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Online Gambling Benchmarking Report - 2019/2020 Edition

  • ID: 4845562
  • Report
  • 68 Pages
  • MECN GmbH
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A Comprehensive Report Analysing Updated Benchmarks, KPIs, and Margins of the Online Gambling Industry

FEATURED COMPANIES

  • 888
  • Catena Media
  • Gambling.com Group
  • Kambi
  • Nektan
  • PPB (Flutter) Online
  • MORE

The first editions of the report were received very well, and as the online gambling market changes very quickly, the publisher is now happy to publish an updated version of their report.

As before, the report offers a comprehensive analysis and benchmarking of key performance indicators (KPIs), key business figures, relevant margins, and much more to enable executives in the online gambling industry to improve both controlling and operations.

The report is a must-read for all strategists and executives in the industry who want to save the time and money of compiling their own database - the publisher has done it for you. Readers of the first edition of the report were impressed: “The report saved me and my team weeks of number crunching.” (CFO of online gambling operator).

Contents of the report:

  • Current data and KPIs as well as historical data - Our benchmark analyses are based on the most recent data and KPIs and also trace long-term developments.
  • Revenue growth benchmarks are broken down by products/verticals.
  • Analyses of financial results, such as EBITDA, EBIT, including a comparison of margins.
  • Mobile business benchmarks, such as share of total online business
  • Expense/costs benchmarks and margins, such as marketing, staff costs
  • Player/customer-related benchmarks, such as active player development
  • Product-related benchmarks, such as product/vertical split, breakdown of casino revenues by type of games
  • In-play/live betting benchmarks, such as in-play/live betting’s share of total wagers, in-play/live betting gross revenue margins
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • 888
  • Catena Media
  • Gambling.com Group
  • Kambi
  • Nektan
  • PPB (Flutter) Online
  • MORE

1 Introduction

Part 1 - Online gambling trends and “hot topics”

2 Key trends and topics
2.1 Online gambling industry climate
2.2 Overall trends
2.3 Winners and losers in the market

3 Mobile gambling in the spotlight
3.1 Introduction
3.2 Mobile revenue in % of total revenue
3.3 Mobile casino revenues in % of total casino revenues

Part 2 - Growth benchmarks

4 Revenue growth  
4.1 Total revenues
4.2 Betting revenues  
4.3 Poker revenues
4.4 Casino revenues

5 Revenue related benchmarks
5.1 Gross revenue/win margin in online betting
5.2 Geographic benchmarks - global revenue split

Part 3 - Key financial results benchmarks

6 EBITDA
6.1 Growth analyses and ranking
6.2 EBITDA margin
 
7 Operating profit/EBIT
7.1 Growth analyses and ranking
7.2 Operating profit margin

8 Profit before tax  
8.1 Growth analyses and ranking
8.2 Profit before tax margin

Part 4 - Expenses/costs benchmarks

9 Marketing
9.1 Growth analyses and ranking
9.2 Marketing expense margins

10 Staff costs
10.1 Growth analyses and ranking
10.2 Staff costs/personnel expense margins

11 Active players/customers  

Part 5 - Product-related benchmarks

12 Overview, comparison, and growth development
12.1 Overall product/segment split
12.2 Betting segment share
12.3 Poker segment share
12.4 Casino segment share
12.5 Betting offers - product benchmarking
12.6 Football/soccer bets  

13 In-play/live betting benchmarks
13.1 In-play/live betting’s share of total turnover/stakes
13.2 In-play/live betting gross revenue/win margins
13.3 Leading operators of live/in-play betting (all sports)

14 Casino games revenue breakdown

15 Lotto, numbers games - product benchmarking
 
Part 6 - Marketing-related benchmarks and analyses

16 Social marketing benchmarks
16.1 Overview and introduction
16.2 Facebook benchmark analyses
16.3 Twitter benchmark analyses  
16.4 YouTube benchmark analyses

17 SEO benchmarking - which operators are doing the best job in SEO?

18 Affiliate marketing benchmarking

List of Exhibits

  • List of companies included in the benchmarking analyses
  • Exchange rates applied
  • The current and future business climate of the online gambling industry - Survey results
  • Development of the assessment of the current industry climate - Survey results
  • Growth potential of the key online gaming/gambling products - Survey results
  • Future “winners” in the online gambling market - Survey results
  • Mobile revenue in % of total revenue - Q1/2019
  • Mobile casino/gaming revenues in % of total revenues - Q1/2019
  • Annual growth rates of total online gambling revenue - benchmarks 2018
  • Ranking of online gambling operators by total net revenues - 2018
  • Annual growth rates of online betting revenue - benchmarks 2018
  • Overall development of betting revenues - 2012 to 2018
  • Ranking of online gambling operators by betting net revenues - 2018
  • Annual growth rates of online poker revenue - benchmarks 2018
  • Overall development of poker revenues - 2015 to 2018
  • Ranking of online gambling operators by poker net revenues - 2018
  • Annual growth rates of online casino/gaming revenue - benchmarks 2018
  • Overall development of casino/gaming revenues - 2012 to 2018
  • Ranking of online gambling operators by casino/gaming net revenues - 2018
  • Gross revenue/win margins in online betting - benchmarks 2016 - 2018
  • Development of gross revenue/win margins in online betting - 2011 to 2018
  • Share of European markets of total business - benchmarks 2018
  • Level of internationalisation - benchmarks 2018
  • EBITDA growth of online gambling operators - benchmarks 2018
  • Overall development of EBITDA - 2012 to 2018
  • Ranking of online gambling operators by EBITDA - 2018
  • EBITDA margins - benchmarks 2018
  • Development of EBITDA margins - 2013 to 2018
  • Operating profit development of online operators - benchmarks 2018
  • Development of operating profits growth rates - 2012 to 2018
  • Overall development of operating profits - 2012 to 2018
  • Ranking of online gambling operators by operating profit - 2018
  • Operating profit margins - benchmarks 2018
  • Development of operating profit margins - 2012 to 2018
  • Profit before tax growth of online gambling operators - benchmarks 2018
  • Overall development of profit before tax - 2012 to 2018
  • Ranking of online gambling operators by profit before tax - 2018
  • Profit before tax margins - benchmarks 2018
  • Development of profit before tax margins - 2012 to 2018
  • Marketing expense growth of gambling operators - benchmarks 2018
  • Overall development of marketing expenses - 2012 to 2018
  • Ranking of online gambling operators by marketing expenses - 2018
  • Marketing expense margins - benchmarks 2018
  • Development of marketing expense margins - 2012 to 2018
  • Growth of staff costs/personnel expenses - benchmarks 2018
  • Overall development of staff costs/personnel expenses - 2012 to 2018
  • Ranking of online gambling operators by staff costs/personnel expenses - 2018
  • Staff cost/personnel expense margins - benchmarks 2018 Ranking of online
  • gambling operators by number of staff - 2018
  • Development of staff cost/personnel expense margins - 2012 to 2018
  • Staff cost/personnel expense per employee - benchmarks 2018
  • Net revenue per employee - benchmarks 2018
  • Growth of number of active players/customers - benchmarks 2018
  • Overall development of number of active players/customers - 2012 to 2017
  • Product/segment split of total revenue - 2018
  • Development of product/segment split of total revenue - 2008 to 2018
  • Share of betting segment of total revenue - benchmarks 2017 and 2018
  • Development of share of betting segment - 2011 to 2018
  • Share of poker segment of total revenue - benchmarks 2017 and 2018
  • Development of share of poker segment - 2011 to 2018
  • Share of casino segment of total revenue - benchmarks 2017 and 2018
  • Development of share of casino segment - 2011 to 2018
  • Examples of listings of bet/markets per league and sport
  • Overview of number of bets/markets offered for various leagues and sports
  • Overall benchmarking and ranking of online football betting offers
  • Overall number of football/soccer bets/markets - benchmarking analysis
  • Overall number of Premier League bets/markets - benchmarking analysis
  • Overall number of Bundesliga bets/markets - benchmarking analysis
  • Overall number of Primera Division bets/markets - benchmarking analysis
  • Overall number of Seria A bets/markets - benchmarking analysis
  • Overall number of Ligue 1 bets/markets - benchmarking analysis
  • In-play/live betting share of total turnover/stakes - 2018
  • Development of in-play betting share of total gross revenues/wins - 2008 to 2018
  • In-play/live betting vs. pre-match gross revenue/win margins - 2010 to 2018
  • Overall benchmarking and ranking of live/in-play all sports betting offers
  • Overall benchmarking and ranking of live/in-play football betting offers
  • Casino games revenue breakdown - benchmarks in 2018
  • Casino games turnover breakdown - case study
  • Overview of lotto, numbers games, and scratch games - benchmarking analysis
  • Overall benchmarking and ranking of online lotto and numbers games
  • Number of scratch games offered - benchmarking analysis
  • Number of numbers games offered - benchmarking analysis
  • Number of keno games offered - benchmarking analysis
  • Number of bets on lottery results offered - benchmarking analysis
  • Example of Twitter page of online gambling operator
  • Example of YouTube channel of online gambling operator
  • Number of Facebook Likes/Fans of online gambling operators’ Facebook pages
  • Number of Twitter Followers of online gambling operators’ Twitter pages
  • Number of YouTube subscribers of online gambling operators’ YouTube pages
  • SEO benchmarking - which brands are doing the best job in SEO
  • The top advertisers/brands (gambling websites) on affiliate websites
  • Top affiliate betting advertisers/brands (websites) in key European markets
  • Top affiliate betting advertisers/brands (websites) in Germany, Spain, Italy, France, Sweden, and the U.K.
  • Industry background of survey participants
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  • 888
  • Ahaworld
  • Bet365
  • Bet-at-home
  • Betsson
  • Better Collective
  • Catena Media
  • Cherry Online Gaming
  • Churchill Downs
  • Evolution Gaming
  • Facebook
  • France total (ARJEL)
  • Gambling.com Group
  • Gaming Realms
  • Global Gaming
  • GVC Online
  • Jackpotjoy Group
  • Jumbo Interactive
  • Kambi
  • Karamba
  • Kindred
  • LeoVegas
  • Lotto24
  • Lottomatica
  • Nektan
  • Net Gaming
  • NetEnt
  • PAF Internet
  • Playtech B2B
  • Plus 500
  • PPB (Flutter) Online
  • Scout Gaming
  • Sisal
  • Stars Group
  • Svenska Spel
  • Twitter
  • Webis
  • William Hill Online
  • YouTube
  • Zeal/Tipp24
Note: Product cover images may vary from those shown
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