There is no one size fits all for retail and for solutions. The needs differ by retailers size, by subsegment, and even by region. This research allows you to size and target the largest specific market opportunities, finding those ripest for growth opportunities.
The information starts by looking at the entire ecosystem, the number of stores, the size of stores and then the type of store technology used. This product is ideal for vendors or private equity that are looking to understand if a market is large enough and what the indirect channel opportunities provide. This is quantitative analysis and is best used in conjunction with the regional POS Terminal Studies. And we have this information available by region (North America, Europe/Middle East/Africa, Latin/South America, and Asia/Pacific).
Each regional SMB study breaks out the market in great detail so that you can specifically target the growing niche’s in the retail and hospitality market. It provides POS and POS Software sizing along with optional EFT/POS sizing options (how many use signature capture versus PIN/Debit versus embedded payment software).
The data is broken down into the following segments:
- Drug Stores/Pharmacies
- Hypermarkets/Supercenters/Warehouse Clubs
- Department Stores
- Mass Merchants and Discounters
- Specialty Hard Goods (DIY, Electronics, Books, Furniture, Sporting Goods, etc)
- Specialty Soft Goods (Apparel, Shoes, Leather Goods, etc.)
- Fast Food
- Bar/Table Service Restaurants
- Entertainment – Casinos and Cruises
- Entertainment – Stadiums, Museums, Theme Parks
In addition, the data is broken out by the following size of retailers:
- 1 Store Companies
- 2-9 Store Chains
- 10-49 Store Chains
- 50-100 Store Chains
- 101-300 Store Chains
- 301-500 Store Chains
- 501-1,000 Store Chains
- Over 1,000 Store Chains
For each of the segments and sizes we have the following information:
- # stores
- # of Companies that make up those stores
- Average # of Cash Points (where the tender is taken)
- Average software license paid
- Total number of Cash Points in that segment/size
- How many of those cashpoints are nothing but a wallet verses ECR, Traditional POS or PC on a Cash Drawer.
- How the EFT/POS is taken (is it an MSR on the device, or separate signature capture, Debit reader, or other PIN pad)
The information includes the installed base as well as the shipments for the last two years and a forecast for the year forward.
*The price includes EFT installed information if you want to purchase a separate region please E-mail us.*
General 5 step process for all research.
Step 1 – The WorldView IT Sizing Forecast Model is used by the analyst as a leverage as a sizing and forecast tool for over 300 retail Hardware, Software, SaaS and Services categories is leveraged within this research. The analyst has been sizing and forecasting the retail/hospitality market worldwide by solutions for over 10 years. This provides the upper bounds of the market data and total market size.
Step 2 – This is then combined with a Sophia Data Service that tracks over 4,500 enterprise retailers and hospitality providers (with a minimum of 50 locations) in terms of which vendor’s technology a given retailer/hospitality provider has installed, the total lanes/licenses, the timing of those installations and when they are due to be replaced.
Step 3 – If it is part of an end user study, the analysts will do customized web surveys and phone calls with key retail industry leaders several times a year. This data is then leveraged for several different research reports if applicable. When combined with the IT Sizing in step 1, the detailed installs by retailer in step 2, and then the vendor and customer interviews in step 4, the research data comes from several angles to provide the most insight to readers.
Step 4 – The installs and business sizing for each vendor is validated through public records and vendor/channel interviews. Customer service/traction is validated through existing customer interviews and surveys.
Step 5 – All of this is then merged together into a singular view that not only provides total market size, but also market share and scale of difference between vendors.
Where many research companies provide a top level of insight with just the facts, these reports go a bit deeper through the use of cross-tabulation and sources to answer the questions about “So what?”, not just the data, but what it means and how you can react to the market as a result of this data.