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U.S. Food & Beverage Market Outlook 2019

  • ID: 4830139
  • Report
  • Region: United States
  • 954 Pages
  • Packaged Facts
1 of 3

FEATURED COMPANIES

  • Bimbo
  • ConAgra
  • Hershey
  • Kraft
  • Nature's Own
  • Quaker
  • MORE

Featuring two best-selling reports in one affordable package, U.S. Food & Beverage Market Outlook 2019 offers 950+ pages of insights, market analysis, estimates, projections, charts, graphs, and much more.

This bundle consists of the following two reports:

U.S. Food Market Outlook 2019

Packaged food marketers and retailers are challenged in that most of the large categories are mature with limited overall organic growth, yet opportunities abound. The publisher's U.S. Food Market Outlook, 2019 provides a single, fully up-to-date resource on the top 14 food categories, presenting comprehensive insights on where the market growth will be and why. The following food market categories are covered:

  • Cereal
  • Chocolate Candy
  • Cookies
  • Fresh Bread
  • Fresh Packaged Salads
  • Frozen Dinners/Entrees
  • Frozen Pizza
  • Ice Cream/Frozen Novelties
  • Meal/Snack Bars
  • Meat/Poultry
  • Natural & Specialty Cheese
  • Salty Snacks
  • Soup
  • Yogurt

___________

U.S. Beverage Market Outlook 2019

Packaged beverage marketers and retailers are challenged in that most of the large categories are mature with limited overall organic growth, yet opportunities abound.

Among these opportunities are beverages that are evolving into product mashups that are hard to define and categorize, but nonetheless satisfy consumer desires. These new beverages take the most liked attributes of products in different categories to create new drinking experiences—fruit juice-infused sparkling waters, coffee sodas, nitro cold brew coffee, plant-based “clean” energy drinks, kombucha.

Convenience has also driven growth in the market, with product forms that cater to evolving consumer behavior and consumption patterns performing best. Single-serve coffee pods have been a godsend for people who don't want or don't have time to make a pot of coffee. And single-serve RTD beverages cater to the growing number of consumers who drink and snack on-the-go throughout a day. Many of these consumers aren't sitting down for a lot of meals at home, particularly breakfast, which has hurt sales of traditional jugs and cartons of orange juice and milk.

These are just a few of the trends and opportunities examined in the publisher's U.S. Beverage Market Outlook, 2019. The report provides a single, fully up-to-date resource on the top 7 beverage categories, presenting comprehensive insights on where the market growth will be and why. The following beverage market categories are covered:

  • Bottled & Enhanced Waters
  • Carbonated Beverages
  • Coffee & Ready-To-Drink Coffee
  • Dairy Beverages & Non-Dairy Milk Alternatives
  • Energy & Sports Drinks
  • Juices
  • Tea & Ready-To-Drink Tea

Scope of Report

This report focuses on the market for selected beverage products sold to consumers in the United States through retail channels. All retail channels of distribution are covered in market sizing and discussion, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct-sales channels including online. Market size data and projections are provided at the retail sales level for 2013-2018 and 2018-2023, with channel and marketer shares figures for 2018.

Methodology

The information in this report was obtained from both primary and secondary research. Primary research included proprietary consumer surveys, consultation with industry sources, and on-site examination of retail stores. Secondary research entailed gathering data from relevant trade, business, and government sources, as well as company promotional literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications, and other market research sources. The analysis in this report also draws, as a background source, on retail sales tracking data from mass market and specialty channels. In addition, our consumer analysis draws in part on national consumer survey data licensed by Simmons Market Research.

Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • Bimbo
  • ConAgra
  • Hershey
  • Kraft
  • Nature's Own
  • Quaker
  • MORE

U.S. Food Market Outlook 2019

CHAPTER 1: EXECUTIVE SUMMARY

  • INTRODUCTION
  • Scope
  • Methodology
  • CEREAL
  • Retail Sales Declining to $10.2 Billion by 2023
  • Key Opportunities for Future Growth
  • CHOCOLATE CANDY
  • Retail Sales to Approach $26 Billion by 2023
  • Key Opportunities for Future Growth
  • COOKIES
  • Retail Sales to Exceed $12 Billion by 2023
  • Key Opportunities for Future Growth
  • FRESH BREAD
  • Retail Sales to Approach $17 Billion by 2023
  • Key Opportunities for Future Growth
  • FRESH PACKAGED SALADS
  • Retail Sales to Approach $8 Billion by 2023
  • Key Opportunities for Future Growth
  • FROZEN DINNERS/ENTREES
  • Retail Sales to Exceed $12 Billion by 2023
  • Key Opportunities for Future Growth
  • FROZEN PIZZA
  • Retail Sales at $6.5 Billion by 2023
  • Key Opportunities for Future Growth
  • ICE CREAM AND FROZEN NOVELTIES
  • Retail Sales to Exceed $14 Billion by 2023
  • Key Opportunities for Future Growth
  • MEAL AND SNACK BARS
  • Retail Sales to Exceed $8 Billion by 2023
  • Key Opportunities for Future Growth
  • MEAT AND POULTRY
  • Retail Sales to Exceed $108 Billion by 2023
  • Key Opportunities for Future Growth
  • NATURAL AND SPECIALTY CHEESE
  • Retail Sales to Exceed $18 Billion by 2023
  • Key Opportunities for Future Growth
  • SALTY SNACKS
  • Retail Sales to Reach Nearly $32 Billion by 2023
  • Key Opportunities for Future Growth
  • SOUP
  • Retail Sales to Exceed $7 Billion by 2023
  • Key Opportunities for Future Growth
  • YOGURT
  • Retail Sales to Approach $10 Billion by 2023
  • Key Opportunities for Future Growth

CHAPTER 2: CEREAL

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Cereal Nearly $11 Billion in 2018
  • Market at $10. 2 Billion by 2023
  • Table 2-1 U. S. Cereal Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 2-2 U. S. Cereal Market Retail Volume Sales, 2013–2018 (in pounds and percent change)
  • MARKET SEGMENTATION
  • Category Sales
  • Figure 2-1 U. S. Cereal Category Retail Dollar Shares 2018 (percent)
  • Table 2-3 U. S. Cereal Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Innovation: Cereal not Just for Breakfast Anymore
  • Innovation: Gut Health Getting Attention in Cereal
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 2-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 2-3 U. S. Unemployment Rate, 2004–2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 2-4 Median Household Income, 2004–2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 2-5 Number of U. S. Households, 2007–2018 (millions)
  • MARKETER COMPETITION
  • General Mills and Kellogg Control Over 50% of Total Market
  • Figure 2-6 Dollar Shares of U. S. Cereal: By Top Marketers, 2018 (percent)
  • Table 2-4 Selected Marketers/Brands of Cereal, 2018
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 2-5 Selected New Products
  • Organic Trends
  • Table 2-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Figure 2-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Sweetening the Cereal Bowl to Drive Kid Appeal
  • Healthier Kids Cereal
  • Incentive to Reduce Sugar
  • Clean Label Equals Healthy and Nutritious
  • MARKETING TRENDS
  • Table 2-7 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
  • Table 2-8 Selected Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • Table 2-9 Cereal: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
  • Opportunities for In-Store and Online Innovation
  • Role of Online and e-Grocers
  • Opportunities in Private Label
  • Table 2-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • Figure 2-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • CONSUMER TRENDS
  • Cold Cereal Consumption Declining but Eaten by 84% of Households
  • Figure 2-9 Household Consumption Rates for Cereal and Other Breakfast Products, 2008–2018 (percent of households)
  • More Consumers Prefer Pre-Sweetened Cold Cereal
  • Table 2-11 Types of Cold Cereal Eaten Most Often, 2008–2018 (percent of U. S. households that eat cold cereal)
  • Cold Cereal Eaters Eat a Lot of Cereal
  • Table 2-12 Portions of Cold Cereal Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eat cold cereal)
  • Highest Percentage of Hot Cereal Eaters Consumes Lowest Volume
  • Table 2-13 Portions of Hot Cereal Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eat hot cereal)
  • Biggest Cold Cereal Gainers are Sweetened
  • Figure 2-10 Top Movers of Leading Cold Cereal Brands Eaten Most Often in Last 7 Days, 2008–2018 (percent of U. S. households that eat cold cereal)
  • Table 2-14 Brands of Cold Cereal Eaten Most Often by Households in the Last 7 Days, 2008–2018 (percent of households that eat cold cereal)
  • Quaker Dominates Hot Cereal
  • Table 2-15 Brands of Hot Cereal Eaten Most Often by Households in the Last 7 Days, 2008–2018 (percent of households that eats hot cereal)

CHAPTER 3: CHOCOLATE CANDY

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Chocolate Candy Nearly $23 Billion in 2018
  • Market to Exceed $25 Billion by 2023
  • Table 3-1 U. S. Chocolate Candy Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 3-2 U. S. Chocolate Candy Market Retail Volume Sales, 2013–2018 (in millions of pounds and percent change)
  • MARKET SEGMENTATION
  • Category Sales
  • Figure 3-1 U. S. Chocolate Candy Category Retail Dollar Shares 2018 (percent)
  • Table 3-3 U. S. Chocolate Candy Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Innovation: Clean Label Differentiates Premium Chocolates
  • Innovation: Uniqueness Sells at Mass and Premium
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 3-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 3-3 U. S. Unemployment Rate, 2004–2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 3-4 Median Household Income, 2004–2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 3-5 Number of U. S. Households, 2007–2018 (millions)
  • MARKETER COMPETITION
  • Hershey and Mars Wrigley Control Nearly 70% of the Mass Market
  • Figure 3-6 Dollar Shares of U. S. Mass Retail Chocolate Candy: By Top Marketers, 2018 (percent)
  • Table 3-4 Selected Marketers/Brands of Chocolate Candy, 2018
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 3-5 Selected New Products
  • Organic Trends
  • Table 3-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Figure 3-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Innovating to Reduce Sugar
  • MARKETING TRENDS
  • Table 3-7 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
  • Table 3-8 Selected Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • Table 3-9 Chocolate candy: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
  • Opportunities for In-Store and Online Innovation
  • Role of Online and e-Grocers
  • Opportunities in Private Label
  • Table 3-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • Figure 3-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • CONSUMER TRENDS
  • Chocolate & Other Candy Consumption Increased Over Last Decade
  • Table 3-11 Consumption Rates for Chocolate & Other Candy, 2008–2018 (percent of adults)
  • Fun-Size Packages Increasing in Popularity
  • Table 3-12 Types of Chocolate & Other Candy Eaten Most Often, 2008–2018 (percent of adults who eat chocolate & other candy)
  • Most Adults Eat 10 or More Servings of Chocolate & Other Candy per Month
  • Table 3-13 Servings of Chocolate & Other Candy Eaten in Last 30 Days, 2008–2018 (percent of U. S. adults who eat chocolate & other candy)
  • Kit Kat Biggest Gainer in Last 10 Years
  • Figure 3-9 Top Movers of Leading Chocolate Candy Brands Eaten Most Often, 2008–2018 (percent of U. S. adults who eat chocolate candy)
  • Table 3-14 Brands of Chocolate Candy Eaten Most Often by Adults, 2008–2018 (percent of adults who eat chocolate candy)

CHAPTER 4: COOKIES

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Cookies Nearly $11 Billion in 2018
  • Market to Reach $12 Billion by 2023
  • Table 4-1 U. S. Cookies Market Retail Dollar Sales, 2013-2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 4-2 U. S. Cookies Market Retail Volume Sales, 2013–2018 (in pounds and percent change)
  • FACTORS TO MARKET GROWTH
  • Innovation: Indulgence Still Rules
  • Innovation: New Functional Benefits Drive Innovation
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 4-1 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 4-2 U. S. Unemployment Rate, 2004–2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 4-3 Median Household Income, 2004–2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 4-4 Number of U. S. Households, 2007–2018 (millions)
  • MARKETER COMPETITION
  • Mondelēz Controls About 40% of the Market
  • Figure 4-5 Dollar Shares of U. S. Cookies: By Top Marketers, 2018 (percent)
  • Table 4-3 Selected Marketers/Brands of Cookies, 2017
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 4-4 Selected New Products
  • Organic Trends
  • Table 4-5 Organic Share of Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Figure 4-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Healthier Kids Cookies
  • High Protein Cookies Mainly Plant-Based
  • Clean Label and Free From Equals Healthy and Nutritious
  • MARKETING TRENDS
  • Table 4-6 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
  • Table 4-7 Selected Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • Table 4-8 Cookies: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
  • Opportunities for In-Store and Online Innovation
  • Role of Online and e-Grocers
  • Opportunities in Private Label
  • Table 4-9 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • Figure 4-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • CONSUMER TRENDS
  • Ready-to-Eat Cookies Eaten by Over 70% of Households
  • Table 4-10 Consumption Rates for Ready-to-Eat Cookies, 2008–2018 (percent of households)
  • Consumers Like Sandwich Cookies and Chocolate Chip Most
  • Table 4-11 Types of Cookies Eaten Most Often, 2008–2018 (percent of U. S. households that eat cookies)
  • Consumers Overwhelmingly Prefer Regular Cookies
  • Table 4-12 Kinds of Cookies Eaten Most Often, 2013–2018 (percent of U. S. households that eat cookies)
  • Most Households Eat 4-7 Packages a Month
  • Table 4-13 Packages of Cookies Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat cookies)
  • Oreos, Chips Ahoy, Store Brands Biggest Gains in Last 10 Years
  • Figure 4-8 Top Movers of Leading Cookie Brands Eaten Most Often, 2008–2018 (percent of U. S. households that eat cookies)
  • Table 4-14 Brands of Cookies Eaten Most Often by Households, 2008–2018 (percent of households that eats cookies)

CHAPTER 5: FRESH BREAD

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Fresh Bread Exceed $16 Billion in 2018
  • Market to Reach Nearly $17 Billion by 2023
  • Table 5-1 U. S. Fresh Bread Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 5-2 U. S. Fresh Bread Market Retail Volume Sales, 2013–2018 (in pounds and percent change)
  • MARKET SEGMENTATION
  • Category Sales
  • Figure 5-1 U. S. Fresh Bread Category Retail Dollar Shares, 2018 (percent)
  • Table 5-3 U. S. Fresh Bread Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Innovation: Big Players Investing in Disruptive Innovation
  • Innovation: Opportunities in Bread Come in New Ways and from New Players
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 15-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 5-3 U. S. Unemployment Rate, 2004–2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 5-4 Median Household Income, 2004–2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 5-5 Number of U. S. Households, 2007–2018 (millions)
  • MARKETER COMPETITION
  • Bimbo, Flowers and Private Label Control 70% of the Market
  • Figure 5-6 Dollar Shares of U. S. Fresh Bread: By Top Marketers, 2018 (percent)
  • Table 5-4 Selected Marketers/Brands of Fresh Bread, 2018
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 5-5 Selected New Products
  • Organic Trends
  • Table 5-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Figure 5-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Clean Label Driven by Organic, Artisan Bakers
  • Free-From Movement Targets Allergens and Grains
  • Designed for Kids
  • MARKETING TRENDS
  • Table 5-7 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
  • Table 5-8 Selected Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • Table 5-9 Fresh Bread: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
  • Opportunities for In-Store and Online Innovation:
  • Role of Online and e-Grocers
  • Opportunities in Private Label
  • Table 5-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • Figure 5-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • CONSUMER TRENDS
  • Bread Eaten by Virtually All Households
  • Table 5-11 Consumption Rates for Bread, 2008–2018 (percent of households)
  • Consumer Bread Preferences
  • Table 5-12 Types of Bread Eaten Most Often, 2008–2018 (percent of U. S. households that eat bread) .. 185
  • Most People Eat Bread, but Don’t Eat a Lot
  • Table 5-13 Loaves of Bread Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eats bread)
  • Nature’s Own Stands Out Over Last 10 Years
  • Figure 5-9 Top Movers of Leading Bread Brands Eaten Most Often, 2008–2018 (percent of U. S. households that eats bread)
  • Table 5-14 Brands of Bread Eaten Most Often by Households, 2008–2018 (percent of U. S. households that eats bread)

CHAPTER 6: FRESH PACKAGED SALADS

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Fresh Packaged Salads Over $6 Billion in 2018
  • Market to Reach Nearly $8 Billion by 2023
  • Table 6-1 U. S. Fresh Packaged Salads Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 6-2 U. S. Fresh Packaged Salads Market Retail Volume Sales, 2013–2018 (in million pounds and percent change)
  • MARKET SEGMENTATION
  • Category Sales
  • FACTORS TO MARKET GROWTH
  • Innovation: Convenience Drives Innovation
  • Innovation: Local—The Next-Gen Organic
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 6-1 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 6-2 U. S. Unemployment Rate, 2004–2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 6-3 Median Household Income, 2004–2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 6-4 Number of U. S. Households, 2007–2018 (millions)
  • MARKETER COMPETITION
  • Fresh Express, Dole, and Private Label Control About 70% of the Market
  • Figure 6-5 Dollar Shares of U. S. Fresh Packaged Salads: By Top Marketers, 2018 (percent)
  • Table 6-3 Selected Marketers/Brands of Fresh Packaged Salads, 2018
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 6-4 Selected New Products
  • Organic Trends
  • Table 6-5 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Figure 6-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Ensuring Clean Label for All Packaged Salad Products
  • MARKETING TRENDS
  • Opportunities for Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • Table 6-6 Fresh Salads: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
  • Opportunities for In-Store Innovation
  • Opportunities for Online Innovation
  • Role of Online and e-Grocers
  • Opportunities in Private Label
  • Table 6-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • Figure 6-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • CONSUMER TRENDS
  • Packaged Salads Eaten by 70% of Households
  • Table 6-8 Consumption Rates for Bagged/Packaged Salads and Fresh Produce, 2009-2018 (percent of households)
  • Consumers of Packaged Salad and Fresh Produce Share Many Characteristics with Some Distinctions
  • Table 6-9 Demographic Characteristics of Bagged/Packaged Salad and Fresh Produce Eaters, 2018 (Index)
  • Organic Consumption
  • Table 6-10 Consumption Rates for Organic Vegetables, 2016–2018 (percent of households that eat fresh produce)
  • Organic Vegetables Eaten Most by Younger, Higher Income Households
  • Table 6-11 Demographic Characteristics of Organic Vegetable Eaters, 2018 (Index)
  • Brand Usage
  • Table 6-12 Brands of Bagged/Packaged Salads Eaten Most Often by Households, 2009-2018 (percent of households that eat bagged/packaged salads)

CHAPTER 7: FROZEN DINNERS/ENTREES

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Frozen Dinners/Entrees Over $11 Billion in 2018
  • Market to Exceed $12 Billion by 2023
  • Table 7-1 U. S. Frozen Dinners/Entrees Market Retail Dollar Sales, 2013-2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 7-2 U. S. Frozen Dinners/Entrees Market Retail Volume Sales, 2013–2018 (in millions of pounds)
  • MARKET SEGMENTATION
  • Segment Sales
  • Figure 7-1 U. S. Frozen Dinners/Entrees Segment Retail Dollar Shares 2018 (percent)
  • Table 7-3 U. S. Frozen Dinners/Entrees Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Innovation: Big Players Investing in Disruptive Innovation
  • Innovation: Greater Authenticity Drives Innovation
  • Innovation: Customized Nutrition with Functional Benefits
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 7-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 7-3 U. S. Unemployment Rate, 2004–2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 7-4 Median Household Income, 2004–2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 7-5 Number of U. S. Households, 2007–2018 (millions)
  • MARKETER COMPETITION
  • Nestlé and ConAgra Control About 60% of Market
  • Table 7-4 Selected Marketers/Brands of Frozen Dinners/Entrees, 2018
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 7-5 Selected New Products
  • Organic Trends
  • Table 7-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Figure 7-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Natural Key Driver of Cleaner Labels
  • Plant-Based Defining Healthier Frozen Meals
  • MARKETING TRENDS
  • Table 7-7 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
  • Table 7-8 Selected Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • Table 7-9 Frozen Dinners/Entrees: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
  • Opportunities for In-Store and Online Innovation
  • Role of Online and e-Grocers
  • Opportunities in Private Label
  • Table 7-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • Figure 7-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • THE CONSUMER
  • Frozen Dinners/Entrees Eaten by Over 40% of Households
  • Table 7-11 Consumption Rates for Frozen Main Courses and Complete Dinners, 2008–2018 (percent of households)
  • Table 7-12 Consumption Rates for Frozen Pizza, 2008–2018 (percent of households)
  • Consumption Rates Decline for Heaviest Eaters, Increase for Lightest Eaters
  • Table 7-13 Number of Frozen Complete Dinners Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat frozen complete dinners)
  • Table 7-14 Number of Frozen Main Courses Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat frozen main courses)
  • Stouffer's and Marie Callender's Big Gainers
  • Figure 7-8 Top Movers of Leading Frozen Main Courses and Complete Dinner Brands Eaten Most Often in Last 30 Days, 2008–2018 (percent of U. S. households that eat frozen main courses and complete dinners)
  • Table 7-15 Brands of Frozen Main Courses and Complete Dinners Eaten Most Often by Households in the Last 30 Days, 2008–2018 (percent of households that eats frozen main courses and complete dinners)

CHAPTER 8: FROZEN PIZZA

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Frozen Pizza Exceed $5 Billion in 2018
  • Market to Exceed $6 Billion in 2023
  • Table 8-1 U. S. Frozen Pizza Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 8-2 U. S. Frozen Pizza Market Retail Volume Sales, 2013–2018 (in millions of pounds)
  • FACTORS TO MARKET GROWTH
  • Innovation: Big Players Investing in Disruptive Innovation
  • Innovation: Premiumization Helps Drive Innovation and Growth
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 8-1 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 8-2 U. S. Unemployment Rate, 2004–2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 8-3 Median Household Income, 2004–2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 8-4 Number of U. S. Households, 2007–2018 (millions)
  • MARKETER COMPETITION
  • Nestlé and Schwan’s Control 60% of Market
  • Figure 8-5 Dollar Shares of U. S. Frozen Pizza: By Top Marketers, 2018 (percent)
  • Table 8-3 Selected Marketers/Brands of Frozen Pizza, 2018
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 8-4 Selected New Products
  • Organic Trends
  • Table 8-5 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Figure 8-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • “Free-From” Efforts Resulting in Cleaner Labels
  • Plant-Based Defining Healthier Frozen Pizzas
  • MARKETING TRENDS
  • Table 8-6 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • Table 8-7 Frozen Pizza: U. S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
  • Opportunities for In-Store and Online Innovation
  • Role of Online and e-Grocers
  • Opportunities in Private Label
  • Table 8-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • Figure 8-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • THE CONSUMER
  • Frozen Pizza Eaten by 2/3 of Households
  • Table 8-9 Consumption Rates for Frozen Pizza, 2008–2018 (percent of U. S. households)
  • Table 8-10 Consumption Rates for Frozen Main Courses and Complete Dinners, 2008–2018 (percent of U. S. households)
  • Frozen Pizza Eaters Don’t Eat Them That Often
  • Table 8-11 Number of Frozen Pizzas Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat frozen pizza)
  • DiGiorno Biggest Gainer
  • Figure 8-8 Top Movers of Leading Frozen Pizza Brands Eaten Most Often in Last 30 Days, 2008–2018 (percent of U. S. households that eat frozen pizza)
  • Table 8-12 Brands of Frozen Pizza Eaten Most Often by Households in the Last 30 Days, 2008–2018 (percent of U. S. households that eats frozen pizza)

CHAPTER 9: ICE CREAM AND FROZEN NOVELTIES

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Ice Cream and Frozen Novelties at Nearly $13 Billion in 2018
  • Market to Exceed $14 Billion by 2023
  • Table 9-1 U. S. Ice Cream and Frozen Novelties Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 9-2 U. S. Ice Cream and Frozen Novelties Market Retail Volume Sales, 2013–2018 (combination of pints for ice cream/sherbet and 16 oz equivalents for frozen novelties)
  • MARKET SEGMENTATION
  • Category and Segment Sales
  • Figure 9-1 U. S. Ice Cream and Frozen Novelties Category & Segment Retail Dollar Shares, 2018 (percent)
  • Table 9-3 U. S. Ice Cream and Frozen Novelties Market Retail Dollar Sales: By Category & Segment, 2016–2018 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Innovation: Big Players Investing in Disruptive Innovation
  • Innovation: Opportunities in Ice Cream in New Ways and from New Players
  • Innovation: From Global Treats
  • Innovation: Indulgence Sells at Every Level
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 9-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 9-3 U. S. Unemployment Rate, 2004–2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 9-4 Median Household Income, 2004–2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 9-5 Number of U. S. Households, 2007–2018 (millions)
  • MARKETER COMPETITION
  • Unilever, Nestlé, and Private Label Control Nearly 60% of Market
  • Figure 9-6 Dollar Shares of U. S. Ice Cream and Frozen Novelties: By Top Marketers, 2018 (percent)
  • Table 9-4 Selected Marketers/Brands of Ice Cream and Frozen Novelties, 2018
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 9-5 Selected New Products
  • Organic Trends
  • Table 9-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Figure 9-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Remaking Light Ice Cream as Low-Calorie
  • Clean Label Differentiates Premium Ice Creams
  • Ice Cream Alternatives Drive Plant-Based Trend
  • Innovating to Reduce Sugar
  • Targeting Kids Directly
  • MARKETING TRENDS
  • Table 9-7 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
  • Table 9-8 Selected Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • Table 9-9 Ice Cream & Frozen Novelties: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
  • Opportunities for In-Store Innovation
  • Opportunities for Online Innovation
  • Role of Online and e-Grocers
  • Opportunities in Private Label
  • Table 9-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • Figure 9-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • THE CONSUMER
  • Ice Cream Has Highest Household Penetration
  • Table 9-11 Consumption Rates for Ice Cream, Frozen Novelties, and Packaged Frozen Yogurt, 2008–2018 (percent of U. S. households)
  • Regular Dominates Ice Cream Segment
  • Table 9-12 Types of Ice Cream/Sherbet Eaten Most Often, 2008–2018 (percent of U. S. households that eat ice cream/sherbet)
  • Most Ice Cream/Sherbet Eaters Consume 2-4 Quarts a Month
  • Table 9-13 Quarts of Ice Cream/Sherbet Eaten in Last 30 Days, 2009-2018 (percent of U. S. households that eat ice cream/sherbet)
  • Store Brands Big Gainers, Breyers & Edy’s Big Decliners
  • Figure 9-9 Top Movers of Leading Ice Cream/Sherbet Brands Eaten Most Often, 2008–2018 (percent of U. S. households that eat ice cream/sherbet)
  • Table 9-14 Brands of Ice Cream/Sherbet Eaten Most Often by Households, 2008–2018 (percent of U. S. households that eat ice cream/sherbet)

CHAPTER 10: MEAL & SNACK BARS

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Meal & Snack Bars $7 Billion in 2018
  • Market to Exceed $8 Billion by 2022
  • Table 10-1 U. S. Meal & Snack Bars Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 10-2 U. S. Meal & Snack Bars Market Retail Volume Sales, 2013–2018 (in millions of pounds and percent change)
  • MARKET SEGMENTATION
  • Category Sales
  • Figure 10-1 U. S. Meal & Snack Bars Category Retail Dollar Shares: 2012, 2018 (percent)
  • Table 10-3 U. S. Meal & Snack Bars Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Innovation: Big Players Investing in Disruptive Innovation
  • Innovation: Clean Label Equals Healthy & Nutritious
  • Innovation: New Functional Benefits Drive Innovation
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 10-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 10-3 U. S. Unemployment Rate, 2004–2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 10-4 Median Household Income, 2004–2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 10-5 Number of U. S. Households, 2007–2018 (millions)
  • MARKETER COMPETITION
  • General Mills, Kellogg & CLIF Bar Control About 50% of the Market
  • Table 10-4 Selected Marketers/Brands of Meal & Snack Bars
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 10-5 Selected New Products
  • Organic Trends
  • Table 10-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Figure 10-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Making Kid-Friendly Bars More Nutritious
  • Free-From Movement Targets Allergens
  • Natural & Plant-Based Defining Healthier Bars
  • Innovating to Reduce Sugar
  • MARKETING TRENDS
  • Table 10-7 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
  • Table 10-8 Selected Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • Table 10-9 Meal & Snack Bars: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
  • Opportunities for In-Store Innovation
  • Opportunities for Online Innovation
  • Role of Online and e-Grocers
  • Opportunities in Private Label
  • Table 10-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • Figure 10-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • CONSUMER TRENDS
  • Breakfast/Cereal/Granola Snacks & Bars Eaten by Over 50% of Adults
  • Table 10-11 Consumption Rates for Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars, 2008–2018 (percent of adults)
  • Consumers Prefer Granola, but Fruit & Nut Bars Gaining
  • Table 10-12 Types of Breakfast/Cereal/Granola Snacks & Bars Eaten Most Often, 2008–2018 (percent of adults that eat breakfast/cereal/granola snacks & bars)
  • Snack Bar Eaters Don’t Eat Them That Often
  • Table 10-13 Servings of Breakfast/Cereal/Granola Snacks & Bars Eaten in Last 30 Days, 2008–2018 (percent of U. S. adults that eat breakfast/cereal/granola snacks & bars)
  • Nature Valley, CLIF & Pure Protein Biggest Gainers
  • Figure 10-8 Top Movers of Leading Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars Eaten Most Often, 2008–2018 (percent of U. S. adults that eat breakfast/cereal/granola & energy/diet snacks & bars)
  • Table 10-14 Brands of Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars Eaten Most Often by Adults, 2008–2018 (percent of adults that eat breakfast/cereal/granola & energy/diet snacks & bars)

CHAPTER 11: MEAT AND POULTRY

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Meat and Poultry $98 Billion in 2018
  • Market to Reach $108 Billion by 2023
  • Table 11-1 U. S. Meat and Poultry Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 11-2 U. S. Meat and Poultry Market Retail Volume Sales, 2013–2018 (in millions of pounds and percent change)
  • MARKET SEGMENTATION
  • Category and Segment Sales
  • Figure 11-1 U. S. Meat and Poultry Category/Segment Retail Dollar Shares, 2018 (percent)
  • Table 11-3 U. S. Meat and Poultry Market Retail Dollar Sales: By Category/Segment, 2016–2018 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Innovation: Big Players Investing in Disruptive Innovation
  • Innovation: Opportunities in Meat and Poultry in New Ways and from New Players
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 11-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
  • Unemployment Rate Declines to 50-Year Low
  • Figure 11-3 U. S. Unemployment Rate, 2004–2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 11-4 Median Household Income, 2004–2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 11-5 Number of U. S. Households, 2007–2018 (millions)
  • MARKETER COMPETITION
  • Five Companies Control Majority of the Market
  • Other Players
  • Table 11-4 Selected Marketers/Brands of Meat and Poultry
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 11-5 Selected New Products
  • Organic Trends
  • Table 11-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Figure 11-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Free-From Targets Hormones and Antibiotics
  • Meat Alternatives Drive Plant-Based Trend
  • MARKETING TRENDS
  • Table 11-7 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
  • Table 11-8 Selected Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • Table 11-9 Meat and Poultry: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
  • Opportunities for In-Store Innovation
  • Opportunities for Online Innovation
  • Role of Online and e-Grocers
  • Opportunities in Private Label
  • Figure 11-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • CONSUMER TRENDS
  • Consumers Continue to Love Beef and Chicken
  • Table 11-11 Consumption Rates for Selected Meat & Poultry, 2008–2018 (percent of households)
  • More Households Eating Bacon
  • Table 11-12 Consumption Rates for Selected Processed Meats and Poultry 2008–2018 (percent of households)
  • Most Preferred Cold Cuts
  • Table 11-13 Types, Kinds, and Brands of Cold Cuts Eaten Most Often, 2008–2018 (percent of U. S. households that eats cold cuts)
  • Most Preferred Sausages: Breakfast; Pork; Jimmy Dean, Hillshire Farm
  • Table 11-14 Types, Kinds, and Brands of Sausages Eaten Most Often, 2008–2018 (percent of U. S. households that eats sausages)

CHAPTER 12: NATURAL AND SPECIALTY CHEESE

  • SCOPE
  • Difference Between Natural and Specialty Cheese
  • Products Outside Scope
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Natural and Specialty Cheese $16 Billion in 2018
  • Market to Exceed $18 Billion by 2023
  • Table 12-1 U. S. Natural and Specialty Cheese Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 12-2 U. S. Natural and Specialty Cheese Market Retail Volume Sales, 2013–2018 (in millions of pounds and percent change)
  • MARKET SEGMENTATION
  • Category Sales
  • Figure 12-1 U. S. Natural and Specialty Cheese Category Retail Dollar Shares 2018 (percent)
  • Table 12-3 U. S. Natural and Specialty Cheese Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Innovation: Big Players Investing in Disruptive Innovation
  • Innovation: New Forms Creating New Opportunities
  • Innovation: Making Cooking with Cheese More Convenient
  • Innovation: Crafting Cheese Part of Premiumization Trend
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 12-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 12-3 U. S. Unemployment Rate, 2004–2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 12-4 Median Household Income, 2004–2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 12-5 Number of U. S. Households, 2007–2018 (millions)
  • MARKETER COMPETITION
  • Private Label, Kraft, and Sargento Control 70% of the Market
  • Figure 12-6 Dollar Shares of U. S. Natural and Specialty Cheese: By Top Marketers, 2018 (percent)
  • Table 12-4 Selected Marketers/Brands of Natural and Specialty Cheese, 2018
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 12-5 Selected New Cheese Products
  • Organic Trends
  • Table 12-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Figure 12-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Natural Cheese Nutritious Snack for Kids
  • Sustainable Milk Sourcing to Ensure Quality
  • Natural Cheese Naturally Free-From Artificial Ingredients
  • MARKETING TRENDS
  • Table 12-7 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
  • Table 12-8 Selected Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • Table 12-9 Natural and Specialty Cheese: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
  • Opportunities for In-Store Innovation
  • Opportunities for Online Innovation
  • Role of Online and e-Grocers
  • Opportunities in Private Label
  • Table 12-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • Figure 12-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • CONSUMER TRENDS
  • Table 12-11 Consumption Rates for Natural and Specialty, and American/Processed Cheese 2008–2018 (percent of households)
  • Vast Majority of Natural Cheese Consumers Eat Full Fat Products
  • Table 12-12 Types of Natural and Specialty Cheese Eaten Most Often, 2008–2018 (percent of U. S. households that eat natural and specialty cheese)
  • Consumption Increases Most for Shredded, Sliced, and String Cheese
  • Table 12-13 Forms of Natural and Specialty Cheese Eaten Most Often, 2008–2018 (percent of U. S. households that eat natural and specialty cheese)
  • Cheddar and Mozzarella Still Rule but Specialty Varieties Keep Gaining
  • Table 12-14 Kinds of Natural and Specialty Cheese Eaten Most Often, 2008–2018 (percent of U. S. households that eat natural and specialty cheese)
  • High Consumption Households Increase
  • Table 12-15 Pounds of Natural and Specialty Cheese Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eat natural and specialty cheese)
  • Sargento Top Gainer Over Last Ten Years
  • Figure 12-9 Top Movers of Leading Natural and Specialty Cheese Brands Eaten Most Often in Last 7 Days, 2008–2018 (percent of U. S. households that eat natural and specialty cheese)
  • Consumers Eat Store Brands, Kraft, and Sargento Most Often
  • Table 12-16 Brands of Natural and Specialty Cheese Eaten Most Often by Households in the Last 7 Days, 2008–2018 (percent of households that eats natural and specialty cheese)

CHAPTER 13: SALTY SNACKS

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Salty Snacks at $26 Billion in 2018
  • Market Nearly $32 Billion by 2023
  • Table 13-1 U. S. Salty Snacks Market Retail Dollar Sales, 2013-2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 13-2 U. S. Salty Snacks Market Retail Volume Sales, 2013–2018 (in millions of pounds)
  • MARKET SEGMENTATION
  • Category Sales
  • Figure 13-1 U. S. Salty Snack Category Retail Dollar Shares, 2018 (percent)
  • Table 13-3 U. S. Salty Snack Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Innovation: Big Players Investing in Disruptive Innovation
  • Innovation: Opportunities in Salty Snacks Come in New Ways and from New Players
  • Innovation: Indulgence Still Rules
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 13-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 13-3 U. S. Unemployment Rate, 2004–2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 13-4 Median Household Income, 2004–2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 13-5 Number of U. S. Households, 2007–2018 (millions)
  • MARKETER COMPETITION
  • PepsiCo Controls 60% of Market
  • Table 13-4 Selected Marketers/Brands of Salty Snacks, 2018
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 13-5 Selected New Products
  • Organic Trends
  • Table 13-6 Overall vs Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Figure 13-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Making Salty Snacks Kid-Friendlier
  • Free-From Movement Targets Allergens
  • Sustainably Reducing Food Waste
  • MARKETING TRENDS
  • Table 13-7 Selected Marketing Initiatives
  • Opportunities for Marketing Innovation
  • Table 13-8 Selected Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • Table 13-9 Salty Snacks: U. S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
  • Opportunities for In-Store Innovation
  • Opportunities for Online Innovation
  • Role of Online and e-Grocers
  • Opportunities in Private Label
  • Table 13-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • Figure 13-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • THE CONSUMER
  • Product Usage Rates
  • Table 13-11 Consumption Rates for Selected Salty Snacks, 2008–2018 (percent of households)
  • Potato Chips
  • Table 13-12 Types of Potato Chips Eaten Most Often, 2008–2018 (percent of U. S. households that eat potato chips)
  • Table 13-13 Bags of Potato Chips Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat potato chips)
  • Figure 13-8 Top Movers of Leading Potato Chip Brands Eaten Most Often in Last 30 Days, 2008–2018 (percent of U. S. households that eat potato chips)
  • Table 13-14 Brands of Potato Chips Eaten Most Often by Households in the Last 30 Days, 2008–2018 (percent of households that eat potato chips)
  • Corn/Tortilla/Pita Chip & Cheese Snacks
  • Table 13-15 Bags of Corn/Tortilla/Pita Chip & Cheese Snacks Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat corn/tortilla chips/cheese snacks)
  • Figure 13-9 Top Movers of Leading Corn/Tortilla/Pita Chip and Cheese Snack Brands Eaten Most Often in Last 30 Days, 2008–2018 (percent of U. S. households that eat corn/tortilla/pita chip/cheese snacks)
  • Table 13-16 Brands of Corn/Tortilla/Pita Chip/Cheese Snacks Eaten Most Often by Households in the Last 30 Days, 2008–2018 (percent of U. S. households that eat corn/tortilla/pita chip/cheese snacks)

CHAPTER 14: SOUP

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Soup $7 Billion in 2018
  • Market to Reach Over $7 Billion by 2023
  • Table 14-1 U. S. Soup Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 14-2 U. S. Soup Market Retail Volume Sales, 2012–2018 (in pounds/16oz. equivalents and percent change)
  • MARKET SEGMENTATION
  • Category Sales
  • Figure 14-1 U. S. Soup Category Retail Dollar Shares, 2018 (percent)
  • Table 14-3 U. S. Soup Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Innovation: Big Players Investing in Disruptive Innovation
  • Innovation: Opportunities Remain in Soup, but in New Ways & from New Players
  • Innovation: Turning Old Form Into New Trend
  • Innovation: Drink Your Soup
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 14-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 14-3 U. S. Unemployment Rate, 2004–2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 14-4 Median Household Income, 2004–2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 14-5 Number of U. S. Households, 2007–2018 (millions)
  • MARKETER COMPETITION
  • Campbell Soup Controls 60% of Wet Soups
  • Table 14-4 Selected Marketers/Brands of Soup 2018
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 14-5 Selected New Products
  • Organic Trends
  • Table 14-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Figure 14-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Free-From & Less Salt Key Innovation Drivers
  • Fresh, Natural, & Plant-Based Defining Healthier Soups
  • Making Soup Appealing to Kids
  • Opportunities for Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • Table 14-7 Soup: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
  • Opportunities for In-Store Innovation
  • Opportunities for Online Innovation
  • Role of Online and e-Grocers
  • Opportunities in Private Label
  • Table 14-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • Figure 14-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • CONSUMER TRENDS
  • Wet Soup Consumption Declines
  • Table 14-9 Consumption Rates for Canned/Packaged Soup, Broth, & Stock, 2008–2018 (percent of U. S. households)
  • More Consumers Prefer Ready-To-Serve Soup
  • Table 14-10 Types of Canned/Packaged Soup, Broth, & Stock Eaten Most Often, 2008–2018 (percent of U. S. households that eat canned/packaged soup, broth, & stock)
  • Most Households Eat 4 to 5 Cans of Soup per Week
  • Table 14-11 Cans of Canned/Packaged Soup, Broth, & Stock Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eat canned/packaged soup, broth, & stock)
  • Swanson Broth & Store Brand Biggest Gainers
  • Figure 14-8 Top Movers of Leading Canned/Packaged Soup, Broth, & Stock Brands Eaten Most Often, 2008–2018 (percent of U. S. households that eat canned/packaged soup, broth, & stock)
  • Table 14-12 Brands of Canned/Packaged Soup, Broth, & Stock Eaten Most Often by Households in Last 7 Days, 2008–2018 (percent of U. S. households that eat canned/packaged soup, broth, & stock)

CHAPTER 15: YOGURT

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Yogurt Nearly $9 Billion in 2018
  • Market to Reach $9. 5 Billion by 2023
  • Table 15-1 U. S. Yogurt Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 15-2 U. S. Yogurt Market Retail Volume Sales, 2013–2018 (in millions of pints and percent change)
  • MARKET SEGMENTATION
  • Category Sales
  • Figure 15-1 U. S. Yogurt Category Retail Dollar Shares, 2018 (percent)
  • Table 15-3 U. S. Yogurt Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Innovation: Big Players Investing in Disruptive Innovation
  • Innovation: Opportunities Remain in Yogurt, but in New Ways & from New Players
  • Innovation: Dairy Alt as the New Greek
  • Innovation: New International Styles
  • Innovation: Indulgence & Convenience Never Go Out of Style
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 15-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 15-3 U. S. Unemployment Rate, 2004–2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 15-4 Median Household Income, 2004–2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 15-5 Number of U. S. Households, 2007–2018 (millions)
  • MARKETER COMPETITION
  • Danone, Chobani, & General Mills Control Nearly 70% of Market
  • Figure 15-6 Dollar Shares of U. S. Yogurt: By Top Marketers, 2018 (percent)
  • Table 15-4 Selected Marketers/Brands of Yogurt, 2018
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 15-5 Selected New Products
  • Organic Trends
  • Table 15-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Figure 15-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
  • Kid-Friendly, Portable Probiotics
  • Yogurt Alternatives Drive Plant-Based Trend
  • Innovating to Reduce Sugar
  • MARKETING TRENDS
  • Opportunities for Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • Table 15-7 Yogurt: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
  • Opportunities for In-Store & Online Innovation
  • Role of Online and e-Grocers
  • Opportunities in Private Label
  • Table 15-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
  • Figure 15-8 Overall vs. Private Label Usage Trends for Selected Dairy Categories, 2008–2018 (percent of U. S. households)
  • CONSUMER TRENDS
  • Yogurt Eaten by More than Half of Adults
  • Table 15-9 Consumption Rates for Yogurt & Smoothies, 2008–2018 (percent of U. S. adults)
  • Consumers Prefer Spoonable Yogurt by a Wide Margin
  • Table 15-10 Forms of Yogurt & Smoothies Eaten/Drank Most Often, 2011–2018 (percent of U. S. adults that eat/drink yogurt & smoothies)
  • Consumers Increasingly Prefer Regular (Full-Fat) Yogurt
  • Table 15-11 Types of Yogurt & Smoothies Eaten/Drank Most Often, 2008–2018 (percent of U. S. adults that eat/drink yogurt & smoothies)
  • Consumers Prefer Yogurt with Fruit & Greek Style
  • Table 15-12 Kinds of Yogurt & Smoothies Eaten/Drank Most Often, 2008–2018 (percent of U. S. adults that eat/drink yogurt & smoothies)
  • Most Yogurt Eaters/Drinkers Don’t Consume It That Frequently
  • Table 15-13 Servings of Yogurt Eaten/Drank in Last 30 Days, 2008–2018 (percent of U. S. adults that eat/drink yogurt)
  • Chobani Gains; Dannon, Yoplait Decline
  • Figure 15-9 Performance of Leading Yogurt Brands Eaten Most Often in Last 30 Days, 2008–2018 (percent of U. S. adults that eat yogurt)
  • Table 15-14 Brands of Yogurt Eaten/Drank Most Often by Adults in the Last 30 Days, 2008–2018 (percent of U. S. adults that eats/drinks yogurt)

U.S. Beverage Market Outlook 2019

CHAPTER 1: EXECUTIVE SUMMARY

  • INTRODUCTION
  • Scope
  • Methodology
  • BOTTLED & ENHANCED WATERS
  • Bottled & Enhanced Water Retail Sales Grow to Nearly $26 Billion by 2023
  • Key Opportunities for Future Growth
  • CARBONATED BEVERAGES
  • Carbonated Beverage Retail Sales Grow to Nearly $43 Billion by 2023
  • Key Opportunities for Future Growth
  • COFFEE & READY-TO-DRINK COFFEE
  • Coffee & RTD Coffee Retail Sales Increase to Nearly $18 Billion by 2023
  • Key Opportunities for Future Growth
  • DAIRY & DAIRY ALTERNATIVE BEVERAGES
  • Dairy & Dairy Alternative Beverage Retail Sales Below $23 Billion in 2023
  • Key Opportunities for Future Growth
  • ENERGY & SPORTS DRINKS
  • Energy & Sports Drinks Retail Sales Increase to Nearly $28 Billion by 2023
  • Key Opportunities for Future Growth
  • JUICES
  • Juice Retail Sales Decline to Below $18 Billion in 2023
  • Key Opportunities for Future Growth
  • TEA & READY-TO-DRINK TEA
  • Tea & RTD Tea Retail Sales Increase to Over $9 Billion in 2023
  • Key Opportunities for Future Growth

CHAPTER 2: BOTTLED AND ENHANCED WATERS

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Bottled and Enhanced Water $19 Billion in 2018
  • Market to Reach Nearly $26 Billion by 2023
  • Table 2-1 U.S. Bottled Water Market Retail Dollar Sales, 2013–2023 (in millions of dollars and
  • percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 2-2 U.S. Bottled and Enhanced Water Market Retail Volume Sales, 2013–2018 (in millions of gallons and percent change)
  • MARKET SEGMENTATION
  • Category/Segment Sales
  • Figure 2-1 U.S. Bottled and Enhanced Waters Category/Segment Retail Dollar Shares 2018 (percent)
  • Table 2-3 U.S. Bottled and Enhanced Waters Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Innovation: Big Players Investing in Disruptive Innovation
  • Innovation: Enhanced Functionality
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 2-2 Change in GDP and Personal Consumption Expenditures, 2007-2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 2-3 U.S. Unemployment Rate, 2004-2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 2-4 Median Household Income, 2004-2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 2-5 Number of U.S. Households, 2007-2018 (millions)
  • MARKETER COMPETITION
  • Private Label, Nestlé, Coca-Cola, and PepsiCo Control Over 50% of the Market
  • Table 2-4 Selected Marketers/Brands of Bottled and Enhanced Waters, 2018
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 2-5 Selected New Products
  • Organic Trends
  • Table 2-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S.households)
  • Figure 2-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S.households)
  • Kid-Friendly Waters
  • Plant-Based Water
  • CBD-Infused Beverages Get a Boost from Legalization of Hemp
  • Increasing Calls for More Sustainable Packaging
  • Marketing Trends
  • Opportunities for Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • Table 2-7 Bottled and Enhanced Waters: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
  • Opportunities for In-Store and Online Innovation
  • Role of Online and e-Grocers
  • Opportunities in Private Label
  • Table 2-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)
  • Figure 2-7 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)
  • CONSUMER TRENDS
  • Consumers Drink Still Over Sparkling Water by Wide Margin
  • Table 2-9 Consumption Rates for Bottled Water, 2008-2018 (percent of adults)
  • Consumers Overwhelmingly Prefer Unflavored Still Water; More Prefer Flavored Sparkling
  • Beverages
  • Table 2-10 Types of Bottled Water Drunk Most Often, 2008-2018 (percent of U.S. adults who drink bottled water)
  • Most Still Water Drinkers Don’t Drink That Much
  • Table 2-11 Glasses of Still Bottled Water Drunk in Last 7 Days, 2008-2018 (percent of U.S. adults who drink still bottled water)
  • Most Sparkling Beverage Drinkers Don’t Drink Much Either
  • Table 2-12 Glasses of Sparkling Waters/Seltzers/Natural Sodas Drunk in Last 7 Days, 2008-2018(percent of U.S. adults who drink sparkling waters/seltzers/natural sodas)
  • Store Brands Outperform Leading Still Bottled Water Brands
  • Figure 2-8 Top Movers of Leading Still Bottled Water Brands Drunk Most Often, 2008-2018 (percent of U.S. adults who drink still bottled water)
  • Table 2-13 Brands of Still Bottled Water Drunk Most Often by Adults, 2008-2018 (percent of adults who drink still bottled waters)
  • LaCroix Biggest Gainer in Sparkling Waters
  • Figure 2-9 Top Movers of Leading Sparkling Water/Seltzers Brands Drunk Most Often, 2008-2018(percent of U.S. adults who drink sparkling water)
  • Table 2-14 Brands of Sparkling Waters/Seltzers Drunk Most Often by Adults, 2008-2018 (percent of adults who drink sparkling waters/seltzers)

CHAPTER 3: CARBONATED BEVERAGES

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Carbonated Beverages Near $40 Billion in 2018
  • Market to Reach Nearly $43 Billion by 2023
  • Table 3-1 U.S. Carbonated Beverage Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 3-2 U.S. Carbonated Beverage Market Retail Volume Sales, 2013–2018 (in millions of 1.5 gallon equivalents and percent change)
  • MARKET SEGMENTATION
  • Category Sales
  • Figure 3-1 U.S. Carbonated Beverage Retail Dollar Sales Share by Segment, 2018 (percent)
  • Table 3-3 U.S. Carbonated Beverage Market Retail Dollar Sales by Segment, 2016–2018 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Innovation: Healthy Sodas
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 3-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 3-3 U.S. Unemployment Rate, 2004–2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 3-4 Median Household Income, 2004–2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 3-5 Number of U.S. Households, 2007–2018 (millions)
  • MARKETER COMPETITION
  • Coca-Cola, PepsiCo, & Keurig Dr Pepper Control Nearly 90% of Market
  • Figure 3-6 U.S. Carbonated Beverage Retail Dollar Sales Share by Marketer, 2018 (percent)
  • Table 3-4 Selected Marketers & Brands of Carbonated Beverages
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 3-5 Selected New Products
  • Organic Trends
  • Table 3-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U.S.households)
  • Figure 3-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U.S.households)
  • Incentive to Reduce Sugar
  • Demand for Natural, “Free-From” Ingredients
  • CBD-Infused Beverages Get a Boost from Legalization of Hemp
  • Increasing Calls for More Sustainable Packaging
  • MARKETING TRENDS
  • Opportunities for Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • U.S. Beverage Market Outlook 2019
  • March 2019 © Packaged Facts v
  • Table 3-7 Carbonated Beverage U.S. Retail Dollar Sales & Share by Channel, 2018 (in millions of dollars and percent)
  • Opportunities for In-Store and Online Innovation
  • Role of Online & E-Grocers
  • Opportunities in Private Label
  • Table 3-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008–2018(percent of U.S. households)
  • Figure 3-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008–2018(percent of U.S. households)
  • CONSUMER TRENDS
  • Consumption of Carbonated Beverages Continues to Decline
  • Table 3-9 Consumption Rates for Carbonated Beverages, 2008–2018 (percent of adults)
  • Regular Non-Cola Drinkers Consume the Most
  • Table 3-10 Glasses of Selected Carbonated Beverages Drunk in Last 7 Days, 2008–2018 (percent of U.S. adults that drink selected carbonated beverages)
  • Coke Outperforms Pepsi in Regular Colas
  • Figure 3-9 Performance of Leading Regular Cola Brands Drunk Most Often, 2008–2018 (percent of U.S. adults that drink regular colas)
  • Table 3-11 Brands of Regular Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drink regular colas)
  • Coke Zero Sugar Biggest Gainer in Diet/Sugar-Free Sodas
  • Figure 3-10 Performance of Leading Diet or Sugar-Free Cola Brands Drunk Most Often, 2008–2018(percent of U.S. adults that drink diet or sugar-free colas)
  • Table 3-12 Brands of Diet or Sugar-Free Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drinks diet or sugar-free colas)
  • Canada Dry Ginger Ale Biggest Gainer in Regular Non-Colas
  • Figure 3-11 Performance of Leading Regular Non-Cola Brands Drunk Most Often, 2008–2018 (percent of U.S. adults that drink regular non-colas)
  • Table 3-13 Brands of Regular Non-Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drinks regular non-colas)
  • Canada Dry Diet Ginger Ale Biggest Diet Non-Cola Gainer
  • Figure 3-12 Performance of Leading Diet Non-Cola Brands Drunk Most Often, 2008–2018 (percent of U.S. adults that drink diet non-colas)
  • Table 3-14 Brands of Diet Non-Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drinks diet non-colas)

CHAPTER 4: ENERGY & SPORTS DRINKS

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Energy & Sports Drinks Approach $22 Billion in 2018
  • Market to Approach $28 Billion by 2023
  • Table 4-1 U.S. Energy & Sports Drinks Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 4-2 U.S. Energy & Sports Drink Market Retail Volume Sales, 2013–2018 (in millions of ounces and percent change)
  • MARKET SEGMENTATION
  • Category/Segment Sales
  • Figure 4-1 U.S. Energy & Sports Drinks Category Retail Dollar Shares 2018 (percent)
  • Table 4-3 U.S. Energy & Sports Drinks Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Innovation: Beverage Mashups
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 4-2 Change in GDP and Personal Consumption Expenditures, 2007-2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 4-3 U.S. Unemployment Rate, 2004-2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 4-4 Median Household Income, 2004-2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 4-5 Number of U.S. Households, 2007-2018 (millions)
  • MARKETER COMPETITION
  • Four Companies Control Majority of the Market
  • Table 4-4 Selected Marketers/Brands of Energy & Sports Drinks, 2018
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 4-5 Selected New Products
  • Organic Trends
  • Table 4-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
  • Figure 4-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
  • Incentive to Reduce Sugar
  • CBD-Infused Beverages Get a Boost from Legalization of Hemp
  • MARKETING TRENDS
  • Opportunities for Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • Table 4-7 Energy & Sports Drinks: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
  • Opportunities for In-Store and Online Innovation
  • Role of online and e-Grocers
  • Opportunities in Private Label
  • Table 4-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)
  • Figure 4-7 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)
  • CONSUMER TRENDS
  • Sports and Energy Drink Consumption Declines
  • Table 4-9 Consumption Rates for Energy Drinks/Shots & Sports Drinks, 2008-2018 (percent of adults) .. 146
  • Consumers Overwhelmingly Prefer Energy Drinks Over Shots
  • Table 4-10 Forms of Energy Drinks/Shots Drunk, 2014-2018 (percent of U.S. adults who drink energy drinks/shots)
  • Energy Drinkers Consume More Than Sports Drinkers
  • Table 4-11 Number of Energy Drinks/Shots & Sports Drinks Drunk in Last 30 Days, 2008-2018(percent of U.S. adults who drink energy drinks/shots and sports drinks)
  • Monster Energy Biggest Gainer in Energy Drinks
  • Figure 4-8 Top Movers of Leading Energy Drinks/Shots Brands Drunk Most Often, 2008-2018 (percent of U.S. adults who drink energy drinks and shots)
  • Table 4-12 Brands of Energy Drinks & Shots Drunk Most by Adults, 2008-2018 (percent of adults who drink energy drinks and shots)
  • Gatorade Dominates Sports Drinks
  • Table 4-13 Brands of Sports Drinks (Thirst Quencher/Activity Drinks) Drunk Most Often by Adults,2008-2018 (percent of adults who drink thirst quencher/activity drinks)

CHAPTER 5: JUICES

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Juices Decline to Less Than $19 Billion in 2018
  • Market Below $18 Billion in 2023
  • Table 5-1 U.S. Juice Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 5-2 U.S. Juice Market Retail Volume Sales, 2013–2018 (in millions of ounces and percent
  • change)
  • MARKET SEGMENTATION
  • Category Sales
  • Figure 5-1 U.S. Juices Category Retail Dollar Shares by Segment, 2018 (percent)
  • Table 5-3 U.S. Juice Market Retail Dollar Sales by Segment, 2016–2018 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Innovation: Big Players Investing in Disruptive Innovation
  • Innovation: Enhanced Functionality
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 5-2 Change in U.S. GDP and Personal Consumption Expenditures, 2007–2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 5-3 U.S. Unemployment Rate, 2004–2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 5-4 U.S. Median Household Income, 2004–2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 5-5 Number of U.S. Households, 2007–2018 (millions)
  • MARKETER COMPETITION
  • Coca-Cola & PepsiCo Lead the Market
  • Table 5-4 Selected Marketers/Brands of Juices
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 5-5 Selected New Products
  • Organic Trends
  • Table 5-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U.S. households)
  • Figure 5-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U.S. households)
  • Incentive to Reduce Sugar
  • Better-For-You Kids’ Juice
  • CBD-Infused Beverages Get a Boost from Legalization of Hemp
  • MARKETING TRENDS
  • Opportunities for Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • Table 5-7 Juices: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
  • Opportunities for In-Store & Online Innovation
  • Role of Online & E-Grocers
  • Opportunities in Private Label
  • Table 5-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008–2018(percent of U.S. households)
  • U.S. Beverage Market Outlook 2019
  • March 2019 © Packaged Facts ix
  • Figure 5-7 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008–2018(percent of U.S. households)
  • CONSUMER TRENDS
  • Consumption of Traditional Juice Types Declining
  • Table 5-9 Consumption Rates for Juices, 2008–2018 (percent of U.S. households/adults)
  • Refrigerated Versus Shelf-Stable Orange Juice (bottles/cans/cartons)
  • Table 5-10 Type of Orange Juice Drunk Most Often, 2008–2018 (percent of U.S. households that
  • drink orange juice)
  • Table 5-11 Kinds of Orange Juice Drunk Most Often, 2008–2018 (percent of U.S. households that
  • drink orange juice)
  • Table 5-12 Package Type of Orange Juice Drunk Most Often, 2008–2018 (percent of U.S. adults that
  • drink orange juice)
  • Table 5-13 Glasses of Orange Juice Drunk by Household on Average Day, 2008–2018 (percent of U.S.
  • households that drink orange juice)
  • Figure 5-8 Top Movers of Leading Orange Juice Brands Drunk Most Often, 2008–2018 (percent of U.S. households that drink orange juice)
  • Table 5-14 Brands of Orange Juice Drunk Most Often by Households, 2008–2018 (percent of households that drink orange juice)
  • Other Fruit Juices/Drinks
  • Table 5-15 Type of Other Fruit Juices/Drinks Drunk Most Often, 2008–2018 (percent of U.S. households that drink other fruit juices/drinks)
  • Table 5-16 Kinds of Other Fruit Juices/Drinks Drunk Most Often, 2008–2018 (percent of U.S. households that drink other fruit juices/drinks)
  • Table 5-17 Package Types of Other Fruit Juices/Drinks Drunk Most Often, 2008-2018 (percent of U.S. households that drink other fruit juices/drinks)
  • Table 5-18 Flavors of Other Fruit Juices/Drinks Drunk Most Often, 2008–2018 (percent of U.S. households that drink other fruit juices/drinks)
  • Table 5-19 Glasses of Other Fruit Juices/Drinks Drunk by Household on Average Day, 2008–2018(percent of U.S. households that drink other fruit juices/drinks
  • Figure 5-9 Top Movers of Leading Other Fruit Juices/Drinks Brands Drunk Most Often, 2008–2018(percent of U.S. households that drink other fruit juices/drinks water)
  • Table 5-20 Brands of Other Fruit Juices/Drinks Drunk Most Often by Households, 2008–2018(percent of households that drinks other fruit juices/drinks)

CHAPTER 6: COFFEE AND READY-TO-DRINK COFFEE

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Coffee and Ready-to-Drink Coffee Over $14 Billion in 2018
  • Market to Approach $18 Billion by 2023
  • Table 6-1 U.S. Coffee Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 6-2 U.S. Coffee Market Retail Volume Sales, 2013–2018 (in millions of ounces and percent change)
  • MARKET SEGMENTATION
  • Category/Segment Sales
  • Figure 6-1 U.S. Coffee Category Retail Dollar Shares 2018 (percent)
  • Table 6-3 U.S. Coffee Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Innovation: Enhanced Functionality
  • Innovation: Bulletproof Coffee
  • Innovation: Beverage Mashups
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 6-2 Change in GDP and Personal Consumption Expenditures, 2007-2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 6-3 U.S. Unemployment Rate, 2004-2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 6-4 Median Household Income, 2004-2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 6-5 Number of U.S. Households, 2007-2018 (millions)
  • MARKETER COMPETITION
  • Five Companies Control Vast Majority of the Market
  • Table 6-4 Selected Marketers/Brands of Coffees, 2018
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 6-5 Selected New Products
  • Organic Trends
  • Table 6-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
  • Figure 6-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
  • CBD-Infused Beverages Get a Boost from Legalization of Hemp
  • Increasing Calls for More Sustainable Packaging
  • MARKETING TRENDS
  • Opportunities for Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • Table 6-7 Coffee: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
  • Opportunities for In-Store and Online Innovation
  • Role of Online and e-Grocers
  • Opportunities in Private Label
  • Table 6-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)
  • Figure 6-7 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)
  • CONSUMER TRENDS
  • Most Consumers Prefer Ground/Whole Bean Coffee
  • Table 6-9 Consumption Rates for Coffee, 2008-2018 (percent of households/adults)
  • Single-Serve Pods Have Grown at Expense of Ground and Whole Bean
  • Table 6-10 Forms of Ground/Whole Bean Coffee Drunk Most Often, 2008-2018 (percent of U.S.
  • households that drink ground/whole bean coffee)
  • Consumers Overwhelmingly Prefer Caffeinated Ground/Whole Bean Coffee
  • Table 6-11 Type of Ground/Whole Bean Coffee Drunk Most Often, 2008-2018 (percent of U.S.households that drink ground/whole bean coffee)
  • Unflavored Ground/Whole Bean Coffee Rules
  • Table 6-12 Flavor of Ground/Whole Bean Coffee Drunk Most Often, 2017-2018 (percent of U.S.households that drink ground/whole bean coffee)
  • Coffee Consumption on the Rise
  • Table 6-13 Cups of Ground Coffee (Regular or Decaf) Drunk by Household Any Day, 2008-2018(percent of U.S. households that drink ground coffee)
  • Folgers Declines; Store Brands, Coffee Shop, and Gourmet Brands Gain
  • Figure 6-8 Top Movers of Leading Ground/Whole Bean Coffee Brands Drunk Most Often, 2008-2018(percent of U.S. households that drink ground/whole bean coffee)
  • Table 6-14 Brands of Ground/Whole Bean Coffee Drunk Most Often by Households, 2008-2018(percent of households that drink ground/whole bean coffee)
  • Starbucks Leader in Espresso/Cappuccino
  • Table 6-15 Brands of Espresso/Cappuccino Drunk Most Often by Households, 2008-2018 (percent of households that drinks espresso/cappuccino)
  • Starbucks Leader in RTD Coffees
  • Table 6-16 Brands of Coffee Drinks (Bottle/Can) Drunk Most Often by Households, 2008-2018(percent of households that drink coffee drinks)
  • Coffee Shops Preferred for On-The-Go Coffee
  • Table 6-17 Where Adults Get Coffee On-The-Go, 2016-2018 (percent of U.S. adults that got coffee
  • on-the-go in the last 7 days)

CHAPTER 7: TEA AND READY-TO-DRINK TEA

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Tea & Ready-to-Drink Tea Over $8 Billion in 2018
  • Market to Exceed $9 Billion by 2023
  • Table 7-1 U.S. Tea Market Retail Dollar Sales, 2013-2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 7-2 U.S. Tea Market Retail Volume Sales, 2013-2018 (in millions of ounces and percent change)
  • MARKET SEGMENTATION
  • Category/Segment Sales
  • Figure 7-1 U.S. Tea Category/Segment Retail Dollar Shares, 2018 (percent)
  • Table 7-3 U.S. Tea Market Retail Dollar Sales: By Segment, 2016-2018 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Innovation: Enhanced Functionality
  • Innovation: Beverage Mashups
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 7-2 Change in GDP and Personal Consumption Expenditures, 2007-2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 7-3 U.S. Unemployment Rate, 2004-2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 7-4 Median Household Income, 2004-2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 7-5 Number of U.S. Households, 2007-2018 (millions)
  • MARKETER COMPETITION
  • Five Companies Control Majority of the Market
  • Table 7-4 Selected Marketers/Brands of Teas, 2018
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 7-5 Selected New Products
  • Organic Trends
  • Table 7-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
  • Figure 7-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
  • Organic Drives Clean Label Trend
  • CBD-Infused Beverages Get a Boost from Legalization of Hemp
  • Increasing Calls for More Sustainable Packaging
  • MARKETING TRENDS
  • Opportunities for Marketing Innovation
  • RETAIL COMPETITION
  • U.S. Beverage Market Outlook 2019
  • March 2019 © Packaged Facts xiii
  • Channel Shares
  • Table 7-7 Teas: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
  • Opportunities for In-Store and Online Innovation
  • Role of Online and e-Grocers
  • Opportunities in Private Label
  • Table 7-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)
  • Figure 7-7 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)
  • CONSUMER TRENDS
  • Most Consumers Still Prefer Tea Bags /Packaged Tea
  • Table 7-9 Consumption Rates for Tea, 2008-2018 (percent of households)
  • Tea (Bags/Packages)
  • Table 7-10 Purpose for Using Tea (Bags/Packages), 2008-2018 (percent of households that use regular tea)
  • Table 7-11 Type of Tea (Bags/Packages) Drunk Most Often, 2008-2018 (percent of U.S. households
  • that drink tea (bags/packages))
  • Table 7-12 Flavor of Tea (Bags/Packages) Drunk Most Often, 2008-2018 (percent of U.S. households
  • that drink tea (bags/packages))
  • Table 7-13 Cups of Tea (Bags/Packages) Drunk by Household on Average Day, 2008-2018 (percent of
  • U.S. households that drink tea in bags/packages)
  • Figure 7-8 Top Movers of Leading Tea (Bags/Packages) Brands Drunk Most Often, 2008-2018 (percent of U.S. households that drink tea in bags/packages)
  • Table 7-14 Brands of Tea (Bags/Packages) Drunk Most Often by Households, 2008-2018 (percent of households that drink tea in bags/packages)
  • RTD Iced Tea
  • Table 7-15 Type of RTD Iced Tea Drunk Most Often, 2008-2018 (percent of U.S. adults that drink RTD iced tea)
  • Figure 7-9 Top Movers of Leading RTD Iced Tea Brands Drunk Most Often, 2008-2018 (percent of U.S. adults that drink RTD iced tea)
  • Table 7-16 Brands of RTD Iced Tea Drunk Most Often by Households, 2008-2018 (percent of households that drink RTD iced tea)

CHAPTER 8: DAIRY & DAIRY ALTERNATIVE BEVERAGES

  • SCOPE
  • METHODOLOGY
  • THE MARKET
  • Retail Sales of Dairy & Dairy Alternative Beverages $23.5 Billion in 2018
  • Market to Fall Below $23 Billion by 2023
  • Table 8-1 U.S. Dairy & Dairy Alternative Beverages Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
  • Key Opportunities for Future Growth
  • Volume Sales
  • Table 8-2 U.S. Dairy & Dairy Alternative Beverages Market Retail Volume Sales, 2013–2018 (in millions of ounces/pints/16 oz. equivalent and percent change)
  • MARKET SEGMENTATION
  • Category/Segment Sales
  • Figure 8-1 U.S. Dairy & Dairy Alternative Beverages Category Retail Dollar Shares 2018, 2023(percent)
  • Table 8-3 U.S. Dairy & Dairy Alternative Beverages Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)
  • FACTORS TO MARKET GROWTH
  • Innovation: Differentiated Value-Added Dairy
  • MACROECONOMIC CONTEXT FOR SALES GROWTH
  • Robust (if Disjointed) Economic Growth
  • Figure 8-2 Change in GDP and Personal Consumption Expenditures, 2007-2018 (percent change)
  • Unemployment Rate Declines to 50-Year Lows
  • Figure 8-3 U.S. Unemployment Rate, 2004-2018 (percent)
  • Median Household Incomes at All-Time High in 2017
  • Figure 8-4 Median Household Income, 2004-2017 (dollars)
  • Sluggish Growth of Household Formations
  • Figure 8-5 Number of U.S. Households, 2007-2018 (millions)
  • MARKETER COMPETITION
  • Dean Foods and Private Label Control the Dairy Milk Market
  • Table 8-4 Selected Marketers/Brands of Dairy & Dairy Alternative Beverages, 2018
  • M&A Activity
  • NEW PRODUCT TRENDS
  • Opportunities for Next-Generation Product Innovation
  • Table 8-5 Selected New Products
  • Organic Trends
  • Table 8-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
  • Figure 8-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S.households)
  • Better Kids Milk
  • LALA’s Good Kids Super Smoothies are promoted as healthy snacks made with low fat milk, real fruit, and no high fructose corn syrup. They also contain probiotics.
  • Clean Label Coffee Creamers
  • MARKETING TRENDS
  • Opportunities for Marketing Innovation
  • RETAIL COMPETITION
  • Channel Shares
  • Table 8-7 Dairy & Dairy Alternative Beverages: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
  • Opportunities for In-Store and Online Innovation
  • Role of Online and e-Grocers
  • Opportunities in Private Label
  • Table 8-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018
  • (percent of U.S. households)
  • Figure 8-7 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)
  • CONSUMER TRENDS
  • Milk Consumption Decreasing, Milk Alternatives Increasing
  • Table 8-9 Consumption Rates for Dairy & Dairy Alternative Beverages, 2008-2018 (percent of U.S.households)
  • Consumers Prefer 2% and Whole Milk Most
  • Table 8-10 Kind of Milk Consumed Most Often, 2008-2018 (percent of U.S. households that drink milk)
  • Organic and Lactose-Free Milk Trending Higher
  • Table 8-11 Type of Milk Consumed Most Often, 2008-2018 (percent of U.S. households that drink milk)
  • Households Drinking One or Less Than One Glass of Milk a Day Increasing
  • Table 8-12 Glasses of Milk Consumed by Household on Average Day, 2008-2018 (percent of U.S. households that drink milk)
  • Almond Milk Dominates Milk Alternatives
  • Table 8-13 Type of Non-Dairy Milk Alternatives Consumed Most Often, 2016-2018 (percent of U.S.
  • adults that drink non-dairy milk alternatives)
  • About 40% of Adults Buy or Drink Dairy Alternative Beverages
  • Figure 8-8 Familiarity, Consumption, and Purchase of Dairy Alternative Beverages, 2018 (percent of U.S. adults)
  • Figure 8-9 Attitudes on Dairy Alternative Beverages, 2018 (percent of U.S. adults)
  • Liquid, Regular, and French Vanilla Most Preferred Coffee Creamers
  • Table 8-14 Forms, Types, and Flavors of Coffee Creamers Used Most Often, 2008-2018 (percent of U.S. households that use coffee creamers)
  • Coffee-mate and International Delight Big Gainers in Coffee Creamers
  • Figure 8-10 Top Movers of Leading Coffee Creamer Brands Consumed Most Often, 2008-2018(percent of U.S. adults that drink coffee creamers)
  • Table 8-15 Brands of Coffee Creamers Used Most Often by Households, 2008-2018 (percent of households that use coffee creamers)
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  • Bimbo
  • Breyers
  • Campbell Soup
  • Canada Dry Diet Ginger Ale
  • Chips Ahoy
  • Chobani
  • CLIF
  • ConAgra
  • Dannon
  • DiGiorno
  • Edy's
  • Flowers
  • Gatorade
  • Hershey
  • Hillshire Farm
  • Jimmy Dean
  • Kellogg
  • Keurig Dr Pepper
  • Kit Kat
  • Kraft
  • LaCroix
  • Marie Callender's
  • Mars
  • Mondelez
  • Nature Valley
  • Nature's Own
  • Nestlé,
  • Nestlé, Coca-Cola
  • Oreos
  • PepsiCo
  • Pure Protein
  • Quaker
  • Sargento
  • Starbucks
  • Stouffer's
  • Swanson Broth
  • Unilever
  • Wrigley
  • Yoplait Decline
Note: Product cover images may vary from those shown
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