Playing cards are flat, rectangular pieces of layered pasteboard typically used for playing a variety of games of skill or chance. Playing cards are a very popular and common product known by every age of a person from child to adult. There are different types and variety of playing cards available in the market but the principle of all is one - 52 cards divided into four categories of 13 leaves Spade, Heart, Diamond, and Club. The game of playing cards is very tricky and interesting. Blackjack, Bridge, Roulette, Sweeps, and Rummy are some of the popular games played in casinos, clubs, and other places.
Although all the games by playing cards are very interesting, gambling which is illegal by law in most countries caused the high sale of playing cards thus increasing the popularity. In the modern standards of living the most appealing and attractive playing cards are made on PVC coating card substrates and plastics laminated. Better look, non-effective on water, longer-lasting, and protection from dust are the advantages of such playing cards. These types of playing cards are somewhat costlier than the ordinary type of playing cards, but the strength & life of the cards along with rigidity are enhanced. The exponential popularity and rise in the number of live casinos help in the development of the China playing cards industry. For instance, Macau is the country's sole gambling destination which is known worldwide as the "Gambling capital of the world". In addition, the increase in per capita income, high adoption, rise in interest, and growth of dual-income households are some of the factors that augment the growth of the playing cards market in China.
Board games are also called as tabletop games, which involve counters or pieces moved or placed on a pre-marked surface or board, according to a set of rules. Some games are based on pure strategy, but many contain an element of chance and some are purely chance, with no element of skill or it can be the combination of two. Chess, monopoly, checkers, and stratego are some of the popular games around the world. In addition, Weiqi (Go), Xiangqi, Jungle, Chinese Checkers, Mahjong, and Chinese Chess are some of the popular Chinese board games that are now played around the world. These games are specifically designed to engender competitive recreational activities among end-users. Kids, juvenile, and young population play these games for recreational and learning purposes. Such games enhance team-building and problem-solving skills and facilitate active learning. The rise in the number of game bars & cafes, increase in demand among grade-schoolers, teenagers, and adults, and surge in number of crowdfunding platforms for designers and manufacturers are the prominent factors that propel the growth of the China board games market.
China is one of the world’s major exporter of toys, playing cards, and board games. The main production and export bases are Guangdong, Jiangsu, Shanghai, Shandong, Zhejiang, and Fujian. Low manufacturing cost, low wages, and availability of raw materials are the major factors that support the growth of playing cards & board games. However, factors such as increased tariffs, the emergence of new and cost-effective production hubs such as India & Vietnam affect the growth of playing cards & board games industry in China.
China playing cards & board games market is segmented on the basis of product type and competition type. By product type, the market is bifurcated into playing cards and board games. By competition type, it is studied across Tier 1, Tier 2, and Tier 3 companies.
The China playing cards & board games market report contains a competitive landscape for manufacturers of China playing cards & board games market and it also provides an extensive list of importers of the US and Europe from China. The key companies profiled in this report are ShangHai YaoJi Playing Card Co.,Ltd., Shenzhen YHD Packaging Products Co., Ltd., Shenzhen ITIS Packaging Products Co., Ltd, Shenzhen Yahong Color Printing Co., Ltd., Zhejiang Chinu Packing & Printing Co., Ltd., Ningbo Charron Industry Co., Ltd., Shenzhen Swarm Playing Cards Co., Ltd. Yangzhou Jinyi Stationery Co., Ltd., Yangzhou Jumbay International Trading Co., Ltd. and Dongguan Bright Sea Industrial Co., Ltd
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the current China playing cards & board games market trends, estimations, and dynamics of the market from 2016 to 2025 to identify the prevailing market opportunities.
- In-depth analysis of the China playing cards & board games market segmentation assists to determine the prevailing opportunities.
- Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes an analysis of the key players, market segments, and growth strategies.
KEY MARKET SEGMENTS
By Product Type
o Playing Cards
o Board Games
By Competition Type
o Tier 1
o Tier 2
o Tier 3
Table of Contents
Executive Summary
According to the report titled,'China Playing Cards & Board Games Market by Product Type and Competition Type: Opportunity Analysis and Industry Forecast, 2018 - 2025,' the China playing cards & board games market size was valued at $583.8 million in 2018, and is projected to reach $1,675.4 million by 2025, registering a CAGR of 16.3% from 2018 to 2025. In 2017, the board games segment accounted for approximately two-thirds share in the China playing cards & board games market and is projected to grow at the highest CAGR of 19.2%.Playing cards & board games are very popular and common products known by every age of person from child to adults. They are used by end users for leisure as well as for learning. However, playing cards have high demand in the gambling industry than household as these are mainly used for playing various games such as Rummy, Blackjack, Bridge, Roulette, and Sweeps in casinos, clubs & other places. On the other hand, board games are very popular among kids, millennials, and adults which is also an important factor affecting the China playing cards & board games market size. These games play a crucial role in the growth and development of the children. It helps to enhance the creativity and self-confidence. It also helps to improve problem solving, critical, and logical reasoning skills. It is proven fact that playing board games regularly will help to reduce the risk of mental diseases such as Dementia and Alzheimer’s to a great extent. Apart from this, playing cards & board games are effectively utilized by game bars & cafes to increase social interactions. All these factors boost China playing cards & board games market growth.
According to the China playing cards & board games market forecast in 2018, the playing cards segment have occupied 33% of China playing cards & board games market share due to exponential popularity and rise in number of live casinos. By competition type, Tier 1 was the highest revenue generator for China playing cards & board games market grabbing the share of 46.0% in market and estimated to grow at CAGR of 16.0%. The expertise, strong infrastructure, and financial resources help tier 1 companies to account for maximum share in the market. For instance, Shanghai Yaoji Playing Cards Co Ltd. is of the major company of playing cards holding significant share in the China playing cards market. These companies are capable to adopt technological advancements for the development of innovative products and hence covers most of the market in terms of revenue and volume.
However, Chinese board games such as Weiqi (Go), Xiangqi, Jungle, Chinese Checkers, Mahjong, Chinese Chess, and others have high demand from the U.S. and Europe, and thus experiencing positive growth during the forecast period. However, rise in related tariffs have encouraged the major importers to switch to other cost effective options such as India and Vietnam for production impacting the China playing cards & board games industry negatively.
The playing cards & board games manufacturers in China are majorly OEMs but now the manufacturers are focusing on R&D and adopting technological advances to develop new products. Thus, offering variety of new and innovative products to consumer. All of the above will open avenues for growth in China playing cards & board games market.
Key findings of the China Playing Cards & Board Games Market:
In 2017, board games segment dominated the China playing cards & board games market with 66% share in market
Playing cards segment occupied around 34% in the overall China playing cards & board games market share and is expected to grow at moderate CAGR of 7.3% through the forecast period.
By competition type, Tier 1 segment has occupied the largest share in the market and is estimated to grow at CAGR of 16.0%.
Tier 2 companies of the market are expected to grow at 17.3% CAGR during the forecast period.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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