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South Africa E-Cigarette Market Research Report: By Product, Gender, Age-Group, Distribution Channel - Industry Size, Share, Trends and Growth Forecast to 2024

  • ID: 4844626
  • Report
  • July 2019
  • Region: South Africa, Africa
  • 106 pages
  • Prescient & Strategic Intelligence Private Limited

FEATURED COMPANIES

  • Altria Group Inc.
  • Imperial Brands PLC
  • Japan Tobacco Inc.
  • JUUL Labs Inc.
  • Pax Labs Inc
Witnessing a CAGR of 18.6% during the forecast period (2019-2024), the South African e-cigarette market is predicted to attain $62.0 million by 2024, growing from 2018 when it generated $20.7 million revenue. The major drivers of the market are the increasing sales of these cigarettes via online platforms and growing awareness about health in the country. Electronic cigarettes contain liquefied nicotine, which, on being heated, provides the same effect as conventional cigarettes. Labeled as environment-friendly, e-cigarettes are available in multiple flavors.

The introduction of new and intriguing flavors is the trend in the South African e-cigarette market. In the country, about 20.0% of the population uses e-cigarettes after the age of 15. Attractive flavors, such as bubblegum, menthol, cola, coffee, mint, and fruits, have been introduced in the market to attract customers. The demand for new flavors by users is motivating manufacturers to launch many more of these. For instance, a new ‘Rebel Ice’ flavor was launched in 2019 by Twisp (Proprietary) Limited, a South African e-cigarette brand.

Sales of e-cigarettes over online channels is helping the South African e-cigarette market grow rapidly by increasing the customer base of manufactures and vendors. E-cigarettes are associated with cost-effectiveness, safety, convenience, and less harm compared to conventional cigarettes. Via online channels and social media presence, companies are targeting consumers of different age groups by offering discounts. The major e-cigarette distributing firms operating in the South African market are eCiggies Online Store, Vape Africa, and VapeShop.

The South African e-cigarette market can take advantage of the shifting consumer preference toward alternatives from conventional cigarettes. This can be attributed to the rising number of people suffering from serious illnesses caused by tobacco consumption. In the country, e-cigarettes are being sold as consumer products, resulting in their easy availability at retail outlets, kiosks, and shopping malls. Therefore, tobacco companies are investing in the development of next-generation vaping devices to lure the youth into buying these. They are considered a less harmful alternative to conventional cigarettes and are also cheaper.
South Africa E-Cigarette Market Segmentation

Market Segmentation by Product

Cig-a-like
Disposable
Rechargeable
Vaporizer
Open tank
Closed system
Vape mod
T-vapor
Heat-not-burn
Infused

Market Segmentation by Gender

Male
Female

Market Segmentation by Age-Group

16-24
25-34
35-44
45-54
55-65
65+

Market Segmentation by Distribution Channel

Vape shop
Online
Hypermarket/supermarket
Tobacconist
Others
South Korea E-Cigarette Aftermarket Segmentation

By Type
Refill
By liquid
Nicotine
Non-nicotine
By flavor
Fruit
Tobacco
Menthol
Candy
Savory/spice
Bakery/dessert
Beverage
Menthol tobacco
Others
Battery and charger
Others
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Altria Group Inc.
  • Imperial Brands PLC
  • Japan Tobacco Inc.
  • JUUL Labs Inc.
  • Pax Labs Inc
Chapter 1. Research Background
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 E-Cigarette Market Segmentation
1.3.1.1 Market segmentation by product
1.3.1.2 Market segmentation by gender
1.3.1.3 Market segmentation by age group
1.3.1.4 Market segmentation by distribution channel
1.3.2 E-Cigarette Aftermarket Segmentation
1.3.3 Analysis Period
1.3.4 Market Data Reporting Unit
1.3.4.1 Value
1.3.4.2 Volume
1.4 Key Stakeholders

Chapter 2. Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.2.1 Breakdown of Primary Research Respondents
2.2.1.1 By industry participant
2.2.1.2 By company type
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Assumptions for the Study

Chapter 3. Executive Summary

Chapter 4. Introduction
4.1 Definition of Market Segments
4.1.1 By Product
4.1.1.1 Cig-a-like
4.1.1.1.1 Disposable
4.1.1.1.2 Rechargeable
4.1.1.2 Vaporizer
4.1.1.2.1 Open tank
4.1.1.2.2 Closed system
4.1.1.3 Vape mod
4.1.1.4 T-vapor
4.1.1.4.1 Heat-not-burn
4.1.1.4.2 Infused
4.1.2 By Distribution Channel
4.1.2.1 Vape shop
4.1.2.2 Hypermarket/supermarket
4.1.2.3 Online
4.1.2.4 Tobacconist
4.1.2.5 Others
4.1.3 By Gender
4.1.3.1 Male
4.1.3.2 Female
4.1.4 By Age Group
4.1.4.1 16-24
4.1.4.2 25-34
4.1.4.3 35-44
4.1.4.4 45-54
4.1.4.5 55-65
4.1.4.6 65+
4.2 Definitions of Aftermarket Segments
4.2.1 By Type
4.2.1.1 Refill
4.2.1.1.1 By liquid
4.2.1.1.1.1 Nicotine
4.2.1.1.1.2 Non-nicotine
4.2.1.1.2 By flavor
4.2.1.1.2.1 Fruit
4.2.1.1.2.2 Tobacco
4.2.1.1.2.3 Menthol
4.2.1.1.2.4 Candy
4.2.1.1.2.5 Savory/spice
4.2.1.1.2.6 Bakery/dessert
4.2.1.1.2.7 Beverage
4.2.1.1.2.8 Menthol tobacco
4.2.1.1.2.9 Others
4.2.1.2 Battery and charger
4.2.1.3 Others
4.3 Government Regulations/Taxes
4.4 Value Chain Analysis
4.5 Market Dynamics
4.5.1 Trends
4.5.1.1 Increased demand for flavored e-cigarettes
4.5.1.2 Rising number of product launches by e-cigarette manufacturers
4.5.2 Drivers
4.5.2.1 Growing health awareness in the country
4.5.2.2 Increasing sale of e-cigarettes through online channels
4.5.2.3 Impact analysis of drivers on market forecast
4.5.3 Restraints
4.5.3.1 Implementation of strict legal framework
4.5.3.2 Existence of illicit cigarette market in South Africa
4.5.3.3 Impact analysis of restraints on market forecast
4.5.4 Opportunities
4.5.4.1 Surging advancements in vaping technology
4.5.4.2 Growing popularity toward tobacco alternatives
4.6 Porter's Five Forces Analysis

Chapter 5. South Africa Market Size and Forecast
5.1 By Product
5.1.1 Cig-a-Like Market, by Type
5.1.2 Vaporizer Market, by Type
5.1.3 T-Vapor Market, by Type
5.2 By Gender
5.3 By Age Group
5.4 By Distribution Channel
5.5 E-Cigarette Aftermarket, By Type
5.5.1 E-Cigarette Refill Aftermarket, By Liquid
5.5.2 E-Cigarette Refill Aftermarket, By Flavor

Chapter 6. Competitive Landscape
6.1 List of Key Players and Their Offerings
6.2 Market Share Analysis of Key Players
6.3 Key Players and Their Presence in Different Segments of E-Cigarette Market
6.4 Recent Activity of Major Players
6.5 Strategic Developments of Key Players
6.5.1 Mergers and Acquisitions
6.5.2 Product Launches

Chapter 7. Company Profiles
7.1 British American Tobacco p.l.c.
7.1.1 Business Overview
7.1.2 Product and Service Offerings
7.1.3 Key Financial Summary
7.1.4 SWOT Analysis
7.2 Altria Group Inc.
7.2.1 Business Overview
7.2.2 Product and Service Offerings
7.2.3 Key Financial Summary
7.2.4 SWOT Analysis
7.3 Japan Tobacco Inc.
7.3.1 Business Overview
7.3.2 Product and Service Offerings
7.3.3 Key Financial Summary
7.3.4 SWOT Analysis
7.4 Imperial Brands PLC
7.4.1 Business Overview
7.4.2 Product and Service Offerings
7.4.3 Key Financial Summary
7.4.4 SWOT Analysis
7.5 Philip Morris International Inc.
7.5.1 Business Overview
7.5.2 Product and Service Offerings
7.5.3 Key Financial Summary
7.5.4 SWOT Analysis
7.6 Pax Labs, Inc.
7.6.1 Business Overview
7.6.2 Product and Service Offerings
7.7 JUUL Labs Inc.
7.7.1 Business Overview
7.7.2 Product and Service Offerings
7.8 Shenzhen iSmoka Electronics Co., Ltd.
7.8.1 Business Overview
7.8.2 Product and Service Offerings
7.9 Shenzhen IVPS Technology Corporation Ltd.
7.9.1 Business Overview
7.9.2 Product and Service Offerings
7.10 Shenzhen IJOY Technology Co. Ltd.
7.10.1 Business Overview
7.10.2 Product and Service Offerings
7.11 Innokin Technology Co. Ltd.
7.11.1 Business Overview
7.11.2 Product and Service Offerings
7.12 Shenzhen Kanger Technology Co., Ltd.
7.12.1 Business Overview
7.12.2 Product and Service Offerings
7.13 Korea Tobacco & Ginseng Corporation (KT&G)
7.13.1 Business Overview
7.13.2 Product and Service Offerings
7.13.3 Key Financial Summary
7.13.4 SWOT Analysis

Chapter 8. Key Strategic Recommendations

Chapter 9. Appendix
9.1 Abbreviations
9.2 Sources and References
9.3 Related Reports

List of Tables
TABLE 1 ANALYSIS PERIOD OF THE STUDY
TABLE 2 DRIVERS FOR THE MARKET: IMPACT ANALYSIS
TABLE 3 RESTRAINTS FOR THE MARKET: IMPACT ANALYSIS
TABLE 4 SOUTH AFRICA E-CIGARETTE MARKET, BY PRODUCT, $M (2014-2018)
TABLE 5 SOUTH AFRICA E-CIGARETTE MARKET, BY PRODUCT, $M (2019-2024)
TABLE 6 SOUTH AFRICA E-CIGARETTE MARKET, BY PRODUCT, ‘000 UNITS (2014-2018)
TABLE 7 SOUTH AFRICA E-CIGARETTE MARKET, BY PRODUCT, ‘000 UNITS (2019-2024)
TABLE 8 SOUTH AFRICA CIG-A-LIKE MARKET, BY TYPE, $M (2014-2018)
TABLE 9 SOUTH AFRICA CIG-A-LIKE MARKET, BY TYPE, $M (2019-2024)
TABLE 10 SOUTH AFRICA VAPORIZER MARKET, BY TYPE, $M (2014-2018)
TABLE 11 SOUTH AFRICA VAPORIZER MARKET, BY TYPE, $M (2019-2024)
TABLE 12 SOUTH AFRICA T-VAPOR MARKET, BY TYPE, $M (2014-2018)
TABLE 13 SOUTH AFRICA T-VAPOR MARKET, BY TYPE, $M (2019-2024)
TABLE 14 SOUTH AFRICA E-CIGARETTE MARKET, BY GENDER, $M (2014-2018)
TABLE 15 SOUTH AFRICA E-CIGARETTE MARKET, BY GENDER, $M (2019-2024)
TABLE 16 SOUTH AFRICA E-CIGARETTE MARKET, BY AGE GROUP, $M (2014-2018)
TABLE 17 SOUTH AFRICA E-CIGARETTE MARKET, BY AGE GROUP, $M (2019-2024)
TABLE 18 SOUTH AFRICA E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2014-2018)
TABLE 19 SOUTH AFRICA E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2019-2024)
TABLE 20 SOUTH AFRICA E-CIGARETTE AFTERMARKET, BY TYPE, $M (2014-2018)
TABLE 21 SOUTH AFRICA E-CIGARETTE AFTERMARKET, BY TYPE, $M (2019-2024)
TABLE 22 SOUTH AFRICA E-CIGARETTE REFILL AFTERMARKET, BY LIQUID, $M (2014-2018)
TABLE 23 SOUTH AFRICA E-CIGARETTE REFILL AFTERMARKET, BY LIQUID, $M (2019-2024)
TABLE 24 SOUTH AFRICA E-CIGARETTE REFILL AFTERMARKET, BY FLAVOR, $M (2014-2018)
TABLE 25 SOUTH AFRICA E-CIGARETTE REFILL AFTERMARKET, BY FLAVOR, $M (2019-2024)
TABLE 26 SOUTH AFRICA E-CIGARETTE REFILL AFTERMARKET, BY FLAVOR, ‘000 UNITS (2014-2018)
TABLE 27 SOUTH AFRICA E-CIGARETTE REFILL AFTERMARKET, BY FLAVOR, ‘000 UNITS (2019-2024)
TABLE 28 LIST OF KEY PLAYERS AND THEIR OFFERINGS
TABLE 29 KEY PLAYERS AND THEIR PRESENCE IN DIFFERENT SEGMENTS OF E-CIGARETTE MARKET
TABLE 30 BRITISH AMERICAN TOBACCO P.L.C. - AT A GLANCE
TABLE 31 BRITISH AMERICAN TOBACCO P.L.C.- KEY FINANCIAL SUMMARY
TABLE 32 ALTRIA GROUP INC. - AT A GLANCE
TABLE 33 ALTRIA GROUP INC. - KEY FINANCIAL SUMMARY
TABLE 34 JAPAN TOBACCO INC. - AT A GLANCE
TABLE 35 JAPAN TOBACCO INC. - KEY FINANCIAL SUMMARY
TABLE 36 IMPERIAL BRANDS PLC - AT A GLANCE
TABLE 37 IMPERIAL BRANDS PLC - KEY FINANCIAL SUMMARY
TABLE 38 PHILIP MORRIS INTERNATIONAL INC. - AT A GLANCE
TABLE 39 PHILIP MORRIS INTERNATIONAL INC. - KEY FINANCIAL SUMMARY
TABLE 40 PAX LABS, INC. - AT A GLANCE
TABLE 41 JUUL LABS INC. - AT A GLANCE
TABLE 42 SHENZHEN ISMOKA ELECTRONICS CO., LTD. - AT A GLANCE
TABLE 43 SHENZHEN IVPS TECHNOLOGY CORPORATION LTD. - AT A GLANCE
TABLE 44 SHENZHEN IJOY TECHNOLOGY CO. LTD. - AT A GLANCE
TABLE 45 INNOKIN TECHNOLOGY CO. LTD. - AT A GLANCE
TABLE 46 SHENZHEN KANGER TECHNOLOGY CO., LTD. - AT A GLANCE
TABLE 47 KOREA TOBACCO & GINSENG CORPORATION - AT A GLANCE
TABLE 48 KOREA TOBACCO & GINSENG CORPORATION - KEY FINANCIAL SUMMARY

List of Figures
FIG 1 RESEARCH SCOPE
FIG 2 RESEARCH METHODOLOGY
FIG 3 BREAKDOWN OF PRIMARY RESEARCH BY INDUSTRY PARTICIPANT
FIG 4 BREAKDOWN OF PRIMARY RESEARCH BY COMPANY TYPE
FIG 5 DATA TRIANGULATION APPROACH
FIG 6 SOUTH AFRICA E-CIGARETTE MARKET SUMMARY
FIG 7 VALUE CHAIN ANALYSIS OF E-CIGARETTE MARKET
FIG 8 BARGAINING POWER OF BUYERS
FIG 9 BARGAINING POWER OF SUPPLIERS
FIG 10 INTENSITY OF RIVALRY
FIG 11 THREAT OF NEW ENTRANTS
FIG 12 THREAT OF SUBSTITUTES
FIG 13 SOUTH AFRICA E-CIGARETTE MARKET SNAPSHOT
FIG 14 SOUTH AFRICA E-CIGARETTE MARKET, BY PRODUCT, $M (2014-2024)
FIG 15 SOUTH AFRICA CIG-A-LIKE MARKET, BY TYPE, $M (2014-2024)
FIG 16 SOUTH AFRICA VAPORIZER MARKET, BY TYPE, $M (2014-2024)
FIG 17 SOUTH AFRICA T-VAPOR MARKET, BY TYPE, $M (2014-2024)
FIG 18 SOUTH AFRICA E-CIGARETTE MARKET, BY GENDER, $M (2014-2024)
FIG 19 SOUTH AFRICA E-CIGARETTE MARKET, BY AGE GROUP, $M (2014-2024)
FIG 20 SOUTH AFRICA E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2014-2024)
FIG 21 SOUTH AFRICA E-CIGARETTE AFTERMARKET, BY TYPE, $M (2014-2024)
FIG 22 SOUTH AFRICA E-CIGARETTE REFILL AFTERMARKET, BY LIQUID, $M (2014-2024)
FIG 23 SOUTH AFRICA E-CIGARETTE REFILL AFTERMARKET, BY FLAVOR, $M (2014-2024)
FIG 24 E-CIGARETTE MARKET SHARE ANALYSIS OF KEY PLAYERS (2018)
FIG 25 RECENT ACTIVITIES OF MAJOR PLAYERS
FIG 26 BRITISH AMERICAN TOBACCO P.L.C. - REVENUE SPLIT BY GEOGRAPHY (2018)
FIG 27 SWOT ANALYSIS OF BRITISH AMERICAN TOBACCO P.L.C.
FIG 28 ALTRIA GROUP INC. - REVENUE SPLIT BY SEGMENT (2018)
FIG 29 SWOT ANALYSIS OF ALTRIA GROUP INC.
FIG 30 JAPAN TOBACCO INC. - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
FIG 31 SWOT ANALYSIS OF JAPAN TOBACCO INC.
FIG 32 IMPERIAL BRANDS PLC - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
FIG 33 SWOT ANALYSIS OF IMPERIAL BRANDS PLC
FIG 34 PHILIP MORRIS INTERNATIONAL INC. - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
FIG 35 SWOT ANALYSIS OF PHILIP MORRIS INTERNATIONAL INC.
FIG 36 KOREA TOBACCO & GINSENG CORPORATION - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
FIG 37 SWOT ANALYSIS OF KOREA TOBACCO & GINSENG CORPORATION
Note: Product cover images may vary from those shown
  • British American Tobacco p.l.c.
  • Altria Group Inc.
  • Japan Tobacco Inc.
  • Imperial Brands PLC
  • Philip Morris International Inc.
  • Pax Labs Inc
  • JUUL Labs Inc.
  • Shenzhen iSmoka Electronics Co. Ltd
  • Shenzhen IVPS Technology Corporation Ltd.
  • Shenzhen IJOY Technology Co. Ltd.
  • Innokin Technology Co. Ltd.
  • Shenzhen Kanger Technology Co. LtdKorea Tobacco & Ginseng Corporation (KT&G)
Note: Product cover images may vary from those shown

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