+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Hong Kong: Luxury Report 2019

  • ID: 4843071
  • Report
  • January 2019
  • Region: Hong Kong
  • Agility Research & Strategy
1 of 4

FEATURED COMPANIES

  • 205W39NYC
  • C.Klein
  • Exception de Mixmind
  • Kenneth Cole
  • Oris
  • Star Cruises
  • MORE

We will be looking at purchasing behaviour, motivations, media channels and brand preferences of the highly affluent consumers when it comes to purchasing premium and luxury products and services.

Product Categories Covered
The 2019 Luxury Study covers premium brands across the following categories:

  • 112 Fashion & Accessories brands
  • 81 Watch brands
  • 72 Jewelry brands
  • 72 Hotel brands
  • 17 Cruise brands
  • 60 Skincare brands
  • 48 Makeup brands
  • 61 Alcohol brands

Affluent Hong Kong consumers have a positive outlook on their finances this year – they expect an increase in their disposable income and value of investments. However, they will tend to allocate more of their finances into savings than spending on luxury (except travel). Despite their conservative outlook on luxury goods spending this year, affluent Hong Kong consumers’ shopping list will continue to include jewellery, watch and car. There is also a higher interest to buy real estate/property.

Methodology:

  • Fielded in November/December 2018
  • All of the respondents were defined as affluent, with annual household incomes as HKD 1,000,000+
  • Sample Size: n=312
  • Millionaire (HNW individuals with US$ 1 million+ in investable assets) Sample Size: n=105
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • 205W39NYC
  • C.Klein
  • Exception de Mixmind
  • Kenneth Cole
  • Oris
  • Star Cruises
  • MORE

SECTION A: LUXURY PERCEPTIONS AND PURCHASE BEHAVIOUR

  • Spending Outlook, Next 12 Months
  • Spending Outlook by Category, Next 12 Months
  • Reasons for Spending Less on Luxury
  • Next Luxury/Big Ticket Purchase
  • What “Luxury” Means to Them
  • Luxury Buyer Personalities
  • Buying Luxury Online
  • Luxury E-Commerce Platforms
  • Expectations from Luxury Brands
  • Important Attributes in a Luxury Brand
  • Luxury and Social Media
  • Luxury Category Purchasing
  • Share of Wallet
  • Luxury Purchase Channels
  • Preferred Online Payment Methods for Luxury

SECTION B: FASHION CATEGORY

  • Top Insights
  • Favourite Brands
  • Purchase Channels
  • Top 10 Brands
  • Brands Owned & Planned to Purchase
  • Perception of Top Brands - Women
  • Perception of Top Brands - Men
  • Media & Info Sources: Share of Influence
  • Media & Info Sources: Digital
  • Media & Info Sources: Social Media
  • Media & Info Sources: Traditional Media

SECTION C: WATCHES & JEWELLERY CATEGORY (similar to Section B)

SECTION D: SKINCARE & MAKEUP (similar to Section B)

SECTION E: ALCOHOL (similar to Section B)

SECTION F: FINANCES

  • Top Insights
  • Income
  • Investable Assets & Source of Assets
  • Portfolio Allocations
  • Credit Cards Owned
  • Financial Priorities
  • Use of Private Banks and Property Ownership (HNWI)
  • Future Overseas Property Purchase Locations
  • Media & Info Sources: Share of Influence
  • Media & Info Sources: Digital
  • Media & Info Sources: Social Media
  • Media & Info Sources: Traditional Media
  • Favourite Charitable Causes

SECTION G: TRAVEL

  • Top Insights
  • Number of Overseas Trips
  • Important Accommodation Features
  • Top 10 Brands – Hotels
  • Hotel Brands Used & Planned to Use
  • Leisure Destinations
  • Travel Luxury Purchase Preferences
  • Travel Purchase Channels: Airline Tickets (& Booking Sites)
  • Travel Purchase Channels: Hotels/Accommodations (& Booking Sites)
  • Travel Purchase Channels: Travel Experiences (& Booking Sites)
  • Travel Activities
  • Travel Luxury Shopping Influences
  • Media & Info Sources: Share of Influence
  • Media &Info Sources: Digital
  • Media &Info Sources: Social Media
  • Media & Info Sources: Traditional Media

SECTION H: PROFILING

  • Passions
  • Hobbies/Interests
  • Sports Followed
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
  • 205W39NYC
  • 3.1 Philip Lim
  • A Lange & Sohne
  • A.Testoni
  • Aberlour
  • Absolut
  • Acqua di Parma
  • Adler
  • Agnes b.
  • Ahn Luh
  • Aigner
  • Airbnb
  • Alexander McQueen
  • Alila
  • Aman Resorts
  • Amore Pacific
  • Anantara
  • Andaz
  • Angel Chen
  • Anna Sui
  • AP Monaco
  • Apple Watch
  • Ardbeg
  • Armani
  • Asprey
  • Audemars Piguet
  • Aveda
  • Ayana
  • Azamara Club Cruises
  • Bacardi
  • Baccarat
  • Baileys
  • Balenciaga
  • Ball
  • Ballantines
  • Bally
  • Balmain
  • Banyan Tree
  • Bao Bao Wan
  • BareMinerals
  • Baume & Mercier
  • Bedat & Co.
  • Bell & Ross
  • Belmond
  • Belvedere
  • Benefit Cosmetics
  • Berluti
  • Biotherm
  • Blancpain
  • Blue Nile
  • Bobbi Brown
  • Bollinger
  • Bombay Sapphire
  • Boodles
  • Borghese
  • Bottega Veneta
  • Boucheron
  • Bowmore
  • Breguet
  • Breitling
  • Brioni
  • Bruichladdich
  • Brunello Cucinelli
  • Buccellati
  • Bucherer
  • Bulgari
  • Burberry
  • Burj Al Arab
  • Bvlgari
  • C.Klein
  • Calvin Klein
  • Canada Goose
  • Canali
  • Capella
  • Carnival Cruise Lines
  • Carolina Herrera
  • Carrera Y Carrera
  • Cartier
  • Cazadores
  • Celebrity Cruises
  • Celine
  • Cerruti
  • Cha Ling
  • Chandon
  • Chanel
  • Charles Heidsieck
  • Chaumet
  • Chivas Regal
  • Chloe
  • Chopard
  • Chopin
  • Chow Sang Sang
  • Chow Tai Fook
  • Christian Lacroix
  • Christian Louboutin
  • Ciroc
  • Clarins
  • Cle de peau
  • Clinique
  • Club Med
  • Coach
  • Cointreau
  • Concord
  • Conrad
  • Constance
  • Corum
  • Costa Cruises
  • Courvoisier
  • Cristal
  • Crown
  • Crystal Cruises
  • Cunard Line
  • Dalmore
  • Damas
  • Damiani
  • Daniel Roth
  • David Yurman
  • De Beers
  • De Grisogono
  • Dewars
  • Diana Von Furstenberg
  • Dinh Vin
  • Dior
  • Disney Cruise Line
  • Dolce & Gabbana
  • Dom Pérignon
  • Donna Karan
  • Dunhill
  • Ebel
  • Edition
  • Elizabeth Arden
  • Emilio Pucci
  • Emirates Palace
  • Ermanno Scervino
  • Ermenegildo Zegna
  • Escada
  • Estee Lauder
  • Etro
  • Exception de Mixmind
  • Faberge
  • Fairmont
  • Fendi
  • Ferragamo
  • Forevermark
  • FourSeasons
  • Franck Muller
  • Fred
  • Frederique Constant
  • Fresh
  • Fullerton
  • Fullerton Bay
  • Furla
  • Garrard
  • Giorgio Armani
  • Girard Perregaux
  • Giuseppe Zanotti
  • Givenchy
  • Glashutte Original
  • Glenfiddich
  • Glenmorangie
  • Glenrothes
  • Goyard
  • Graff
  • Grand Hyatt
  • Grand Marnier
  • Grey Goose
  • Gucci
  • Guerlain
  • H.Stern
  • Hakushu
  • Hamilton
  • Harry Winston
  • HEFANG
  • Helena Rubinstein
  • Helmut Lang
  • Hennessy
  • HERA
  • Hermes
  • Hibiki
  • Highland Park
  • Holland America Line
  • Hualuxe
  • Hublot
  • Hugo Boss
  • Hyatt
  • Hyatt Regency
  • Intercontinental
  • Iope
  • IPSA
  • Isabel Marant
  • Isle of Jura
  • IWC
  • Jaeger-Le Coultre
  • Jean Paul Gaultier
  • Jil Sander
  • Jimmy Choo
  • John Galliano
  • John Hardy
  • Johnnie Walker
  • Joseph
  • Jumeirah
  • Jurlique
  • JW Marriott
  • Kanebo Prestige
  • Karl Lagerfeld
  • Kate Spade
  • Kempinski
  • Kenneth Cole
  • Kenzo
  • Kiehl's
  • Kose Prestige
  • Krug
  • L'Occitane
  • La Mer
  • La Prairie
  • La Roche-Posay
  • Lacoste
  • Lancome
  • Laneige
  • Langham
  • Lanvin
  • Laphroaig
  • Le Meridien
  • Links of London
  • Loewe
  • Longchamp
  • Longines
  • Loro Piana
  • Louis Roederer
  • Louis Vuitton
  • Lu Ming Tang
  • Lush
  • M.A.C
  • MA by Ma Studio
  • Maje
  • Make Up For Ever
  • Mandarin Oriental
  • Manolo Blahnik
  • Marc Jacobs
  • Marina Bay Sands
  • Martell
  • Mashama
  • Mauboussin
  • Maurice Lacroix
  • Max Mara
  • MCM
  • Mercier
  • Michael Kors
  • Mikimoto
  • Miu Miu
  • Moncler
  • Monkey Shoulder
  • Montblanc
  • Moschino
  • Moutai
  • Movado
  • Moynat
  • Moët & Chandon
  • MSC Cruises
  • Mumm
  • Nars
  • Niccolo
  • Nicholas Kirkwood
  • Nikka
  • Norwegian Cruise Line
  • Nude
  • Nuo
  • O Hui
  • Oberoi
  • Oceania Cruises
  • Off-White
  • Ole Henriksen
  • Omega
  • Omorovicza
  • One&Only
  • Origins
  • Oris
  • Oscar De La Renta
  • P&O Cruises
  • Pan Pacific
  • Pandora
  • Panerai
  • Pappy Van Winkle
  • Park Hyatt
  • Paspaley Pearls
  • Pasquale Bruni
  • Patek Philippe
  • Patricia Pepe
  • Paul & Shark
  • Paul Smith
  • Peninsula
  • Perrier Jouët
  • Philip Stein
  • Piaget
  • Piper Heidsieck
  • Pola
  • Pomellato
  • Prada
  • Princess Cruises
  • Qeelin
  • Rado
  • Raffles
  • Ralph Lauren
  • Raymond Weil
  • Regent Seven Seas
  • Repossi
  • Resorts World Genting
  • Resorts World Jeju
  • Resorts World Manila
  • Resorts World Sentosa
  • Richard Mille
  • Ritz-Carlton
  • RMK
  • Roberto Cavalli
  • Roberto Coin
  • Roger Dubuis
  • Roger Vivier
  • Rolex
  • Rosewood
  • Royal Caribbean
  • Royal Salute
  • Ruinart
  • Rémy Martin
  • Saint Lauren
  • Sandro
  • SANKUANZ
  • Sephora
  • Shang Xia
  • Shanghai Tang
  • Shangri-La
  • Sheraton
  • Shiatzy Chen
  • Shiseido Prestige
  • Shu Uemura
  • Silversea Cruises
  • Singleton
  • Sisley
  • Six Senses
  • SKII
  • SkinCeuticals
  • Sofina
  • Sofitel
  • Solaire
  • Soneva
  • St. Regis
  • Star Cruises
  • Stella McCartney
  • Stila
  • Sukhothai
  • Sulhwasoo
  • Sulwhasoo
  • Supreme
  • Tacori
  • TAG Heuer
  • Taj
  • Talisker
  • Tanishq
  • Tasaki
  • Tattinger
  • The Balvenie
  • The Glenlivet
  • The History of Whoo
  • The House Collective
  • The Luxury Collection
  • The Macallan
  • The Mulia
  • The Parisian Macao
  • The Patina, Capitol Singapore
  • The PuLi
  • The South Beach
  • The Venetian Macao
  • Theory
  • Thomas Pink
  • Tiffany
  • Tissot
  • Tod's
  • Tom Ford
  • Tom Ford Beauty
  • Tory Burch
  • TOUS
  • Trussardi
  • TSL
  • Tudor
  • Tujia
  • Ullysse Nardin
  • Uma Wang
  • Ungaro
  • Vacheron Constantin
  • Valentino
  • Valmont
  • Van Cleef & Arpels
  • Vendome Aoyama
  • Versace
  • Vetements
  • Veuve Clicquot
  • Vichy
  • Victoria Beckham
  • Viktor & Rolf
  • Vivienne Tam
  • W Hotels
  • Waldorf Astoria
  • Wanda Reign
  • Wanda Vista
  • Wenjun
  • Westin
  • William Lawson
  • Wuliangye 52 degrees
  • Wuyong
  • Xu Zhi
  • Y-3
  • Yamazaki
  • Yeezy
  • Yotel
  • YSL
  • Zenith
Note: Product cover images may vary from those shown
Adroll
adroll