The 8th Annual Internal Communications Conference 2020 is designed to give internal communications executives the space to think about the modern communications landscape and their place within it.
This international The IC Conference includes a mix of short presentations and discussions, with conversations about Gen Z from a leading author, exercises on mindful leadership and debates about growing a team. Our ambition is to create a space for IC Seniors to step away from the day to day and grab a bit of mind space.
With speakers lined up like the Katharina Auer, Clifford Chance’s Paul Osgood, the BBC’s Emily Kirwan and PepsiCo’s Jemima Bradbury-Wade, delegates will be hearing how we are likely to be affected by trends such as changing workforce demographics, the equalities agenda, sustainability and the continuing development of technology.
With its impeccable reputation, this truly international IC Conference draws senior level communication leaders from far and wide. It’s a perfect opportunity for delegates to engage with a diverse group of peers while still ensuring each attendee learns from the valuable knowledge and experience shared at the conference.
Topics that will be addressed include:
- Unlocking the key to powerful communications strategy
- Role of IC in building a sustainable business
- Measurement and its links with major business drivers
- Inspiring innovation and engagement
- Communicating to an offline global audience
- Managing Organisation & Cultural Change
Reasons to Attend
1. Case-Study Driven
The high quality programme features truly influential Internal Comms leaders as speakers, and case-studies from leading, truly innovative organizations. Request the event’s agenda to find out more.
2. Brief but Informative Sessions with Substantial Q&A and Discussion Times
Crisp, yet rich sessions are very interactive, allowing speakers to be highly relevant by reflecting on delegates’ questions and interests accordingly.
3. Diverse Experience
As well as case studies, interactive round-tables, and practical workshops are a perfect opportunity to dive deeper into the area of your interest and passion.
4. Around 70-80 Participants
Which is proven to be the optimal number to maximize networking opportunities and still keep the event comfortable and personal. The level of delegates is senior and very diverse from UK, Mainland Europe, USA, Middle East, Russia, Africa, etc
5. Not Vendor Driven
This event is not a trade show with dozens of sponsors but a unique platform for top level IC practitioners designed to facilitate learning, networking and bench-marking.
6. Exclusive Award Reception
Usually enriched with some live entertainment, celebrating the excellent work of you and your peers, watch and enjoy our most inspiring African drumming experience from the latest award evening.
DAY ONE, 25 March 2020
Opening session by VISA: Building a Better Company with progressive Internal Communications
- Discover the most compelling global trends, themes and phenomena for 2020-2021 and how to implement them in internal communications.
Best Case session by BBC NEWS: Multicultural, Inclusive Corporate Culture and Internal Comm
Case Study: Radically Changing How We Communicate to Drive the Right Employee Behaviours to Evolve Nationwide’s Culture
- The scale and pace of change and disruption in the financial services sector has never been Greater
- For Nationwide to keep being as successful in the future as we are today, we require greater agility, innovation and resilience among our people. The challenge for the Communications Team is how we drive this cultural evolution
- Drawing on nudge theory and behavioural science, we’ve developed a set of communication principles that are radically changing the way we communicate and engage to drive the right behaviours among employees.
Key Note: How Digital Transformation in Internal Communications Enhances the Employee Experience
What is digital dexterity and why it is important for internal communications
- The need for change and why internal communications must evolve to stay relevant
- How to facilitate engagement and communicate with employees in a contemporary, agile, and creative way through a variety of digital tools and platforms
- How digital technologies can enable capability build and provide a valuable learning experience
- Showcase how Syngenta is leveraging artificial intelligence through a video creation platform and a Bot that now writes their announcements for them.
- Importance of leadership in getting buy-in: technology alone is not digital. It’s how we apply a new mindset to leverage the new digital tools to their fullest potential
A Guest Speaker from BP will set us thinking about the range of issues that organisations will need to think about in future, by a brief insight into how a communicator in a leading organisation contributes. We will spend time exploring our own experiences and sharing good practice.
Afternoon Masterclass: Building Your Employer Brand to Be Employer of choice
- For what does your organization want to be known? Innovation? Sustainability? Customer centricity? People focus? Investor focus? Community focus?
- How do you truthfully build this into your promised employee experience so that you are the employer of choice for your target talent?
In this talk Katharina Auer will look at branding, employer branding, promises, how to listen to the voice of the employee on the topic of ‘who we are’ and ‘who we want to be’ – and building this into the whole brand experience, including your employer brand. Some key points:
- What is your current brand promise?
- How does this align with your employer brand – present or aspirational?
- Can you be all things to all people?
- How can you get employee and other stakeholder input to make sure the whole organization recognizes the promises, that the promise and the brand reflect reality, and to generate the feeling that they played a role in shaping this?
- How to fix it - if the work was done with agencies but without employee or internal communications
DAY 2, 26th March 2020
International Opening Round Table: Driving Business Productivity by Creating an Internal Communications Strategy for Every Employee
A rare opportunity to welcome IC leaders from USA, Switzerland, Russia, South Africa and UK, sharing their, challenges and expertise.
Becoming a Trusted Adviser. Crisis Leadership Before, During, and After
Since 2015, universities in South Africa have continuously been brought to a standstill due to student protests. Subsequently, crisis communication planning has become a crucial part of communication strategies. The speaker from The University of THE FREE STATE will explore the following:
- How to stay on message during turbulent institutional crisis times;
- The role and importance of the Communication Team to not only execute the strategy, but also to advise, lead, and to be a trusted adviser throughout times of crisis.
Hear a panel of experts on Transformational Change Management
Times of change are often chaotic, stressful and emotional. It’s in this environment that it’s even more important to have the essential principles of communications in place. Here the speakers will take us through the importance of people’s psychology during change (and what role communications plays in this), how building strong stakeholder relationships can make or break the success of the change initiative, and how putting in place some basic principles of change communications can keep you on track during difficult times.
Closing Session: Leading with Employee Experience
Forbes named creating a compelling Employee Experience (EX) as the No 1 HR trend. And yet, as we head into 2020, the reality is that most organisations do nothing more than pay lip service to employees being their best asset. According to 2018 Gallup figures, only 15% of employees worldwide feel engaged in their work, leading to the global costs of unproductivity at a staggering $7 trillion. Something must change... and you can be a part of that change.
By the end of the session you will:
- Have a clear understanding of what the Employee Experience Opportunity is
- Understand the three key stages of the EX Opportunity roadmap
- Learn why EX deserves parity with CX
- Discover how EX can be a career pathway for HR
- Be able to get involved in some ground-breaking EX research
- Have shared insights with a network of your peers
- Claire Vivyan-Roberts - Head of Employee Communications and Experience at Visa Europe
- Liam FitzPatrick - Principal, Working Communications Strategies and author, Internal Communications, a manual for practitioners
- Lacea Loader - Director of Communication and Marketing at University of THE FREE STATE
- Nicki Allitt - Global Head of Communications, Engagement and Change at Syngenta International
- Dr. Edna Ayme-Yahil - Corporate Head of Marketing and Communications at Panalpina
- Mike Klein - Internal Communication Consultant at Changing The Terms
- Cécile Jenkins - Head of Group Internal Communications at Oxford University Press
- Chad Rogerson - Head of Communication Strategy, Consumer & Employee Campaigns at Nationwide
- Sanjoy Mukherjee-Richardson - Head of Internal Commuications and Engagement at BBC News
- Gihan Abdel-Magid Hyde - Communication Adviser at Talent & learning at BP Plc
- Nadya Ermakova - Head of Internal Communications at SIBUR
SVPs, VPs, Directors and Senior Managers:
- Internal Communications
- Employee Engagement
- Employee Communications
- Corporate Communications
- Organisational Development
- Brand Development
- Quality Management
- Brand Communications
- Human Resources
Millennium Gloucester Hotel
4-18 Harrington Gardens