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2018 Robotic Mower Study

  • ID: 4831676
  • Report
  • May 2018
  • Region: Global, United States
  • 150 Pages
  • Irwin Broh & Associates
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FEATURED COMPANIES

  • Black & Decker/Stanley
  • Ego
  • John Deere
  • Mean Green
  • Remington
  • Shindaiwa
  • MORE

This report consists of two studies. One study was conducted with consumers regarding their use and attitudes toward robotic mowers. The second study was conducted with turf managers and their use and attitudes toward robotic mowers.

Consumer results based on a nationally balanced sample of 500+ consumer households who currently maintain their lawn. Turf manager results based on a sample of 300 professional turf managers/professionals.

This study includes:

  • Types of outdoor power equipment currently owned/utilized to maintain sports fields
  • Currently, own a robotic mower?
  • Brand owned, the price paid, an outlet where purchased
  • Satisfaction with a robotic mower
  • Future intent to purchase a robotic mower
  • Reasons for future purchase of a robotic mower
  • Ever considered purchasing a robotic mower
  • Reasons for not considering the future purchase of a robotic mower
  • Price would pay for robotic mower
  • Average years of usage for current mower
  • Average hours of usage for current mower
  • Sources to gather information regarding the purchase of a robotic mower
  • Best/most reliable source of information
  • Likely place of purchase for robotic mower
  • Brands most likely to manufacture the best possible robotic mower
  • Brands would consider for the purchase of a robotic mower
  • Reasons it took/will take to begin using the robotic mower
  • The most important reason it took/will take to begin using the robotic mower
  • Attitudes toward purchasing a robotic mower
  • Demographics
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Black & Decker/Stanley
  • Ego
  • John Deere
  • Mean Green
  • Remington
  • Shindaiwa
  • MORE

STUDY 1: ROBOTIC MOWER STUDY CONSUMERS:

Introduction

Key Findings - Non-Owners

Key Findings - All Respondents

Non-Owner details

  • Awareness of robotic mower
  • Purchase expectation date of a robotic mower
  • Reasons to purchase a robotic mower
  • Price willing to pay for a robotic mower
  • Reasons not to purchase
  • Places to purchase a robotic mower
  • Sources of information to be used if in the market of purchasing a robotic mower
  • Best source of information to be used if in the market of purchasing a robotic mower
  • Years of expected usage of current lawn mower
  • Amount of time spent mowing the lawn using the current mower

All Respondent details

  • Outdoor power equipment products currently own
  • Brands respondents think would manufacture the best possible robotic mower
  • Brands respondents would consider purchasing if they made robotic mowers
  • Primary and main influencers of owners/non-owners to buy a robotic mower
  • Attitudes toward outdoor power equipment products
  • The landscape of the respondents’ lawn
  • Current ownership of a robotic vacuum cleaner

Robotic Mower Owner details

Demographics

  • Gender of respondent
  • Age of respondent
  • Region
  • Annual household income
  • Number of people living in a household
  • Level of education
  • Current employment status
  • Occupation
  • Size of the area maintained
  • Community size
  • Sports attended in person or watched on television in the past 12 months

Detailed tabulations

STUDY 2: ROBOTIC MOWER STUDY - TURF MANAGERS

Introduction

Key Findings - Non-Owners

Key Findings - All Respondents

Non-Owners details

  • Awareness of robotic mower
  • Likeliness to purchase & expectation date of robotic mower purchase
  • Reasons to purchase a robotic mower
  • Price willing to pay for a robotic mower
  • Reasons not to purchase
  • Places to purchase a robotic mower
  • Top & Best sources of information to be used if in the market of purchasing a robotic mower
  • Years of expected usage of current lawn mower
  • Amount of time spent mowing the lawn using the current mower

All Respondent details

  • Outdoor power equipment products currently own
  • Brands respondents think would manufacture the best possible robotic mower
  • Brands respondents would consider purchasing if they made robotic mowers
  • Primary & main influencers of owners/non-owners to buy a robotic mower
  • Attitudes toward outdoor power equipment products
  • The landscape of the respondents’ lawn

Robotic Mower Owner details

Note: Product cover images may vary from those shown
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  • Black & Decker/Stanley
  • Bolens
  • Cub Cadet
  • DeWalt
  • Echo
  • Ego
  • Greenworks
  • Homelite
  • Honda
  • Husqvarna
  • John Deere
  • Jonsered
  • Lawnbott
  • Makita
  • McCulloch
  • Mean Green
  • Neuton
  • Oregon
  • Poulan
  • RedMax
  • Remington
  • Robonow
  • Roomba
  • Ryobi
  • Sears/Craftsman
  • Shindaiwa
  • Snapper
  • Stihl
  • Toro
  • Troy-Bilt
Note: Product cover images may vary from those shown
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