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China: Millionaire Report 2019

  • ID: 4841502
  • Report
  • Region: China
  • Agility Research & Strategy
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FEATURED COMPANIES

  • 205W39NYC
  • C.Klein
  • Exception de Mixmind
  • Kenneth Cole
  • Oris
  • Star Cruises
  • MORE

We will be looking at purchasing behaviour, motivations, media channels and brand preferences of Chinese high-net-worth (HNWI) consumers when it comes to purchasing premium and luxury products and services.

China’s high net worth individuals is growing, in 2018 ranked number 2 globally for the number of millionaires. The economy has been booming and growing steadily for the past years. Albeit many pessimistic reports of weakening economy, the millionaires have not been affected much, their lifestyles unchanged. However, due to the negative connotation of the global economy, some of the Chinese millionaires are planning to prioritize saving and cut down on luxury purchase. Nevertheless, they are unwilling to cut down on travels and experiences, they foresee more spending on travel in the coming year.

Product Categories Covered

The 2019 Luxury Study covers premium brands across the following categories:

  • 112 Fashion & Accessories brands
  • 81 Watch brands
  • 72 Jewellery brands
  • 72 Hotel brands
  • 17 Cruise brands
  • 60 Skincare brands
  • 48 Makeup brands
  • 61 Alcohol brands

Methodology:

  • Fielded in November/December 2018
  • All of the respondents were defined as affluent, with annual household incomes as CNY 400,000+
  • Overall Sample Size: n=319
  • Millionaire (HNW individuals with US$ 1 million+ in investable assets) Sample Size: n=260
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • 205W39NYC
  • C.Klein
  • Exception de Mixmind
  • Kenneth Cole
  • Oris
  • Star Cruises
  • MORE

LUXURY PERCEPTIONS AND PURCHASE BEHAVIOUR

  • Introduction
  • Spending Outlook
  • Category Spending Outlook
  • Reasons for Spending Less on Luxury
  • Next Luxury Purchase
  • Luxury Category Purchasing
  • Share of Wallet
  • Definition of Luxury
  • Important Attributes in a Luxury Brand
  • Luxury buyer Personalities
  • Expectations and Preferences from Luxury Brands
  • Buying Luxury Online
  • Luxury & Social Media
  • Luxury Purchase Channel
  • Preferred Mode of Payment

FASHION

  • Top Insights
  • Luxury Purchase Channels – Fashion Clothing
  • Luxury Purchase Channels – Fashion Accessories
  • Luxury Gifting
  • Top 10 Brands: Fashion Clothing
  • Brands Owned & Planned to Purchase – Fashion Clothing
  • Top 10 Brands: Fashion Accessories
  • Brands Owned & Planned to Purchase – Fashion Accessories
  • Perception of Top brands
  • Share of Influence
  • Media & Info Sources: Digital
  • Media & Info Sources: Social Media
  • Media & Info Sources: Social Media - KOL
  • Media & Info Sources: Traditional Media

WATCHES & JEWELLERY

  • Top Insights
  • Luxury Purchase Channels – Watches
  • Luxury Purchase Channels – Jewellery
  • Luxury Gifting
  • Top 10 Brands: Watches
  • Brands Owned & Planned to Purchase – Watches
  • Perception of Top Brands - Watches
  • Top 10 Brands: Jewellery
  • Brands Owned & Planned to Purchase – Jewellery
  • Perception of Top Brands - Jewellery
  • Share of Influence
  • Media & Info Sources: Digital
  • Media & Info Sources: Social Media
  • Media & Info Sources: Traditional Media

SKINCARE & MAKE-UP

  • Top Insights
  • Luxury Purchase Channels – Skincare
  • Luxury Purchase Channels – Make-up
  • Luxury Gifting
  • Top 10 Brands: Skincare
  • Brands Owned & Planned to Purchase – Skincare
  • Perception of Top Brands – Skincare
  • Top 10 Brands: Make-up
  • Brands Owned & Planned to Purchase – Make-up
  • Perception of Top Brands – Make-up
  • Share of Influence
  • Media & Info Sources: Digital
  • Media & Info Sources: Social Media
  • Media & Info Sources: Social Media - KOL
  • Media & Info Sources: Traditional Media

ALCOHOL

  • Top Insights
  • Types of Alcohol
  • Alcohol Purchase Channels & Consumption Occasions
  • Top 10 Brands: Alcohol
  • Brands Owned & Planned to Purchase – Alcohol
  • Brands Owned & Planned to Purchase – Alcohol Sub Brands
  • Perception of Top Brands
  • Share of Influence
  • Media & Info Sources: Digital
  • Media & Info Sources: Social Media
  • Media & Info Sources: Traditional Media

FINANCES

  • Top Insights
  • Annual Household Income & Personal Income
  • Investable Assets & Primary Source of Assets
  • Portfolio Allocations
  • Credit Cards Owned
  • Financial Priorities
  • Use of Private Banks & Property Ownership (HNWI)
  • Future Overseas Property Purchase Locations
  • Share of Influence
  • Media & Info Sources: Digital
  • Media & Info Sources: Social Media
  • Media & Info Sources: Traditional Media
  • Favorite Charitable Causes

TRAVEL

  • Top Insights
  • Number of Trips: Past 12 Months
  • Important Accommodation Features
  • Top 10 Brands - Hotel
  • Brands Owned & Planned to Purchase – Hotel
  • Top 10 Brands - Cruises
  • Brands Owned & Planned to Purchase – Cruises
  • Leisure Destination & Travel Luxury Purchase Preference
  • Purchase Channels – Airline Tickets
  • Purchase Channels – Hotels/Accommodations
  • Purchase Channels – Cruises
  • Purchase Channels – Travel Experiences/Activites
  • Travel Activities: Past 12 Months
  • Travel Luxury Shopping Influences
  • Share of Influence
  • Media & Info Sources: Digital
  • Media & Info Sources: Social Media
  • Media & Info Sources: Traditional Media

PROFILING

  • Passions
  • Sports Followed
  • Hobbies/Interests
Note: Product cover images may vary from those shown
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  • 205W39NYC
  • 3.1 Philip Lim
  • A Lange & Sohne
  • A.Testoni
  • Aberlour
  • Absolut
  • Acqua di Parma
  • Adler
  • Agnes b.
  • Ahn Luh
  • Aigner
  • Airbnb
  • Alexander McQueen
  • Alila
  • Aman Resorts
  • Amore Pacific
  • Anantara
  • Andaz
  • Angel Chen
  • Anna Sui
  • AP Monaco
  • Apple Watch
  • Ardbeg
  • Armani
  • Asprey
  • Audemars Piguet
  • Aveda
  • Ayana
  • Azamara Club Cruises
  • Bacardi
  • Baccarat
  • Baileys
  • Balenciaga
  • Ball
  • Ballantines
  • Bally
  • Balmain
  • Banyan Tree
  • Bao Bao Wan
  • BareMinerals
  • Baume & Mercier
  • Bedat & Co.
  • Bell & Ross
  • Belmond
  • Belvedere
  • Benefit Cosmetics
  • Berluti
  • Biotherm
  • Blancpain
  • Blue Nile
  • Bobbi Brown
  • Bollinger
  • Bombay Sapphire
  • Boodles
  • Borghese
  • Bottega Veneta
  • Boucheron
  • Bowmore
  • Breguet
  • Breitling
  • Brioni
  • Bruichladdich
  • Brunello Cucinelli
  • Buccellati
  • Bucherer
  • Bulgari
  • Burberry
  • Burj Al Arab
  • Bvlgari
  • C.Klein
  • Calvin Klein
  • Canada Goose
  • Canali
  • Capella
  • Carnival Cruise Lines
  • Carolina Herrera
  • Carrera Y Carrera
  • Cartier
  • Cazadores
  • Celebrity Cruises
  • Celine
  • Cerruti
  • Cha Ling
  • Chandon
  • Chanel
  • Charles Heidsieck
  • Chaumet
  • Chivas Regal
  • Chloe
  • Chopard
  • Chopin
  • Chow Sang Sang
  • Chow Tai Fook
  • Christian Lacroix
  • Christian Louboutin
  • Ciroc
  • Clarins
  • Cle de peau
  • Clinique
  • Club Med
  • Coach
  • Cointreau
  • Concord
  • Conrad
  • Constance
  • Corum
  • Costa Cruises
  • Courvoisier
  • Cristal
  • Crown
  • Crystal Cruises
  • Cunard Line
  • Dalmore
  • Damas
  • Damiani
  • Daniel Roth
  • David Yurman
  • De Beers
  • De Grisogono
  • Dewars
  • Diana Von Furstenberg
  • Dinh Vin
  • Dior
  • Disney Cruise Line
  • Dolce & Gabbana
  • Dom Pérignon
  • Donna Karan
  • Dunhill
  • Ebel
  • Edition
  • Elizabeth Arden
  • Emilio Pucci
  • Emirates Palace
  • Ermanno Scervino
  • Ermenegildo Zegna
  • Escada
  • Estee Lauder
  • Etro
  • Exception de Mixmind
  • Faberge
  • Fairmont
  • Fendi
  • Ferragamo
  • Forevermark
  • FourSeasons
  • Franck Muller
  • Fred
  • Frederique Constant
  • Fresh
  • Fullerton
  • Fullerton Bay
  • Furla
  • Garrard
  • Giorgio Armani
  • Girard Perregaux
  • Giuseppe Zanotti
  • Givenchy
  • Glashutte Original
  • Glenfiddich
  • Glenmorangie
  • Glenrothes
  • Goyard
  • Graff
  • Grand Hyatt
  • Grand Marnier
  • Grey Goose
  • Gucci
  • Guerlain
  • H.Stern
  • Hakushu
  • Hamilton
  • Harry Winston
  • HEFANG
  • Helena Rubinstein
  • Helmut Lang
  • Hennessy
  • HERA
  • Hermes
  • Hibiki
  • Highland Park
  • Holland America Line
  • Hualuxe
  • Hublot
  • Hugo Boss
  • Hyatt
  • Hyatt Regency
  • Intercontinental
  • Iope
  • IPSA
  • Isabel Marant
  • Isle of Jura
  • IWC
  • Jaeger-Le Coultre
  • Jean Paul Gaultier
  • Jil Sander
  • Jimmy Choo
  • John Galliano
  • John Hardy
  • Johnnie Walker
  • Joseph
  • Jumeirah
  • Jurlique
  • JW Marriott
  • Kanebo Prestige
  • Karl Lagerfeld
  • Kate Spade
  • Kempinski
  • Kenneth Cole
  • Kenzo
  • Kiehl's
  • Kose Prestige
  • Krug
  • L'Occitane
  • La Mer
  • La Prairie
  • La Roche-Posay
  • Lacoste
  • Lancome
  • Laneige
  • Langham
  • Lanvin
  • Laphroaig
  • Le Meridien
  • Links of London
  • Loewe
  • Longchamp
  • Longines
  • Loro Piana
  • Louis Roederer
  • Louis Vuitton
  • Lu Ming Tang
  • Lush
  • M.A.C
  • MA by Ma Studio
  • Maje
  • Make Up For Ever
  • Mandarin Oriental
  • Manolo Blahnik
  • Marc Jacobs
  • Marina Bay Sands
  • Martell
  • Mashama
  • Mauboussin
  • Maurice Lacroix
  • Max Mara
  • MCM
  • Mercier
  • Michael Kors
  • Mikimoto
  • Miu Miu
  • Moncler
  • Monkey Shoulder
  • Montblanc
  • Moschino
  • Moutai
  • Movado
  • Moynat
  • Moët & Chandon
  • MSC Cruises
  • Mumm
  • Nars
  • Niccolo
  • Nicholas Kirkwood
  • Nikka
  • Norwegian Cruise Line
  • Nude
  • Nuo
  • O Hui
  • Oberoi
  • Oceania Cruises
  • Off-White
  • Ole Henriksen
  • Omega
  • Omorovicza
  • One&Only
  • Origins
  • Oris
  • Oscar De La Renta
  • P&O Cruises
  • Pan Pacific
  • Pandora
  • Panerai
  • Pappy Van Winkle
  • Park Hyatt
  • Paspaley Pearls
  • Pasquale Bruni
  • Patek Philippe
  • Patricia Pepe
  • Paul & Shark
  • Paul Smith
  • Peninsula
  • Perrier Jouët
  • Philip Stein
  • Piaget
  • Piper Heidsieck
  • Pola
  • Pomellato
  • Prada
  • Princess Cruises
  • Qeelin
  • Rado
  • Raffles
  • Ralph Lauren
  • Raymond Weil
  • Regent Seven Seas
  • Repossi
  • Resorts World Genting
  • Resorts World Jeju
  • Resorts World Manila
  • Resorts World Sentosa
  • Richard Mille
  • Ritz-Carlton
  • RMK
  • Roberto Cavalli
  • Roberto Coin
  • Roger Dubuis
  • Roger Vivier
  • Rolex
  • Rosewood
  • Royal Caribbean
  • Royal Salute
  • Ruinart
  • Rémy Martin
  • Saint Lauren
  • Sandro
  • SANKUANZ
  • Sephora
  • Shang Xia
  • Shanghai Tang
  • Shangri-La
  • Sheraton
  • Shiatzy Chen
  • Shiseido Prestige
  • Shu Uemura
  • Silversea Cruises
  • Singleton
  • Sisley
  • Six Senses
  • SKII
  • SkinCeuticals
  • Sofina
  • Sofitel
  • Solaire
  • Soneva
  • St. Regis
  • Star Cruises
  • Stella McCartney
  • Stila
  • Sukhothai
  • Sulhwasoo
  • Sulwhasoo
  • Supreme
  • Tacori
  • TAG Heuer
  • Taj
  • Talisker
  • Tanishq
  • Tasaki
  • Tattinger
  • The Balvenie
  • The Glenlivet
  • The History of Whoo
  • The House Collective
  • The Luxury Collection
  • The Macallan
  • The Mulia
  • The Parisian Macao
  • The Patina, Capitol Singapore
  • The PuLi
  • The South Beach
  • The Venetian Macao
  • Theory
  • Thomas Pink
  • Tiffany
  • Tissot
  • Tod's
  • Tom Ford
  • Tom Ford Beauty
  • Tory Burch
  • TOUS
  • Trussardi
  • TSL
  • Tudor
  • Tujia
  • Ullysse Nardin
  • Uma Wang
  • Ungaro
  • Vacheron Constantin
  • Valentino
  • Valmont
  • Van Cleef & Arpels
  • Vendome Aoyama
  • Versace
  • Vetements
  • Veuve Clicquot
  • Vichy
  • Victoria Beckham
  • Viktor & Rolf
  • Vivienne Tam
  • W Hotels
  • Waldorf Astoria
  • Wanda Reign
  • Wanda Vista
  • Wenjun
  • Westin
  • William Lawson
  • Wuliangye 52 degrees
  • Wuyong
  • Xu Zhi
  • Y-3
  • Yamazaki
  • Yeezy
  • Yotel
  • YSL
  • Zenith
Note: Product cover images may vary from those shown
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