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India E-Cigarette Market Research Report: By Product, Gender, Age-Group, Distribution Channel - Industry Size Analysis and Growth Forecast to 2024

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    Report

  • 115 Pages
  • July 2019
  • Region: India
  • Prescient & Strategic Intelligence Private Limited
  • ID: 4844625
The Indian e-cigarette market reached a value of $7.8 million in 2018, and it is further predicted to witness a CAGR of 26.4% during the forecast period (2019-2024). The factors positively impacting the growth of the market are the rising awareness regarding health and increasing demand for ashless vaping devices. Instead of burning tobacco, e-cigarettes heat liquid nicotine or flavors to produce mist, in order to provide sensations similar to smoking, on puffing. E-cigarettes were developed as alternatives to traditional tobacco cigarettes.

On the basis of distribution channel, the Indian e-cigarette market is categorized into online, hypermarket/supermarket, tobacconist, vape shops, and others (which include pharmacies and vending machines). Among these, the category of tobacconists dominated the market during the historical period (2014-2018); however, online distribution channels are expected to take over the market, in terms of value, during the forecast period by witnessing the highest CAGR. This is because the said channel provides several discounts and promotional offers to attract a huge consumer base.

In terms of type, the Indian e-cigarette aftermarket is divided into battery & charger, refill, and others. The division of others includes cleaning kits, portable chargers, atomizers, coils, and tanks. Out of these, the division of refills accounted for the major share of the aftermarket during the historical period and is expected to retain its position during the forecast period, during which it is also predicted to grow at the fastest pace. This is due to the shift toward e-cigarettes from conventional tobacco cigarettes in the country.

The surging demand for ashless vaping devices is a key driver of the Indian e-cigarette market. The smoke produced by burning tobacco, while being harmful to the human body, also damages the environment. E-cigarettes generate mist, which dissolves in the air quickly, thereby eliminating the emission of smoke. Apart from this, there is no need for dumping cigarette butts and flicking ash, which is why e-cigarettes can also be used in places where conventional smoking is prohibited. The demand for e-cigarettes is predicted to increase in the country due to these factors.
India E-Cigarette Market Segmentation

Market Segmentation by Product

Cig-a-like
Disposable
Rechargeable
Vaporizer
Open tank
Closed system
Vape Mod
T-Vapor
Heat-not-burn
Infused

Market Segmentation by Gender

Male
Female

Market Segmentation by Age-Group

16-24
25-34
35-44
45-54
55-65
65+

Market Segmentation by Distribution Channel

Vape Shops
Online
Hypermarket/Supermarket
Tobacconist
Others

Market Segmentation by Region

South
North
West
East
India E-Cigarette Aftermarket Segmentation

By Type
Refill
By liquid type
Nicotine-based
Non-nicotine based
By flavor
Fruit
Tobacco
Menthol
Candy
Savory/Spice
Bakery/Dessert
Beverage
Menthol Tobacco
Others
Battery and charger
Others
By Region

North
West
East
South

Table of Contents

Chapter 1. Research Background
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 E-Cigarette Market Segmentation
1.3.1.1 Market Segmentation by Product
1.3.1.2 Market Segmentation by Gender
1.3.1.3 Market Segmentation by Age-Group
1.3.1.4 Market Segmentation by Distribution Channel
1.3.2 India E-Cigarette Aftermarket Segmentation
1.3.3 Analysis Period
1.3.4 Market Data Reporting Unit
1.3.4.1 Value
1.3.4.2 Volume
1.4 Key Stakeholders
Chapter 2. Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.2.1 Breakdown of Primary Research Respondents
2.2.1.1 By industry participant
2.2.1.2 By company type
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Assumptions for the Study
Chapter 3. Executive Summary
Chapter 4. Introduction
4.1 Definition of Market Segments
4.1.1 By Product
4.1.1.1 Cig-a-like
4.1.1.2 Vaporizer
4.1.1.3 Vape mod
4.1.1.4 T-Vapor
4.1.2 By Distribution Channel
4.1.2.1 Vape shops
4.1.2.2 Hypermarket/supermarket
4.1.2.3 Online
4.1.2.4 Tobacconist
4.1.2.5 Others
4.1.3 By Gender
4.1.3.1 Male
4.1.3.2 Female
4.1.4 By Age-Group
4.1.4.1 16-24
4.1.4.2 25-34
4.1.4.3 35-44
4.1.4.4 45-54
4.1.4.5 55-65
4.1.4.6 65+
4.2 Definitions of Aftermarket Segments
4.2.1 By Type
4.2.1.1 Refill
4.2.1.1.1 By liquid type
4.2.1.1.1.1 Nicotine-based liquid type
4.2.1.1.1.2 Non-nicotine based liquid type
4.2.1.1.2 By flavor
4.2.1.1.2.1 Fruit
4.2.1.1.2.2 Tobacco
4.2.1.1.2.3 Menthol
4.2.1.1.2.4 Candy
4.2.1.1.2.5 Savory/spice
4.2.1.1.2.6 Bakery/dessert
4.2.1.1.2.7 Beverage
4.2.1.1.2.8 Menthol tobacco
4.2.1.1.2.9 Others
4.2.1.2 Battery and charger
4.2.1.3 Others
4.3 Government Regulations
4.4 Value Chain Analysis
4.5 Market Dynamics
4.5.1 Trends
4.5.1.1 Introduction of various flavors and fragrances
4.5.1.2 Change in lifestyle and preferences
4.5.2 Drivers
4.5.2.1 Surging demand for ash-less vaping devices
4.5.2.2 Growing health awareness
4.5.2.3 Impact analysis of drivers on market forecast
4.5.3 Restraints
4.5.3.1 Stringent government regulations
4.5.3.2 Impact analysis of restraints on market forecast
4.5.4 Opportunities
4.5.4.1 Shift toward tobacco alternatives
4.6 Porter’s Five Forces Analysis
Chapter 5. India Market Size and Forecast
5.1 By Product
5.1.1 Cig-a-Like Market, by Type
5.1.2 Vaporizer Market, by Type
5.1.3 T-Vapor Market, by Type
5.2 By Gender
5.3 By Age Group
5.4 By Distribution Channel
5.5 By Region
5.6 India E-Cigarette Aftermarket, By Type
5.6.1 E-Cigarette Refill Aftermarket, By Liquid Type
5.6.2 E-Cigarette Refill Aftermarket, By Flavor
5.6.3 By Region
Chapter 6. Pricing Analysis
6.1 By E-Cigarette Device
6.2 By E-Cigarette Components
Chapter 7. Competitive Landscape
7.1 List of Key Players of E-Cigarettes
7.2 Key Players and Their Presence in Different Segments of India E-Cigarette Market
7.3 Market Share Analysis of Key Players
7.4 Recent Activity of Major Players
7.5 Strategic Developments of Key Players
7.5.1 Mergers and Acquisitions
7.5.2 Product Launches
Chapter 8. Company Profiles
8.1 British American Tobacco p.l.c.
8.1.1 Business Overview
8.1.2 Product and Service Offerings
8.1.3 Key Financial Summary
8.1.4 SWOT Analysis
8.2 Altria Group Inc.
8.2.1 Business Overview
8.2.2 Product and Service Offerings
8.2.3 Key Financial Summary
8.2.4 SWOT Analysis
8.3 Japan Tobacco Inc.
8.3.1 Business Overview
8.3.2 Product and Service Offerings
8.3.3 Key Financial Summary
8.3.4 SWOT Analysis
8.4 Imperial Brands PLC
8.4.1 Business Overview
8.4.2 Product and Service Offerings
8.4.3 Key Financial Summary
8.4.4 SWOT Analysis
8.5 Philip Morris International Inc.
8.5.1 Business Overview
8.5.2 Product and Service Offerings
8.5.3 Key Financial Summary
8.5.4 SWOT Analysis
8.6 JUUL Labs Inc.
8.6.1 Business Overview
8.6.2 Product and Service Offerings
8.7 Shenzhen iSmoka Electronics Co., Ltd.
8.7.1 Business Overview
8.7.2 Product and Service Offerings
8.8 Shenzhen IVPS Technology Corporation Ltd.
8.8.1 Business Overview
8.8.2 Product and Service Offerings
8.9 Innokin Technology Co. Ltd.
8.9.1 Business Overview
8.9.2 Product and Service Offerings
8.10 Shenzhen Kanger Technology Co., Ltd.
8.10.1 Business Overview
8.10.2 Product and Service Offerings
8.11 Pax Labs, Inc.
8.11.1 Business Overview
8.11.2 Product and Service Offerings
8.12 ITC Limited
8.12.1 Business Overview
8.12.2 Product and Service Offerings
8.12.3 Key Financial Summary
8.12.4 SWOT Analysis
Chapter 9. Key Strategic Recommendations
9.1 Key Strategic Recommendations
Chapter 10. Appendix
10.1 Abbreviations
10.2 Sources and References
10.3 Related Reports
List of Tables
TABLE 1 ANALYSIS PERIOD OF THE STUDY
TABLE 2 DRIVERS FOR THE MARKET: IMPACT ANALYSIS
TABLE 3 RESTRAINTS FOR THE MARKET: IMPACT ANALYSIS
TABLE 4 INDIA E-CIGARETTE MARKET, BY PRODUCT, $M (2014-2018)
TABLE 5 INDIA E-CIGARETTE MARKET, BY PRODUCT, $M (2019-2024)
TABLE 6 INDIA E-CIGARETTE MARKET, BY PRODUCT, ‘000 UNITS (2014-2018)
TABLE 7 INDIA E-CIGARETTE MARKET, BY PRODUCT, ‘000 UNITS (2019-2024)
TABLE 8 INDIA CIG-A-LIKE MARKET, BY TYPE, $M (2014-2018)
TABLE 9 INDIA CIG-A-LIKE MARKET, BY TYPE, $M (2019-2024)
TABLE 10 INDIA VAPORIZER MARKET, BY TYPE, $M (2014-2018)
TABLE 11 INDIA VAPORIZER MARKET, BY TYPE, $M (2019-2024)
TABLE 12 INDIA T-VAPOR MARKET, BY TYPE, $M (2014-2018)
TABLE 13 INDIA T-VAPOR MARKET, BY TYPE, $M (2019-2024)
TABLE 14 INDIA E-CIGARETTE MARKET, BY GENDER, $M (2014-2018)
TABLE 15 INDIA E-CIGARETTE MARKET, BY GENDER, $M (2019-2024)
TABLE 16 INDIA E-CIGARETTE MARKET, BY AGE GROUP, $M (2014-2018)
TABLE 17 INDIA E-CIGARETTE MARKET, BY AGE GROUP, $M (2019-2024)
TABLE 18 INDIA E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2014-2018)
TABLE 19 INDIA E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2019-2024)
TABLE 20 INDIA E-CIGARETTE MARKET, BY REGION, $M (2014-2018)
TABLE 21 INDIA E-CIGARETTE MARKET, BY REGION, $M (2019-2024)
TABLE 22 INDIA E-CIGARETTE AFTERMARKET, BY TYPE, $M (2014-2018)
TABLE 23 INDIA E-CIGARETTE AFTERMARKET, BY TYPE, $M (2019-2024)
TABLE 24 INDIA E-CIGARETTE REFILL AFTERMARKET, BY LIQUID TYPE, $M (2014-2018)
TABLE 25 INDIA E-CIGARETTE REFILL AFTERMARKET, BY LIQUID TYPE, $M (2019-2024)
TABLE 26 INDIA E-CIGARETTE REFILL AFTERMARKET, BY FLAVOR, $M (2014-2018)
TABLE 27 INDIA E-CIGARETTE REFILL AFTERMARKET, BY FLAVOR, $M (2019-2024)
TABLE 28 INDIA E-CIGARETTE AFTERMARKET, BY REGION, $M (2014-2018)
TABLE 29 INDIA E-CIGARETTE AFTERMARKET, BY REGION, $M (2019-2024)
TABLE 30 PRICE RANGE OF KEY BRANDS OF E-CIGARETTE IN INDIA
TABLE 31 LIST OF KEY PLAYERS OF E-CIGARETTES
TABLE 32 BRITISH AMERICAN TOBACCO P.L.C. - AT A GLANCE
TABLE 33 BRITISH AMERICAN TOBACCO P.L.C.- KEY FINANCIAL SUMMARY
TABLE 34 ALTRIA GROUP INC. - AT A GLANCE
TABLE 35 ALTRIA GROUP INC. - KEY FINANCIAL SUMMARY
TABLE 36 JAPAN TOBACCO INC. - AT A GLANCE
TABLE 37 JAPAN TOBACCO INC. - KEY FINANCIAL SUMMARY
TABLE 38 IMPERIAL BRANDS PLC - AT A GLANCE
TABLE 39 IMPERIAL BRANDS PLC - KEY FINANCIAL SUMMARY
TABLE 40 PHILIP MORRIS INTERNATIONAL INC. - AT A GLANCE
TABLE 41 PHILIP MORRIS INTERNATIONAL INC. - KEY FINANCIAL SUMMARY
TABLE 42 JUUL LABS INC. - AT A GLANCE
TABLE 43 SHENZHEN ISMOKA ELECTRONICS CO., LTD. - AT A GLANCE
TABLE 44 SHENZHEN IVPS TECHNOLOGY CORPORATION LTD. - AT A GLANCE
TABLE 45 INNOKIN TECHNOLOGY CO. LTD. - AT A GLANCE
TABLE 46 SHENZHEN KANGER TECHNOLOGY CO., LTD. - AT A GLANCE
TABLE 47 PAX LABS, INC. - AT A GLANCE
TABLE 48 ITC LIMITED - AT A GLANCE
TABLE 49 ITC LIMITED - KEY FINANCIAL SUMMARY
List of Figures
FIG 1 RESEARCH SCOPE
FIG 2 RESEARCH METHODOLOGY
FIG 3 COUNTRY SPLIT OF PRIMARY AND SECONDARY RESEARCH
FIG 4 BREAKDOWN OF PRIMARY RESEARCH BY INDUSTRY PARTICIPANT
FIG 5 BREAKDOWN OF PRIMARY RESEARCH BY COMPANY TYPE
FIG 6 DATA TRIANGULATION APPROACH
FIG 7 INDIA E-CIGARETTE MARKET SUMMARY
FIG 8 VALUE CHAIN ANALYSIS
FIG 9 BARGAINING POWER OF BUYERS
FIG 10 BARGAINING POWER OF SUPPLIERS
FIG 11 INTENSITY OF RIVALRY
FIG 12 THREAT OF NEW ENTRANTS
FIG 13 THREAT OF SUBSTITUTES
FIG 14 INDIA E-CIGARETTE MARKET SNAPSHOT
FIG 15 INDIA E-CIGARETTE MARKET, BY PRODUCT, $M (2014-2024)
FIG 16 INDIA CIG-A-LIKE MARKET, BY TYPE, $M (2014-2024)
FIG 17 INDIA VAPORIZER MARKET, BY TYPE, $M (2014-2024)
FIG 18 INDIA T-VAPOR MARKET, BY TYPE, $M (2014-2024)
FIG 19 INDIA E-CIGARETTE MARKET, BY GENDER, $M (2014-2024)
FIG 20 INDIA E-CIGARETTE MARKET, BY AGE GROUP, $M (2014-2024)
FIG 21 INDIA E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2014-2024)
FIG 22 INDIA E-CIGARETTE MARKET, BY REGION, $M (2014-2024)
FIG 23 INDIA E-CIGARETTE AFTERMARKET, BY TYPE, $M (2014-2024)
FIG 24 INDIA E-CIGARETTE REFILL AFTERMARKET, BY LIQUID TYPE, $M (2014-2024)
FIG 25 INDIA E-CIGARETTE REFILL AFTERMARKET, BY FLAVOR, $M (2014-2024)
FIG 26 INDIA E-CIGARETTE AFTERMARKET, BY REGION, $M (2014-2024)
FIG 27 E-CIGARETTE MARKET SHARE ANALYSIS OF KEY PLAYERS (2018)
FIG 28 RECENT ACTIVITIES OF MAJOR PLAYERS
FIG 29 BRITISH AMERICAN TOBACCO P.L.C. - REVENUE SPLIT BY GEOGRAPHY (2018)
FIG 30 SWOT ANALYSIS OF BRITISH AMERICAN TOBACCO P.L.C.
FIG 31 ALTRIA GROUP INC. - REVENUE SPLIT BY SEGMENT (2018)
FIG 32 SWOT ANALYSIS OF ALTRIA GROUP INC.
FIG 33 JAPAN TOBACCO INC. - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
FIG 34 SWOT ANALYSIS OF JAPAN TOBACCO INC.
FIG 35 IMPERIAL BRANDS PLC - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
FIG 36 SWOT ANALYSIS OF IMPERIAL BRANDS PLC
FIG 37 PHILIP MORRIS INTERNATIONAL INC. - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
FIG 38 SWOT ANALYSIS OF PHILIP MORRIS INTERNATIONAL INC.
FIG 39 ITC LIMITED - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
FIG 40 SWOT ANALYSIS OF ITC LIMITED

Companies Mentioned

  • British American Tobacco p.l.c.
  • Altria Group Inc.
  • Japan Tobacco Inc.
  • Imperial Brands PLC
  • Philip Morris International Inc.
  • JUUL Labs Inc.
  • Shenzhen iSmoka Electronics Co. Ltd
  • Shenzhen IVPS Technology Corporation Ltd.
  • Innokin Technology Co. Ltd.
  • Shenzhen Kanger Technology Co. Ltd
  • Pax Labs Inc
  • ITC Limited

Methodology

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