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US Beverage Market Outlook 2023: Inflation, Home Delivery, Health Halos & Other Trends

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    Report

  • 294 Pages
  • June 2023
  • Region: United States
  • Packaged Facts
  • ID: 4830140
Description Jump to:

Combining the publisher's extensive monitoring of the food and beverage market with proprietary surveys, U.S. Beverage Market Outlook 2023 is the go-to source for a complete understanding of the U.S. packaged beverage market. This broad-based report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the food market.

U.S. Beverage Market Outlook 2023 focuses on the market for selected packaged beverage products sold to consumers in the United States through retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct sales channels such as online and mail order. Market size data are provided at the retail sales level for 2017-2022 and projections are provided for 2023-2027. 

Table of Contents

CHAPTER 1: EXECUTIVE SUMMARY
  • BEVERAGE RETAIL SALES FORECAST
  • BEVERAGE TRENDS
  • Private Label Surges Due to Inflation
  • Alternatives with Real Dairy Attributes
  • Healthier-For-You
  • Reduced or Zero Sugar
  • Excite The Senses
  • Target Gamers
  • Hard Beverages
  • Embrace ESG
  • Figure 1-1. Beverage Market Trends
  • SCOPE
  • METHODOLOGY
CHAPTER 2: COVID-19 EFFECTS ON CONSUMERS
  • HIGHLIGHTS
  • CONCERNS ABOUT COVID-19 EXPOSURE REMAIN
  • Table 2-1. Coronavirus Health Concerns: “I am concerned about the…”, 2020-2022 (% of respondents)
  • IMPACT ON FOOD
  • Concerns About High Prices and Shortages
  • Table 2-2. Concerns about Rising Prices by Product Category, 2021, 2022 (percent of consumers)
  • Table 2-3. Consumer Price Index for Food at Home Categories, February 2023, May 2023 (year-over-year percent change)
  • Table 2-4. Concerns about Rising Food Prices, 2021-2022 (percent of consumers)
  • Concerns About Shortages
  • Table 2-5. Concerns about Shortages by Selected Product Category, 2021-2022 (percent of consumers)
  • Table 2-6. Consumer Concerns about Food Shortages, 2021-2022 (percent of consumers)
  • Consumers Still Stockpiling
  • Table 2-7. “If a food item is on sale, I buy multiple units to stock up,” 2012-2022 (percent of US adults who agree completely)
  • Table 2-8. Separate Freezer Owned or Purchased in Last 12 Months, 2012-2022 (percent of US households)
  • DRINKING PATTERNS: PANDEMIC BOOSTS BOTTLED WATER CONSUMPTION MOST
  • Figure 2-1. Buying More Because of the Pandemic, 2021-2022 (percent of adults)
  • HOME COOKING REMAINS RELATIVELY HIGH
  • Table 2-9. Home Cooking Behaviors, Agree Completely, 2012-2022 (percent of US adults)
  • BOOSTED ONLINE GROCERY SHOPPING ACTIVITY CONTINUING THROUGH 2022
  • Activity Spiked in 2020 during the Early Part of the Pandemic
  • Table 2-10. Coronavirus Food Purchase Habits: “Because of the coronavirus, I am…”, 2020-2021 (percent of consumers)
  • Many Have Continued Ordering More Groceries Online in 2021 and 2022
  • Figure 2-2. Grocery Ordering Habits Continue to Be Affected by the Pandemic, 2021-2022 (percent of consumers)
  • EFFECTS ON WORK HAVE CONTINUED IN 2021 AND 2022
  • Figure 2-3. Coronavirus Changes to Work Patterns, 2021-2022 (percent of consumers)
  • And Continue in 2023
  • Table 2-11. "Are You Set Up to Do Your Usual Paid Work From Home - Whether Ordinarily, Part-Time, or When Necessary?" by Gender, Age, Income, & Children at Home, 2021-2023 (% of respondents who work full- or part-time)
  • Changes in Work From Home Frequency
  • Table 2-12. Changes in Work From Home Frequency, 2020 & 2022 (% of employed respondents who are set up to work from home & said yes)
CHAPTER 3: OVERVIEW
  • BEVERAGE RETAIL SALES FORECAST
  • Inflation Easing But Has Driven Dollar Sales
  • Future Outperformers: Dairy Alternatives, Energy & Sports Drinks, Bottled Water
  • Table 3-1. US Retail Dollar Sales by Top Beverage Categories, 2017, 2022-2027P (million dollars and percent)
  • Post-Pandemic: Dollar Sales Surge, Demand Suffers
  • Table 3-2. US Retail Dollar Sales by Top Beverage Categories, 2019, 2020, 2021, 2022 (million dollars and percent)
  • Table 3-3. US Retail Dollar and Volume Sales by Top Beverage Categories, 2019, 2020, 2021, 2022 (percent change)
  • Food and Beverage Sales Shift Back to Foodservice But Food Retail Still High
  • DISTRIBUTION TRENDS
  • E-Commerce and Grocery Delivery
  • Table 3-4. Purchased Groceries Over Internet in Last 30 days, 2012-2022 (percent of US adults)
  • Faster Home Delivery
  • Autonomous Delivery
  • Drone Delivery
  • In-Home Delivery
  • On-Demand Delivery
  • Instacart Helps Retailers Drive Sales, Save Customers Money
  • SNACKING
  • Frequency of Snacking and Reasons for Snacking
  • Figure 3-1. Frequency of and Reasons for Snacking, 2022 (percent of consumers)
  • Snacking Highest in the Afternoon
  • Figure 3-2. When Snacks and Meals Are Eaten, 2022 (percent of consumers)
  • Fruit Most Preferred in Morning, Savory/Salty and Sweet Treats at Night
  • Figure 3-3. Preferred Snacks in Morning and Evening/Late Night, 2022 (percent of consumers that snacks in morning or evening)
  • CONVENIENCE STORES MAINTAIN POST-PANDEMIC RECOVERY
CHAPTER 4: BEVERAGE TRENDS
  • ALTERNATIVES WITH REAL DAIRY ATTRIBUTES
  • Dairy-Free, Plant-Based
  • Table 4-1. Prevalence of Plant-Forward Eating Habits/Diet Control, 2019 - 2022 (percent of consumers)
  • Animal-Free Dairy
  • HEALTHIER-FOR-YOU
  • Reduced or Zero Sugar
  • Avoiding or Limiting Sugar Intake
  • Figure 4-1. Avoiding or Limiting Sugars, 2022 (percent of consumers)
  • Reasons for Avoiding or Limiting Sugar Intake
  • Figure 4-2. Reasons for Avoiding or Limiting Sugars, 2022 (percent of consumers)
  • Sugar Continues to Be Preferred Over Low/No-Calorie Sweeteners
  • Figure 4-3. Preferences for Sweeteners, 2022 (percent of consumers)
  • Table 4-2. Preferences for Sweetener Types, 2022 (percent of consumers)
  • HEALTHIER-FOR-KIDS
  • EXCITE THE SENSES
  • TARGET GAMERS
  • CBD-INFUSED
  • HARD BEVERAGES
  • PARTNERSHIPS ADVANTAGEOUS
  • PRIVATE LABEL SURGES DUE TO INFLATION
  • Table 4-3. Selected Private Label Department Dollar Sales Growth, 2021-2022 (percent change)
  • Table 4-4. Consumption Rates in last 6 months for Selected Store Brand Beverages, 2012-2022 (percent of US households)
  • EMBRACE ESG
  • Food Waste
  • Clean Water and Conservation
  • Social Causes
  • Sustainability
  • Packaging
  • Beverage Packaging Recyclability a Top Consumer Priority
  • Figure 4-4. Sustainable or Eco-friendly Packaging Traits Especially Appealing to Consumers, 2022 (percent of consumers)
  • Plastic Bottles Still Recycled Most
  • Table 4-5. Items Recycled or Reused in Last 30 Days, 2012-2022 (percent of adults)
  • Consumer Opinions on Sustainability
  • Figure 4-5. Consumer Thoughts on Sustainability, 2022 (percent of consumers)
  • Despite Environmental Concerns Plastic Bottles Still Very Popular
  • Table 4-6. Consumption Rates for Carbonated Beverages by Packaging Form, 2012-2022 (percent of adults that drink carbonated beverages)
CHAPTER 5: BOTTLED AND ENHANCED WATERS
  • SALES OUTLOOK
  • Market to Exceed $37 Billion in 2027
  • Table 5-1. Bottled and Enhanced Water Retail Sales, 2017-2027 (million dollars, million gallons, and percent change)
  • Segment Sales
  • Figure 5-1. Bottled and Enhanced Water Retail Sales Dollar Share: By Category and Segment 2020, 2022 (percent)
  • Table 5-2. Bottled and Enhanced Water Retail Sales: By Segment, 2016-2027 (million dollars and percent change)
  • CONSUMER INSIGHTS
  • Pandemic Boosts Bottled Water Consumption Most
  • Figure 5-2. Buying More Because of the Pandemic, 2021-2022 (percent of adults)
  • Consumer Preferences - Still Water Unflavored; Sparkling Water/Seltzer Flavored
  • Table 5-3. Consumption Rates for Bottled Water, 2021-2022 (percent of households)
  • Still Water Consumed Far More than Sparkling or Seltzer
  • Table 5-4. Drinks/Glasses of Bottled Water in Last 7 Days 2021-2022 (percent of households that drink bottled water)
  • Water Filter Ownership Remains High After 2020 Spike
  • Table 5-5. Water Filter Ownership, 2012-2022 (percent of households)
  • Hard Seltzer Slows but Gains Continue
  • Table 5-6. Consumption Rates for Flavored Alcoholic Beverages/Coolers 2012-2022 (percent of adults)
  • KEY OPPORTUNITIES
  • Healthier-For-You
  • Excite the Senses
  • Embrace ESG
  • CBD-Infused
  • Hard Seltzers/Waters
CHAPTER 6: CARBONATED SOFT DRINKS
  • SALES OUTLOOK
  • Market Nearly $62 Billion in 2027
  • Table 6-1. Carbonated Beverage Retail Sales, 2017-2027 (million dollars, million 1.5 gallon equivalents, and percent change)
  • Category Sales
  • Figure 6-1. Carbonated Beverage Retail Dollar Sales Share by Segment, 2019-27 (percent of total)
  • Table 6-2. Carbonated Beverage Retail Sales by Segment, 2016-2027 (million dollars and percent change)
  • CONSUMER INSIGHTS
  • Diet Soda Consumption Gets Pandemic Boost
  • Table 6-3. Consumption Rates for Carbonated Beverages, 2012-2022 (percent of adults)
  • Figure 6-2. Buying More Because of the Pandemic, 2021-2022 (percent of adults)
  • Plastic Bottles Still Very Popular Despite Environmental Concerns
  • Table 6-4. Consumption Rates for Carbonated Beverages by Packaging Form, 2012-2022 (percent of adults that drink carbonated beverages)
  • Diet Cola Drinkers Consumer More
  • Table 6-5. Glasses of Selected Carbonated Beverages Drunk in Last 7 Days, 2012-2022 (percent of adults that drinks regular and diet colas)
  • Selected Differences Among Coca-Cola, Coke Zero Sugar, and Diet Coke Drinkers
  • Table 6-6. Demographic Characteristics of Coke Classic, Coke Zero Sugar, and Diet Coke Drinkers, 2022 (Index)
  • KEY OPPORTUNITIES
  • Excite the Senses
  • Healthier-For-You
  • Embrace ESG
  • Hard Soda
  • CBD-Infused
CHAPTER 7: COFFEE AND READY-TO-DRINK COFFEE
  • SALES OUTLOOK
  • Market to Exceed $22 Billion in 2027
  • Table 7-1. Coffee Retail Sales, 2017-2027 (million dollars, million ounces, and percent change)
  • Category/Segment Sales
  • Figure 7-1. Coffee Retail Dollar Shares by Category and Segment, 2022-2027 (percent of total)
  • Table 7-2. Coffee Retail Sales: By Segment, 2016-2027 (million dollars and percent change)
  • CONSUMER INSIGHTS
  • Ground Coffee Consumed Most; RTD Coffee Gaining
  • Table 7-3. Consumption Rates for Coffee Segments, 2012-2022 (percent of households)
  • Pandemic Boosts Bottled Water Consumption Most
  • Figure 7-2. Buying More Because of the Pandemic, 2021-2022 (percent of adults)
  • Single-Serve Pods Continue to Gain; Loose Grinds Preferred Most
  • Table 7-4. Forms of Ground Coffee Used Most Often, 2012-2022 (percent of households that drink ground coffee)
  • Unflavored Ground and Whole Bean Coffee Overwhelmingly Preferred
  • Table 7-5. Flavor of Ground Coffee Drunk Most Often, 2012-2022 (percent of households that drink ground coffee)
  • Coffee Consumption Keeps Rising
  • Table 7-6. Cups of Ground Coffee (Regular or Decaf) Drunk Per Average Day, 2012-2022 (percent of households that drink ground coffee)
  • Coffee Appliance Sales Boosted by At-Home Consumption
  • Table 7-7. Coffee Appliances Bought in Last 12 Months, 2012-2022 (percent of households)
  • KEY OPPORTUNITIES
  • Healthier-For-You
  • Excite the Senses
  • Coffee Shop Experience At Home
  • Single-Serve Options Beyond Pods
  • Hard Coffee
  • Embrace ESG
CHAPTER 8: DAIRY AND DAIRY ALTERNATIVE BEVERAGES
  • SALES OUTLOOK
  • Total Market to Exceed $33 Billion in 2027
  • Table 8-1. Dairy and Dairy Alternative Beverages Retail Sales, 2017-2027 (million dollars and percent change)
  • Volume Sales
  • Table 8-2. Dairy and Dairy Alternative Beverages Market Retail Volume Sales, 2017-2027 (million pints)
  • Category and Segment Sales
  • Figure 8-1. Dairy vs. Dairy Alternative Beverages Retail Dollar Shares, 2022, 2027 (percent of total)
  • Table 8-3. Dairy and Dairy Alternative Beverages Retail Sales: By Category and Segment, 2016-2027 (million dollars and percent change)
  • CONSUMER INSIGHTS
  • Pandemic Boosts Bottled Water Consumption Most
  • Figure 8-2. Buying More Because of the Pandemic, 2021-2022 (percent of adults)
  • Dominant Dairy Milk Consumption Decreasing; Milk Alternatives Increasing
  • Table 8-4. Consumption Rates for Dairy and Dairy Alternative Beverages, 2012-2022 (percent of households)
  • 2% and Whole Preferred Most by Milk Drinkers
  • Table 8-5. Kind of Milk Consumed in Last 6 Months, 2012-2022 (percent of households that drink fresh milk)
  • Organic Milk Consumption at Record High; Remains a Niche
  • Table 8-6. Type of Milk Consumed in Last 6 Months, 2012-2022 (percent of households that drink milk)
  • Plastic Jugs Still Most Popular Milk Package by Far
  • Table 8-7. Milk Package Used in Last 6 Months, 2012-2022 (percent of households that drink milk)
  • Oat Milk Gains But Almond Milk Still Dominant
  • Table 8-8. Type of Non-Dairy Milk Alternatives Consumed in Last 6 Months, 2016-2022 (percent of households that drink non-dairy milk alternatives)
  • KEY OPPORTUNITIES
  • Alternatives with Real Dairy Attributes
  • Animal-Free Dairy
  • Healthier-For-You
  • Healthier-For-Kids
  • Excite the Senses
  • Mindful Indulgence
  • Embrace ESG
CHAPTER 9: ENERGY AND SPORTS DRINKS
  • SALES OUTLOOK
  • Market to Approach $46 Billion by 2027
  • Table 9-1. Energy and Sports Drinks Retail Sales, 2017-2027 (million dollars, million ounces, and percent change)
  • Category and Segment Sales
  • Figure 9-1. Energy vs. Sports Drinks Retail Dollar Shares, 2022-2027 (percent of total)
  • Table 9-2. Energy and Sports Drinks Retail Sales: By Segment, 2016-2027 (million dollars and percent change)
  • CONSUMER INSIGHTS
  • Low Penetration for Energy Drinks Especially
  • Table 9-3. Consumption Rates for Energy Drinks/Shots and Sports Drinks, 2012-2022 (percent of adults)
  • Pandemic Boosts Bottled Water Consumption Most
  • Figure 9-2. Buying More Because of the Pandemic, 2021-2022 (percent of adults)
  • Drinks Dominate, Shots Remain Smaller Niche
  • Table 9-4. Forms of Energy Drinks/Shots Drunk, 2012-2022 (percent of adults that drinks energy drinks/shots)
  • Similar Consumption Patterns for Energy and Sports Drinks
  • Table 9-5. Number of Energy Drinks/Shots Drunk in Last 30 Days, 2012-2022 (percent of adults that drinks energy drinks/shots)
  • Table 9-6. Number of Sports Drinks Drunk in Last 30 Days, 2012-2022 (percent of adults that drinks sports drinks)
  • KEY OPPORTUNITIES
  • Healthier-For-You
  • Rapid Hydration
  • Excite the Senses
  • Mindful Indulgence
  • Embrace ESG
CHAPTER 10: JUICES
  • SALES OUTLOOK
  • Market Declining to About $21 Billion in 2027
  • Table 10-1. Juice Retail Sales, 2017-2027 (million dollars, million ounces, and percent change)
  • Category Sales
  • Figure 10-1. Juices Retail Dollar Shares by Category, 2019-2022 (percent of total)
  • Table 10-2. Juice Market Retail Dollar Sales by Category, 2016-2027 (million dollars and percent change)
  • CONSUMER INSIGHTS
  • Traditional Juice Consumption Continues Declines
  • Table 10-3. Consumption Rates for Juices by Product, 2012-2022 (percent of US households)
  • Pandemic Boosts Bottled Water Consumption Most
  • Figure 10-2. Buying More Because of the Pandemic, 2021-2022 (percent of adults)
  • OJ Plastic Jugs and Glass Bottles Gain Over Cartons
  • Table 10-4. Package Type of Orange Juice Drunk in Last 6 Months, 2012-2022 (percent of households that drink orange juice)
  • Most Households Drink Only 1-2 Glasses of OJ Daily
  • Table 10-5. Glasses of Orange Juice Drunk by Household on Average Day, 2012-2022 (percent of households that drink orange juice)
  • Cranberry Makes Gains; Apple Remains Favorite
  • Table 10-6. Flavors of Other Fruit Juices/Drinks Drunk Most Often, 2012-2022 (percent of households that drink other fruit juices/drinks)
  • Most Households Drink Only 1-2 Glasses of Other Fruit Juice/Drinks Daily
  • Table 10-7. Glasses of Other Fruit Juices/Drinks Drunk by Household on Average Day, 2012-2022 (percent of US households that drink other fruit juices/drinks)
  • KEY OPPORTUNITIES
  • Healthier-For-You
  • Healthier-For-Kids
  • Hard Juices
  • Excite the Senses
  • Leverage Snacking Trend
  • Embrace ESG
  • CBD-Infused
CHAPTER 11: TEA AND READY-TO-DRINK TEA
  • SALES OUTLOOK
  • Market to Approach $11 Billion in 2027
  • Table 11-1. Tea and RTD Tea Retail Sales, 2017-2027 (million dollars, million ounces, and percent change)
  • Category and Segment Sales
  • Figure 11-1. Tea and RTD Tea Category and Segment Retail Dollar Shares, 2022, 2027 (percent of total)
  • Table 11-2. Tea and RTD Tea Retail Sales by Segment, 2016-2027 (million dollars and percent change) .. 269
  • CONSUMER INSIGHTS
  • Despite Declines Tea Bags Still Most Popular
  • Table 11-3. Consumption Rates for Tea, 2012-2022 (percent of households)
  • Pandemic Boosts Bottled Water Consumption Most
  • Figure 11-2. Buying More Because of the Pandemic, 2021-2022 (percent of adults)
  • Caffeinated Overwhelmingly Preferred by Tea Drinkers
  • Table 11-4. Type of Tea Drunk in Last 6 Months, 2012-2022 (percent of households that drink tea bags/packages)
  • Regular Size Bags Overwhelmingly Preferred Format
  • Table 11-5. Form of Tea Drunk in Last 6 Months, 2012-2022 (percent of households that drink tea bags/packages)
  • Herbal Tea Consumption Increases Over Last Three Years
  • Table 11-6. Flavor of Tea Drunk in Last 6 Months, 2012-2022 (percent of households that drink tea bags/packages)
  • Most Hot Tea Drinkers Drink 1-2 Cups Daily
  • Table 11-7. Cups of Tea Drunk by Household on Average Day, 2012-2022 (percent of households that drink tea bags/packages)
  • Flavored RTD Iced Tea Overwhelmingly Preferred
  • Table 11-8. Type of RTD Iced Tea/Kombucha Drunk Most Often, 2012-2022 (percent of adults that drink RTD iced tea/kombucha)
  • Most Consume 1-2 RTD Teas Weekly; Relatively High Percentage Drink 9+
  • Table 11-9. Drinks/Glasses of RTD Tea/Kombucha Drunk by Household in Last 7 Days, 2012-2022 (percent of households that drink RTD tea/kombucha)
  • KEY OPPORTUNITIES
  • Healthier-For-You
  • Excite the Senses
  • CBD-Infused
  • Hard Teas
  • Embrace ESG

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