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Global In-app Advertising Market (2019-2025)

  • ID: 4837124
  • Report
  • Region: Global
  • 255 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
1 of 3

FEATURED COMPANIES

  • Apple, Inc.
  • Chartboost, Inc.
  • Facebook, Inc.
  • Google, Inc.
  • InMobi Pte Ltd.
  • Microsoft Corporation
  • MORE
The Global In-app Advertising Market size is expected to reach $220 billion by 2025, rising at a market growth of 18.8% CAGR during the forecast period.

In today’s internet-driven marketing, In-app advertising has become prominent and a preferred mode of promotion. In-app advertising is done through various modes including banner advertisements, video advertisements, and interstitials. These are used for promoting several brands and products. Nowadays, advertisers leverage in-app Private Marketplaces (PMPs) for improving campaign return-on-investment (ROI) and offer protection against fraudulent methods.

In-app advertising offers companies sophisticated data tracking and audience targeting features. It further enables marketers to reach customers with accuracy, being an effective medium to capture the consumers’ attention. Also, advertisers can connect geo-location data for ensuring that they can reach users at the right place and time. Several smartphone users tend to spend a huge amount of their routing in using applications for messaging, voice/video calling, ticket booking, and gaming. Application-based advertising can be integrated easily with such applications to reach prospective customers.

Based on Platform, the market is segmented into Android, iOS and Others. Based on Type, the market is segmented into Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Others. Banner ads segment was dominant in the market. Nevertheless, the interstitial ads segment shows a strong potential to emerge as the fastest-growing segment during the forecast period. Interstitial ads or full-screen ads consist of a video, image, or text that is shown during transitions in a mobile application. These ads are streamlined with pauses or breaks in the content, due to which, they become less intrusive and provide a more immersive experience. Based on Application, the market is segmented into Messaging, Entertainment, Online Shopping, Gaming, Payments & Ticketing and Others. Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.

The market research report covers the analysis of key stake holders of the market. Key Companies Profiled in the report include Facebook, Inc., Twitter, Inc., Apple, Inc., Google, Inc., The Rubicon Project, Inc., InMobi Pte Ltd., Microsoft Corporation, Verizon Communications, Inc., Tapjoy, Inc. and Chartboost, Inc. Based on the Analysis presented in the Cardinal matrix, Apple, Inc., Microsoft Corporation, Google, Inc., Facebook, Inc., and Verizon Communications, Inc. are some of the forerunners in the In-App Advertising Market.

Scope of the Study

Market Segmentation:

By Platform
  • Android
  • iOS
  • Others
By Type
  • Banner Ads
  • Rich Media Ads
  • Interstitial Ads
  • Video Ads
  • Others
By Application
  • Messaging
  • Entertainment
  • Online Shopping
  • Gaming
  • Payments and Ticketing
  • Others
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • Facebook, Inc.
  • Twitter, Inc.
  • Apple, Inc.
  • Google, Inc.
  • The Rubicon Project, Inc.
  • InMobi Pte Ltd.
  • Microsoft Corporation
  • Verizon Communications, Inc.
  • Tapjoy, Inc.
  • Chartboost, Inc.
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • Apple, Inc.
  • Chartboost, Inc.
  • Facebook, Inc.
  • Google, Inc.
  • InMobi Pte Ltd.
  • Microsoft Corporation
  • MORE

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global In-app Advertising Market, by Platform
1.4.2 Global In-app Advertising Market, by Type
1.4.3 Global In-app Advertising Market, by Application
1.4.4 Global In-app Advertising Market, by Geography
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Market Analysis
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2 Key Strategic Move: Leading Players

Chapter 4. Global In-app Advertising Market by Platform
4.1 Global In-app Advertising Android Market by Region
4.2 Global In-app Advertising iOS Market by Region
4.3 Global In-app Advertising Others Market by Region

Chapter 5. Global In-app Advertising Market by Type
5.1 Global In-app Advertising Banner Ads Market by Region
5.2 Global In-app Advertising Rich Media Ads Market by Region
5.3 Global In-app Advertising Interstitial Ads Market by Region
5.4 Global In-app Advertising Video Ads Market by Region
5.5 Global Other Type In-app Advertising Market by Region

Chapter 6. Global In-app Advertising Market by Application
6.1 Global Messaging In-app Advertising Market by Region
6.2 Global Entertainment In-app Advertising Market by Region
6.3 Global Online Shopping In-app Advertising Market by Region
6.4 Global Gaming In-app Advertising Market by Region
6.5 Global Payments and Ticketing In-app Advertising Market by Region
6.6 Global Others In-app Advertising Market by Region

Chapter 7. Global In-app Advertising Market by Region
7.1 North America In-app Advertising Market
7.1.1 North America In-app Advertising Market by Platform
7.1.1.1 North America In-app Advertising Android Market by Country
7.1.1.2 North America In-app Advertising iOS Market by Country
7.1.1.3 North America In-app Advertising Others Market by Country
7.1.2 North America In-app Advertising Market by Type
7.1.2.1 North America In-app Advertising Banner Ads Market by Country
7.1.2.2 North America In-app Advertising Rich Media Ads Market by Country
7.1.2.3 North America In-app Advertising Interstitial Ads Market by Country
7.1.2.4 North America In-app Advertising Video Ads Market by Country
7.1.2.5 North America Other Type In-app Advertising Market by Country
7.1.3 North America In-app Advertising Market by Application
7.1.3.1 North America Messaging In-app Advertising Market by Country
7.1.3.2 North America Entertainment In-app Advertising Market by Country
7.1.3.3 North America Online Shopping In-app Advertising Market by Country
7.1.3.4 North America Gaming In-app Advertising Market by Country
7.1.3.5 North America Payments and Ticketing In-app Advertising Market by Country
7.1.3.6 North America Others In-app Advertising Market by Country
7.1.4 North America In-app Advertising Market by Country
7.1.4.1 US In-app Advertising Market
7.1.4.1.1 US In-app Advertising Market by Platform
7.1.4.1.2 US In-app Advertising Market by Type
7.1.4.1.3 US In-app Advertising Market by Application
7.1.4.2 Canada In-app Advertising Market
7.1.4.2.1 Canada In-app Advertising Market by Platform
7.1.4.2.2 Canada In-app Advertising Market by Type
7.1.4.2.3 Canada In-app Advertising Market by Application
7.1.4.3 Mexico In-app Advertising Market
7.1.4.3.1 Mexico In-app Advertising Market by Platform
7.1.4.3.2 Mexico In-app Advertising Market by Type
7.1.4.3.3 Mexico In-app Advertising Market by Application
7.1.4.4 Rest of North America In-app Advertising Market
7.1.4.4.1 Rest of North America In-app Advertising Market by Platform
7.1.4.4.2 Rest of North America In-app Advertising Market by Type
7.1.4.4.3 Rest of North America In-app Advertising Market by Application
7.2 Europe In-app Advertising Market
7.2.1 Europe In-app Advertising Market by Platform
7.2.1.1 Europe In-app Advertising Android Market by Country
7.2.1.2 Europe In-app Advertising iOS Market by Country
7.2.1.3 Europe In-app Advertising Others Market by Country
7.2.2 Europe In-app Advertising Market by Type
7.2.2.1 Europe In-app Advertising Banner Ads Market by Country
7.2.2.2 Europe In-app Advertising Rich Media Ads Market by Country
7.2.2.3 Europe In-app Advertising Interstitial Ads Market by Country
7.2.2.4 Europe In-app Advertising Video Ads Market by Country
7.2.2.5 Europe Other Type In-app Advertising Market by Country
7.2.3 Europe In-app Advertising Market by Application
7.2.3.1 Europe Messaging In-app Advertising Market by Country
7.2.3.2 Europe Entertainment In-app Advertising Market by Country
7.2.3.3 Europe Online Shopping In-app Advertising Market by Country
7.2.3.4 Europe Gaming In-app Advertising Market by Country
7.2.3.5 Europe Payments and Ticketing In-app Advertising Market by Country
7.2.3.6 Europe Others In-app Advertising Market by Country
7.2.4 Europe In-app Advertising Market by Country
7.2.4.1 Germany In-app Advertising Market
7.2.4.1.1 Germany In-app Advertising Market by Platform
7.2.4.1.2 Germany In-app Advertising Market by Type
7.2.4.1.3 Germany In-app Advertising Market by Application
7.2.4.2 UK In-app Advertising Market
7.2.4.2.1 UK In-app Advertising Market by Platform
7.2.4.2.2 UK In-app Advertising Market by Type
7.2.4.2.3 UK In-app Advertising Market by Application
7.2.4.3 France In-app Advertising Market
7.2.4.3.1 France In-app Advertising Market by Platform
7.2.4.3.2 France In-app Advertising Market by Type
7.2.4.3.3 France In-app Advertising Market by Application
7.2.4.4 Russia In-app Advertising Market
7.2.4.4.1 Russia In-app Advertising Market by Platform
7.2.4.4.2 Russia In-app Advertising Market by Type
7.2.4.4.3 Russia In-app Advertising Market by Application
7.2.4.5 Spain In-app Advertising Market
7.2.4.5.1 Spain In-app Advertising Market by Platform
7.2.4.5.2 Spain In-app Advertising Market by Type
7.2.4.5.3 Spain In-app Advertising Market by Application
7.2.4.6 Italy In-app Advertising Market
7.2.4.6.1 Italy In-app Advertising Market by Platform
7.2.4.6.2 Italy In-app Advertising Market by Type
7.2.4.6.3 Italy In-app Advertising Market by Application
7.2.4.7 Rest of Europe In-app Advertising Market
7.2.4.7.1 Rest of Europe In-app Advertising Market by Platform
7.2.4.7.2 Rest of Europe In-app Advertising Market by Type
7.2.4.7.3 Rest of Europe In-app Advertising Market by Application
7.3 Asia Pacific In-app Advertising Market
7.3.1 Asia Pacific In-app Advertising Market by Platform
7.3.1.1 Asia Pacific In-app Advertising Android Market by Country
7.3.1.2 Asia Pacific In-app Advertising iOS Market by Country
7.3.1.3 Asia Pacific In-app Advertising Others Market by Country
7.3.2 Asia Pacific In-app Advertising Market by Type
7.3.2.1 Asia Pacific In-app Advertising Banner Ads Market by Country
7.3.2.2 Asia Pacific In-app Advertising Rich Media Ads Market by Country
7.3.2.3 Asia Pacific In-app Advertising Interstitial Ads Market by Country
7.3.2.4 Asia Pacific In-app Advertising Video Ads Market by Country
7.3.2.5 Asia Pacific Other Type In-app Advertising Market by Country
7.3.3 Asia Pacific In-app Advertising Market by Application
7.3.3.1 Asia Pacific Messaging In-app Advertising Market by Country
7.3.3.2 Asia Pacific Entertainment In-app Advertising Market by Country
7.3.3.3 Asia Pacific Online Shopping In-app Advertising Market by Country
7.3.3.4 Asia Pacific Gaming In-app Advertising Market by Country
7.3.3.5 Asia Pacific Payments and Ticketing In-app Advertising Market by Country
7.3.3.6 Asia Pacific Others In-app Advertising Market by Country
7.3.4 Asia Pacific In-app Advertising Market by Country
7.3.4.1 China In-app Advertising Market
7.3.4.1.1 China In-app Advertising Market by Platform
7.3.4.1.2 China In-app Advertising Market by Type
7.3.4.1.3 China In-app Advertising Market by Application
7.3.4.2 Japan In-app Advertising Market
7.3.4.2.1 Japan In-app Advertising Market by Platform
7.3.4.2.2 Japan In-app Advertising Market by Type
7.3.4.2.3 Japan In-app Advertising Market by Application
7.3.4.3 India In-app Advertising Market
7.3.4.3.1 India In-app Advertising Market by Platform
7.3.4.3.2 India In-app Advertising Market by Type
7.3.4.3.3 India In-app Advertising Market by Application
7.3.4.4 South Korea In-app Advertising Market
7.3.4.4.1 South Korea In-app Advertising Market by Platform
7.3.4.4.2 South Korea In-app Advertising Market by Type
7.3.4.4.3 South Korea In-app Advertising Market by Application
7.3.4.5 Singapore In-app Advertising Market
7.3.4.5.1 Singapore In-app Advertising Market by Platform
7.3.4.5.2 Singapore In-app Advertising Market by Type
7.3.4.5.3 Singapore In-app Advertising Market by Application
7.3.4.6 Malaysia In-app Advertising Market
7.3.4.6.1 Malaysia In-app Advertising Market by Platform
7.3.4.6.2 Malaysia In-app Advertising Market by Type
7.3.4.6.3 Malaysia In-app Advertising Market by Application
7.3.4.7 Rest of Asia Pacific In-app Advertising Market
7.3.4.7.1 Rest of Asia Pacific In-app Advertising Market by Platform
7.3.4.7.2 Rest of Asia Pacific In-app Advertising Market by Type
7.3.4.7.3 Rest of Asia Pacific In-app Advertising Market by Application
7.4 LAMEA In-app Advertising Market
7.4.1 LAMEA In-app Advertising Market by Platform
7.4.1.1 LAMEA In-app Advertising Android Market by Country
7.4.1.2 LAMEA In-app Advertising iOS Market by Country
7.4.1.3 LAMEA In-app Advertising Others Market by Country
7.4.2 LAMEA In-app Advertising Market by Type
7.4.2.1 LAMEA In-app Advertising Banner Ads Market by Country
7.4.2.2 LAMEA In-app Advertising Rich Media Ads Market by Country
7.4.2.3 LAMEA In-app Advertising Interstitial Ads Market by Country
7.4.2.4 LAMEA In-app Advertising Video Ads Market by Country
7.4.2.5 LAMEA Other Type In-app Advertising Market by Country
7.4.3 LAMEA In-app Advertising Market by Application
7.4.3.1 LAMEA Messaging In-app Advertising Market by Country
7.4.3.2 LAMEA Entertainment In-app Advertising Market by Country
7.4.3.3 LAMEA Online Shopping In-app Advertising Market by Country
7.4.3.4 LAMEA Gaming In-app Advertising Market by Country
7.4.3.5 LAMEA Payments and Ticketing In-app Advertising Market by Country
7.4.3.6 LAMEA Others In-app Advertising Market by Country
7.4.4 LAMEA In-app Advertising Market by Country
7.4.4.1 Brazil In-app Advertising Market
7.4.4.1.1 Brazil In-app Advertising Market by Platform
7.4.4.1.2 Brazil In-app Advertising Market by Type
7.4.4.1.3 Brazil In-app Advertising Market by Application
7.4.4.2 Argentina In-app Advertising Market
7.4.4.2.1 Argentina In-app Advertising Market by Platform
7.4.4.2.2 Argentina In-app Advertising Market by Type
7.4.4.2.3 Argentina In-app Advertising Market by Application
7.4.4.3 UAE In-app Advertising Market
7.4.4.3.1 UAE In-app Advertising Market by Platform
7.4.4.3.2 UAE In-app Advertising Market by Type
7.4.4.3.3 UAE In-app Advertising Market by Application
7.4.4.4 Saudi Arabia In-app Advertising Market
7.4.4.4.1 Saudi Arabia In-app Advertising Market by Platform
7.4.4.4.2 Saudi Arabia In-app Advertising Market by Type
7.4.4.4.3 Saudi Arabia In-app Advertising Market by Application
7.4.4.5 South Africa In-app Advertising Market
7.4.4.5.1 South Africa In-app Advertising Market by Platform
7.4.4.5.2 South Africa In-app Advertising Market by Type
7.4.4.5.3 South Africa In-app Advertising Market by Application
7.4.4.6 Nigeria In-app Advertising Market
7.4.4.6.1 Nigeria In-app Advertising Market by Platform
7.4.4.6.2 Nigeria In-app Advertising Market by Type
7.4.4.6.3 Nigeria In-app Advertising Market by Application
7.4.4.7 Rest of LAMEA In-app Advertising Market
7.4.4.7.1 Rest of LAMEA In-app Advertising Market by Platform
7.4.4.7.2 Rest of LAMEA In-app Advertising Market by Type
7.4.4.7.3 Rest of LAMEA In-app Advertising Market by Application

Chapter 8. Company Profiles
8.1 Facebook, Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments
8.1.5.1 Collaborations, partnerships and agreements
8.1.5.2 Product launches
8.1.5.3 Expansions
8.1.6 SWOT Analysis
8.2 Twitter, Inc. (MoPub, Inc.)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Regional Analysis
8.2.4 Research & Development Expense
8.2.1 Recent strategies and developments
8.2.1.1 Collaborations, partnerships and agreements
8.2.1.2 Product launches
8.2.1.3 Acquisition and mergers
8.2.2 SWOT Analysis
8.3 Apple, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Product and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments
8.3.5.1 Collaborations, partnerships and agreements
8.3.5.2 Acquisition and mergers
8.3.6 SWOT Analysis
8.4 Google, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments
8.4.5.1 Collaborations, partnerships and agreements
8.4.5.2 Product launches
8.4.6 SWOT Analysis: Alphabet Inc. (Google Inc.)
8.5 The Rubicon Project, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expense
8.5.5 Recent strategies and developments
8.5.5.1 Collaborations, partnerships and agreements
8.5.5.2 Product launches
8.5.6 SWOT Analysis
8.6 InMobi Pte Ltd.
8.6.1 Company Overview
8.6.2 Recent strategies and developments
8.6.2.1 Collaborations, partnerships and agreements
8.6.2.2 Product launches
8.6.2.3 Acquisition and mergers
8.7 Microsoft Corporation
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments
8.7.5.1 Collaborations, partnerships and agreements
8.7.5.2 Acquisition and mergers
8.7.5.3 Product launches
8.7.6 SWOT Analysis
8.8 Verizon Communications, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental Analysis
8.8.4 Recent strategies and developments
8.8.4.1 Collaborations, partnerships and agreements
8.8.4.2 Product launches
8.8.4.3 Acquisition and mergers
8.8.5 SWOT Analysis
8.9 Tapjoy, Inc.
8.9.1 Company Overview
8.9.2 Recent strategies and developments
8.9.2.1 Acquisition and mergers
8.10 Chartboost, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments
8.10.2.1 Collaborations, partnerships and agreements
8.10.2.2 Acquisition and mergers
8.10.2.3 Product launches
8.10.2.4 Expansions

Note: Product cover images may vary from those shown
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  • Facebook, Inc.
  • Twitter, Inc.
  • Apple, Inc.
  • Google, Inc.
  • The Rubicon Project, Inc.
  • InMobi Pte Ltd.
  • Microsoft Corporation
  • Verizon Communications, Inc.
  • Tapjoy, Inc.
  • Chartboost, Inc.
Note: Product cover images may vary from those shown
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