The market for POS in LATAM continues to grow, but 2018 saw many struggles in certain countries due to corruption, crime and political instability. Large western retailers continue to expand in the market, bringing new POS terminals with them. Yet not all the news is good news. Natural disasters, political unrest and economic issues threaten pockets of future growth. These trends and more are in our latest study.
Our Latin/South America POS terminal market study is 57 pages in length and has 22 figures. It explores the market climate for POS terminals throughout the Latin/Central and South American region. More than just numbers without explanation, this report goes deep into discussion of retailing in the countries and segments to reveal the forces that are shaping POS purchase decisions. The analyst believe it is important for our customers to not only see numbers, but understand the market behind the data so as to make more informed decisions for the future. The report includes country-by-country shipments, installed base, forecasts and trends for the electronic point-of-sale terminal market in LATAM. Note that this is not a vendor market share report (other than operating systems and processor types), but rather a fresh look at the state of POS technology in the world’s fastest growing market.
Additionally, the report covers emerging trends and influences that affected the market in 2018 and those that will help form market decisions in the future. It also includes estimated market value for shipments and installed base and a forecast for shipments and installed base through 2023.
Along with the general retail environment for each country/region, we discuss the country by country shipments, installed base, and forecasts for the following retail market segments:
Food/Supermarket: Stores that sell food and grocery items and have between 4-20 terminals per store.
Drug Stores/Pharmacy: Stores that sell personal care and medicinal items and have 2-5 terminals per store.
Hypermarkets: This is a broad segment that varies by country. In many, it includes a full service Food store as well as products typically included at Discounters under one roof. In other countries, stores can range anywhere from a Superstore format (think Wal-Mart Supercenter) to a full-line Department Store (with large appliances) combined with a full-line Grocery store.
Department Stores: Traditionally larger format stores, upscale in products and including hard and soft goods with department style checkout.
Mass Merchants: Like a Hypermarket format, only carrying non-food items or limited food items and using a front-end checkout. Also includes Discounters.
Specialty Stores: Stores that focus on particular product line niches. Includes apparel, news, shoes, and DIY type stores.
Convenience/Gas: Stores selling a limited variety of food and pharmaceutical items; open long hours for the convenience of customers.
Hospitality: Includes Restaurants, Bars, Pubs and Hotels.
- Market Segment Definitions
- POS Definitions Used
- Country Details
1. POS-Related Trends in LATAM Retail
2. Latin America Market Overview
3.1 Retail Overview
3.2 POS Shipments History and Forecast
3.3 POS Installed Base History and Forecast
4.1 Retail Overview
4.2 POS Shipments History and Forecast
4.3 POS Installed Base History and Forecast
5.1 Retail Overview
5.2 POS Shipments History and Forecast
5.3 POS Installed Base History and Forecast
6.1 Retail Overview
6.2 POS Shipments History and Forecast
6.3 POS Installed Base History and Forecast
7.1 Retail Overview
7.2 POS Shipments History and Forecast
7.3 POS Installed Base History and Forecast
8.1 Retail Overview
8.2 POS Shipments History and Forecast
8.3 POS Installed Base History and Forecast
9.1 Retail Overview
9.2 POS Shipments History and Forecast
9.3 POS Installed Base History and Forecast
10. Other Latin America
10.1 Retail Overview
10.2 POS Shipments History and Forecast
10.3 POS Installed Base History and Forecast
11. Summary Tables
11.1 Historical Shipments by Segment from 2016 – 2018
11.2 Historical Installed Base by Segment from 2016 – 2018
12.1 Forecast Shipments by Segment from 2018 – 2023
12.2 Forecast Installed Base by Segment from 2018 – 2023
List of Figures
Figure 1 POS Shipment History and Forecast
Figure 2 POS Installed Base History and Forecast
Figure 3 Mexico POS Shipment History and Forecast
Figure 4 Mexico POS Installed Base History and Forecast
Figure 5 Brazil POS Shipment History and Forecast
Figure 6 Brazil POS Installed Base History and Forecast
Figure 7 Colombia POS Shipment History and Forecast
Figure 8 Colombia POS Installed Base History and Forecast
Figure 9 Chile POS Shipment History and Forecast
Figure 10 Chile POS Installed Base History and Forecast
Figure 11 Argentina POS Shipment History and Forecast
Figure 12 Argentina POS Installed Base History and Forecast
Figure 13 Peru POS Shipment History and Forecast
Figure 14 Peru POS Installed Base History and Forecast
Figure 15 Venezuela POS Shipment History and Forecast
Figure 16 Venezuela POS Installed Base History and Forecast
Figure 17 Other LATAM POS Shipment History and Forecast
Figure 18 Other LATAM POS Installed Base History and Forecast
Figure 19 Historical Shipments by Segment from 2016 – 2018
Figure 20 Historical Installed base by Segment from 2016 – 2018
Figure 21 Forecast Shipments by Segment thru 2023
Figure 22 Forecast Installed Base by Segment thru 2023
General 5 step process for all research.
Step 1 – The WorldView IT Sizing Forecast Model is used by the analyst as a leverage as a sizing and forecast tool for over 300 retail Hardware, Software, SaaS and Services categories is leveraged within this research. The analyst has been sizing and forecasting the retail/hospitality market worldwide by solutions for over 10 years. This provides the upper bounds of the market data and total market size.
Step 2 – This is then combined with a Sophia Data Service that tracks over 4,500 enterprise retailers and hospitality providers (with a minimum of 50 locations) in terms of which vendor’s technology a given retailer/hospitality provider has installed, the total lanes/licenses, the timing of those installations and when they are due to be replaced.
Step 3 – If it is part of an end user study, the analysts will do customized web surveys and phone calls with key retail industry leaders several times a year. This data is then leveraged for several different research reports if applicable. When combined with the IT Sizing in step 1, the detailed installs by retailer in step 2, and then the vendor and customer interviews in step 4, the research data comes from several angles to provide the most insight to readers.
Step 4 – The installs and business sizing for each vendor is validated through public records and vendor/channel interviews. Customer service/traction is validated through existing customer interviews and surveys.
Step 5 – All of this is then merged together into a singular view that not only provides total market size, but also market share and scale of difference between vendors.
Where many research companies provide a top level of insight with just the facts, these reports go a bit deeper through the use of cross-tabulation and sources to answer the questions about “So what?”, not just the data, but what it means and how you can react to the market as a result of this data.