Table 10-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Figure 10-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Making Kid-Friendly Bars More Nutritious
Free-From Movement Targets Allergens
Natural & Plant-Based Defining Healthier Bars
Innovating to Reduce Sugar
MARKETING TRENDS
Table 10-7 Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table 10-8 Selected Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 10-9 Meal & Snack Bars: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
Opportunities for In-Store Innovation
Opportunities for Online Innovation
Role of Online and e-Grocers
Opportunities in Private Label
Table 10-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
Figure 10-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
CONSUMER TRENDS
Breakfast/Cereal/Granola Snacks & Bars Eaten by Over 50% of Adults
Table 10-11 Consumption Rates for Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars, 2008–2018 (percent of adults)
Consumers Prefer Granola, but Fruit & Nut Bars Gaining
Table 10-12 Types of Breakfast/Cereal/Granola Snacks & Bars Eaten Most Often, 2008–2018 (percent of adults that eat breakfast/cereal/granola snacks & bars)
Snack Bar Eaters Don’t Eat Them That Often
Table 10-13 Servings of Breakfast/Cereal/Granola Snacks & Bars Eaten in Last 30 Days, 2008–2018 (percent of U. S. adults that eat breakfast/cereal/granola snacks & bars)
Nature Valley, CLIF & Pure Protein Biggest Gainers
Figure 10-8 Top Movers of Leading Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars Eaten Most Often, 2008–2018 (percent of U. S. adults that eat breakfast/cereal/granola & energy/diet snacks & bars)
Table 10-14 Brands of Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars Eaten Most Often by Adults, 2008–2018 (percent of adults that eat breakfast/cereal/granola & energy/diet snacks & bars)

CHAPTER 11: MEAT AND POULTRY

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Meat and Poultry $98 Billion in 2018
Market to Reach $108 Billion by 2023
Table 11-1 U. S. Meat and Poultry Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 11-2 U. S. Meat and Poultry Market Retail Volume Sales, 2013–2018 (in millions of pounds and percent change)
MARKET SEGMENTATION
Category and Segment Sales
Figure 11-1 U. S. Meat and Poultry Category/Segment Retail Dollar Shares, 2018 (percent)
Table 11-3 U. S. Meat and Poultry Market Retail Dollar Sales: By Category/Segment, 2016–2018 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Innovation: Big Players Investing in Disruptive Innovation
Innovation: Opportunities in Meat and Poultry in New Ways and from New Players
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 11-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
Unemployment Rate Declines to 50-Year Low
Figure 11-3 U. S. Unemployment Rate, 2004–2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 11-4 Median Household Income, 2004–2017 (dollars)
Sluggish Growth of Household Formations
Figure 11-5 Number of U. S. Households, 2007–2018 (millions)
MARKETER COMPETITION
Five Companies Control Majority of the Market
Other Players
Table 11-4 Selected Marketers/Brands of Meat and Poultry
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 11-5 Selected New Products
Organic Trends
Table 11-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Figure 11-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Free-From Targets Hormones and Antibiotics
Meat Alternatives Drive Plant-Based Trend
MARKETING TRENDS
Table 11-7 Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table 11-8 Selected Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 11-9 Meat and Poultry: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
Opportunities for In-Store Innovation
Opportunities for Online Innovation
Role of Online and e-Grocers
Opportunities in Private Label
Figure 11-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
CONSUMER TRENDS
Consumers Continue to Love Beef and Chicken
Table 11-11 Consumption Rates for Selected Meat & Poultry, 2008–2018 (percent of households)
More Households Eating Bacon
Table 11-12 Consumption Rates for Selected Processed Meats and Poultry 2008–2018 (percent of households)
Most Preferred Cold Cuts
Table 11-13 Types, Kinds, and Brands of Cold Cuts Eaten Most Often, 2008–2018 (percent of U. S. households that eats cold cuts)
Most Preferred Sausages: Breakfast; Pork; Jimmy Dean, Hillshire Farm
Table 11-14 Types, Kinds, and Brands of Sausages Eaten Most Often, 2008–2018 (percent of U. S. households that eats sausages)

CHAPTER 12: NATURAL AND SPECIALTY CHEESE

SCOPE
Difference Between Natural and Specialty Cheese
Products Outside Scope
METHODOLOGY
THE MARKET
Retail Sales of Natural and Specialty Cheese $16 Billion in 2018
Market to Exceed $18 Billion by 2023
Table 12-1 U. S. Natural and Specialty Cheese Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 12-2 U. S. Natural and Specialty Cheese Market Retail Volume Sales, 2013–2018 (in millions of pounds and percent change)
MARKET SEGMENTATION
Category Sales
Figure 12-1 U. S. Natural and Specialty Cheese Category Retail Dollar Shares 2018 (percent)
Table 12-3 U. S. Natural and Specialty Cheese Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Innovation: Big Players Investing in Disruptive Innovation
Innovation: New Forms Creating New Opportunities
Innovation: Making Cooking with Cheese More Convenient
Innovation: Crafting Cheese Part of Premiumization Trend
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 12-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 12-3 U. S. Unemployment Rate, 2004–2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 12-4 Median Household Income, 2004–2017 (dollars)
Sluggish Growth of Household Formations
Figure 12-5 Number of U. S. Households, 2007–2018 (millions)
MARKETER COMPETITION
Private Label, Kraft, and Sargento Control 70% of the Market
Figure 12-6 Dollar Shares of U. S. Natural and Specialty Cheese: By Top Marketers, 2018 (percent)
Table 12-4 Selected Marketers/Brands of Natural and Specialty Cheese, 2018
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 12-5 Selected New Cheese Products
Organic Trends
Table 12-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Figure 12-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Natural Cheese Nutritious Snack for Kids
Sustainable Milk Sourcing to Ensure Quality
Natural Cheese Naturally Free-From Artificial Ingredients
MARKETING TRENDS
Table 12-7 Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table 12-8 Selected Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 12-9 Natural and Specialty Cheese: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
Opportunities for In-Store Innovation
Opportunities for Online Innovation
Role of Online and e-Grocers
Opportunities in Private Label
Table 12-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
Figure 12-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
CONSUMER TRENDS
Table 12-11 Consumption Rates for Natural and Specialty, and American/Processed Cheese 2008–2018 (percent of households)
Vast Majority of Natural Cheese Consumers Eat Full Fat Products
Table 12-12 Types of Natural and Specialty Cheese Eaten Most Often, 2008–2018 (percent of U. S. households that eat natural and specialty cheese)
Consumption Increases Most for Shredded, Sliced, and String Cheese
Table 12-13 Forms of Natural and Specialty Cheese Eaten Most Often, 2008–2018 (percent of U. S. households that eat natural and specialty cheese)
Cheddar and Mozzarella Still Rule but Specialty Varieties Keep Gaining
Table 12-14 Kinds of Natural and Specialty Cheese Eaten Most Often, 2008–2018 (percent of U. S. households that eat natural and specialty cheese)
High Consumption Households Increase
Table 12-15 Pounds of Natural and Specialty Cheese Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eat natural and specialty cheese)
Sargento Top Gainer Over Last Ten Years
Figure 12-9 Top Movers of Leading Natural and Specialty Cheese Brands Eaten Most Often in Last 7 Days, 2008–2018 (percent of U. S. households that eat natural and specialty cheese)
Consumers Eat Store Brands, Kraft, and Sargento Most Often
Table 12-16 Brands of Natural and Specialty Cheese Eaten Most Often by Households in the Last 7 Days, 2008–2018 (percent of households that eats natural and specialty cheese)

CHAPTER 13: SALTY SNACKS

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Salty Snacks at $26 Billion in 2018
Market Nearly $32 Billion by 2023
Table 13-1 U. S. Salty Snacks Market Retail Dollar Sales, 2013-2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 13-2 U. S. Salty Snacks Market Retail Volume Sales, 2013–2018 (in millions of pounds)
MARKET SEGMENTATION
Category Sales
Figure 13-1 U. S. Salty Snack Category Retail Dollar Shares, 2018 (percent)
Table 13-3 U. S. Salty Snack Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Innovation: Big Players Investing in Disruptive Innovation
Innovation: Opportunities in Salty Snacks Come in New Ways and from New Players
Innovation: Indulgence Still Rules
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 13-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 13-3 U. S. Unemployment Rate, 2004–2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 13-4 Median Household Income, 2004–2017 (dollars)
Sluggish Growth of Household Formations
Figure 13-5 Number of U. S. Households, 2007–2018 (millions)
MARKETER COMPETITION
PepsiCo Controls 60% of Market
Table 13-4 Selected Marketers/Brands of Salty Snacks, 2018
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 13-5 Selected New Products
Organic Trends
Table 13-6 Overall vs Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Figure 13-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Making Salty Snacks Kid-Friendlier
Free-From Movement Targets Allergens
Sustainably Reducing Food Waste
MARKETING TRENDS
Table 13-7 Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table 13-8 Selected Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 13-9 Salty Snacks: U. S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Opportunities for In-Store Innovation
Opportunities for Online Innovation
Role of Online and e-Grocers
Opportunities in Private Label
Table 13-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
Figure 13-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
THE CONSUMER
Product Usage Rates
Table 13-11 Consumption Rates for Selected Salty Snacks, 2008–2018 (percent of households)
Potato Chips
Table 13-12 Types of Potato Chips Eaten Most Often, 2008–2018 (percent of U. S. households that eat potato chips)
Table 13-13 Bags of Potato Chips Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat potato chips)
Figure 13-8 Top Movers of Leading Potato Chip Brands Eaten Most Often in Last 30 Days, 2008–2018 (percent of U. S. households that eat potato chips)
Table 13-14 Brands of Potato Chips Eaten Most Often by Households in the Last 30 Days, 2008–2018 (percent of households that eat potato chips)
Corn/Tortilla/Pita Chip & Cheese Snacks
Table 13-15 Bags of Corn/Tortilla/Pita Chip & Cheese Snacks Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat corn/tortilla chips/cheese snacks)
Figure 13-9 Top Movers of Leading Corn/Tortilla/Pita Chip and Cheese Snack Brands Eaten Most Often in Last 30 Days, 2008–2018 (percent of U. S. households that eat corn/tortilla/pita chip/cheese snacks)
Table 13-16 Brands of Corn/Tortilla/Pita Chip/Cheese Snacks Eaten Most Often by Households in the Last 30 Days, 2008–2018 (percent of U. S. households that eat corn/tortilla/pita chip/cheese snacks)

CHAPTER 14: SOUP

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Soup $7 Billion in 2018
Market to Reach Over $7 Billion by 2023
Table 14-1 U. S. Soup Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 14-2 U. S. Soup Market Retail Volume Sales, 2012–2018 (in pounds/16oz. equivalents and percent change)
MARKET SEGMENTATION
Category Sales
Figure 14-1 U. S. Soup Category Retail Dollar Shares, 2018 (percent)
Table 14-3 U. S. Soup Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Innovation: Big Players Investing in Disruptive Innovation
Innovation: Opportunities Remain in Soup, but in New Ways & from New Players
Innovation: Turning Old Form Into New Trend
Innovation: Drink Your Soup
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 14-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 14-3 U. S. Unemployment Rate, 2004–2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 14-4 Median Household Income, 2004–2017 (dollars)
Sluggish Growth of Household Formations
Figure 14-5 Number of U. S. Households, 2007–2018 (millions)
MARKETER COMPETITION
Campbell Soup Controls 60% of Wet Soups
Table 14-4 Selected Marketers/Brands of Soup 2018
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 14-5 Selected New Products
Organic Trends
Table 14-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Figure 14-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Free-From & Less Salt Key Innovation Drivers
Fresh, Natural, & Plant-Based Defining Healthier Soups
Making Soup Appealing to Kids
Opportunities for Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 14-7 Soup: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
Opportunities for In-Store Innovation
Opportunities for Online Innovation
Role of Online and e-Grocers
Opportunities in Private Label
Table 14-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
Figure 14-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
CONSUMER TRENDS
Wet Soup Consumption Declines
Table 14-9 Consumption Rates for Canned/Packaged Soup, Broth, & Stock, 2008–2018 (percent of U. S. households)
More Consumers Prefer Ready-To-Serve Soup
Table 14-10 Types of Canned/Packaged Soup, Broth, & Stock Eaten Most Often, 2008–2018 (percent of U. S. households that eat canned/packaged soup, broth, & stock)
Most Households Eat 4 to 5 Cans of Soup per Week
Table 14-11 Cans of Canned/Packaged Soup, Broth, & Stock Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eat canned/packaged soup, broth, & stock)
Swanson Broth & Store Brand Biggest Gainers
Figure 14-8 Top Movers of Leading Canned/Packaged Soup, Broth, & Stock Brands Eaten Most Often, 2008–2018 (percent of U. S. households that eat canned/packaged soup, broth, & stock)
Table 14-12 Brands of Canned/Packaged Soup, Broth, & Stock Eaten Most Often by Households in Last 7 Days, 2008–2018 (percent of U. S. households that eat canned/packaged soup, broth, & stock)

CHAPTER 15: YOGURT

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Yogurt Nearly $9 Billion in 2018
Market to Reach $9. 5 Billion by 2023
Table 15-1 U. S. Yogurt Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 15-2 U. S. Yogurt Market Retail Volume Sales, 2013–2018 (in millions of pints and percent change)
MARKET SEGMENTATION
Category Sales
Figure 15-1 U. S. Yogurt Category Retail Dollar Shares, 2018 (percent)
Table 15-3 U. S. Yogurt Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Innovation: Big Players Investing in Disruptive Innovation
Innovation: Opportunities Remain in Yogurt, but in New Ways & from New Players
Innovation: Dairy Alt as the New Greek
Innovation: New International Styles
Innovation: Indulgence & Convenience Never Go Out of Style
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 15-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 15-3 U. S. Unemployment Rate, 2004–2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 15-4 Median Household Income, 2004–2017 (dollars)
Sluggish Growth of Household Formations
Figure 15-5 Number of U. S. Households, 2007–2018 (millions)
MARKETER COMPETITION
Danone, Chobani, & General Mills Control Nearly 70% of Market
Figure 15-6 Dollar Shares of U. S. Yogurt: By Top Marketers, 2018 (percent)
Table 15-4 Selected Marketers/Brands of Yogurt, 2018
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 15-5 Selected New Products
Organic Trends
Table 15-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Figure 15-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
Kid-Friendly, Portable Probiotics
Yogurt Alternatives Drive Plant-Based Trend
Innovating to Reduce Sugar
MARKETING TRENDS
Opportunities for Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 15-7 Yogurt: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
Opportunities for In-Store & Online Innovation
Role of Online and e-Grocers
Opportunities in Private Label
Table 15-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
Figure 15-8 Overall vs. Private Label Usage Trends for Selected Dairy Categories, 2008–2018 (percent of U. S. households)
CONSUMER TRENDS
Yogurt Eaten by More than Half of Adults
Table 15-9 Consumption Rates for Yogurt & Smoothies, 2008–2018 (percent of U. S. adults)
Consumers Prefer Spoonable Yogurt by a Wide Margin
Table 15-10 Forms of Yogurt & Smoothies Eaten/Drank Most Often, 2011–2018 (percent of U. S. adults that eat/drink yogurt & smoothies)
Consumers Increasingly Prefer Regular (Full-Fat) Yogurt
Table 15-11 Types of Yogurt & Smoothies Eaten/Drank Most Often, 2008–2018 (percent of U. S. adults that eat/drink yogurt & smoothies)
Consumers Prefer Yogurt with Fruit & Greek Style
Table 15-12 Kinds of Yogurt & Smoothies Eaten/Drank Most Often, 2008–2018 (percent of U. S. adults that eat/drink yogurt & smoothies)
Most Yogurt Eaters/Drinkers Don’t Consume It That Frequently
Table 15-13 Servings of Yogurt Eaten/Drank in Last 30 Days, 2008–2018 (percent of U. S. adults that eat/drink yogurt)
Chobani Gains; Dannon, Yoplait Decline
Figure 15-9 Performance of Leading Yogurt Brands Eaten Most Often in Last 30 Days, 2008–2018 (percent of U. S. adults that eat yogurt)
Table 15-14 Brands of Yogurt Eaten/Drank Most Often by Adults in the Last 30 Days, 2008–2018 (percent of U. S. adults that eats/drinks yogurt)

U.S. Beverage Market Outlook 2019

CHAPTER 1: EXECUTIVE SUMMARY

INTRODUCTION
Scope
Methodology
BOTTLED & ENHANCED WATERS
Bottled & Enhanced Water Retail Sales Grow to Nearly $26 Billion by 2023
Key Opportunities for Future Growth
CARBONATED BEVERAGES
Carbonated Beverage Retail Sales Grow to Nearly $43 Billion by 2023
Key Opportunities for Future Growth
COFFEE & READY-TO-DRINK COFFEE
Coffee & RTD Coffee Retail Sales Increase to Nearly $18 Billion by 2023
Key Opportunities for Future Growth
DAIRY & DAIRY ALTERNATIVE BEVERAGES
Dairy & Dairy Alternative Beverage Retail Sales Below $23 Billion in 2023
Key Opportunities for Future Growth
ENERGY & SPORTS DRINKS
Energy & Sports Drinks Retail Sales Increase to Nearly $28 Billion by 2023
Key Opportunities for Future Growth
JUICES
Juice Retail Sales Decline to Below $18 Billion in 2023
Key Opportunities for Future Growth
TEA & READY-TO-DRINK TEA
Tea & RTD Tea Retail Sales Increase to Over $9 Billion in 2023
Key Opportunities for Future Growth

CHAPTER 2: BOTTLED AND ENHANCED WATERS

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Bottled and Enhanced Water $19 Billion in 2018
Market to Reach Nearly $26 Billion by 2023
Table 2-1 U.S. Bottled Water Market Retail Dollar Sales, 2013–2023 (in millions of dollars and
percent change)
Key Opportunities for Future Growth
Volume Sales
Table 2-2 U.S. Bottled and Enhanced Water Market Retail Volume Sales, 2013–2018 (in millions of gallons and percent change)
MARKET SEGMENTATION
Category/Segment Sales
Figure 2-1 U.S. Bottled and Enhanced Waters Category/Segment Retail Dollar Shares 2018 (percent)
Table 2-3 U.S. Bottled and Enhanced Waters Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Innovation: Big Players Investing in Disruptive Innovation
Innovation: Enhanced Functionality
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 2-2 Change in GDP and Personal Consumption Expenditures, 2007-2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 2-3 U.S. Unemployment Rate, 2004-2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 2-4 Median Household Income, 2004-2017 (dollars)
Sluggish Growth of Household Formations
Figure 2-5 Number of U.S. Households, 2007-2018 (millions)
MARKETER COMPETITION
Private Label, Nestlé, Coca-Cola, and PepsiCo Control Over 50% of the Market
Table 2-4 Selected Marketers/Brands of Bottled and Enhanced Waters, 2018
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 2-5 Selected New Products
Organic Trends
Table 2-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S.households)
Figure 2-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S.households)
Kid-Friendly Waters
Plant-Based Water
CBD-Infused Beverages Get a Boost from Legalization of Hemp
Increasing Calls for More Sustainable Packaging
Marketing Trends
Opportunities for Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 2-7 Bottled and Enhanced Waters: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
Opportunities for In-Store and Online Innovation
Role of Online and e-Grocers
Opportunities in Private Label
Table 2-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)
Figure 2-7 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)
CONSUMER TRENDS
Consumers Drink Still Over Sparkling Water by Wide Margin
Table 2-9 Consumption Rates for Bottled Water, 2008-2018 (percent of adults)
Consumers Overwhelmingly Prefer Unflavored Still Water; More Prefer Flavored Sparkling
Beverages
Table 2-10 Types of Bottled Water Drunk Most Often, 2008-2018 (percent of U.S. adults who drink bottled water)
Most Still Water Drinkers Don’t Drink That Much
Table 2-11 Glasses of Still Bottled Water Drunk in Last 7 Days, 2008-2018 (percent of U.S. adults who drink still bottled water)
Most Sparkling Beverage Drinkers Don’t Drink Much Either
Table 2-12 Glasses of Sparkling Waters/Seltzers/Natural Sodas Drunk in Last 7 Days, 2008-2018(percent of U.S. adults who drink sparkling waters/seltzers/natural sodas)
Store Brands Outperform Leading Still Bottled Water Brands
Figure 2-8 Top Movers of Leading Still Bottled Water Brands Drunk Most Often, 2008-2018 (percent of U.S. adults who drink still bottled water)
Table 2-13 Brands of Still Bottled Water Drunk Most Often by Adults, 2008-2018 (percent of adults who drink still bottled waters)
LaCroix Biggest Gainer in Sparkling Waters
Figure 2-9 Top Movers of Leading Sparkling Water/Seltzers Brands Drunk Most Often, 2008-2018(percent of U.S. adults who drink sparkling water)
Table 2-14 Brands of Sparkling Waters/Seltzers Drunk Most Often by Adults, 2008-2018 (percent of adults who drink sparkling waters/seltzers)

CHAPTER 3: CARBONATED BEVERAGES

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Carbonated Beverages Near $40 Billion in 2018
Market to Reach Nearly $43 Billion by 2023
Table 3-1 U.S. Carbonated Beverage Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 3-2 U.S. Carbonated Beverage Market Retail Volume Sales, 2013–2018 (in millions of 1.5 gallon equivalents and percent change)
MARKET SEGMENTATION
Category Sales
Figure 3-1 U.S. Carbonated Beverage Retail Dollar Sales Share by Segment, 2018 (percent)
Table 3-3 U.S. Carbonated Beverage Market Retail Dollar Sales by Segment, 2016–2018 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Innovation: Healthy Sodas
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 3-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 3-3 U.S. Unemployment Rate, 2004–2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 3-4 Median Household Income, 2004–2017 (dollars)
Sluggish Growth of Household Formations
Figure 3-5 Number of U.S. Households, 2007–2018 (millions)
MARKETER COMPETITION
Coca-Cola, PepsiCo, & Keurig Dr Pepper Control Nearly 90% of Market
Figure 3-6 U.S. Carbonated Beverage Retail Dollar Sales Share by Marketer, 2018 (percent)
Table 3-4 Selected Marketers & Brands of Carbonated Beverages
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 3-5 Selected New Products
Organic Trends
Table 3-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U.S.households)
Figure 3-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U.S.households)
Incentive to Reduce Sugar
Demand for Natural, “Free-From” Ingredients
CBD-Infused Beverages Get a Boost from Legalization of Hemp
Increasing Calls for More Sustainable Packaging
MARKETING TRENDS
Opportunities for Marketing Innovation
RETAIL COMPETITION
Channel Shares
U.S. Beverage Market Outlook 2019
Table 3-7 Carbonated Beverage U.S. Retail Dollar Sales & Share by Channel, 2018 (in millions of dollars and percent)
Opportunities for In-Store and Online Innovation
Role of Online & E-Grocers
Opportunities in Private Label
Table 3-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008–2018(percent of U.S. households)
Figure 3-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008–2018(percent of U.S. households)
CONSUMER TRENDS
Consumption of Carbonated Beverages Continues to Decline
Table 3-9 Consumption Rates for Carbonated Beverages, 2008–2018 (percent of adults)
Regular Non-Cola Drinkers Consume the Most
Table 3-10 Glasses of Selected Carbonated Beverages Drunk in Last 7 Days, 2008–2018 (percent of U.S. adults that drink selected carbonated beverages)
Coke Outperforms Pepsi in Regular Colas
Figure 3-9 Performance of Leading Regular Cola Brands Drunk Most Often, 2008–2018 (percent of U.S. adults that drink regular colas)
Table 3-11 Brands of Regular Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drink regular colas)
Coke Zero Sugar Biggest Gainer in Diet/Sugar-Free Sodas
Figure 3-10 Performance of Leading Diet or Sugar-Free Cola Brands Drunk Most Often, 2008–2018(percent of U.S. adults that drink diet or sugar-free colas)
Table 3-12 Brands of Diet or Sugar-Free Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drinks diet or sugar-free colas)
Canada Dry Ginger Ale Biggest Gainer in Regular Non-Colas
Figure 3-11 Performance of Leading Regular Non-Cola Brands Drunk Most Often, 2008–2018 (percent of U.S. adults that drink regular non-colas)
Table 3-13 Brands of Regular Non-Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drinks regular non-colas)
Canada Dry Diet Ginger Ale Biggest Diet Non-Cola Gainer
Figure 3-12 Performance of Leading Diet Non-Cola Brands Drunk Most Often, 2008–2018 (percent of U.S. adults that drink diet non-colas)
Table 3-14 Brands of Diet Non-Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drinks diet non-colas)

CHAPTER 4: ENERGY & SPORTS DRINKS

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Energy & Sports Drinks Approach $22 Billion in 2018
Market to Approach $28 Billion by 2023
Table 4-1 U.S. Energy & Sports Drinks Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 4-2 U.S. Energy & Sports Drink Market Retail Volume Sales, 2013–2018 (in millions of ounces and percent change)
MARKET SEGMENTATION
Category/Segment Sales
Figure 4-1 U.S. Energy & Sports Drinks Category Retail Dollar Shares 2018 (percent)
Table 4-3 U.S. Energy & Sports Drinks Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Innovation: Beverage Mashups
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 4-2 Change in GDP and Personal Consumption Expenditures, 2007-2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 4-3 U.S. Unemployment Rate, 2004-2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 4-4 Median Household Income, 2004-2017 (dollars)
Sluggish Growth of Household Formations
Figure 4-5 Number of U.S. Households, 2007-2018 (millions)
MARKETER COMPETITION
Four Companies Control Majority of the Market
Table 4-4 Selected Marketers/Brands of Energy & Sports Drinks, 2018
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 4-5 Selected New Products
Organic Trends
Table 4-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
Figure 4-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
Incentive to Reduce Sugar
CBD-Infused Beverages Get a Boost from Legalization of Hemp
MARKETING TRENDS
Opportunities for Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 4-7 Energy & Sports Drinks: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
Opportunities for In-Store and Online Innovation
Role of online and e-Grocers
Opportunities in Private Label
Table 4-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)
Figure 4-7 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)
CONSUMER TRENDS
Sports and Energy Drink Consumption Declines
Table 4-9 Consumption Rates for Energy Drinks/Shots & Sports Drinks, 2008-2018 (percent of adults) .. 146
Consumers Overwhelmingly Prefer Energy Drinks Over Shots
Table 4-10 Forms of Energy Drinks/Shots Drunk, 2014-2018 (percent of U.S. adults who drink energy drinks/shots)
Energy Drinkers Consume More Than Sports Drinkers
Table 4-11 Number of Energy Drinks/Shots & Sports Drinks Drunk in Last 30 Days, 2008-2018(percent of U.S. adults who drink energy drinks/shots and sports drinks)
Monster Energy Biggest Gainer in Energy Drinks
Figure 4-8 Top Movers of Leading Energy Drinks/Shots Brands Drunk Most Often, 2008-2018 (percent of U.S. adults who drink energy drinks and shots)
Table 4-12 Brands of Energy Drinks & Shots Drunk Most by Adults, 2008-2018 (percent of adults who drink energy drinks and shots)
Gatorade Dominates Sports Drinks
Table 4-13 Brands of Sports Drinks (Thirst Quencher/Activity Drinks) Drunk Most Often by Adults,2008-2018 (percent of adults who drink thirst quencher/activity drinks)

CHAPTER 5: JUICES

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Juices Decline to Less Than $19 Billion in 2018
Market Below $18 Billion in 2023
Table 5-1 U.S. Juice Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 5-2 U.S. Juice Market Retail Volume Sales, 2013–2018 (in millions of ounces and percent
change)
MARKET SEGMENTATION
Category Sales
Figure 5-1 U.S. Juices Category Retail Dollar Shares by Segment, 2018 (percent)
Table 5-3 U.S. Juice Market Retail Dollar Sales by Segment, 2016–2018 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Innovation: Big Players Investing in Disruptive Innovation
Innovation: Enhanced Functionality
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 5-2 Change in U.S. GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 5-3 U.S. Unemployment Rate, 2004–2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 5-4 U.S. Median Household Income, 2004–2017 (dollars)
Sluggish Growth of Household Formations
Figure 5-5 Number of U.S. Households, 2007–2018 (millions)
MARKETER COMPETITION
Coca-Cola & PepsiCo Lead the Market
Table 5-4 Selected Marketers/Brands of Juices
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 5-5 Selected New Products
Organic Trends
Table 5-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U.S. households)
Figure 5-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U.S. households)
Incentive to Reduce Sugar
Better-For-You Kids’ Juice
CBD-Infused Beverages Get a Boost from Legalization of Hemp
MARKETING TRENDS
Opportunities for Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 5-7 Juices: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
Opportunities for In-Store & Online Innovation
Role of Online & E-Grocers
Opportunities in Private Label
Table 5-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008–2018(percent of U.S. households)
U.S. Beverage Market Outlook 2019
Figure 5-7 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008–2018(percent of U.S. households)
CONSUMER TRENDS
Consumption of Traditional Juice Types Declining
Table 5-9 Consumption Rates for Juices, 2008–2018 (percent of U.S. households/adults)
Refrigerated Versus Shelf-Stable Orange Juice (bottles/cans/cartons)
Table 5-10 Type of Orange Juice Drunk Most Often, 2008–2018 (percent of U.S. households that
drink orange juice)
Table 5-11 Kinds of Orange Juice Drunk Most Often, 2008–2018 (percent of U.S. households that
drink orange juice)
Table 5-12 Package Type of Orange Juice Drunk Most Often, 2008–2018 (percent of U.S. adults that
drink orange juice)
Table 5-13 Glasses of Orange Juice Drunk by Household on Average Day, 2008–2018 (percent of U.S.
households that drink orange juice)
Figure 5-8 Top Movers of Leading Orange Juice Brands Drunk Most Often, 2008–2018 (percent of U.S. households that drink orange juice)
Table 5-14 Brands of Orange Juice Drunk Most Often by Households, 2008–2018 (percent of households that drink orange juice)
Other Fruit Juices/Drinks
Table 5-15 Type of Other Fruit Juices/Drinks Drunk Most Often, 2008–2018 (percent of U.S. households that drink other fruit juices/drinks)
Table 5-16 Kinds of Other Fruit Juices/Drinks Drunk Most Often, 2008–2018 (percent of U.S. households that drink other fruit juices/drinks)
Table 5-17 Package Types of Other Fruit Juices/Drinks Drunk Most Often, 2008-2018 (percent of U.S. households that drink other fruit juices/drinks)
Table 5-18 Flavors of Other Fruit Juices/Drinks Drunk Most Often, 2008–2018 (percent of U.S. households that drink other fruit juices/drinks)
Table 5-19 Glasses of Other Fruit Juices/Drinks Drunk by Household on Average Day, 2008–2018(percent of U.S. households that drink other fruit juices/drinks
Figure 5-9 Top Movers of Leading Other Fruit Juices/Drinks Brands Drunk Most Often, 2008–2018(percent of U.S. households that drink other fruit juices/drinks water)
Table 5-20 Brands of Other Fruit Juices/Drinks Drunk Most Often by Households, 2008–2018(percent of households that drinks other fruit juices/drinks)

CHAPTER 6: COFFEE AND READY-TO-DRINK COFFEE

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Coffee and Ready-to-Drink Coffee Over $14 Billion in 2018
Market to Approach $18 Billion by 2023
Table 6-1 U.S. Coffee Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 6-2 U.S. Coffee Market Retail Volume Sales, 2013–2018 (in millions of ounces and percent change)
MARKET SEGMENTATION
Category/Segment Sales
Figure 6-1 U.S. Coffee Category Retail Dollar Shares 2018 (percent)
Table 6-3 U.S. Coffee Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Innovation: Enhanced Functionality
Innovation: Bulletproof Coffee
Innovation: Beverage Mashups
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 6-2 Change in GDP and Personal Consumption Expenditures, 2007-2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 6-3 U.S. Unemployment Rate, 2004-2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 6-4 Median Household Income, 2004-2017 (dollars)
Sluggish Growth of Household Formations
Figure 6-5 Number of U.S. Households, 2007-2018 (millions)
MARKETER COMPETITION
Five Companies Control Vast Majority of the Market
Table 6-4 Selected Marketers/Brands of Coffees, 2018
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 6-5 Selected New Products
Organic Trends
Table 6-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
Figure 6-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
CBD-Infused Beverages Get a Boost from Legalization of Hemp
Increasing Calls for More Sustainable Packaging
MARKETING TRENDS
Opportunities for Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 6-7 Coffee: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
Opportunities for In-Store and Online Innovation
Role of Online and e-Grocers
Opportunities in Private Label
Table 6-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)
Figure 6-7 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)
CONSUMER TRENDS
Most Consumers Prefer Ground/Whole Bean Coffee
Table 6-9 Consumption Rates for Coffee, 2008-2018 (percent of households/adults)
Single-Serve Pods Have Grown at Expense of Ground and Whole Bean
Table 6-10 Forms of Ground/Whole Bean Coffee Drunk Most Often, 2008-2018 (percent of U.S.
households that drink ground/whole bean coffee)
Consumers Overwhelmingly Prefer Caffeinated Ground/Whole Bean Coffee
Table 6-11 Type of Ground/Whole Bean Coffee Drunk Most Often, 2008-2018 (percent of U.S.households that drink ground/whole bean coffee)
Unflavored Ground/Whole Bean Coffee Rules
Table 6-12 Flavor of Ground/Whole Bean Coffee Drunk Most Often, 2017-2018 (percent of U.S.households that drink ground/whole bean coffee)
Coffee Consumption on the Rise
Table 6-13 Cups of Ground Coffee (Regular or Decaf) Drunk by Household Any Day, 2008-2018(percent of U.S. households that drink ground coffee)
Folgers Declines; Store Brands, Coffee Shop, and Gourmet Brands Gain
Figure 6-8 Top Movers of Leading Ground/Whole Bean Coffee Brands Drunk Most Often, 2008-2018(percent of U.S. households that drink ground/whole bean coffee)
Table 6-14 Brands of Ground/Whole Bean Coffee Drunk Most Often by Households, 2008-2018(percent of households that drink ground/whole bean coffee)
Starbucks Leader in Espresso/Cappuccino
Table 6-15 Brands of Espresso/Cappuccino Drunk Most Often by Households, 2008-2018 (percent of households that drinks espresso/cappuccino)
Starbucks Leader in RTD Coffees
Table 6-16 Brands of Coffee Drinks (Bottle/Can) Drunk Most Often by Households, 2008-2018(percent of households that drink coffee drinks)
Coffee Shops Preferred for On-The-Go Coffee
Table 6-17 Where Adults Get Coffee On-The-Go, 2016-2018 (percent of U.S. adults that got coffee
on-the-go in the last 7 days)

CHAPTER 7: TEA AND READY-TO-DRINK TEA

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Tea & Ready-to-Drink Tea Over $8 Billion in 2018
Market to Exceed $9 Billion by 2023
Table 7-1 U.S. Tea Market Retail Dollar Sales, 2013-2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 7-2 U.S. Tea Market Retail Volume Sales, 2013-2018 (in millions of ounces and percent change)
MARKET SEGMENTATION
Category/Segment Sales
Figure 7-1 U.S. Tea Category/Segment Retail Dollar Shares, 2018 (percent)
Table 7-3 U.S. Tea Market Retail Dollar Sales: By Segment, 2016-2018 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Innovation: Enhanced Functionality
Innovation: Beverage Mashups
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 7-2 Change in GDP and Personal Consumption Expenditures, 2007-2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 7-3 U.S. Unemployment Rate, 2004-2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 7-4 Median Household Income, 2004-2017 (dollars)
Sluggish Growth of Household Formations
Figure 7-5 Number of U.S. Households, 2007-2018 (millions)
MARKETER COMPETITION
Five Companies Control Majority of the Market
Table 7-4 Selected Marketers/Brands of Teas, 2018
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 7-5 Selected New Products
Organic Trends
Table 7-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
Figure 7-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
Organic Drives Clean Label Trend
CBD-Infused Beverages Get a Boost from Legalization of Hemp
Increasing Calls for More Sustainable Packaging
MARKETING TRENDS
Opportunities for Marketing Innovation
RETAIL COMPETITION
U.S. Beverage Market Outlook 2019
Channel Shares
Table 7-7 Teas: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
Opportunities for In-Store and Online Innovation
Role of Online and e-Grocers
Opportunities in Private Label
Table 7-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)
Figure 7-7 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)
CONSUMER TRENDS
Most Consumers Still Prefer Tea Bags /Packaged Tea
Table 7-9 Consumption Rates for Tea, 2008-2018 (percent of households)
Tea (Bags/Packages)
Table 7-10 Purpose for Using Tea (Bags/Packages), 2008-2018 (percent of households that use regular tea)
Table 7-11 Type of Tea (Bags/Packages) Drunk Most Often, 2008-2018 (percent of U.S. households
that drink tea (bags/packages))
Table 7-12 Flavor of Tea (Bags/Packages) Drunk Most Often, 2008-2018 (percent of U.S. households
that drink tea (bags/packages))
Table 7-13 Cups of Tea (Bags/Packages) Drunk by Household on Average Day, 2008-2018 (percent of
U.S. households that drink tea in bags/packages)
Figure 7-8 Top Movers of Leading Tea (Bags/Packages) Brands Drunk Most Often, 2008-2018 (percent of U.S. households that drink tea in bags/packages)
Table 7-14 Brands of Tea (Bags/Packages) Drunk Most Often by Households, 2008-2018 (percent of households that drink tea in bags/packages)
RTD Iced Tea
Table 7-15 Type of RTD Iced Tea Drunk Most Often, 2008-2018 (percent of U.S. adults that drink RTD iced tea)
Figure 7-9 Top Movers of Leading RTD Iced Tea Brands Drunk Most Often, 2008-2018 (percent of U.S. adults that drink RTD iced tea)
Table 7-16 Brands of RTD Iced Tea Drunk Most Often by Households, 2008-2018 (percent of households that drink RTD iced tea)

CHAPTER 8: DAIRY & DAIRY ALTERNATIVE BEVERAGES

SCOPE
METHODOLOGY
THE MARKET
Retail Sales of Dairy & Dairy Alternative Beverages $23.5 Billion in 2018
Market to Fall Below $23 Billion by 2023
Table 8-1 U.S. Dairy & Dairy Alternative Beverages Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table 8-2 U.S. Dairy & Dairy Alternative Beverages Market Retail Volume Sales, 2013–2018 (in millions of ounces/pints/16 oz. equivalent and percent change)
MARKET SEGMENTATION
Category/Segment Sales
Figure 8-1 U.S. Dairy & Dairy Alternative Beverages Category Retail Dollar Shares 2018, 2023(percent)
Table 8-3 U.S. Dairy & Dairy Alternative Beverages Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTH
Innovation: Differentiated Value-Added Dairy
MACROECONOMIC CONTEXT FOR SALES GROWTH
Robust (if Disjointed) Economic Growth
Figure 8-2 Change in GDP and Personal Consumption Expenditures, 2007-2018 (percent change)
Unemployment Rate Declines to 50-Year Lows
Figure 8-3 U.S. Unemployment Rate, 2004-2018 (percent)
Median Household Incomes at All-Time High in 2017
Figure 8-4 Median Household Income, 2004-2017 (dollars)
Sluggish Growth of Household Formations
Figure 8-5 Number of U.S. Households, 2007-2018 (millions)
MARKETER COMPETITION
Dean Foods and Private Label Control the Dairy Milk Market
Table 8-4 Selected Marketers/Brands of Dairy & Dairy Alternative Beverages, 2018
M&A Activity
NEW PRODUCT TRENDS
Opportunities for Next-Generation Product Innovation
Table 8-5 Selected New Products
Organic Trends
Table 8-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
Figure 8-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S.households)
Better Kids Milk
LALA’s Good Kids Super Smoothies are promoted as healthy snacks made with low fat milk, real fruit, and no high fructose corn syrup. They also contain probiotics.
Clean Label Coffee Creamers
MARKETING TRENDS
Opportunities for Marketing Innovation
RETAIL COMPETITION
Channel Shares
Table 8-7 Dairy & Dairy Alternative Beverages: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
Opportunities for In-Store and Online Innovation
Role of Online and e-Grocers
Opportunities in Private Label
Table 8-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018
(percent of U.S. households)
Figure 8-7 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)
CONSUMER TRENDS
Milk Consumption Decreasing, Milk Alternatives Increasing
Table 8-9 Consumption Rates for Dairy & Dairy Alternative Beverages, 2008-2018 (percent of U.S.households)
Consumers Prefer 2% and Whole Milk Most
Table 8-10 Kind of Milk Consumed Most Often, 2008-2018 (percent of U.S. households that drink milk)
Organic and Lactose-Free Milk Trending Higher
Table 8-11 Type of Milk Consumed Most Often, 2008-2018 (percent of U.S. households that drink milk)
Households Drinking One or Less Than One Glass of Milk a Day Increasing
Table 8-12 Glasses of Milk Consumed by Household on Average Day, 2008-2018 (percent of U.S. households that drink milk)
Almond Milk Dominates Milk Alternatives
Table 8-13 Type of Non-Dairy Milk Alternatives Consumed Most Often, 2016-2018 (percent of U.S.
adults that drink non-dairy milk alternatives)
About 40% of Adults Buy or Drink Dairy Alternative Beverages
Figure 8-8 Familiarity, Consumption, and Purchase of Dairy Alternative Beverages, 2018 (percent of U.S. adults)
Figure 8-9 Attitudes on Dairy Alternative Beverages, 2018 (percent of U.S. adults)
Liquid, Regular, and French Vanilla Most Preferred Coffee Creamers
Table 8-14 Forms, Types, and Flavors of Coffee Creamers Used Most Often, 2008-2018 (percent of U.S. households that use coffee creamers)
Coffee-mate and International Delight Big Gainers in Coffee Creamers
Figure 8-10 Top Movers of Leading Coffee Creamer Brands Consumed Most Often, 2008-2018(percent of U.S. adults that drink coffee creamers)
Table 8-15 Brands of Coffee Creamers Used Most Often by Households, 2008-2018 (percent of households that use coffee creamers)

Companies Mentioned

Bimbo
Breyers
Campbell Soup
Canada Dry Diet Ginger Ale
Chips Ahoy
Chobani
CLIF
ConAgra
Dannon
DiGiorno
Edy's
Flowers
Gatorade
Hershey
Hillshire Farm
Jimmy Dean
Kellogg
Keurig Dr Pepper
Kit Kat
Kraft
LaCroix
Marie Callender's
Mars
Mondelez
Nature Valley
Nature's Own
Nestlé,
Nestlé, Coca-Cola
Oreos
PepsiCo
Pure Protein
Quaker
Sargento
Starbucks
Stouffer's
Swanson Broth
Unilever
Wrigley
Yoplait Decline

Table of Contents

Companies Mentioned

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