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Kenya Market Spotlight

  • ID: 4846272
  • Country Profile
  • Region: Kenya
  • 21 pages
  • DuckerFrontier
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Economic growth will accelerate in 2019, driven by stronger consumer spending and investment and underpinned by relatively stable FX and price movements- Government reforms, meanwhile, will improve the business environment and facilitate new opportunities to accelerate sales across segments, industries, and geographies- With no major political events in 2019, attention is turning to who will succeed President Uhuru Kenyatta in 2022, a process that will exacerbate tensions in the ruling party- With expectations high for Kenya to deliver robust top-line growth, MNCs' local teams and distribution partners will need to focus on tapping underpenetrated segments and getting closer to their core customers.

What you will learn
  • Key trends to watch in the region through 2019
  • Downside, base case, and upside scenarios of the region's economy
  • Industry-specific impacts of key trends on your business
What you will receive
  • Immediate access to the 21-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases
Note: Product cover images may vary from those shown
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Executive Summary
  • Our View on Kenya
Macroeconomic Overview
  • Economic Growth Will Accelerate in 2019
  • Expect Limited FX Volatility and Largely Stable Prices
  • Investment Levels Will Increase
  • Reforms Will Spur Opportunities, But Some Face Delays
  • Politics Will Focus on the Succession Question
  • Kenya 2019: Scenarios Overview
  • Trend 1
  • Trend 2
  • Trend 3
  • Industry Impacts of Key Trends: Consumer
  • Industry Impacts of Key Trends: Healthcare
  • Industry Impacts of Key Trends: Industrials
  • Industry Impacts of Key Trends: Technology
Note: Product cover images may vary from those shown
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