Taiwanese Digital Game Players: Game Preferences, Paying Habits, and Payment Experiences

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Report
23 Pages
September 2019
Region: Taiwan
Market Intelligence & Consulting Institute (MIC)
ID: 4841784

The author conducted an online questionnaire survey on Taiwan's digital game players during the fourth quarter of 2018 to investigate their profiles and preferences towards digital game purchases, and to analyze differences in the related behaviors of these game players. The effective samples collected amounted to 1,068. This report includes two demographic variables of age group and gender into the survey with an aim to gain a deeper understanding of Taiwanese game players’ game preferences, paying habits, payment preferences, and payment experiences.

List of Topics

Survey findings on payment experiences of Taiwan's digital game players and includes differences in their in-game purchases for mobile phones and PCs across gender and age groups
Survey findings on payment preferences of Taiwan's digital game spenders and differences in payment methods and game preferences across gender and age groups

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1. Survey Purpose

2. Survey Description

2.1 Payment Experiences of Taiwan's Digital Game Players
2.1.1 40% of Taiwan's Game Players Made in-game Purchases in 2018
2.1.2 17.3% of Female Game Players Made Mobile Game Purchases in 2018
2.1.3 24.7% of Game Players Aged 20-24 Make In-game Purchases for PC in 2018
2.1.4 46% of Game Spenders Made In-app Purchases for Virtual Goods and Characters in 2018
2.1.5 17.2% of Female Game Spenders Participated in Offline Game Activities
2.1.6 40.6% of Taiwan's Game Players Aged 19 and Under Spent Money on Virtual Costumes in 2018

3. Payment Preferences of Taiwan's Game Spenders

3.1 46% of Game Spenders Made In-game Purchases Using Credit Card
3.2 50.3% of Female Game Spenders Made Game Payments on Their Smartphones in 2018
3.3 46.9% of Game Players Aged 19 and Under Made Mobile Game Purchases in 2018
3.4 44.1% of Game Spenders Considered Game Types the Biggest Influencer of Their In-game Purchases
3.5 21.2% of Female Game Spenders Considered Recommendations from Friends and Family the Biggest Influencer of Their In-app Purchases
3.6 40% of Game Spenders Aged 19 and Under Considered Game Visual and Audio Effects the Biggest Influencer of Buying Decisions

4. Perspective

Appendix
Glossary of Terms
List of Companies

List of Tables

Table 1 The Types of Digital Games Taiwan's Game Players Purchased in 2018: Age Group
Table 2 In-game Purchase Items of Taiwan's Game Players in 2018: Age Group
Table 3 Major Payment Methods of Taiwan's Game Players When Making In-game Purchase in 2018: Age Group
Table 4 The Key Influencers in Buying Decisions of Taiwan's Digital Game Players: Age Group

List of Figures

Figure 1 Demographical Characteristics of Survey Respondents
Figure 2 The Types of Digital Games Taiwan's Game Players Purchased in 2018: Overall
Figure 3 The Types of Digital Games Taiwan's Game Players Purchased in 2018: Gender
Figure 4 In-game Purchase Items of Taiwan's Game Players in 2018: Overall
Figure 5 In-game Purchase Items of Taiwan's Game Players in 2018: Gender
Figure 6 Major Payment Methods of Taiwan's Game Players When Making Game Purchase in 2018: Overall
Figure 7 Major Payment Methods of Taiwan's Game Players When Making Game Purchase in 2018: Gender
Figure 8 The Key Influencers in Buying Decisions of Taiwan's Digital Game Spenders: Overall
Figure 9 The Key Influencers in Buying Decisions of Taiwan's Digital Game Players: Gender

Methodology

Primary research with a holistic, cross-domain approach

The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.

Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:

Method

Component supplier interviews
System supplier interviews
User interviews
Channel interviews
IPO interviews
Focus groups
Consumer surveys
Production databases
Financial data
Custom databases

Methodology

Technology forecasting and assessment
Product assessment and selection
Product life cycles
Added value analysis
Market trends
Scenario analysis
Competitor analysis

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Table of Contents

Methodology

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