U.K. E-Cigarette Market Research Report: By Product, Gender, Age-Group, Distribution Channel, Regional Insight - Industry Size, Share, Competition Analysis, and Growth Forecast to 2024

The U.K. e-cigarette market was valued at $2.0 billion in 2018, and it is further expected to grow at a CAGR of 19.6% during the forecast period (2019-2024). E-cigarette is an alternative to a traditional tobacco cigarette; the former heats liquid nicotine or flavors to produce mist instead of burning tobacco and provides a similar smoking sensation on puffing. The market is growing due to the rising demand for vaping devices, advancements in product design, and fall in traditional smoking prevalence due to increasing health awareness.

When product is considered, the U.K. e-cigarette market is categorized into cig-a-like, t-vapor, vape mod, and vaporizer. Out of these, vaporizers accounted for the major share of the market during the historical period (2014-2018) and are predicted to retain their position during the forecast period, in terms of volume and value. The highest CAGR is projected to be witnessed by t-vapors, in terms of value, as these are categorized under reduced-risk products (RRP). Owing to the falling rate of traditional cigarette smoking, RRPs are expected to witness large-scale adoption across the country.

The U.K. e-cigarette market is growing significantly due to the rising awareness regarding the adverse effects of smoking, which is leading to a fall in the usage of traditional cigarettes. Among the major concerns about smoking is cancer, and as e-cigarettes prevent the intake of more than 4,000 chemicals contained in tobacco, they eliminate that risk. Factors like this have contributed to the development of alternatives that help people quit traditional cigarettes. Because e-cigarettes enable this and have several other benefits over traditional tobacco cigarettes, they are becoming popular.

U.K. E-Cigarette Market Segmentation

Market Segmentation by Product

Cig-a-like
Disposable
Rechargeable
Vaporizer
Open tank
Closed system
Vape Mod
T-Vapor
Heat-not-burn
Infused

Market Segmentation by Gender

Male
Female

Market Segmentation by Age-Group

16-24
25-34
35-44
45-54
55-65
65+

Market Segmentation by Distribution Channel

Vape Shops
Online
Hypermarket/Supermarket
Tobacconist
Others

Market Segmentation by Region

England
Wales
Scotland
Northern Ireland
U.K. E-Cigarette Aftermarket Segmentation

Market Segmentation by Type

By Type
Refill
By liquid type
Nicotine-based
Non-nicotine based
By flavor
Fruit
Tobacco
Menthol
Candy
Savory/Spice
Bakery/Dessert
Beverage
Menthol Tobacco
Others
Battery and charger
Others
By Region - England, Wales, Scotland, and Northern Ireland

Chapter 1. Research Background
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 U.K. E-Cigarette Market Segmentation
1.3.1.1 Market Segmentation by Product
1.3.1.2 Market Segmentation by Gender
1.3.1.3 Market Segmentation by Age-Group
1.3.1.4 Market Segmentation by Distribution Channel
1.3.1.5 Market Segmentation by Region
1.3.2 U.K. E-Cigarette Aftermarket Segmentation
1.3.2.1 U.K. Segmentation
1.3.3 Analysis Period
1.3.4 Market Data Reporting Unit
1.3.4.1 Value
1.3.4.2 Volume
1.4 Key Stakeholders

Chapter 2. Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.2.1 Breakdown of Primary Research Respondents
2.2.1.1 By region
2.2.1.2 By industry participant
2.2.1.3 By company type
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Assumptions for the Study

Chapter 3. Executive Summary

Chapter 4. Introduction
4.1 Definition of Market Segments
4.1.1 By Product
4.1.1.1 Cig-a-like
4.1.1.1.1 Disposable
4.1.1.1.2 Rechargeable
4.1.1.2 Vaporizer
4.1.1.2.1 Open tank
4.1.1.2.2 Closed system
4.1.1.3 Vape mod
4.1.1.4 T-Vapor
4.1.1.4.1 Heat-not-burn
4.1.1.4.2 Infused
4.1.2 By Distribution Channel
4.1.2.1 Vape shops
4.1.2.2 Hypermarket/Supermarket
4.1.2.3 Online
4.1.2.4 Tobacconist
4.1.2.5 Others
4.1.3 By Gender
4.1.3.1 Male
4.1.3.2 Female
4.1.4 By Age-Group
4.1.4.1 16-24
4.1.4.2 25-34
4.1.4.3 35-44
4.1.4.4 45-54
4.1.4.5 55-65
4.1.4.6 65+
4.2 Definitions of Aftermarket Segments
4.2.1 By Type
4.2.1.1 Refill
4.2.1.1.1 By liquid type
4.2.1.1.1.1 Nicotine-based liquid type
4.2.1.1.1.2 Non-nicotine based liquid type
4.2.1.1.2 By flavor
4.2.1.1.2.1 Fruit
4.2.1.1.2.2 Tobacco
4.2.1.1.2.3 Menthol
4.2.1.1.2.4 Candy
4.2.1.1.2.5 Savory/spice
4.2.1.1.2.6 Bakery/dessert
4.2.1.1.2.7 Beverage
4.2.1.1.2.8 Menthol tobacco
4.2.1.1.2.9 Others
4.2.1.2 Battery and charger
4.2.1.3 Others
4.3 Value Chain Analysis
4.4 Market Dynamics
4.4.1 Trends
4.4.1.1 Change in lifestyle preferences
4.4.1.2 Introduction of various flavors and fragrances
4.4.1.3 Increasing R&D investment in technology
4.4.2 Drivers
4.4.2.1 Fall in traditional smoking due to rising awareness
4.4.2.2 Growing demand for vaping devices
4.4.2.3 Advancement in product design
4.4.2.4 Impact analysis of drivers on market forecast
4.4.3 Restraints
4.4.3.1 Uncertainty regarding safety of e-cigarettes
4.4.3.2 Menthol flavored e-cigarettes posing a threat to e-cigarette market
4.4.3.3 Impact analysis of restraints on market forecast
4.4.4 Opportunities
4.4.4.1 Need for tobacco smoking alternatives
4.4.4.2 Customized liquid flavors gaining popularity
4.5 Porter's Five Forces Analysis
4.6 Government Regulation/Taxes
4.6.1 U.K.

Chapter 5. U.K. Market Size and Forecast
5.1 By Product
5.1.1 Cig-a-Like Market, by Type
5.1.2 Vaporizer Market, by Type
5.1.3 T-Vapor Market, by Type
5.2 By Gender
5.3 By Age Group
5.4 By Distribution Channel
5.5 By Country
5.6 U.K. E-Cigarette Aftermarket, By Type
5.6.1 E-Cigarette Refill Aftermarket, By Liquid Type
5.6.2 E-Cigarette Refill Aftermarket, By Flavor
5.7 By Region

Chapter 6. Competitive Landscape
6.1 List of Key Players
6.2 Key Players and Their Presence in Different Segments of E-Cigarette Market
6.3 U.K. Market Share Analysis of Key Players
6.4 Recent Activity of Major Players
6.5 Strategic Developments of Key Players
6.5.1 Mergers and Acquisitions
6.5.2 Product Launches

Chapter 7. Company Profiles
7.1 British American Tobacco p.l.c.
7.1.1 Business Overview
7.1.2 Product and Service Offerings
7.1.3 Key Financial Summary
7.1.4 SWOT Analysis
7.2 Altria Group Inc.
7.2.1 Business Overview
7.2.2 Product and Service Offerings
7.2.3 Key Financial Summary
7.2.4 SWOT Analysis
7.3 Japan Tobacco Inc.
7.3.1 Business Overview
7.3.2 Product and Service Offerings
7.3.3 Key Financial Summary
7.3.4 SWOT Analysis
7.4 Imperial Brands PLC
7.4.1 Business Overview
7.4.2 Product and Service Offerings
7.4.3 Key Financial Summary
7.4.4 SWOT Analysis
7.5 Philip Morris International Inc.
7.5.1 Business Overview
7.5.2 Product and Service Offerings
7.5.3 Key Financial Summary
7.5.4 SWOT Analysis
7.6 JUUL Labs Inc.
7.6.1 Business Overview
7.6.2 Product and Service Offerings
7.7 Shenzhen iSmoka Electronics Co., Ltd.
7.7.1 Business Overview
7.7.2 Product and Service Offerings
7.8 Shenzhen IVPS Technology Corporation Ltd.
7.8.1 Business Overview
7.8.2 Product and Service Offerings
7.9 Innokin Technology Co. Ltd.
7.9.1 Business Overview
7.9.2 Product and Service Offerings
7.10 Shenzhen Kanger Technology Co., Ltd.
7.10.1 Business Overview
7.10.2 Product and Service Offerings
7.11 Shenzhen Eigate Technology Co. Ltd.
7.11.1 Business Overview
7.11.2 Product and Service Offerings
7.12 Pax Labs, Inc.
7.12.1 Business Overview
7.12.2 Product and Service Offerings

Chapter 8. Appendix
8.1 Abbreviations
8.2 Sources and References
8.3 Related ReportsList of Tables
TABLE 1 ANALYSIS PERIOD OF THE STUDY
TABLE 2 DRIVERS FOR THE MARKET: IMPACT ANALYSIS
TABLE 3 RESTRAINTS FOR THE MARKET: IMPACT ANALYSIS
TABLE 4 U.K. E-CIGARETTE MARKET, BY PRODUCT, $M (2014-2018)
TABLE 5 U.K. E-CIGARETTE MARKET, BY PRODUCT, $M (2019-2024)
TABLE 6 U.K. E-CIGARETTE MARKET, BY PRODUCT, ‘000 UNITS (2014-2018)
TABLE 7 U.K. E-CIGARETTE MARKET, BY PRODUCT, ‘000 UNITS (2019-2024)
TABLE 8 U.K. CIG-A-LIKE MARKET, BY TYPE, $M (2014-2018)
TABLE 9 U.K. CIG-A-LIKE MARKET, BY TYPE, $M (2019-2024)
TABLE 10 U.K. VAPORIZER MARKET, BY TYPE, $M (2014-2018)
TABLE 11 U.K. VAPORIZER MARKET, BY TYPE, $M (2019-2024)
TABLE 12 U.K. T-VAPOR MARKET, BY TYPE, $M (2014-2018)
TABLE 13 U.K. T-VAPOR MARKET, BY TYPE, $M (2019-2024)
TABLE 14 U.K. E-CIGARETTE MARKET, BY GENDER, $M (2014-2018)
TABLE 15 U.K. E-CIGARETTE MARKET, BY GENDER, $M (2019-2024)
TABLE 16 U.K. E-CIGARETTE MARKET, BY AGE GROUP, $M (2014-2018)
TABLE 17 U.K. E-CIGARETTE MARKET, BY AGE GROUP, $M (2019-2024)
TABLE 18 U.K. E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2014-2018)
TABLE 19 U.K. E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2019-2024)
TABLE 20 U.K. E-CIGARETTE MARKET, BY COUNTRY, $M (2014-2018)
TABLE 21 U.K. E-CIGARETTE MARKET, BY COUNTRY, $M (2019-2024)
TABLE 22 U.K. E-CIGARETTE AFTERMARKET, BY TYPE, $M (2014-2018)
TABLE 23 U.K. E-CIGARETTE AFTERMARKET, BY TYPE, $M (2019-2024)
TABLE 24 U.K. E-CIGARETTE REFILL AFTERMARKET, BY LIQUID TYPE, $M (2014-2018)
TABLE 25 U.K. E-CIGARETTE REFILL AFTERMARKET, BY LIQUID TYPE, $M (2019-2024)
TABLE 26 U.K. E-CIGARETTE REFILL AFTERMARKET, BY FLAVOR, $M (2014-2018)
TABLE 27 U.K. E-CIGARETTE REFILL AFTERMARKET, BY FLAVOR, $M (2019-2024)
TABLE 28 U.K. E-CIGARETTE AFTERMARKET, BY COUNTRY, $M (2014-2018)
TABLE 29 U.K. E-CIGARETTE AFTERMARKET, BY COUNTRY, $M (2019-2024)
TABLE 30 LIST OF KEY PLAYERS
TABLE 31 BRITISH AMERICAN TOBACCO P.L.C. - AT A GLANCE
TABLE 32 BRITISH AMERICAN TOBACCO P.L.C.- KEY FINANCIAL SUMMARY
TABLE 33 ALTRIA GROUP INC. - AT A GLANCE
TABLE 34 ALTRIA GROUP INC. - KEY FINANCIAL SUMMARY
TABLE 35 JAPAN TOBACCO INC. - AT A GLANCE
TABLE 36 JAPAN TOBACCO INC. - KEY FINANCIAL SUMMARY
TABLE 37 IMPERIAL BRANDS PLC - AT A GLANCE
TABLE 38 IMPERIAL BRANDS PLC - KEY FINANCIAL SUMMARY
TABLE 39 PHILIP MORRIS INTERNATIONAL INC. - AT A GLANCE
TABLE 40 PHILIP MORRIS INTERNATIONAL INC. - KEY FINANCIAL SUMMARY
TABLE 41 JUUL LABS INC. - AT A GLANCE
TABLE 42 SHENZHEN ISMOKA ELECTRONICS CO., LTD. - AT A GLANCE
TABLE 43 SHENZHEN IVPS TECHNOLOGY CORPORATION LTD. - AT A GLANCE
TABLE 44 INNOKIN TECHNOLOGY CO. LTD. - AT A GLANCE
TABLE 45 SHENZHEN KANGER TECHNOLOGY CO., LTD. - AT A GLANCE
TABLE 46 SHENZHEN EIGATE TECHNOLOGY CO., LTD. - AT A GLANCE
TABLE 47 PAX LABS, INC. - AT A GLANCEList of Figures
FIG 1 RESEARCH SCOPE
FIG 2 RESEARCH METHODOLOGY
FIG 3 COUNTRY SPLIT OF PRIMARY AND SECONDARY RESEARCH
FIG 4 BREAKDOWN OF PRIMARY RESEARCH BY REGION
FIG 5 BREAKDOWN OF PRIMARY RESEARCH BY INDUSTRY PARTICIPANT
FIG 6 BREAKDOWN OF PRIMARY RESEARCH BY COMPANY TYPE
FIG 7 DATA TRIANGULATION APPROACH
FIG 8 U.K. E-CIGARETTE MARKET SUMMARY
FIG 9 VALUE CHAIN ANALYSIS OF E-CIGARETTE MARKET
FIG 10 BARGAINING POWER OF BUYERS
FIG 11 BARGAINING POWER OF SUPPLIERS
FIG 12 INTENSITY OF RIVALRY
FIG 13 THREAT OF NEW ENTRANTS
FIG 14 THREAT OF SUBSTITUTES
FIG 15 U.K. E-CIGARETTE MARKET SNAPSHOT
FIG 16 U.K. E-CIGARETTE MARKET, BY PRODUCT, $M (2014-2024)
FIG 17 U.K. CIG-A-LIKE MARKET, BY TYPE, $M (2014-2024)
FIG 18 U.K. VAPORIZER MARKET, BY TYPE, $M (2014-2024)
FIG 19 U.K. T-VAPOR MARKET, BY TYPE, $M (2014-2024)
FIG 20 U.K. E-CIGARETTE MARKET, BY GENDER, $M (2014-2024)
FIG 21 U.K. E-CIGARETTE MARKET, BY AGE GROUP, $M (2014-2024)
FIG 22 U.K. E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2014-2024)
FIG 23 U.K. E-CIGARETTE MARKET, BY COUNTRY, $M (2014-2024)
FIG 24 U.K. E-CIGARETTE AFTERMARKET, BY TYPE, $M (2014-2024)
FIG 25 U.K. E-CIGARETTE REFILL AFTERMARKET, BY LIQUID TYPE, $M (2014-2024)
FIG 26 U.K. E-CIGARETTE REFILL AFTERMARKET, BY FLAVOR, $M (2014-2024)
FIG 27 U.K. E-CIGARETTE AFTERMARKET, BY COUNTRY, $M (2014-2024)
FIG 28 U.K. E-CIGARETTE MARKET SHARE ANALYSIS OF KEY PLAYERS (2018)
FIG 29 RECENT ACTIVITIES OF MAJOR PLAYERS
FIG 30 BRITISH AMERICAN TOBACCO P.L.C. - REVENUE SPLIT BY GEOGRAPHY (2018)
FIG 31 SWOT ANALYSIS OF BRITISH AMERICAN TOBACCO P.L.C.
FIG 32 ALTRIA GROUP INC. - REVENUE SPLIT BY SEGMENT (2018)
FIG 33 SWOT ANALYSIS OF ALTRIA GROUP INC.
FIG 34 JAPAN TOBACCO INC. - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
FIG 35 SWOT ANALYSIS OF JAPAN TOBACCO INC.
FIG 36 IMPERIAL BRANDS PLC - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
FIG 37 SWOT ANALYSIS OF IMPERIAL BRANDS PLC
FIG 38 PHILIP MORRIS INTERNATIONAL INC. - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
FIG 39 SWOT ANALYSIS OF PHILIP MORRIS INTERNATIONAL INC.