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Morocco Market Spotlight

  • ID: 4846270
  • Country Profile
  • Region: Morocco
  • 19 pages
  • DuckerFrontier
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Growth in Morocco will remain steady, but at a decelerated pace from 2018- Nonetheless, Morocco will represent a reliable market in the MENA portfolio, growing above the regional average- Despite stability, MNCs cannot rely on riding the wave of headline growth; instead, they must improve demand-generation activities to overcome price sensitivity and an inability to raise prices by improving their local teams' and distributors' capabilities- MNCs must also target sectors and regions that will experience better growth than others- Finally, MNCs must engage in scenario planning, as Morocco is susceptible to several downside risks in 2019-

What you will learn
  • Key trends to watch in the region through 2019
  • Downside, base case, and upside scenarios of the region's economy
  • Industry-specific impacts of key trends on your business
What you will receive
  • Immediate access to the 19-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases
Note: Product cover images may vary from those shown
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Executive Summary

The Author's View on Morocco
  • Morocco is a Strong Portfolio Market
  • Morocco Faces Domestic Challenges
  • Exchange Rate Liberalization
  • Growth in Morocco Requires Investment
  • Improve Capabilities to Accelerate Growth
  • Morocco in 2019: Scenarios Overview
  • Trend #1
  • Trend #2
  • Trend #3
  • Industry Impacts of Key Trends: Consumer
  • Industry Impacts of Key Trends: Healthcare
  • Industry Impacts of Key Trends: Industrials
  • Industry Impacts of Key Trends: Technology
Note: Product cover images may vary from those shown
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