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India Home Automation Market by Product Type, Technology, and End-User: Opportunity Analysis and Industry Forecast, 2019-2026

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    Report

  • 180 Pages
  • July 2019
  • Region: India
  • Allied Market Research
  • ID: 4844573
The India home automation market was valued at $1,790.9 million in 2018, and is expected to reach at $13,574.1 million by 2026, growing at a CAGR of 29.8% during the forecast period 2019-2026. The India home automation market is currently in its initial stage; however, it is expected to grow at a considerable rate in the future. This is attributed to rapid technological advancements in Internet of Things and artificial intelligence.

Home automation, also known as smart home, is an automation system that offers access to control appliances and devices such as lights, fan, alarm system, heating & cooling systems, and electrical outlets with a smartphone. In addition, this system can be used for sprinkler systems and other remotely controllable networks. In this system, the primary focus is on home security, surveillance, and safety, including smart lock systems for doors & windows, smoke detectors, fire alarms, surveillance cameras, and other sensors.

The key components of home automation consist of classic control unit and user-friendly app interface, which controls other smart appliances and devices via a tablet or smartphone.

The need for energy-efficient solutions and rise in demand for safety & security for homes are the major factors that are expected to boost the demand for home automation in India. In addition, rise in disposable income in India and increase in government initiatives for development of smart cities are anticipated to significantly contribute toward the growth of the India home automation market during the forecast period. Although the installation cost is high, benefits offered by these highly energy-efficient systems such as enhanced safety & security and low energy consumption, propel the growth of the market. However, wireless connectivity issues in some areas and lack of standardization of smart home devices hamper the growth of the home automation market in India.

On the contrary, introduction of various plans and automation modules by key market players to cater to the increase in customer demands is anticipated to provide lucrative opportunities for the market. For example, in June 2018, Harman International launched a video distribution solution specially designed for hospitality automation in hotels and corporate applications. Similarly, Johnson Controls developed a new version of the SMART Equipment Control Firmware in March 2019. Its features include continuous reset single zone control, which offers energy savings and precise control of space comfort.

The India home automation market is segmented on the basis of product, technology, and end user. By product, the market is segregated into lighting, security & safety, HVAC, entertainment, and others. The lighting segment is further divided into relays, dimmers, switches, and others. Security & safety is sub segmented into bells, locks, security cameras, and others. The HVAC segment is further classified into thermostats, sensors, control valves, and others. Entertainment is subdivided into home theater system, audio, volume & multimedia controls, and others. The others segment includes wall panels, ceiling plates, fans, and wires. Depending on technology, the market is bifurcated into wired and wireless. By end user, it is fragmented into residential, commercial, and hospitality.

COMPETITION ANALYSIS
The key players operating in the market include key companies profiled in the report include Fueblabs, Larsen & Toubro, Schneider, Johnson Controls, Harman International, Home Brain, PERT, Silvan Innovation, Oakter, and Elan Home Systems.

KEY BENEFITS FOR STAKEHOLDERS
  • The report provides an extensive analysis of the current and emerging market trends and dynamics in the India home automation market.
  • In-depth analysis is conducted by constructing market estimations for the key segments between 2018 and 2026.
  • Extensive analysis of the market is conducted by following key product positioning and monitoring of the top competitors within the market framework.
  • A comprehensive analysis of all the regions is provided to determine the prevailing opportunities.
  • The key market players within the market are profiled in this report and their strategies are analyzed thoroughly, which help to understand the competitive outlook of the industry.

INDIA HOME AUTOMATION MARKET SEGMENTS

BY PRODUCT TYPE
  • Lighting
o Relays
o Dimmers
o Switches
o Others
  • Security and safety
o Bells
o Locks
o Security cameras
o Others
  • HVAC
o Thermostats
o Sensors
o Control Valves
o Others
  • Entertainment
o Home Theater System
o Audio, Volume and Multimedia Controls
o Others
  • Others

BY TECHNOLOGY
  • Wired
  • Wireless

BY END-USER
  • Residential
  • Commercial
  • Hospitality

KEY PLAYERS
  • Elan home systems
  • Fueblabs
  • Harman International
  • Home brain
  • Johnson Controls
  • Larsen & Toubro
  • Oakter
  • PERT
  • Schneider
  • Silvan Innovation

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Key market players
1.5. Research methodology
1.5.1. Secondary research
1.5.2. Primary research
1.5.3. Analyst tools & models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.2.2. Top winning strategies
3.3. Demographics of the presence of smart home
3.4. Porter's five forces analysis
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Cost-effectiveness of home automation systems
3.5.1.2. Surge in popularity of Internet of Things (IoT) for smart homes
3.5.1.3. Rise in demand for energy-efficient solutions
3.5.1.4. Rise in need for safety & security for homes
3.5.2. Restraints
3.5.2.1. Limited connectivity and bandwidth issue
3.5.2.2. Lack of standardization and long replacement cycles
3.5.3. Opportunities
3.5.3.1. Technical innovations
3.5.3.2. Urban renewal and planning programs by the Government of India
3.6. List and overview of distributors and electrical commissioning agents
CHAPTER 4: INDIA HOME AUTOMATION MARKET, BY TYPE
4.1. Market overview
4.1.1. Market size and forecast, by type
4.2. Lighting
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast
4.2.2.1. Relay
4.2.2.1.1. Market size and forecast
4.2.2.2. Dimmers
4.2.2.2.1. Market size and forecast
4.2.2.3. Switches
4.2.2.3.1. Market size and forecast
4.2.2.4. Others
4.2.2.4.1. Market size and forecast
4.3. Security & safety
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast
4.3.2.1. Bells
4.3.2.1.1. Market size and forecast
4.3.2.2. Locks
4.3.2.2.1. Market size and forecast
4.3.2.3. Security cameras
4.3.2.3.1. Market size and forecast
4.3.2.4. Others
4.3.2.4.1. Market size and forecast
4.4. HVAC
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast
4.4.2.1. Thermostats
4.4.2.1.1. Market size and forecast
4.4.2.2. Sensors
4.4.2.2.1. Market size and forecast
4.4.2.3. Control valves
4.4.2.3.1. Market size and forecast
4.4.2.4. Others
4.4.2.4.1. Market size and forecast
4.5. Entertainment
4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast
4.5.2.1. Home theater system
4.5.2.1.1. Market size and forecast
4.5.2.2. Audio, volume, and multimedia controls
4.5.2.2.1. Market size and forecast
4.5.2.3. Others
4.5.2.3.1. Market size and forecast
4.6. Others
4.6.1. Key market trends, growth factors, and opportunities
4.6.2. Market size and forecast
CHAPTER 5: INDIA HOME AUTOMATION MARKET, BY TECHNOLOGY
5.1. Market overview
5.1.1. Market size and forecast, by technology
5.2. Wired
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.3. Wireless
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
CHAPTER 6: INDIA HOME AUTOMATION MARKET, BY END USER
6.1. Market overview
6.1.1. Market size and forecast, by end user
6.2. Residential
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast
6.3. Commercial
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast
6.4. Hospitality
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast
CHAPTER 7: COMPANY PROFILES
7.1. FUEB LABS
7.1.1. Company overview
7.1.2. Key Executives
7.1.3. Company snapshot
7.1.4. Product Categories
7.1.5. Product portfolio
7.2. HARMAN INTERNATIONAL INDUSTRIES INCORPORATED
7.2.1. Company overview
7.2.2. Key Executives
7.2.3. Company snapshot
7.2.4. Operating business segments
7.2.5. Product portfolio
7.2.6. Business performance
7.2.8. Key strategic moves and developments
7.3. HOME BRAIN
7.3.1. Company overview
7.3.2. Company snapshot
7.3.3. Product portfolio
7.4. JOHNSON CONTROLS INTERNATIONAL PLC
7.4.1. Company overview
7.4.2. Key Executives
7.4.3. Company snapshot
7.4.4. Operating business segments
7.4.5. Product portfolio
7.4.6. R&D Expenditure
7.4.7. Business performance
7.4.8. Key strategic moves and developments
7.5. LARSEN & TOUBRO LIMITED
7.5.1. Company overview
7.5.2. Key Executives
7.5.3. Company snapshot
7.5.4. Operating business segments
7.5.5. Product portfolio
7.5.6. R&D Expenditure
7.5.7. Business performance
7.6. NORTEK SECURITY & CONTROL LLC (“NSC”)
7.6.1. Company overview
7.6.2. Key Executives
7.6.3. Company snapshot
7.6.4. Product portfolio
7.6.5. Key strategic moves and developments
7.7. OAKTER HOME AUTOMATION
7.7.1. Company overview
7.7.2. Company snapshot
7.7.3. Product portfolio
7.8. PERT INFOCONSULTING PVT. LTD.
7.8.1. Company overview
7.8.2. Key Executives
7.8.3. Company snapshot
7.8.4. Product portfolio
7.9. SCHNEIDER ELECTRIC SE
7.9.1. Company overview
7.9.2. Key Executives
7.9.3. Company snapshot
7.9.4. Operating business segments
7.9.5. Product portfolio
7.9.6. R&D Expenditure
7.9.7. Business performance
7.9.8. Key strategic moves and developments
7.10. SILVAN INNOVATION LABS PVT. LTD.
7.10.1. Company overview
7.10.2. Key Executives
7.10.3. Company snapshot
7.10.4. Product portfolio

Executive Summary

According to the report titled,'India Home Automation Market by Product Type, Technology, and End-User: Opportunity Analysis and Industry Forecast, 2019 - 2026,' the India home automation market size was valued at $1,790.9 million in 2018, and is expected to reach $13,574.1 million by 2026, growing at a CAGR of 29.8% during the forecast period 2019-2026. Home automation systems in India have witnessed an unprecedented demand in the recent years, due to increased concerns about safety & security, especially in urban areas. Moreover, factors such as improved lifestyle, increase in disposable income of people, and surge in awareness about smart automated systems have boosted the adoption of home automation systems, , thus driving the India home automation market growth. However, the home automation market in Indian cities and rural regions is in its nascent stage, and is expected to witness significant growth in the future. Pune and Mumbai are anticipated to provide lucrative opportunities for the market players, owing to improvement in access to wireless technologies in these cities.

The security & safety segment dominated the market in India in 2018 owing to considerable adoption of smart technologies such as smart bulb, smart camera, and smart refrigerator as compared to the other sectors. Increase in government initiatives, such as Digital India, for the development of smart cities has fueled the adoption of home automation systems in India.

This report discusses various aspects of the market such as the technologies and types used in home automation control. In recent times, various wired and wireless technologies are being used for monitoring and controlling the operations of smart homes and installed systems. Wi-Fi with its long-range operation capabilities contributes to the largest share.

Furthermore, the lighting segment was the second highest revenue contributor across India in 2018 , owing to increase in demand for smart lighting devices. This in turn is expected to fuel the growth of the home automation market.

The HVAC segment accounted for 10.1% share in the India home automation market in 2018, and is expected to grow at a CAGR of 34.4% during the forecast period. In terms of end-user, the residential sector is expected to garner the highest market share in the coming years. Moreover, expansion of urban areas in India is expected to provide lucrative growth opportunities to small manufacturers in country.

Residential sector is the most productive segment in the India home automation market , owing to increase in inclination toward smart home concept and expansion of urban areas in India. Rise in internet coverage area and competition among various telecom companies for cheap internet services are expected to boost the demand for wireless home automation systems. In addition, various domestic competitors are expanding their business by investing in the hospitality sector to offer smart hospitality solutions for customers, which is anticipated to fuel the demand for the home automation market.

The security and safety segment registered the highest revenue after lighting in the India home automation market share in 2018. HVAC is expected to grow during the forecast period, owing to increase in demand for smart HVAC systems in residential and commercial sectors in India. For instance, Johnson Controls developed and launched Metasys 10.0 in December 2018. It is designed to deliver more unified building management. It provides the facility personnel with smarter building automation, faster responses to critical alarms and new integrations in fire detection, security, and lighting systems with a single common interface. Similarly, in January 2019, Johnson Controls launched advanced sound conditioner that is optimized for low frequency sound attenuation. The product features target the specific frequencies of sound generated by air handling units (AHUs).

Key Findings of the India Home Automation Market:

The report provides an extensive analysis of the current and emerging India home automation market trends and dynamics.
Based on product type, the security and safety segment dominated the India home automation market, in terms of revenue in 2018 and is projected to grow at a CAGR 28.4% during the forecast period.
Based on end-user, the residential segment is projected to grow at a CAGR of 32.4% during the forecast period.
By technology, the wireless segment is projected to register the highest growth rate in the coming years.
Key market players are profiled in this report and their strategies are analyzed thoroughly, which help to understand the competitive outlook of the India home automation industry.

The key market players profiled in the report include Fueblabs, Larsen & Toubro, Schneider, Johnson Controls, Harman International, Home Brain, PERT, Silvan Innovation, Oakter, and Elan Home Systems. Many companies have focused on new product launches to strengthen their presence in the market. Moreover, these companies expand their business by marketing and merging small businesses to sustain the intense competition. For instance, Schneider Electric launched ‘Xperience Point’ in Gurugram in August 2018. The new store is expected to host the company’s entire suite of products for home automation. This includes products such as variety of color plates, distribution board covers, and protection devices. Along with this, they also displayed products that are digitized and connected to ensure sustainability and efficiency, along with providing style and comfort quotient to the homes.

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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