Increasing awareness on the health hazards of tobacco smoking, product innovations, and rising popularity of ashless and smokeless vaping are leading to the Japanese e-cigarette market progress. From $1.2 billion in 2018, the market is predicted to grow to $4.5 billion by 2024 at a 22.6% CAGR during the forecast period (2019-2024). Unlike conventional products, electronic cigarettes do not have tobacco, but a vial or refill containing a nicotine-based liquid. On burning it, vapor, rather than smoke, is produced, which dissolves in the air within seconds.
Based on age group, the Japanese e-cigarette market is categorized into 16-24, 25-34, 35-44, 45-54, 55-65, and 65+. Among these, people falling in the 16-24 and 25-34 age groups were the largest users of such devices during the forecast period (2014-2018), owing to the ingenious marketing strategies adopted by manufacturers, for instance on the popular show, Ame-Talk, which spurred the interest of the younger generations in e-cigarettes. During the forecast period, 35-44-year-old people are expected to adopt these devices the most rapidly.
Tobacconist, online, vape shops, hypermarket/supermarket, and others are the various classifications, when the market is segmented by distribution channels. Among these, the tobacconist classification dominated the Japanese e-cigarette market during the historical period; however, the online channel is predicted to grow the fastest during the forecast period to dethrone tobacconists as the largest classification by 2022. It is relatively easier to sell such products on online platforms, and the discounts these offer would further compel consumers to purchase from here.
Japan E-Cigarette Market
Market Segmentation by Product
Cig-a-like
Disposable
Rechargeable
Vaporizer
Open tank
Closed system
Vape Mod
T-Vapor
Heat-not-burn
Infused
Market Segmentation by Gender
Male
Female
Market Segmentation by Age-Group
16-24
25-34
35-44
45-54
55-65
65+
Market Segmentation by Distribution Channel
Vape Shops
Online
Hypermarket/Supermarket
Tobacconist
Others
Market Segmentation by Region
Hokkaido
Tohoku
Kanto
Chubu
Kansai
Chugoku
Shikoku
Kyushu & Okinawa
Japan E-Cigarette Aftermarket Segmentation
Refill
By liquid type
Nicotine-based
Non-nicotine based
By flavor
Fruit
Tobacco
Menthol
Candy
Savory/Spice
Bakery/Dessert
Beverage
Menthol Tobacco
Others
Battery and charger
Others
Market Segmentation by Region
Hokkaido
Tohoku
Kanto
Chubu
Kansai
Chugoku
Shikoku
Kyushu & Okinawa
Based on age group, the Japanese e-cigarette market is categorized into 16-24, 25-34, 35-44, 45-54, 55-65, and 65+. Among these, people falling in the 16-24 and 25-34 age groups were the largest users of such devices during the forecast period (2014-2018), owing to the ingenious marketing strategies adopted by manufacturers, for instance on the popular show, Ame-Talk, which spurred the interest of the younger generations in e-cigarettes. During the forecast period, 35-44-year-old people are expected to adopt these devices the most rapidly.
Tobacconist, online, vape shops, hypermarket/supermarket, and others are the various classifications, when the market is segmented by distribution channels. Among these, the tobacconist classification dominated the Japanese e-cigarette market during the historical period; however, the online channel is predicted to grow the fastest during the forecast period to dethrone tobacconists as the largest classification by 2022. It is relatively easier to sell such products on online platforms, and the discounts these offer would further compel consumers to purchase from here.
Japan E-Cigarette Market
Market Segmentation by Product
Cig-a-like
Disposable
Rechargeable
Vaporizer
Open tank
Closed system
Vape Mod
T-Vapor
Heat-not-burn
Infused
Market Segmentation by Gender
Male
Female
Market Segmentation by Age-Group
16-24
25-34
35-44
45-54
55-65
65+
Market Segmentation by Distribution Channel
Vape Shops
Online
Hypermarket/Supermarket
Tobacconist
Others
Market Segmentation by Region
Hokkaido
Tohoku
Kanto
Chubu
Kansai
Chugoku
Shikoku
Kyushu & Okinawa
Japan E-Cigarette Aftermarket Segmentation
Refill
By liquid type
Nicotine-based
Non-nicotine based
By flavor
Fruit
Tobacco
Menthol
Candy
Savory/Spice
Bakery/Dessert
Beverage
Menthol Tobacco
Others
Battery and charger
Others
Market Segmentation by Region
Hokkaido
Tohoku
Kanto
Chubu
Kansai
Chugoku
Shikoku
Kyushu & Okinawa
Table of Contents
Chapter 1. Research Background1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 Japan E-Cigarette Market Segmentation
1.3.1.1 Market segmentation by product
1.3.1.2 Market segmentation by gender
1.3.1.3 Market segmentation by age-group
1.3.1.4 Market segmentation by distribution channel
1.3.1.5 Market segmentation by region
1.3.2 Japan E-Cigarette Aftermarket Segmentation
1.3.3 Analysis Period
1.3.4 Market Data Reporting Unit
1.3.4.1 Value
1.3.4.2 Volume
1.4 Key Stakeholders
Chapter 2. Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.2.1 Breakdown of Primary Research Respondents
2.2.1.1 By region
2.2.1.2 By industry participant
2.2.1.3 By company type
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Assumptions for the Study
Chapter 3. Executive Summary
Chapter 4. Introduction
4.1 Definition of Market Segments
4.1.1 By Product
4.1.1.1 Cig-a-like
4.1.1.1.1 Disposable
4.1.1.1.2 Rechargeable
4.1.1.2 Vaporizer
4.1.1.2.1 Open tank
4.1.1.2.2 Closed system
4.1.1.3 Vape mod
4.1.1.4 T-Vapor
4.1.1.4.1 Heat-not-burn
4.1.1.4.2 Infused
4.1.2 By Distribution Channel
4.1.2.1 Vape shops
4.1.2.2 Hypermarket/Supermarket
4.1.2.3 Online
4.1.2.4 Tobacconist
4.1.2.5 Others
4.1.3 By Gender
4.1.3.1 Male
4.1.3.2 Female
4.1.4 By Age-Group
4.1.4.1 16-24
4.1.4.2 25-34
4.1.4.3 35-44
4.1.4.4 45-54
4.1.4.5 55-65
4.1.4.6 65+
4.2 Definitions of Aftermarket Segments
4.2.1 By Type
4.2.1.1 Refill
4.2.1.1.1 By liquid type
4.2.1.1.1.1 Nicotine-based liquid type
4.2.1.1.1.2 Non-nicotine based liquid type
4.2.1.1.2 By flavor
4.2.1.1.2.1 Fruit
4.2.1.1.2.2 Tobacco
4.2.1.1.2.3 Menthol
4.2.1.1.2.4 Candy
4.2.1.1.2.5 Savory/spice
4.2.1.1.2.6 Bakery/dessert
4.2.1.1.2.7 Beverage
4.2.1.1.2.8 Menthol tobacco
4.2.1.1.2.9 Others
4.2.1.2 Battery and charger
4.2.1.3 Others
4.3 Value Chain Analysis
4.4 Market Dynamics
4.4.1 Trends
4.4.1.1 Varying lifestyle preferences of consumers
4.4.1.2 Introduction to variety of e-cigarette flavors and fragrances
4.4.1.3 Increasing focus on R&D investments in e-cigarettes
4.4.2 Drivers
4.4.2.1 Focus on health consciousness in Japan
4.4.2.2 Fostering demand for smokeless and ashless vaping
4.4.2.3 Increasing product innovations by manufacturers
4.4.2.4 Impact analysis of drivers on market forecast
4.4.3 Restraints
4.4.3.1 Risk of safety in using e-cigarettes
4.4.3.2 Nicotine sale requires pharmaceutical license in Japan
4.4.3.3 Impact analysis of restraints on market forecast
4.4.4 Opportunities
4.4.4.1 Increasing inclination toward tobacco alternatives
4.4.4.2 Growing demand for DIY e-juice
4.5 Porter's Five Forces Analysis
4.6 Government Regulation/Taxes
Chapter 5. Japan Market Size and Forecast
5.1 By Product
5.1.1 Cig-a-Like Market, by Type
5.1.2 Vaporizer Market, by Type
5.1.3 T-Vapor Market, by Type
5.2 By Gender
5.3 By Age Group
5.4 By Distribution Channel
5.5 By Region
5.6 Japan E-Cigarette Aftermarket, By Type
5.6.1 E-Cigarette Refill Aftermarket, By Liquid Type
5.6.2 E-Cigarette Refill Aftermarket, By Flavor
5.7 By Region
Chapter 6. Competitive Landscape
6.1 List of Key Players
6.2 Key Players and Their Presence in Different Segments of Japan E-Cigarette Market
6.3 Japan Market Share Analysis of Key Players
6.4 Recent Activities of Major Players
6.5 Strategic Developments of Key Players
6.5.1 Mergers and Acquisitions
6.5.2 Product Launches
6.5.3 Others
Chapter 7. Company Profiles
7.1 British American Tobacco p.l.c.
7.1.1 Business Overview
7.1.2 Product and Service Offerings
7.1.3 Key Financial Summary
7.1.4 SWOT Analysis
7.2 Japan Tobacco Inc.
7.2.1 Business Overview
7.2.2 Product and Service Offerings
7.2.3 Key Financial Summary
7.2.4 SWOT Analysis
7.3 Imperial Brands PLC
7.3.1 Business Overview
7.3.2 Product and Service Offerings
7.3.3 Key Financial Summary
7.3.4 SWOT Analysis
7.4 Philip Morris International Inc.
7.4.1 Business Overview
7.4.2 Product and Service Offerings
7.4.3 Key Financial Summary
7.4.4 SWOT Analysis
7.5 JUUL Labs Inc.
7.5.1 Business Overview
7.5.2 Product and Service Offerings
7.6 Vapor Hub International, Inc.
7.6.1 Business Overview
7.6.2 Product and Service Offerings
7.7 Shenzhen iSmoka Electronics Co., Ltd.
7.7.1 Business Overview
7.7.2 Product and Service Offerings
7.8 Shenzhen IVPS Technology Corporation Ltd.
7.8.1 Business Overview
7.8.2 Product and Service Offerings
7.9 Innokin Technology Co. Ltd.
7.9.1 Business Overview
7.9.2 Product and Service Offerings
7.10 Shenzhen Kanger Technology Co., Ltd.
7.10.1 Business Overview
7.10.2 Product and Service Offerings
Chapter 8. Appendix
8.1 Abbreviations
8.2 Sources and References
8.3 Related ReportsList of Tables
TABLE 1 ANALYSIS PERIOD OF THE STUDY
TABLE 2 DRIVERS FOR THE MARKET: IMPACT ANALYSIS
TABLE 3 RESTRAINTS FOR THE MARKET: IMPACT ANALYSIS
TABLE 4 JAPAN E-CIGARETTE MARKET, BY PRODUCT, $M (2014-2018)
TABLE 5 JAPAN E-CIGARETTE MARKET, BY PRODUCT, $M (2019-2024)
TABLE 6 JAPAN E-CIGARETTE MARKET, BY PRODUCT, ‘000 UNITS (2014-2018)
TABLE 7 JAPAN E-CIGARETTE MARKET, BY PRODUCT, ‘000 UNITS (2019-2024)
TABLE 8 JAPAN CIG-A-LIKE MARKET, BY TYPE, $M (2014-2018)
TABLE 9 JAPAN CIG-A-LIKE MARKET, BY TYPE, $M (2019-2024)
TABLE 10 JAPAN VAPORIZER MARKET, BY TYPE, $M (2014-2018)
TABLE 11 JAPAN VAPORIZER MARKET, BY TYPE, $M (2019-2024)
TABLE 12 JAPAN T-VAPOR MARKET, BY TYPE, $M (2014-2018)
TABLE 13 JAPAN T-VAPOR MARKET, BY TYPE, $M (2019-2024)
TABLE 14 JAPAN E-CIGARETTE MARKET, BY GENDER, $M (2014-2018)
TABLE 15 JAPAN E-CIGARETTE MARKET, BY GENDER, $M (2019-2024)
TABLE 16 JAPAN E-CIGARETTE MARKET, BY AGE GROUP, $M (2014-2018)
TABLE 17 JAPAN E-CIGARETTE MARKET, BY AGE GROUP, $M (2019-2024)
TABLE 18 JAPAN E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2014-2018)
TABLE 19 JAPAN E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2019-2024)
TABLE 20 JAPAN E-CIGARETTE MARKET, BY REGION, $M (2014-2018)
TABLE 21 JAPAN E-CIGARETTE MARKET, BY REGION, $M (2019-2024)
TABLE 22 JAPAN E-CIGARETTE AFTERMARKET, BY TYPE, $M (2014-2018)
TABLE 23 JAPAN E-CIGARETTE AFTERMARKET, BY TYPE, $M (2019-2024)
TABLE 24 JAPAN E-CIGARETTE REFILL AFTERMARKET, BY LIQUID TYPE, $M (2014-2018)
TABLE 25 JAPAN E-CIGARETTE REFILL AFTERMARKET, BY LIQUID TYPE, $M (2019-2024)
TABLE 26 JAPAN E-CIGARETTE REFILL AFTERMARKET, BY FLAVOR, $M (2014-2018)
TABLE 27 JAPAN E-CIGARETTE REFILL AFTERMARKET, BY FLAVOR, $M (2019-2024)
TABLE 28 JAPAN E-CIGARETTE AFTERMARKET, BY REGION, $M (2014-2018)
TABLE 29 JAPAN E-CIGARETTE AFTERMARKET, BY REGION, $M (2019-2024)
TABLE 30 LIST OF KEY PLAYERS
TABLE 31 BRITISH AMERICAN TOBACCO P.L.C. - AT A GLANCE
TABLE 32 BRITISH AMERICAN TOBACCO P.L.C.- KEY FINANCIAL SUMMARY
TABLE 33 JAPAN TOBACCO INC. - AT A GLANCE
TABLE 34 JAPAN TOBACCO INC. - KEY FINANCIAL SUMMARY
TABLE 35 IMPERIAL BRANDS PLC - AT A GLANCE
TABLE 36 IMPERIAL BRANDS PLC - KEY FINANCIAL SUMMARY
TABLE 37 PHILIP MORRIS INTERNATIONAL INC. - AT A GLANCE
TABLE 38 PHILIP MORRIS INTERNATIONAL INC. - KEY FINANCIAL SUMMARY
TABLE 39 JUUL LABS INC. - AT A GLANCE
TABLE 40 VAPOR HUB INTERNATIONAL, INC. - AT A GLANCE
TABLE 41 SHENZHEN ISMOKA ELECTRONICS CO., LTD. - AT A GLANCE
TABLE 42 SHENZHEN IVPS TECHNOLOGY CORPORATION LTD. - AT A GLANCE
TABLE 43 INNOKIN TECHNOLOGY CO. LTD. - AT A GLANCE
TABLE 44 SHENZHEN KANGER TECHNOLOGY CO., LTD. - AT A GLANCEList of Figures
FIG 1 RESEARCH SCOPE
FIG 2 RESEARCH METHODOLOGY
FIG 3 REGIONAL SPLIT OF PRIMARY AND SECONDARY RESEARCH
FIG 4 BREAKDOWN OF PRIMARY RESEARCH BY REGION
FIG 5 BREAKDOWN OF PRIMARY RESEARCH BY INDUSTRY PARTICIPANT
FIG 6 BREAKDOWN OF PRIMARY RESEARCH BY COMPANY TYPE
FIG 7 DATA TRIANGULATION APPROACH
FIG 8 JAPAN E-CIGARETTE MARKET SUMMARY
FIG 9 VALUE CHAIN ANALYSIS OF E-CIGARETTE MARKET
FIG 10 BARGAINING POWER OF BUYERS
FIG 11 BARGAINING POWER OF SUPPLIERS
FIG 12 INTENSITY OF RIVALRY
FIG 13 THREAT OF NEW ENTRANTS
FIG 14 THREAT OF SUBSTITUTES
FIG 15 JAPAN E-CIGARETTE MARKET SNAPSHOT
FIG 16 JAPAN E-CIGARETTE MARKET, BY PRODUCT, $M (2014-2024)
FIG 17 JAPAN CIG-A-LIKE MARKET, BY TYPE, $M (2014-2024)
FIG 18 JAPAN VAPORIZER MARKET, BY TYPE, $M (2014-2024)
FIG 19 JAPAN T-VAPOR MARKET, BY TYPE, $M (2014-2024)
FIG 20 JAPAN E-CIGARETTE MARKET, BY GENDER, $M (2014-2024)
FIG 21 JAPAN E-CIGARETTE MARKET, BY AGE GROUP, $M (2014-2024)
FIG 22 JAPAN E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2014-2024)
FIG 23 JAPAN E-CIGARETTE MARKET, BY REGION, $M (2014-2024)
FIG 24 JAPAN E-CIGARETTE AFTERMARKET, BY TYPE, $M (2014-2024)
FIG 25 JAPAN E-CIGARETTE REFILL AFTERMARKET, BY LIQUID TYPE, $M (2014-2024)
FIG 26 JAPAN E-CIGARETTE REFILL AFTERMARKET, BY FLAVOR, $M (2014-2024)
FIG 27 JAPAN E-CIGARETTE AFTERMARKET, BY REGION, $M (2014-2024)
FIG 28 JAPAN E-CIGARETTE MARKET SHARE ANALYSIS OF KEY PLAYERS (2018)
FIG 29 RECENT ACTIVITIES OF MAJOR PLAYERS
FIG 30 BRITISH AMERICAN TOBACCO P.L.C. - REVENUE SPLIT BY GEOGRAPHY (2018)
FIG 31 SWOT ANALYSIS OF BRITISH AMERICAN TOBACCO P.L.C.
FIG 32 JAPAN TOBACCO INC. - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
FIG 33 SWOT ANALYSIS OF JAPAN TOBACCO INC.
FIG 34 IMPERIAL BRANDS PLC - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
FIG 35 SWOT ANALYSIS OF IMPERIAL BRANDS PLC
FIG 36 PHILIP MORRIS INTERNATIONAL INC. - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
FIG 37 SWOT ANALYSIS OF PHILIP MORRIS INTERNATIONAL INC.
Companies Mentioned
- British American Tobacco p.l.c.
- Japan Tobacco Inc.
- Imperial Brands PLC
- Philip Morris International Inc.
- JUUL Labs Inc.
- Vapor Hub International Inc
- Shenzhen iSmoka Electronics Co. Ltd
- Shenzhen IVPS Technology Corporation Ltd.
- Innokin Technology Co. Ltd.
- Shenzhen Kanger Technology Co. Ltd
Methodology
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